Groceries Spots in Niigata Area

  • Marine Dream Nou
    Nigata Pref. Itoigawashi Noukodomari 3596-2
    This roadside station is in Noukodomari, Itoigawa City. In addition to the main building with four restaurants and shops, there is the “Sengyo Center” that sells seafood from the Sea of Japan, and the “Kaniya Yokocho” (fishing forbidden in January and February) which sells red snow crabs caught in Nou Fishing Port. And, in the adjacent “Kanikani Kan,” there are tables and a place to wash your hands. They bring the crab soon after purchase, so you can try it.
  • Iwafune Minato Fresh Fish Center
    Niigata Murakami-shi Senami Onsen 3-6-38
    Nigata Pref. Aganoshi Yasuda 733-1
    This store is directly managed by the Yasuda Yoghurt factory, and sells all of Yasuda Yoghurt's products, including yoghurts, sweets, bread and original goods. There is also an in-store cafe that has various menu items such as a morning plate and various lunch plate with yoghurt salad, waffles and toasted sandwiches.
  • Uonuma Soyu Noen Onigiriya
    Nigata Pref. Minamiuonumashi Shiozawa 471-11
    This rice ball shop is managed by a farm in Shiozawa, Minamiuonuma City, Niigata Prefecture. It has been featured on TV and always has a line forming outside. The rice used here is Koshihikari rice produced with no pesticides and carefully grown in rice paddies with the well water in which carp are left loose. Each rice ball is meticulously handmade and filled with the farmers’ love, bringing out the full taste of the rice. There’s also an eating area where you can enjoy the popular pickled tuna rice bowl, curry, and more.
  • Kakujoe Gyorui Teradomari Main Shop
    Nigata Pref. Nagaokashi Teradomarishimoaramachi 9772-27
    This seafood vendor is based in a fish market street nicknamed Sakana no Ameyoko Shotengai in Teradomari, Nagaoka City. The vendor, one of the largest in the market, is frequently covered in the media, making it a popular destination for locals and tourists alike. The shop mostly deals in freshly-caught seafood. Its shop windows are packed with salmon fillets, tuna, bonito, sea bream, mackerel, crab, squid, and shrimp. It also carries shellfish like turban shell and abalone (in summer) and oysters (in fall and winter). Their fresh bluefin tuna sushi is especially good. The shop also conducts tuna cutting demonstrations where customers can buy the freshly-cut tuna.
  • Sennenzake Kikkawa
    67 Reviews
    Nigata Pref. Murakamishi Omachi 1-20
    Sennenzake Kikkawa is a long established store which sells salmon products located in Murakami City, Niigata Prefecture, famous for its salmon. Over 100 kinds of recipes involving salmon remain to this day. The store was founded in 1626 as a wholesaler of rice, but after handling fermented food products such as miso, soy sauce, and sake, the shop turned its attention to the production and selling of salmon products. There is a countless number of salmon hanging from the rafters in the extremely historical shop building with salmon and salmon roe products, produced without any additives, displayed within. Their most popular product is the salted salmon, cured for about one month.


  • Echigo Sake Museum Ponshu-kan
    Nigata Pref. Minamiuonumagunyuzawamachi Yuzawa 2427-3
    This is a Niigata local sake and rice themed shopping center located within JR Niigata station. Visitors can enjoy sake made in 93 different breweries from the Niigata Echigo area in the “Sake Tasting corner” and “rice ball bombs” made from Koshihikari rice grown in the Minamiuonuma area at the “Yukinhora” restaurant as well as a sake bath called the “Yunosawa” in the facility. In the produce sales section, special Niigata products such as local foods using rice and “koji” rice malt, sake and confectioneries are sold. It is an irresistible spot for those who are Japanese sake enthusiasts.
  • Kashimaya Main Store
    Nigata Pref. Nigatashi Chuou-ku Higashiborimaedori 8-1367
    This store mainly manufactures and sells processed seafood made using local ingredients. It is located in Chuo Ward, Niigata City, Niigata Prefecture. Its most famous product, Salmon Chazuke, is made with carefully broiled fatty King Salmon, refined into an exquisite dish. It is popular not only for ochazuke, but also as ingredients of homemade rice balls, and eating with rice. The pickling ingredients, such as salmon, sablefish and sujiko are also popular. On the second floor, there is a dining area, where customers can enjoy dishes made with king salmon, flounder and other seafood.
  • Yunotani Tezukuri-mura
    Niigata Uonuma-shi Utsuno 57-1
    This market is owned and operated by Yunotani, a company which makes and sells onigiri rice balls made with Uonuma-grown Koshihikari rice, and other products made with ingredients from Uonuma. Adjoining the company’s head office and factory, the market sells mochi rice cakes, tofu, Japanese confections, and Uonuma gifts and souvenirs. Customers rave about the company’s safe and healthy Uonuma-grown Koshihikari rice, the same rice used in high-class department store and station mall deli shops, which the company processes from start to finish, including polishing, product production, and sale. The adjoining Kokorotei restaurant serves soba noodles made fresh exclusively using stone-milled buckwheat flour.
  • Dairiki Natto
    Niigata Uonuma-shi Tokamachi 360-6
    The manufacturer of DairikiNatto which won an award of excellence at the National Natto Review 2018. In the over 80 years since their founding in 1936 they've continued to carefully make natto fermented soybeans raised on the subterranean waters of Mr. Hakkai. DairikiNatto, with its trademark gumbai fan mark and red packaging, stands out for its viscosity compared to other brands of natto. Their specialty Otsubu Natto Ginsen is made with the rare Hokkaido Tsuru-no-Ko soybean and as they can only produce once per week this limited product can't be purchased without reservation.
  • Gosen Periodic Market
    Niigata Gosen-shi Ota 1
    The market has continued for more than 300 years since its opening in 1645, and is still held on the days of the 2nd and 7th of the month. On most days, the market is lined with nearly 100 stalls.
  • Hokusetsu Shuzo Sake Brewery
    Travel / Tourism
    Niigata Sado-shi Tokuwa 2377-2
    This sake brewery was founded in 1872. The brewery has passed down and refined masterful brewing skills since this time while also taking on the challenge of creating innovative, new alcoholic beverages incorporating novel methods such as music performance and ultrasonic vibration. The brewery primarily uses brewer’s rice grown together with specially contracted farms in the terraced paddies of Akadomari. These farms exclusively employ a distinctive farming method making use of superior water and avoiding reliance on pesticides and chemical fertilizers. The brewery’s shizukuzake, made by placing un-pressed moromiunrefined sake in special suspended bags and gathering until the drops which trickle down, has a delicate flavor and light aftertaste.
  • Himezu Ohashi Bridge Squid Ichiyaboshi Making
    Travel / Tourism
    Niigata Sado-shi Himezu
    A fishing activity center a 15-minute drive from the Sado Gold Mine located in the Himezu area, which boasts the greatest catches of squid on the island. Here visitors can experience surf fishing and preparing squid. Squid preparation activities visitors can try include squid dressing; making ichiya-boshi (squid dried overnight, which enhances and locks in flavor); and making shiokara fermented squid paste, which has a rich seafood flavor. Staff are on hand to provide you with attentive guidance, ensuring even those who have never handled a squid before will have fun. Rod rentals are provided for shore fishing in the island’s clear blue waters, meaning there’s no need to haul your own.
  • Sado Kisen Shoji Ryotsu Ferry Terminal Shop
    Niigata Sado-shi
    A shop on the second floor of the Ryotsu Ferry Terminal that connects Niigata Port and Sado Island. Here you can buy local Sado seafood products and souvenirs right next to the car ferry ticket gate. Being on the same floor as the waiting room it's ideal for shopping as you wait to board. Along with Sado souvenirs they also sell light meals including breads and rice balls that’s you can eat on the ferry. It also opens first amongst all the shops at the ferry terminal.
  • Kanazawa Sohonpo Inada Main Store
    Gourmet / Alcohol
    Niigata Joetsu-shi Inada 4-11-5
    A long-standing Japanese confectionary shop in business since 1896. The shop makes and sells the Shutsujin-mochi, a confection inspired by the mighty Echigo-born military commander Uesugi Kenshin; as well as a variety of other superb Echigo confections. The Shutsujin-mochi was inspired by the legend of Uesugi Kenshin giving his troops mochi rice cakes before a decisive battle to give them strength and improve morale. The confection’s mugwort rice cake, brown sugar syrup, and toasted soybean flour combine to create an exquisitely delicious treat. The confection is also “Made in Joetsu”-certified, a qualification given to outstanding local specialty products by the Joetsu City government.
  • Heihachi Kamaboko (Takada Nakamachi Shop)
    Niigata Joetsu-shi Nakamachi 3-2-20
    "A long-established store that has been making kamaboko fish cake since its founding in 1913. It's in Nakamachi, a castle town in Takada that's had rows of restaurants since ancient times. They devote themselves every day to delivering a traditional product, resulting in kamaboko that's delicate and soft with a delightful fish flavor. Their popular Kikurage-ita is an original item made by combining cloud-ear mushroom and kamaboko. It features a crisp and crunchy texture and is prepared with a house seasoning. Items that have received the ""Made in Joetsu"" specialty brand and that the city promotes on the national stage include Kikurage-ita, Sake-ita featuring northern salmon on top of gomoku mixed vegetable kamaboko, and their Megis-ten made with Joetsu harvested deep sea smelt. The Megis-ten is certificated as “made in JOETSU” which are special local products that the city recommends with confidence all over Japan."
  • Takahashi Magozaemon Shoten
    1 Reviews
    Gourmet / Alcohol
    Niigata Joetsu-shi Minamihoncho 3-7-2
    This long-standing shop, established in 1624, has been making Japanese ame hard candies continuously since the Edo period. Standing along the old Hokkoku Highway, the shop sports a history-laden facade. Inside, the shop continues to make and sell awa-ame syrup, okina-ame and sasa-ame candies, and other Japanese confections. Okina-ame, made by hardening mizu-ame syrup with kanten algae gelatin, was once carried by the lords of Takada Castle when they made their biannual trip to Edo to give as gifts. Their chewy texture and light flavor makes it hard to stop eating them once you start. Sasa-ame, sold since the Bunka period, consist of thoroughly kneaded awa-ame syrup wrapped in a kuma bamboo grass leaf. The vaunted delights even make an appearance in Natsume Soseki’s celebrated novel, “Botchan.”

    It was a cold and rainy winters day when we decided to sightsee around Joetsu and it was a longer walk than we thought to find this shop but we were determined to make what felt like a pilgrimage...

  • Local Sake Miyakoya
    Niigata Niigata-shi Chuo-ku Oyamatsu 2-3
    A liquor store which stocks over 300 varieties of sake from Niigata. Dedicated to utilizing, enhancing the value of, and presenting the necessity of sake, the store has long enchanted sake fans as an establishment which has concluded special provision contracts with sake makers. In addition to such well-known Niigata sake brewers as Asahi-Shuzo, Kirinzan Brewery, and Hakkaisan Brewery, because of its special contract status, the shop also stocks a wide variety of limited-run sakes. Resembling a traditional Japanese kura storehouse on the outside and sporting a Japanese modern decor on the inside, here you can have fun searching for your favorite sakes.
  • Sasagawa Mochiya
    2 Reviews
    Gourmet / Alcohol
    Niigata Niigata-shi Chuo-ku Nishiborimaedori 4-739
    This Japanese confectionary shop, established in 1883, was the inventor of Niigata’s famous bamboo leafdumplings. The shop’s fifth and sixth generation heads continue to make these dumplings according to the same recipe but also seek to make new and innovative products. The bamboo leaf dumplings are the shop’s signature product, and for these tasty treats, it’s all about the ingredients. Using ingredients produced in the prefecture as much as possible, the shop still makes them the old-fashioned way. Japanese mugwort is stocked from specially contracted farms growing them on embankments in the prefecture, and the bamboo leaves used to wrap the confections comes from kumai bamboo leavesgrowing amidst the mountains of Asahi and Ide. The dough is made using an original flour stone milled from Niigata-raised Koshihikari rice.

    創業100年以上の老舗、笹川餅屋です。 歴史ある外観です。 笹団子、笹田舎まんじゅう、枝豆まんじゅう、水ようかんを購入。 笹団子は間違いない美味しさ。個人的には枝豆まんじゅうが気に入りました。水ようかんも上品な甘さで美味しく頂きました。

  • Niigata Ishiyama
    Niigata Niigata-shi Chuo-ku Honchodori 6-1118
    This seafood products shop is located in Ninjo Yokocho in the Honmachi Central Market, the pantry of Niigata City. Since it was opened in 1952, the shop has carried a variety of high class seafood products and seafoods, including salmon, salted salmon roe, immature salted salmon roe, and cod roe. The shop’s signature salted salmon is carefully prepared one at a time using just salt and salmon meat. The salmon hanging out to dry in front of the shop each year from November has become a seasonal tradition in Ninjo Yokocho. This shop was also one of the first in Niigata to carry tokishirazu, rare summer salmon caught using stationary nets once known only to the residents of Hokkaido and a few well-traveled foodies.

Niigata Areas


Found along the northwestern coast of Japan, Niigata prefecture is celebrated for its high-quality rice and breathtaking nature, most notably its spectacular mountains, whose white peaks draw in snow sports lovers from far and wide over the winter months. Hit the slopes at Yuzawa, pick out your favourite modern artist at Echigo Tsumari, or take a ferry over to Sado Island for an extra adventure.

Niigata Photo Album

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