Other Shopping Spots in Niigata Area

  • Tsubame-Sanjo Regional Industries Promotion Center
    Travel / Tourism
    Nigata Pref. Sanjoushi Sugoro 1-17
    At the Roadside Station Tsubame-Sanjo Regional Industries Promotion Center, the Regional Products Store displays and sells Sanjo cutlery, and the restaurant Messepia features a choice of cutlery and local dishes. Both are popular. At the Regional Products Store, you can buy souvenirs with that special Niigata flavor, such as local sake, koshihikari rice and Echigo sweets, in addition to western kitchenware and knives. Approximately five minutes by car via Sanjo Tsubame Interchange on the Hokuriku Expressway.
  • Tsunan Kanko Bussankan
    Nigata Pref. Nakauonumaguntsunanmachi Ashigasaki Otsu 203
    This product store is located along National Route 117, in Ashigasaki, Tsunan Town, Nakauonuma County. In addition to Uonuma-cultivated Koshihikari, it sells products such as condiments for rice, souvenirs, locally made sake and original additive-free juice. There is also a direct sales store that sells fresh vegetables, processed products from local farmers, and folk crafts as well as a restaurant that serves tonkatsu and ramen which is made using Uonuma's Tsumaari brand pork.
    Leisure / Hobbies
    Niigata Niigata-shi Chuo-ku Kamiokawamaedori 10 Bancho 1864
    An art gallery standing halfway between Niigata City Art Museum and the Niigata Bandaijima Art Museum. The gallery was establishment with the aim of providing opportunities to come in contact with fine art, and to contribute to the creation of an environment in which the appreciation of art is part of the cultural activities enjoyed by local residents. Operating out of a remodeled townhouse dating to the Taisho period, the gallery’s exhibition room is a space where visitors can experience a variety of quality works of art. The gallery holds a variety of exhibitions each month, providing opportunities for incorporating art into the private spaces of the home and office. One of the gallery’s charms is that many of its featured artists personally visit the facility, enabling visitors to experience their works of art and worldview on an even deeper level.
  • Wakuwaku Farm Hoei Shop
    Niigata Niigata-shi Kita-ku Kabutoyama 2-3-4
    This farm direct sales shop offers fresh produce brought directly by the growers of Niigata, a treasure trove of foodstuffs. In addition to vegetables, grown with loving care by locals, they also have fruit, rice, flowers, and more. In the first place, Niigata City is said to be Japan's largest purchase point of fresh vegetables per household. Since it's right next to fertile growing lands, it's the perfect example of local production for local consumption. The same produce, grown by different farmers, will have a different flavor, so finding the farmer who suits your tastes best is part of the fun.
  • Toyosaka Wakuwaku Farm Tsukioka Store
    Niigata Shibata-shi Tsukioka 408
    A farmer’s market adjoining Tsukioka Wakuwaku Farm, a local production for local consumption and food education theme park. The market sells fresh vegetables and safe, healthy fruit picked locally in Niigata. All of the market’s products bear the names of the people that produced them, and customers appreciate the peace of mind and sense of security this provides when purchasing the market’s produce. The market also sells local liquors and confections from Niigata, and many people come here to buy gifts and souvenirs. Inside, visitors can also buy gelato made from fresh milk, a perfect snack to enjoy while taking a post-shopping break. Japan’s longest wooden swing set stands in the theme park’s main plaza. The 53-meter-long wooden swing set can be used by up to 50 people at once.
  • Juichiya – Souvenir and Art Gallery Coffee Shop
    Travel / Tourism
    Nigata Pref. Tokamachishi Matsunoyamayumoto 9-1
    Juichiya is a souvenir shop located in the Matsunoyama Onsen resort in Tokamachi City, Niigata Prefecture. It is a striking building with tiled roof and white walls. Many people come to browse and buy from the large selection of specialty products, cakes, and goods from Matsunoyama Onsen and the local area. Among them, popular items include Shinko Mochi, a local specialty of slightly sweet bean paste wrapped in the finest quality mochi, and their Western style Mukonage Manju (a bun with a bean paste filling), as well as cosmetics and skin-care products which use water from the hot spring.
  • Machiya Gallery Yamakichi
    Leisure / Hobbies
    Nigata Pref. Murakamishi Sakanamachi 8-4
    Machiya Gallery Yamakichi is a gallery housed within one of the old townhouses, or machiya, which has been designated as one of the nation’s Registered Tangible Cultural Properties. The building still retains the charm of the Edo period with its stylish black tiles and window grills. The gallery mainly handles pieces from local craftsmen and handicrafts made by traditional craftsmen with quite a range on offer such as salted salmon patchwork, and Uetsu shinafu (a kind of woven textile). Inside the building you can see the hearth and living room and also you can see furnishings like the old wooden panels and sliding doors which were fashionable at the time. The nearest station is Murakami Station.
  • Kaneta Souvenirs
    Travel / Tourism
    Nigata Pref. Myoukoushi Taguchi 315
    This is a long-established souvenir shop located in front of Myoko Kogen Station, and the yellow tent in the shop is a landmark. Inside the store are a variety of Myoko souvenirs such as sasadango (mugwort-flavored mochi and red beans wrapped in bamboo leaves) and buckwheat, handmade dumplings wrapped in leaves, nozawa-na vegetables, oyaki (vegetable dumplings), and a cooking paste made from chili pepper used frequently in local homes. Seasonal mountain plants such as primula farinose with its cute flowers are also available in a special space behind the store.
  • Joetsu Tourism and Local Products Center
    Travel / Tourism
    Nigata Pref. Jouetsushi Fujinoshinden 175-1
    The Joetsu Tourism and Local Products Center is located on Prefectural Route 43 in Fujino Shinden, Joetsu City. Besides selling specialty products and gifts from the Joetsu region, the Center also has two event halls (one large and one medium-sized), and some meeting rooms, etc. available for hire. The stained glass at the entrance to the Center is one of the largest pieces of stained glass in Japan, and is well worth seeing.
  • Echigo Yuzawa Nmaya
    Nigata Pref. Minamiuonumagunyuzawamachi Yuzawa 2455 Echigo Yuzawa HATAGO Inoueuchi
    This food store and café is located near the West Exit of Echigo-Yuzawa Station. They also sell koji-pickled items and other sides for rice, Uonuma Koshihikari rice from contracted farms, and miso which is also used in the adjacent lodge “Hatago Isen.” Also, they have original sweets like “Yuzawa ruuro” (limited 24 per day)—a roll-cake made using rice flour. And in the adjacent café, you can enjoy a toast set or sweets with your coffee made with hot spring water.
  • Jade Kingdom Hall
    Travel / Tourism
    Nigata Pref. Itoigawashi Omachi 1-7-11
    This tourist commodity center is adjacent to the JR Itoigawa Station. As the first stop for people sight-seeing in Itoigawa, there are souvenir shops selling goods such as local sake and confectionery, and B-grade gourmet restaurants, which serve Itoigawa Black Yakisoba, among other local delicacies, as well as a tourist information center, which has information on the various tourist attractions in the area such as Itoigawa Geopark. Another must-see is the 8-ton Jadeite stone, which is unique to Itoigawa. Nearby, there is a jade factory, which sells original jade accessories.
  • Uoroku Nagaoka
    Niigata Nagaoka-shi Nissekicho 2-6-1
  • Uoroku Kashiwazaki
    Niigata Kashiwazaki-shi Takaramachi 1-84
  • Yume Tairiku Nagaoka
    Nigata Pref. Nagaokashi Kitamachi 392-1
  • Uoroku Niitsu
    Niigata Niigata-shi Akiha-ku Niitsu 5163-3
  • Umi Terrace Nadachi Tourist Center
    Travel / Tourism
    Niigata Joetsu-shi Nadachi-ku Nadachiomachi 4280-1
  • Second Outdoor Niigatadaigaku-mae
    Niigata Niigata-shi Nishi-ku Ono 173-banchi 1
  • toto Handling Niigata Kotsu Bus center Lottery Uriba
    Niigata Niigata-shi Chuo-ku Bandai 1-6-1 Bus Center Building 2F
  • toto Handling Bic Camera Niigata
    Niigata Niigata-shi Chuo-ku Hanazono 1-1-21 CoCoLo Minamidate Bic Camera 3F General Counter

Niigata Areas


Found along the northwestern coast of Japan, Niigata prefecture is celebrated for its high-quality rice and breathtaking nature, most notably its spectacular mountains, whose white peaks draw in snow sports lovers from far and wide over the winter months. Hit the slopes at Yuzawa, pick out your favourite modern artist at Echigo Tsumari, or take a ferry over to Sado Island for an extra adventure.

Niigata Photo Album

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