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Other Shopping Spots in Niigata Area

  • Yamagami Dyeworks Shop
    Nigata Pref. Murakamishi Sakanamachi 2-17
    Yamagami Dyeworks Shop is a venerable establishment, dating back to the middle of the Edo period (1615–1867), located in the Sakana-machi of Murakami City, Niigata Prefecture. Their main business is manufacturing and selling made-to-order dyed goods for businesses with trademarks or family crests on items such as noren curtains or happi coats. Its distinctive, subdued vegetables dyes, Hokugen-no-cha-zome, made with special locally produced Murakami tea are especially attractive with shibumi taste (austere elegance) . In the storefront, customers can choose from the hand towels, handkerchiefs, bath towels, and other goods displayed there, and, if they make reservations ahead of time, they can even try dyeing cloth with tea. They can also tour the machiya townhouse, a Tangible Cultural Property, where the business is located.
  • Juichiya – Souvenir and Art Gallery Coffee Shop
    Nigata Pref. Tokamachishi Matsunoyamayumoto 9-1
    Juichiya is a souvenir shop located in the Matsunoyama Onsen resort in Tokamachi City, Niigata Prefecture. It is a striking building with tiled roof and white walls. Many people come to browse and buy from the large selection of specialty products, cakes, and goods from Matsunoyama Onsen and the local area. Among them, popular items include Shinko Mochi, a local specialty of slightly sweet bean paste wrapped in the finest quality mochi, and their Western style Mukonage Manju (a bun with a bean paste filling), as well as cosmetics and skin-care products which use water from the hot spring.
  • Machiya Gallery Yamakichi
    5 Reviews
    Leisure / Hobbies
    Nigata Pref. Murakamishi Sakanamachi 8-4
    Machiya Gallery Yamakichi is a gallery housed within one of the old townhouses, or machiya, which has been designated as one of the nation’s Registered Tangible Cultural Properties. The building still retains the charm of the Edo period with its stylish black tiles and window grills. The gallery mainly handles pieces from local craftsmen and handicrafts made by traditional craftsmen with quite a range on offer such as salted salmon patchwork, and Uetsu shinafu (a kind of woven textile). Inside the building you can see the hearth and living room and also you can see furnishings like the old wooden panels and sliding doors which were fashionable at the time. The nearest station is Murakami Station.


  • Kaneta Souvenirs
    Nigata Pref. Myoukoushi Taguchi 315
    This is a long-established souvenir shop located in front of Myoko Kogen Station, and the yellow tent in the shop is a landmark. Inside the store are a variety of Myoko souvenirs such as sasadango (mugwort-flavored mochi and red beans wrapped in bamboo leaves) and buckwheat, handmade dumplings wrapped in leaves, nozawa-na vegetables, oyaki (vegetable dumplings), and a cooking paste made from chili pepper used frequently in local homes. Seasonal mountain plants such as primula farinose with its cute flowers are also available in a special space behind the store.
  • Joetsu Tourism and Local Products Center
    Nigata Pref. Jouetsushi Fujinoshinden 175-1
    The Joetsu Tourism and Local Products Center is located on Prefectural Route 43 in Fujino Shinden, Joetsu City. Besides selling specialty products and gifts from the Joetsu region, the Center also has two event halls (one large and one medium-sized), and some meeting rooms, etc. available for hire. The stained glass at the entrance to the Center is one of the largest pieces of stained glass in Japan, and is well worth seeing.
  • Echigo Yuzawa Nmaya
    Nigata Pref. Minamiuonumagunyuzawamachi Yuzawa 2455 Echigo Yuzawa HATAGO Inoueuchi
    This food store and café is located near the West Exit of Echigo-Yuzawa Station. They also sell koji-pickled items and other sides for rice, Uonuma Koshihikari rice from contracted farms, and miso which is also used in the adjacent lodge “Hatago Isen.” Also, they have original sweets like “Yuzawa ruuro” (limited 24 per day)—a roll-cake made using rice flour. And in the adjacent café, you can enjoy a toast set or sweets with your coffee made with hot spring water.
  • Tsubame-Sanjo Regional Industries Promotion Center
    Nigata Pref. Sanjoushi Sugoro 1-17
    At the Roadside Station Tsubame-Sanjo Regional Industries Promotion Center, the Regional Products Store displays and sells Sanjo cutlery, and the restaurant Messepia features a choice of cutlery and local dishes. Both are popular. At the Regional Products Store, you can buy souvenirs with that special Niigata flavor, such as local sake, koshihikari rice and Echigo sweets, in addition to western kitchenware and knives. Approximately five minutes by car via Sanjo Tsubame Interchange on the Hokuriku Expressway.
  • Jade Kingdom Hall
    17 Reviews
    Nigata Pref. Itoigawashi Omachi 1-7-11
    This tourist commodity center is adjacent to the JR Itoigawa Station. As the first stop for people sight-seeing in Itoigawa, there are souvenir shops selling goods such as local sake and confectionery, and B-grade gourmet restaurants, which serve Itoigawa Black Yakisoba, among other local delicacies, as well as a tourist information center, which has information on the various tourist attractions in the area such as Itoigawa Geopark. Another must-see is the 8-ton Jadeite stone, which is unique to Itoigawa. Nearby, there is a jade factory, which sells original jade accessories.


  • Sado Kisen Noriba Shop
    Niigata Joetsu-shi Minatocho 1-9-1
  • toto, Nigata Kotu Bus center takarakujiuriba
    Nigata Pref. Nigatashi Chuou-ku Bandai 1-6-1 bus Center 2F
  • toto Handling Bic Camera Niigata
    Niigata Niigata-shi Chuo-ku Hanazono 1-1-21 CoCoLo Minamidate Bic Camera 3F General Counter
  • toto Handling Home improvement center Musashi Sanjo
    Niigata Sanjo-shi
  • toto Handling Supermarket Center Musashi Niigata
    Niigata Niigata-shi Chuo-ku Ubagayama 45-1
  • toto Handling Home improvement center Musashi Sawada Lottery Uriba
    Niigata Sado-shi Nagaki 783 Lottery Uriba
  • toto Handling Supermarket Center Musashi Joetsu Lottery Uriba
    Niigata Joetsu-shi Shimomonzen 1621
  • toto Handling Nagaoka Ekimae Shop
    Niigata Nagaoka-shi Daimachi 2-4-56 JR Nagaoka Sta. Higashiguchi E Plaza Mae
  • toto, Mitsuke plant 5 Chance center
    Nigata Pref. Mitsukeshi Kamishindenmachi 725-1 supercenters plant 5 Mitsuke store parking lot right behind the first 9
  • toto Handling Gosen CUPID Shop
    Niigata Gosen-shi Koyagawa 2-2 CUPID Gosen
  • toto Handling Yoshida Shop
    Niigata Tsubame-shi Yoshida 3525
  • toto Handling Muikamachi AEON Shop
    Niigata Minamiuonuma Yokawa 3100 AEON Muikamachi

Niigata Main Areas


Found along the northwestern coast of Japan, Niigata prefecture is celebrated for its high-quality rice and breathtaking nature, most notably its spectacular mountains, whose white peaks draw in snow sports lovers from far and wide over the winter months. Hit the slopes at Yuzawa, pick out your favourite modern artist at Echigo Tsumari, or take a ferry over to Sado Island for an extra adventure.

Niigata Photo Album

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