Shopping Spots in Tokushima Area

  • Arudeyo Tokushima
    32 Reviews
    Travel / Tourism
    Tokushima Pref. Tokushimashi Shinmachibashi 2-20 Awaodori-kaikan
    In the tourist facilities on the first floor of the “Awaodori Kaikan” located at the foot of Mt. Bizan, the shop ‘Arudeyo’ meaning there is in the dialect of Tokushima is within the complex. There are a variety of souvenirs popular with tourists, such as foods made with Naruto Wakame seaweed, sudachi citrus, and Naruto Kintoki kidney bean and Tokushima specialty food and sweets, traditional crafts including Otaniyaki ceramics and Awa indigo dyed goods available in the shop. Tourist information and craft exhibitions are also held. The nearest station is Tokushima Station.


  • Naruto Bussan Kan
    17 Reviews
    Travel / Tourism
    Tokushima Naruto-shi Muyacho Minamihama Higashihama 165-10 Uzushio Hall 1F

    1日500円でママチャリが借りられます。9時から17時まで、営業時間内に返却する必要があります。 鳴門大橋まで行くには変速も電動アシストもないので少し大変が市内を巡るには十分です。

  • Roadside Station Hina no Sato Katsuura
    6 Reviews
    Katsuura Town, Tokushima Pref.
    This roadside station features a popular shop that offers original Katsuura products such as sweets made with mandarin oranges, a local specialty; and sweetfish named “Tachikawa Taro” by Hachisuka clan, the lord of the Tokushima domain. The farmer’s market, which is stocked with fresh local fruits and vegetables, is also popular. Other facilities include an udon shop offering authentic handmade Sanuki udon noodles and a café offering items made with locally-grown ingredients.

    美味しかった ご馳走様でした ありがとう thank you また行けたらいきます ありがとう ありがとう ありがとう ありがとう ありがとう

  • JA Higashi Tokushima Yottene Market
    14 Reviews
    Tokushima Katsuura-gun Katsuuracho


  • Kazurabashi Yumebutai
    7 Reviews
    Tokushima Pref. Miyoshishi Nishiyayamamuraimakubo 345-1
    Kazurabashi Yumebutai located near Kazura Bridge in Iya, a famous sightseeing place in Miyoshi City, Tokushima Prefecture is a tourist facility. You can access Kazura Bridge from the large parking area by walking through the facility. The product center has a range of Iya region and specialty Tokushima products including Iya soba noodles, konnyaku (jelly-like food), sudachi citrus vinegar and creeping plant crafts. Kazurabashitei, a restaurant where you can enjoy dishes using local ingredients is popular for lunch before or after sightseeing. Salt-grilled sweetfish and amago trout sold in the food section are popular as a walking-and-eating gourmet item.

    かずら橋の駐車場内にあるお土産物やさん。 その中にお蕎麦やさんがあり、祖谷名物祖谷蕎麦を食べることができます。 観光のちょっと休憩に良いお店です。 祖谷そばのお店は近隣に多数あります。 しっかりしたお蕎麦を食べたければ他のお店に行くのも良いでしょう。 ここはあくまで軽食な感じです

  • Ogata Shoten
    Travel / Tourism
    Tokushima Pref. Narutoshi Narutochoutosadomariura Fukuike 65-6
    This souvenir shop is located at Senjojiki next to Uzu no Michi promenade under the Onaruto Bridge. It offers the “big three” of Tokushima specialties, namely Naruto Strait wakame (edible brown seaweed), sudachi citrus, and Naruto Kintoki sweet potatoes, as well as other items such as indigo-dyed products and Otani pottery. Visitors can also enjoy Tokushima favorites such as Tokushima ramen at the shop, which is conveniently open year-round.
  • Monzen Ichibangai
    Tokushima Pref. Narutoshi Oasachoubandou Nishiyamada 23
    This convenient shop offers advice on items for making pilgrimages, souvenirs, and meals. It opens at 7 a.m., making it convenient for early-morning pilgrims. The barrier-free shop also has a nursing room and provides hot water for preparing baby formula. The staff even provides courteous advice on etiquette for pilgrimages to the temple.
    Tokushima Pref. Narutoshi Narutochoutosadomariura Takasuna 186-16 Resort Hotel in Moana Coast
    This natural sundries shop offers a large range of chic sundries. Visitors can also try marine crafts (crafting items with seashells and other things from the ocean) at a beach house on Oge Island, Naruto City. Participants can craft one of more than 10 items including picture frames, wreathes, aroma gel candles, phone straps, and more. It is possible to participate without a reservation as long as there is a vacancy and a staff member is available. However, we recommend making reservations as the establishment is often crowded on weekends and during summer and other long vacations.
  • aalto coffee
    Tokushima Pref. Tokushimashi Sakonibanchou 18-12
    This coffee roaster is famous in Tokushima. Popular with coffee aficionados, the shop fills many orders by mail from people who live far away. The coffee shop offers both blends and single origin coffee, which customers can also partake in the shop. The picture book “Kohi no Ehon” created by the shop’s owner Yuji Shono and illustrator Mariko Hirasawa has earned a reputation as being the world’s easiest-to-understand picture book on how to make coffee.
  • Ikezoe Kamaboko
    3 Reviews
    Tokushima Pref. Tokushimashi Saiwaichou 3-100
    This kamaboko (a type of processed seafood) shop founded in 1910 carries a full range of popular products. They are best known for their high-grade kamaboko, which are carefully crafted one at a time with the best ingredients. Fine adjustments are made to the kamaboko to match the temperature and weather that day. Their take chikuwa, a local variant of chikuwa fish cake served on a bamboo stick, a wide variety of fried kamaboko, and fish katsu, a breaded and fried fish cake, have high reputation. Their fish katsu has even been selected by ANA for meal services on international flights.


  • Wakayama Shoten
    Travel / Tourism
    Naruto Park in Tokushima Prefecture Naruto Park Senjojiki
    This shop and restaurant located just in front of the Onaruto Bridge and the Naruto Strait whirlpools offers delicious food and souvenirs from Tokushima, Naruto, and Setouchi. It offers set meals and seasonal items made with fresh seafood, Horakuyaki (a local Ehime dish of seafood steamed in an earthenware pan), tai ikezukuri (red snapper sashimi prepared alive) served on a boat-shaped dish, and more. We recommend making reservations for meals. It also carries a full range of souvenirs made from Naruto wakame, a local brand of brown edible seaweed notable for its thickness and its chewy texture.
    Travel / Tourism
    Tokushima Mima-shi Wakimachi Wakimachi 55
  • Kitanada Sea Station JF Kitanada Fish Market
    Tokushima Naruto-shi Kitanadacho
    This fish market operated by a fisheries cooperative offers local fish caught in the waters off Kitanada, Naruto City, processed seafood, souvenirs, and other products. Located next to Oura Fishing Port, the market is equipped with a large parking lot, making it an easy place to stop by while on a trip. The cooperative's recommendations are Naruto Kitanada Beppintai, a local brand of wild-caught sea bream with fixed net, Sudachiburi, a brand of farmed Japanese amberjack, and Naruto Wakame, the local brand of farmed wakame seaweed. Other offerings include dried seafood prepared by fishermen as well as local vegetables such as Naruto Kintoki sweet potatoes. The attached Gyokyo Shokudo Uzushio restaurant serves fishermen's cuisine such as rice bowls made with fresh seafood.
  • Miharashi no Oka Aisai Hiroba Farmer's Market
    Tokushima Komatsushima Tatsuecho Sumiya Ke Tani 47-3
    This farmer's market is stocked with exclusive straight-from-the-farm Tokushima specialities. Make sure to check out the region's well-known products such as sudachi citrus and Naruto Kindoki sweet potatoes as well as the market's monthly recommendations. One of the most popular items is Aisai Ogonmai, a local variety of rice that is more nutritious than white rice, but easier to eat than brown rice. It sells out quickly, so you will want to arrive as soon as it goes on sale.
  • Toyota Shoten
    Tokushima Pref. Narutoshi Narutochoutosadomariura Takasuna 203-2
    Toyota Shoten is a shop that sells a wide range of delicious local products from Tokushima Prefecture, including full-bodied Naruto Wakame seaweed and sweet-tasting Naruto Kintoki sweet potatoes. The hand-made dried fish, which is produced in-house, is especially popular. It is made using fish caught locally, which have developed particularly lithe bodies as a result of having to swim in the fierce Naruto whirlpools; each fish is prepared and dried with painstaking attention to detail. Besides sea-bream, barracuda, horse mackerel, chub mackerel and golden cuttlefish, Toyota Shoten also sells dried fish made from a variety of other seasonal fish species. Eat-in service is available; visitors can ask to have fish that they have just purchased in the shop cooked for them on the premises.
  • Ai Yashiki Okumura
    Travel / Tourism
    Tokushima Pref. Itanogunaizumichou Tokumei Maezunishi 179
    Heading along the Yoshino River from the Tokushima Expressway Aizumi Interchange you’ll find Ai Yashiki Okumura. Aizumi is an indigo town known by the name “Japan Blue.” Indigo dyed items made by town artisans like bags, hats, parasols, and tapestries are sold here and they regularly hold exhibitions of the artisans’ work. Next door is Aizumicho Historical Museum, which occupies the remodeled residence of the Okumura merchant family originally built around 1808. They also hold indigo workshops where you can make original dyed items.
  • Hallelujah Sweets Kitchen (Tokushima Station Clement Plaza Shop)
    Tokushima Tokushima-shi Terashimahoncho Nishi 1-6-1 Tokushima Sta. Clement Plaza B1
    "This Japanese / Western confectionery store is located in the basement of the Clement Plaza annexed to JR Tokushima Station. It is famous for its sweet potato confectionery, made using Kintoki sweet potato, a specialty of Tokushima. The mild, sweet tasting potato sweets are popular as a take home gift from the area. Due to its popularity, it was recognized as an ""Awa specialty"", and has placed first place in the 25th National Confectionery Exposition. Also popular with tourists is the rare cheese potato and Awa-no-karinto (deep-fried sweet potato). The shop also sells pound cakes and roll cakes that are Halal certified."
  • Atelier Paysanne
    Tokushima Pref. Itanogunitanochou Kawabata Wakaouji 35-1
    Atelier Paysanne is a Western-style confectionary located between the Itano Interchange on the Takamatsu Expressway and JR Awa-Kawabata Station. This shop takes great care with its ingredients and uses no leavening agents or preservatives. Its cakes are unique for using Awa Wasanbon Sugar, and its roll cakes are especially well-liked for their moist sweetness. Its cream puffs and cheesecake have also received high marks from customers. Its doughnuts, which have locally grown seasonal fruit mixed into the batter, make especially good souvenirs.
  • Hallelujah Sweets Kitchen
    22 Reviews
    Tokushima Pref. Itanogunmatsushigechou Hiroshima Kitakawamukaiyonnokoshi 30
    The Hallelujah Sweets Kitchen, known for its Tokushima Prefecture specialty and Kintoki sweet potato confections, is run by the confectionery company Hallelujah. Confectionery production can be observed through a glass adjoining the factory to the shop. You can enjoy freshly made sweets at the Blue Note Cafe or join in a sweets making workshop (reservations needed), popular with families.


    Tokushima Anan-shi Kuwanocho Hana Zaka 81-29

Tokushima Areas


The southeastern corner of Shikoku is home to Tokushima prefecture, a region celebrated for its luscious nature and the nation's favorite Awa Odori, an energetic dance to which an annual summer festival has been dedicated. Keeping the upbeat tempo, whirlpools excite the Naruto sea off Tokushima, while inland, dramatic cliffs line the Iya Valley, promising unrivaled views of vast and vibrant scenery.

Tokushima Photo Album

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