Shopping Spots in Niigata Area
Area
-
-
Niigata
-
-
Niigata
-
-
ALL
-
ALL
Category
-
- Yunotani Tezukuri-mura
- Shopping
- Niigata Uonuma-shi Utsuno 57-1
- This market is owned and operated by Yunotani, a company which makes and sells onigiri rice balls made with Uonuma-grown Koshihikari rice, and other products made with ingredients from Uonuma. Adjoining the company’s head office and factory, the market sells mochi rice cakes, tofu, Japanese confections, and Uonuma gifts and souvenirs. Customers rave about the company’s safe and healthy Uonuma-grown Koshihikari rice, the same rice used in high-class department store and station mall deli shops, which the company processes from start to finish, including polishing, product production, and sale. The adjoining Kokorotei restaurant serves soba noodles made fresh exclusively using stone-milled buckwheat flour.
-
- Dairiki Natto
- Shopping
- Niigata Uonuma-shi Tokamachi 360-6
- The manufacturer of DairikiNatto which won an award of excellence at the National Natto Review 2018. In the over 80 years since their founding in 1936 they've continued to carefully make natto fermented soybeans raised on the subterranean waters of Mr. Hakkai. DairikiNatto, with its trademark gumbai fan mark and red packaging, stands out for its viscosity compared to other brands of natto. Their specialty Otsubu Natto Ginsen is made with the rare Hokkaido Tsuru-no-Ko soybean and as they can only produce once per week this limited product can't be purchased without reservation.
-
- Gosen Periodic Market
- Shopping
- Niigata Gosen-shi Ota 1
- The market has continued for more than 300 years since its opening in 1645, and is still held on the days of the 2nd and 7th of the month. On most days, the market is lined with nearly 100 stalls.
-
- Hokusetsu Shuzo Sake Brewery
- Travel / Tourism
- Niigata Sado-shi Tokuwa 2377-2
- This sake brewery was founded in 1872. The brewery has passed down and refined masterful brewing skills since this time while also taking on the challenge of creating innovative, new alcoholic beverages incorporating novel methods such as music performance and ultrasonic vibration. The brewery primarily uses brewer’s rice grown together with specially contracted farms in the terraced paddies of Akadomari. These farms exclusively employ a distinctive farming method making use of superior water and avoiding reliance on pesticides and chemical fertilizers. The brewery’s shizukuzake, made by placing un-pressed moromiunrefined sake in special suspended bags and gathering until the drops which trickle down, has a delicate flavor and light aftertaste.
-
- Himezu Ohashi Bridge Squid Ichiyaboshi Making
- Travel / Tourism
- Niigata Sado-shi Himezu
- A fishing activity center a 15-minute drive from the Sado Gold Mine located in the Himezu area, which boasts the greatest catches of squid on the island. Here visitors can experience surf fishing and preparing squid. Squid preparation activities visitors can try include squid dressing; making ichiya-boshi (squid dried overnight, which enhances and locks in flavor); and making shiokara fermented squid paste, which has a rich seafood flavor. Staff are on hand to provide you with attentive guidance, ensuring even those who have never handled a squid before will have fun. Rod rentals are provided for shore fishing in the island’s clear blue waters, meaning there’s no need to haul your own.
-
- Sado Kisen Shoji Ryotsu Ferry Terminal Shop
- Shopping
- Niigata Sado-shi
- A shop on the second floor of the Ryotsu Ferry Terminal that connects Niigata Port and Sado Island. Here you can buy local Sado seafood products and souvenirs right next to the car ferry ticket gate. Being on the same floor as the waiting room it's ideal for shopping as you wait to board. Along with Sado souvenirs they also sell light meals including breads and rice balls that’s you can eat on the ferry. It also opens first amongst all the shops at the ferry terminal.
-
- Kanazawa Sohonpo Inada Main Store
- Gourmet / Alcohol
- Niigata Joetsu-shi Inada 4-11-5
- A long-standing Japanese confectionary shop in business since 1896. The shop makes and sells the Shutsujin-mochi, a confection inspired by the mighty Echigo-born military commander Uesugi Kenshin; as well as a variety of other superb Echigo confections. The Shutsujin-mochi was inspired by the legend of Uesugi Kenshin giving his troops mochi rice cakes before a decisive battle to give them strength and improve morale. The confection’s mugwort rice cake, brown sugar syrup, and toasted soybean flour combine to create an exquisitely delicious treat. The confection is also “Made in Joetsu”-certified, a qualification given to outstanding local specialty products by the Joetsu City government.
-
- Heihachi Kamaboko (Takada Nakamachi Shop)
- Shopping
- Niigata Joetsu-shi Nakamachi 3-2-20
- "A long-established store that has been making kamaboko fish cake since its founding in 1913. It's in Nakamachi, a castle town in Takada that's had rows of restaurants since ancient times. They devote themselves every day to delivering a traditional product, resulting in kamaboko that's delicate and soft with a delightful fish flavor. Their popular Kikurage-ita is an original item made by combining cloud-ear mushroom and kamaboko. It features a crisp and crunchy texture and is prepared with a house seasoning. Items that have received the ""Made in Joetsu"" specialty brand and that the city promotes on the national stage include Kikurage-ita, Sake-ita featuring northern salmon on top of gomoku mixed vegetable kamaboko, and their Megis-ten made with Joetsu harvested deep sea smelt. The Megis-ten is certificated as “made in JOETSU” which are special local products that the city recommends with confidence all over Japan."
-
- Takahashi Magozaemon Shoten
-
![rating-image]()
5.01 Reviews - Gourmet / Alcohol
- Niigata Joetsu-shi Minamihoncho 3-7-2
- This long-standing shop, established in 1624, has been making Japanese ame hard candies continuously since the Edo period. Standing along the old Hokkoku Highway, the shop sports a history-laden facade. Inside, the shop continues to make and sell awa-ame syrup, okina-ame and sasa-ame candies, and other Japanese confections. Okina-ame, made by hardening mizu-ame syrup with kanten algae gelatin, was once carried by the lords of Takada Castle when they made their biannual trip to Edo to give as gifts. Their chewy texture and light flavor makes it hard to stop eating them once you start. Sasa-ame, sold since the Bunka period, consist of thoroughly kneaded awa-ame syrup wrapped in a kuma bamboo grass leaf. The vaunted delights even make an appearance in Natsume Soseki’s celebrated novel, “Botchan.”
-
![]()
It was a cold and rainy winters day when we decided to sightsee around Joetsu and it was a longer walk than we thought to find this shop but we were determined to make what felt like a pilgrimage...
-
- Local Sake Miyakoya
- Shopping
- Niigata Niigata-shi Chuo-ku Oyamatsu 2-3
- A liquor store which stocks over 300 varieties of sake from Niigata. Dedicated to utilizing, enhancing the value of, and presenting the necessity of sake, the store has long enchanted sake fans as an establishment which has concluded special provision contracts with sake makers. In addition to such well-known Niigata sake brewers as Asahi-Shuzo, Kirinzan Brewery, and Hakkaisan Brewery, because of its special contract status, the shop also stocks a wide variety of limited-run sakes. Resembling a traditional Japanese kura storehouse on the outside and sporting a Japanese modern decor on the inside, here you can have fun searching for your favorite sakes.
-
- Sasagawa Mochiya
-
![rating-image]()
4.02 Reviews - Gourmet / Alcohol
- Niigata Niigata-shi Chuo-ku Nishiborimaedori 4-739
- This Japanese confectionary shop, established in 1883, was the inventor of Niigata’s famous bamboo leafdumplings. The shop’s fifth and sixth generation heads continue to make these dumplings according to the same recipe but also seek to make new and innovative products. The bamboo leaf dumplings are the shop’s signature product, and for these tasty treats, it’s all about the ingredients. Using ingredients produced in the prefecture as much as possible, the shop still makes them the old-fashioned way. Japanese mugwort is stocked from specially contracted farms growing them on embankments in the prefecture, and the bamboo leaves used to wrap the confections comes from kumai bamboo leavesgrowing amidst the mountains of Asahi and Ide. The dough is made using an original flour stone milled from Niigata-raised Koshihikari rice.
-
![]()
創業１００年以上の老舗、笹川餅屋です。 歴史ある外観です。 笹団子、笹田舎まんじゅう、枝豆まんじゅう、水ようかんを購入。 笹団子は間違いない美味しさ。個人的には枝豆まんじゅうが気に入りました。水ようかんも上品な甘さで美味しく頂きました。
-
- Niigata Ishiyama
- Shopping
- Niigata Niigata-shi Chuo-ku Honchodori 6-1118
- This seafood products shop is located in Ninjo Yokocho in the Honmachi Central Market, the pantry of Niigata City. Since it was opened in 1952, the shop has carried a variety of high class seafood products and seafoods, including salmon, salted salmon roe, immature salted salmon roe, and cod roe. The shop’s signature salted salmon is carefully prepared one at a time using just salt and salmon meat. The salmon hanging out to dry in front of the shop each year from November has become a seasonal tradition in Ninjo Yokocho. This shop was also one of the first in Niigata to carry tokishirazu, rare summer salmon caught using stationary nets once known only to the residents of Hokkaido and a few well-traveled foodies.
-
- Toyosaka Wakuwaku Farm Tsukioka Store
- Shopping
- Niigata Shibata-shi Tsukioka 408
- A farmer’s market adjoining Tsukioka Wakuwaku Farm, a local production for local consumption and food education theme park. The market sells fresh vegetables and safe, healthy fruit picked locally in Niigata. All of the market’s products bear the names of the people that produced them, and customers appreciate the peace of mind and sense of security this provides when purchasing the market’s produce. The market also sells local liquors and confections from Niigata, and many people come here to buy gifts and souvenirs. Inside, visitors can also buy gelato made from fresh milk, a perfect snack to enjoy while taking a post-shopping break. Japan’s longest wooden swing set stands in the theme park’s main plaza. The 53-meter-long wooden swing set can be used by up to 50 people at once.
-
- Yukido Chuo-dori Shop
- Gourmet / Alcohol
- Niigata Shibata-shi Tsukioka Onsen 231
- This shop makes select Japanese and Western-style confections and is located in Tsukioka Onsen, a hot spring district which was established in 1915. The Chuo-dori location makes and sells Western-style sweets. Particularly popular are the Lemon Bijin; these vaunted confectionary masterpieces consist of two types of lemon chocolate covered with a thick, moist cake outer coating. The treat is a revised version of the shop’s lemon cake, a favorite from long ago, now reappearing as a seasonal item. The cake contains lemon peel, and a refreshing lemony fragrance fills the air the moment you peel back the wrapper. Sold in the middle of Japan’s sultry summer, customers are encouraged to cool the confection before enjoying it.
-
- Tsuki no Oka
- Gourmet / Alcohol
- Niigata Shibata-shi Tsukioka Onsen 408 Wakuwaku Farm
- A trend-setting confectionary shop located just beyond the hustle and bustle of the Tsukioka Onsen hot spring district, the inner parlor of Echigo. Operating out of a century-old Japanese home moved to this location, the shop sells Japanese and Western-style confections made with local ingredients. Vaunted Yu Bijin Manju are made and sold by long-standing manju shop Yukido inside the establishment; these exquisite confections are made with molasses crafted from Okinawan kokuto brown sugar mixed with Yoshinohonkudzu and covered with a melt-in-your-mouth outer cake coating. In the middle of Japan’s sultry summer, customers are encouraged to cool them in a refrigerator before eating. The cream cheese-filled Tsukioka Cheese Manju; and Shio Daifuku dumplings, made with salt harvested on the Sasagawa Nagare coast, both made by Mochidokoro Maikiya, are also popular.
-
- premium SENBEI DEN
- Shopping
- Niigata Shibata-shi Tsukioka Onsen 562-1
- A Niigata senbei rice cracker-themed, activity-oriented shop. Situated in a corner of the Tsukioka Onsen hot spring district, here you can enjoy hand-toasting and decorating senbei. The rice cracker broiler in the center of the establishment can be used to toast an oban senbei cracker decorated with your own unique design. The shop provides special balloon packaging to protect your fresh-toasted cracker from breakage when you take it home. The senbei crackers sold in the shop are discount broken senbei that were not suitable for selling as a regular product shipped straight from the factory. They may not be the prettiest, but they still taste just as good, and they often sell out in moments.
-
- Izumiya
-
![rating-image]()
4.54 Reviews - Gourmet / Alcohol
- Niigata Shibata-shi Chuocho 2-1-17
- A Japanese confectionary shop standing right in between Shibata City Hall and Niigata Prefectural Shibata Hospital. This shop has been making confections according to the same unchanged, traditional recipes since 1890. The shop’s signature Goma Manju buns are made with high grade Hokkaido adzuki bean paste tenderly wrapped in pounded top class Niigata millet mochi. Made with great attention paid to how the mochi is pounded, the sesame seeds are toasted, and even the degree to which they are ground, from the time they are children local residents love these confections’ simple, unchanged flavor. The Kurumi Ganjiki, made with domestic walnuts known for their pleasant aftertaste coated in mizuame syrup and wrapped in fragrant sushi nori, is a traditional Shibata confection passed down unchanged since long ago. They are also known as “sazare-iwa.”
-
![]()
老舗のお菓子屋さんで商店街にあります。ごま饅頭をたべましたが、ごまのおはぎのような感じで美味しかったです。ごまは、甘さ控えめですが、中のあんこがちょうどよい甘さでした。甘さがもっとほしい方のために追加の砂糖がついてきます。
-
- Rokusai-ichi Market
- Shopping
- Niigata Murakami-shi Sannocho 1-1 Surrounding area
- A market held on every day of the month ending in a “2” or a “7.” The market’s name translates to “the market of six celebrations,” a reference to the number of times it is held each month. Held continuously since 1919, the market consists of some 150 stalls stretching from Oshagiri Hall (Murakami History Museum) to an alley in Sanno-cho. Here you can find a wide variety of things for sale, including seasonal fresh vegetables, seafood, local specialty products, edible wild plants, and fresh flowers. Even today, the market serves as the pantry of Murakami and bustles with customers. You can also find stalls selling everyday essentials you’d never see in a souvenir store, and many locals as well as tourists can be seen in the market.
-
- Beniya Shigemasa
- Gourmet / Alcohol
- Niigata Nagaoka-shi Omotemachi 1-chome 10-35
- A long-established Japanese confectionary shop which has continued to pursue and build on a philosophy of confection creation and works hard every daysince it opened in 1805. The establishment offers authentic confections unchanged since the Edo period, diligently crafting its sweets using choice, high quality ingredients and tools passed down through the years. Its signature Ote Manju buns are a sakamoto manju made with sweet, top quality Hokkaido adzuki strainedbean paste mixed with kokuto brown sugar from Okinawa, wrapped in a fine dough bearing the faintest sake fragrance. The shop’s buns are bigger than standard and are made without the use of any preservatives whatsoever. Customers can enjoy them fresh or lightly fried in butter almost like a donut.
-
- Koshino Yuki Hompo Yamatoya
-
![rating-image]()
3.53 Reviews - Gourmet / Alcohol
- Niigata Nagaoka-shi Yanagihara Machi 3-3
- This long-standing Japanese confectionary shop has been in business for over 230 years. The shop continues to make the koshi no yuki, a renowned confection records state was invented in 1778 to present to the then-lord of Nagaoka Domain when he was sick in bed. Considered one of Japan’s three greatest traditional confections, the cakes are made by kneading together flour made from delicious mochi rice, a specialty produce of the Echigo region; and wasanbon fine-grained Japanese sugar from Shikoku. The simple ingredients and simple production method mean its flavor is nothing but to real thing, and this fine establishment continues to share the tasty treat with the world today. The shop also carries an abundant array of other confections, including higashi dried candies inspired by seasonal scenery; namagashi fresh Japanese sweets; and yokan jelly made with Le Lectier pears, a Niigata specialty product.
-
![]()
日本三大和菓子というので買ってみました。見た目は上品ですが、口に入れるとザラザラしていて甘い。落雁とか麦焦がしのキメを荒くしたような感じ。1200円だしたけど同じ店の最中にすれば良かったと後悔してます。あくまで好みが合わなかったということですが
Niigata Areas
Found along the northwestern coast of Japan, Niigata prefecture is celebrated for its high-quality rice and breathtaking nature, most notably its spectacular mountains, whose white peaks draw in snow sports lovers from far and wide over the winter months. Hit the slopes at Yuzawa, pick out your favourite modern artist at Echigo Tsumari, or take a ferry over to Sado Island for an extra adventure.
Niigata Photo Album
Best of Niigata
Travel guide top page
A list of itineraries
A list of articles
A list of spots
Photo AlbumSearch by Region
-
- Hokkaido / Tohoku
- Hokkaido
- Aomori
- Iwate
- Miyagi
- Akita
- Yamagata
- Fukushima
-
- Kanto
- Ibaraki
- Tochigi
- Gunma
- Saitama
- Chiba
- Tokyo
- Kanagawa
-
- Koshinetsu / Hokuriku
- Niigata
- Toyama
- Ishikawa
- Fukui
- Yamanashi
- Nagano
-
- Tokai
- Gifu
- Shizuoka
- Aichi
- Mie
-
- Kinki
- Shiga
- Kyoto
- Osaka
- Hyogo
- Nara
- Wakayama
-
- Chugoku
- Tottori
- Shimane
- Okayama
- Hiroshima
- Yamaguchi
-
- Shikoku
- Tokushima
- Kagawa
- Ehime
- Kochi
-
- Kyushu / Okinawa
- Fukuoka
- Saga
- Nagasaki
- Kumamoto
- Oita
- Miyazaki
- Kagoshima
- Okinawa
