Shopping Spots in Niigata Area

  • Pier Bandai
    Leisure / Hobbies
    Nigata Pref. Nigatashi Chuou-ku Bandaijima 2
    Pier Bandai is the largest fresh food market along the Sea of Japan with a seafood center and farmer’s market. Thanks to its cafeterias, kaiten-zushi (conveyor belt sushi), and ramen shops, this is becoming a place to fully appreciate Niigata’s foods. There is also a BBQ area where all the necessary materials are supplied, so guests can borrow a BBQ set (for a fee) and enjoy cooking the food they have just purchased on site. The facility has an excellent location set in the heart of Niigata City.
  • Niigata Isetan
    Nigata Pref. Nigatashi Chuou-ku Yachiyo 1-6-1
    This department store is located in 1 Chome, Yachiyo, Chuo Ward, Niigata City. In addition to fashion goods, it also has household goods, interior goods, a restaurant area and a food section. There is also the Wakaba Plaza, which is open on the rooftop from April to November.
  • Kakujoe Gyorui Teradomari Main Shop
    Nigata Pref. Nagaokashi Teradomarishimoaramachi 9772-27
    This seafood vendor is based in a fish market street nicknamed Sakana no Ameyoko Shotengai in Teradomari, Nagaoka City. The vendor, one of the largest in the market, is frequently covered in the media, making it a popular destination for locals and tourists alike. The shop mostly deals in freshly-caught seafood. Its shop windows are packed with salmon fillets, tuna, bonito, sea bream, mackerel, crab, squid, and shrimp. It also carries shellfish like turban shell and abalone (in summer) and oysters (in fall and winter). Their fresh bluefin tuna sushi is especially good. The shop also conducts tuna cutting demonstrations where customers can buy the freshly-cut tuna.
  • Tsubame-Sanjo Regional Industries Promotion Center
    Travel / Tourism
    Nigata Pref. Sanjoushi Sugoro 1-17
    At the Roadside Station Tsubame-Sanjo Regional Industries Promotion Center, the Regional Products Store displays and sells Sanjo cutlery, and the restaurant Messepia features a choice of cutlery and local dishes. Both are popular. At the Regional Products Store, you can buy souvenirs with that special Niigata flavor, such as local sake, koshihikari rice and Echigo sweets, in addition to western kitchenware and knives. Approximately five minutes by car via Sanjo Tsubame Interchange on the Hokuriku Expressway.
  • Uonuma Soyu Noen Onigiriya
    Nigata Pref. Minamiuonumashi Shiozawa 471-11
    This rice ball shop is managed by a farm in Shiozawa, Minamiuonuma City, Niigata Prefecture. It has been featured on TV and always has a line forming outside. The rice used here is Koshihikari rice produced with no pesticides and carefully grown in rice paddies with the well water in which carp are left loose. Each rice ball is meticulously handmade and filled with the farmers’ love, bringing out the full taste of the rice. There’s also an eating area where you can enjoy the popular pickled tuna rice bowl, curry, and more.
  • Marine Dream Nou
    Nigata Pref. Itoigawashi Noukodomari 3596-2
    This roadside station is in Noukodomari, Itoigawa City. In addition to the main building with four restaurants and shops, there is the “Sengyo Center” that sells seafood from the Sea of Japan, and the “Kaniya Yokocho” (fishing forbidden in January and February) which sells red snow crabs caught in Nou Fishing Port. And, in the adjacent “Kanikani Kan,” there are tables and a place to wash your hands. They bring the crab soon after purchase, so you can try it.
  • Nihonkai Fisherman's Cape
    Nigata Pref. Kashiwazakishi Oumigawa 133-1
    This fresh fish center covers a large area in Kashiwazaki, facing the Sea of Japan. It has one of the largest sales floors in Japan with an abundance of fresh seafood from the Sea of Japan. It can be easily accessed, either by a 20-minute walk east, along National Route 8, from JR Omigawa Station, or alternatively, by car from the Hokuriku Expressway Yoneyama Interchange. There is also a resort hotel and seafood restaurants on site, with nearby sightseeing spots such as the scenic Cape Koibito (Lovers' Cape) and Yakushido Beach, and the center also serves as a marine resort.
    Nigata Pref. Aganoshi Yasuda 733-1
    This store is directly managed by the Yasuda Yoghurt factory, and sells all of Yasuda Yoghurt's products, including yoghurts, sweets, bread and original goods. There is also an in-store cafe that has various menu items such as a morning plate and various lunch plate with yoghurt salad, waffles and toasted sandwiches.
  • Stock Busters Tsubame
    Tsubame City Distribution Center, Niigata Prefecture 2-16
    Created in 2002, Stock Busters is a factory outlet that sells dead stock at prices lower than half suggested retail prices. Every year, roughly 1,000 tourist buses come to this outlet as a famous tourist spot and farmer’s market. The wide selection of kitchen goods, lifestyle items, outlet products, gardening items, etc. is worth a look. Approximately 13 minutes by car from JR Tsubame Station.
  • Echigo Sake Museum Ponshu-kan
    Nigata Pref. Minamiuonumagunyuzawamachi Yuzawa 2427-3
    This is a Niigata local sake and rice themed shopping center located within JR Niigata station. Visitors can enjoy sake made in 93 different breweries from the Niigata Echigo area in the “Sake Tasting corner” and “rice ball bombs” made from Koshihikari rice grown in the Minamiuonuma area at the “Yukinhora” restaurant as well as a sake bath called the “Yunosawa” in the facility. In the produce sales section, special Niigata products such as local foods using rice and “koji” rice malt, sake and confectioneries are sold. It is an irresistible spot for those who are Japanese sake enthusiasts.
  • Hokusetsu Shuzo Sake Brewery
    Travel / Tourism
    Niigata Sado-shi Tokuwa 2377-2
    This sake brewery was founded in 1872. The brewery has passed down and refined masterful brewing skills since this time while also taking on the challenge of creating innovative, new alcoholic beverages incorporating novel methods such as music performance and ultrasonic vibration. The brewery primarily uses brewer’s rice grown together with specially contracted farms in the terraced paddies of Akadomari. These farms exclusively employ a distinctive farming method making use of superior water and avoiding reliance on pesticides and chemical fertilizers. The brewery’s shizukuzake, made by placing un-pressed moromiunrefined sake in special suspended bags and gathering until the drops which trickle down, has a delicate flavor and light aftertaste.
  • Gelateria Regalo
    Gourmet / Alcohol
    Nigata Pref. Nigatashi Nishikan-ku Hashimoto 240-7
    Located along Prefectural Route 2 in Hashimoto, Nishikan District, Niigata City, this shop specializes in gelatos. They sell gelatos that use in-season organic fruits and vegetables and Fujita Farm pasteurized milk. 15 of the 100 varieties are available at any time. The gelatos do not use preservatives or artificial starch adhesive, and the recipes take into account natural conditions like temperature.
  • Lutécia
    Gourmet / Alcohol
    Nigata Pref. Nigatashi Chuou-ku Kamioumi 3-3-19
    This Western-style confectioner is located in 3 Chome Kamiomi, Chuo District, Niigata City. Using carefully selected ingredients, they make and sell primarily baked sweets, like cakes, macarons, madeleines and croissant rusks. They also can print your digital images on a cake for a special occasion.
  • Tsunan Kanko Bussankan
    Nigata Pref. Nakauonumaguntsunanmachi Ashigasaki Otsu 203
    This product store is located along National Route 117, in Ashigasaki, Tsunan Town, Nakauonuma County. In addition to Uonuma-cultivated Koshihikari, it sells products such as condiments for rice, souvenirs, locally made sake and original additive-free juice. There is also a direct sales store that sells fresh vegetables, processed products from local farmers, and folk crafts as well as a restaurant that serves tonkatsu and ramen which is made using Uonuma's Tsumaari brand pork.
  • Yunotani Tezukuri-mura
    Niigata Uonuma-shi Utsuno 57-1
    This market is owned and operated by Yunotani, a company which makes and sells onigiri rice balls made with Uonuma-grown Koshihikari rice, and other products made with ingredients from Uonuma. Adjoining the company’s head office and factory, the market sells mochi rice cakes, tofu, Japanese confections, and Uonuma gifts and souvenirs. Customers rave about the company’s safe and healthy Uonuma-grown Koshihikari rice, the same rice used in high-class department store and station mall deli shops, which the company processes from start to finish, including polishing, product production, and sale. The adjoining Kokorotei restaurant serves soba noodles made fresh exclusively using stone-milled buckwheat flour.
  • Dairiki Natto
    Niigata Uonuma-shi Tokamachi 360-6
    The manufacturer of DairikiNatto which won an award of excellence at the National Natto Review 2018. In the over 80 years since their founding in 1936 they've continued to carefully make natto fermented soybeans raised on the subterranean waters of Mr. Hakkai. DairikiNatto, with its trademark gumbai fan mark and red packaging, stands out for its viscosity compared to other brands of natto. Their specialty Otsubu Natto Ginsen is made with the rare Hokkaido Tsuru-no-Ko soybean and as they can only produce once per week this limited product can't be purchased without reservation.
  • Gosen Periodic Market
    Niigata Gosen-shi Ota 1
  • Himezu Ohashi Bridge Squid Ichiyaboshi Making
    Travel / Tourism
    Niigata Sado-shi Himezu
    A fishing activity center a 15-minute drive from the Sado Gold Mine located in the Himezu area, which boasts the greatest catches of squid on the island. Here visitors can experience surf fishing and preparing squid. Squid preparation activities visitors can try include squid dressing; making ichiya-boshi (squid dried overnight, which enhances and locks in flavor); and making shiokara fermented squid paste, which has a rich seafood flavor. Staff are on hand to provide you with attentive guidance, ensuring even those who have never handled a squid before will have fun. Rod rentals are provided for shore fishing in the island’s clear blue waters, meaning there’s no need to haul your own.
  • Sado Kisen Shoji Ryotsu Ferry Terminal Shop
    Niigata Sado-shi
    A shop on the second floor of the Ryotsu Ferry Terminal that connects Niigata Port and Sado Island. Here you can buy local Sado seafood products and souvenirs right next to the car ferry ticket gate. Being on the same floor as the waiting room it's ideal for shopping as you wait to board. Along with Sado souvenirs they also sell light meals including breads and rice balls that’s you can eat on the ferry. It also opens first amongst all the shops at the ferry terminal.
  • Kanazawa Sohonpo Inada Main Store
    Gourmet / Alcohol
    Niigata Joetsu-shi Inada 4-11-5
    A long-standing Japanese confectionary shop in business since 1896. The shop makes and sells the Shutsujin-mochi, a confection inspired by the mighty Echigo-born military commander Uesugi Kenshin; as well as a variety of other superb Echigo confections. The Shutsujin-mochi was inspired by the legend of Uesugi Kenshin giving his troops mochi rice cakes before a decisive battle to give them strength and improve morale. The confection’s mugwort rice cake, brown sugar syrup, and toasted soybean flour combine to create an exquisitely delicious treat. The confection is also “Made in Joetsu”-certified, a qualification given to outstanding local specialty products by the Joetsu City government.

Niigata Areas


Found along the northwestern coast of Japan, Niigata prefecture is celebrated for its high-quality rice and breathtaking nature, most notably its spectacular mountains, whose white peaks draw in snow sports lovers from far and wide over the winter months. Hit the slopes at Yuzawa, pick out your favourite modern artist at Echigo Tsumari, or take a ferry over to Sado Island for an extra adventure.

Niigata Photo Album

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