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Shopping Spots in Niigata Area

  • Yamagami Dyeworks Shop
    Shopping
    Nigata Pref. Murakamishi Sakanamachi 2-17
    Yamagami Dyeworks Shop is a venerable establishment, dating back to the middle of the Edo period (1615–1867), located in the Sakana-machi of Murakami City, Niigata Prefecture. Their main business is manufacturing and selling made-to-order dyed goods for businesses with trademarks or family crests on items such as noren curtains or happi coats. Its distinctive, subdued vegetables dyes, Hokugen-no-cha-zome, made with special locally produced Murakami tea are especially attractive with shibumi taste (austere elegance) . In the storefront, customers can choose from the hand towels, handkerchiefs, bath towels, and other goods displayed there, and, if they make reservations ahead of time, they can even try dyeing cloth with tea. They can also tour the machiya townhouse, a Tangible Cultural Property, where the business is located.
  • Cafe Konditorei Hiro Kranz
    rating-image
    4.0
    4 Reviews
    Shopping
    Nigata Pref. Nigatashi Chuou-ku Nishiohatachou 615-17
    Prominent with its green awning is Cafe Konditorei Hiro Kranz, a confectionery shop in Chuo Ward, Niigata City, Niigata Prefecture. The shop mainly sells a selection of authentic Viennese cakes made by the shop owner who mastered his craft in Austria and Germany. The cake shop is particularly well known for its classic Viennese cake, sachertorte. Also popular are the maronen, a Viennese style Mont Blanc, and the Dopperi saka blätter (literally “Dopperi slope leaf pie”), chosen as a Niigata City specialty cake. There is also an area where you can sit down and enjoy a cup of tea or coffee with your cake.

    オーストリアで修行されたのでしょうか。現地の味に近くて、しかも美味しいケーキや焼き菓子のお店です。半分ぐらいはオーストリアやドイツでよく見たお菓子で、半分ぐらいはよくあるフランス菓子ですが、どちらも美味しいです。個人的にはケーキはオーストリアっぽいもの、焼き菓子はフランス菓子が特に美味しいです。

  • Juichiya – Souvenir and Art Gallery Coffee Shop
    Shopping
    Nigata Pref. Tokamachishi Matsunoyamayumoto 9-1
    Juichiya is a souvenir shop located in the Matsunoyama Onsen resort in Tokamachi City, Niigata Prefecture. It is a striking building with tiled roof and white walls. Many people come to browse and buy from the large selection of specialty products, cakes, and goods from Matsunoyama Onsen and the local area. Among them, popular items include Shinko Mochi, a local specialty of slightly sweet bean paste wrapped in the finest quality mochi, and their Western style Mukonage Manju (a bun with a bean paste filling), as well as cosmetics and skin-care products which use water from the hot spring.
  • Chocolatei (Lake Hyoko Store)
    rating-image
    3.5
    5 Reviews
    Shopping
    Nigata Pref. Aganoshi Tojouchou 15-22
    This specialty chocolate shop is located on the bank of Lake Hyoko, in Agano City, Niigata Prefecture, which is famous for the swans that migrate here. The building has an old-fashioned tiled roof, and from the windows, customers can enjoy the view of the lake as it changes with the seasons. The chocolate and sweets lining the shop-front showcase are made with the concept of a fusion of Japanese and western confectionery. The interior of the shop has a calm atmosphere, with an eat-in space where customers can enjoy Japanese food and sweets. Its specialty food is its Lake Hyoko Giant Kitsune Udon.

    La selezione di pasticceria proposta è curata e piacevole. Tutto ciò che ho assaggiato è molto buono, ma il servizio pessimo. È un vero peccato perché sua location che prodotti sono degni di una...

  • Fujimien
    rating-image
    4.5
    3 Reviews
    Shopping
    Nigata Pref. Murakamishi Nagaimachi 4-19
    This specialty Japanese tea shop is located in Murakami City, Niigata Prefecture, said to be the northernmost limit of tea production. It was established in 1868. The shop cultivates, manufactures and sells Murakami tea, which has a long history spanning back to the early Edo period. The distinctively mellow astringent and faintly sweet flavor of Murakami tea is due to its being cultivated in a region where the days are short, and the temperature difference between night and day, severe. The shop’s Snow Country black tea is also popular, with its mild flavor. The shop also serves matcha and Snow Country black tea soft-serve ice cream between March and October. The tradesman’s house with an open fireplace also allows customers to eat-in.

    村上の街を散策中に立ち寄りました。 老舗のお茶屋さんらしいレトロな店構え。 店内に入り、抹茶アイスとほうじ茶アイスをお願いすると 「お茶をどうぞ」と、奥のお座敷に案内して頂きました。 町屋造りの建物は落ち着いた空間で、小さいお庭を眺めながら アイスと美味しいお茶で、至福の時を過ごさせて頂きました。 帰りに紅茶とお茶を購入。 紅茶はお洒落なパッケージのものが多く、お土産にも喜ばれました。

  • Bunsuido Cake Shop
    rating-image
    4.0
    24 Reviews
    Shopping
    Nigata Pref. Nishikambaragunyahikomura Yahiko 1041-1
    Bunsuido Cake Shop is famous for its White Panda-yaki, for which it won 1st prize at the All Japan Sweet Snack Festival in 2010, and which has been featured on popular variety TV shows. The White Panda-yaki, individually handmade by pouring the batter made with rice flour into a baking mold, has a characteristically chewy texture and is very filling. Their most popular item is the Yahiko Musume made with the local specialty edamame for bean paste. The shop also sells Panda-yaki made with custard or chocolate filling, and soft ice-cream, etc. The nearest station is Yahiko Station.

    ここの特徴はいろんな味もありますが きじが餅のようなところです 今度は売り切れていたクリーム味を食べたいと思ってます。

  • Masujin
    Shopping
    Nigata Pref. Murakamishi Omachi 1-19
    Masujin is a liquor store located in Omachi, Murakami City, Niigata Prefecture. Its long history saw it start out as a sake brewery until 1945 when it merged to become the Taiyo Sake Brewery. The shop, built within the old town houses, is registered as a tangible cultural property of Japan and here visitors can see the sake bottles such as the ‘Sakabune’ and ‘Binbo-tokkuri’ which once held the precious liquid. The shop sells a variety of local sake including the premium sake Shiun Taiyozakari which is only sold in Murakami City.
  • Sennenzake Kikkawa
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    4.5
    35 Reviews
    Shopping
    Nigata Pref. Murakamishi Omachi 1-20
    Sennenzake Kikkawa is a long established store which sells salmon products located in Murakami City, Niigata Prefecture, famous for its salmon. Over 100 kinds of recipes involving salmon remain to this day. The store was founded in 1626 as a wholesaler of rice, but after handling fermented food products such as miso, soy sauce, and sake, the shop turned its attention to the production and selling of salmon products. There is a countless number of salmon hanging from the rafters in the extremely historical shop building with salmon and salmon roe products, produced without any additives, displayed within. Their most popular product is the salted salmon, cured for about one month.

    三面川の鮭専門の店です。なんといっても天井から吊るされている鮭を見上げるのは、壮観です。村上に観光に来たらいの一番に見るところかもしれません。行ったときはちょうど観光客が何組も来ていましたが、やはり鮭を見上げて感心するばかりでした。お土産の鮭は、ありとあらゆる部位を、おかずにつまみに良いように、調理したものがあります。鮭一切れが1,000円以上しますが、自宅で食べても感動するほどの味です。

  • Sosendo
    Shopping
    Nigata Pref. Murakamishi Omachi 3-5
    Located in Omachi, Murakami City, Niigata Prefecture, Sosendo is a well-established Japanese confectionery shop that has been running since the Edo period. The main building built in 1893 was designated as a tangible cultural property of Japan, and still has the same old townhouse building style intact including the vaulted Japanese-style sitting room, old beams, and a sunken hearth. The shop has a variety of different confectioneries and cakes such as the Murakami specialty, Budokan, as well as fresh seasonal cakes and yokan (adzuki-bean jelly). Their Sake-no-kirimi rakugan (hard candy) which looks just like a fillet of salmon is a typical confection considering Murakami is known as the place of salmon.
  • Foot of Mount Gozu, Urara Forest
    rating-image
    3.5
    7 Reviews
    Shopping
    Nigata Pref. Aganoshi Murasugi 3946-163
    This sightseeing facility is located in Murasugi, Agano City, Niigata Prefecture. It has shops, restaurants and experience opportunities, all with food and agriculture as their theme. The market, filled with seasonal vegetables grown with Mount Gozu’s clean water and the Antenna Shop, with its specialty products made by local artists, are both popular with tourists looking for souvenirs. Customers can also enjoy meals such as ramen and rice bowls in the snack corner. Customers can also easily participate in the experience workshops, which offer a variety of courses, such as tofu-making, soba-making and pottery classes.

    村杉温泉の旅館を利用する際に立ち寄ってみました。 その場で軽食も食べられるし、おいしそうなお土産もあるしでワクワクしました。子どもは外の草原で、たんぽぽの綿毛をフーフーするのに精を出していました。 外にもベンチがあるので、ひなたぼっこしながらお茶やアイスで一服して気分転換できました。

  • Okumanya
    Shopping
    Nigata Pref. Minamiuonumagunyuzawamachi Yuzawa 354-10
    Okumanya is a confectionery shop located about seven minutes on foot from Echigo Yuzawa Station, famous for its Komako mochi, named after the heroine of the novel Snow Country written by Yasunari Kawabata. Komako mochi is a bite-sized sweet with crushed adzuki bean paste filled into soft gyuhi (a softer variety of mochi) and covered with roasted soybean flour. The shop also sells the Echigo specialty sasa dango (dumplings wrapped in bamboo grass) and chimaki, the classic Boys’ Festival treat. As well selling sweets in boxes, ideal as a gift or souvenir, they also sell them individually too.
  • Teradomari Central Fishery
    rating-image
    3.5
    7 Reviews
    Shopping
    Nigata Pref. Nagaokashi Teradomarishimoaramachi 9772-23
    This fresh fish store is located on Teradomari Fish Market Street (Sakana no Ame-yoko), in Teradomari, Nagaoka City, Niigata Prefecture. The narrowly stacked shelves inside the store are lined with the bounty of the sea, such as the store’s specialty red snow crab, and also red king crab, sweet shrimp, salmon, squid and flounder. The second floor of the store is a dining area, which serves not only popular crab dishes, but also sashimi, rice bowls topped with fresh fish, and the store’s specialty fisherman’s staple “Ban-ya-jiru.” Customers can look out to the Sea of Japan from the store windows and enjoy a meal while taking a break from shopping.

    ツアーの昼食で2階食事会場へ行きましたが、ビールを注文しようと従業員を呼んでも無視をするので自分でカウンターまで行きビールを注文した。13時過ぎていて満員でもないのにこの対応はなんだ。1,500円の海鮮丼は美味しく感じなかった。

  • Machiya Gallery Yamakichi
    rating-image
    4.5
    5 Reviews
    Leisure / Hobbies
    Nigata Pref. Murakamishi Sakanamachi 8-4
    Machiya Gallery Yamakichi is a gallery housed within one of the old townhouses, or machiya, which has been designated as one of the nation’s Registered Tangible Cultural Properties. The building still retains the charm of the Edo period with its stylish black tiles and window grills. The gallery mainly handles pieces from local craftsmen and handicrafts made by traditional craftsmen with quite a range on offer such as salted salmon patchwork, and Uetsu shinafu (a kind of woven textile). Inside the building you can see the hearth and living room and also you can see furnishings like the old wooden panels and sliding doors which were fashionable at the time. The nearest station is Murakami Station.

    昨年訪ねた町屋めぐりがとても良かったので今年も訪ねました。風情のある暖簾をくぐると、歴史上に出てくる人物のの土人形。そして、三人官女のいない京都の文化の影響を受けた江戸時代のお雛様が飾られていました。ギャラリーの方がとても穏やかに親切に説明してくれました。

  • Nakamuraya
    rating-image
    4.0
    2 Reviews
    Shopping
    Nigata Pref. Iwafunegunsekikawamura Yusawa 408-1
    Nakamuraya is a long-established Japanese-style confectionery shop in the Takase Onsen spa town in Sekikawa Village, Iwafune County, Niigata Prefecture. They only sell the kintsuba confection which boasts a history of over 100 years, but if you want to buy this cake, you’ll need to put in an order at least one day in advance. The delicately sweet tasting kintsuba made with the flavor of adzuki beans from Hokkaido has long been loved as a souvenir treat from Takase Onsen. Part of its charm is the exquisite flavor which comes from each being handmade in the old-fashioned way.

    キンツバだけを製造しておられる職人のお店でした。年配の職人さんのようで、注文を受けた分プラスαぐらいしか作らないそうです。今回は10個入りなら売ってもらえるとのことでお土産にできました。

  • Yasuda Yogurt Shop
    Shopping
    Nigata Pref. Nigatashi Chuou-ku Hanazono 1-1-21 Niigata Station Building CoCoLo South Building 3F
    This is the direct sales store for dairy product maker Yasuda Yogurt. It is located in the southern wing of the commercial facility CoCoLo Niigata, directly accessible from JR Niigata Station. You’ll find yogurt made with fresh cream, exclusive sweets, bread, freshly baked Japanese sweets, and more for sale. There’s also a takeout menu with items such as rich, tasty ice cream and yogurt smoothies. The “original set” offers a bundle of popular products, making the perfect Niigata souvenir.
  • Kokonoen
    rating-image
    5.0
    4 Reviews
    Shopping
    Nigata Pref. Murakamishi Ogunimachi 3-16
    This long-established tea shop is located in Murakami City known as “Hokugen no Chadokoro (the northernmost tea cultivation area in Japan),” Niigata Prefecture and opened in 1800. Murakami tea is exposed to little daylight and grows amidst a harsh snowy climate, giving it a slight sweetness and mellow taste. The shop offers “Meicha Maizuru,” said to have been named by the lord of the Murakami clan, as well as matcha, gyokuro, sencha, and more. Next door is the “Kuheian”, where visitors can enjoy their matcha tea in the townhouse room.

    お茶は、詳しく説明しながら飲ませて頂きました。町家づくりも、あちこち見せて頂きました。カフェも併設、さすがお茶屋さんの味をぜひ!

  • Uonuma Soyu Noen Onigiriya
    rating-image
    4.5
    6 Reviews
    Shopping
    Nigata Pref. Minamiuonumashi Shiozawa 471-11
    This rice ball shop is managed by a farm in Shiozawa, Minamiuonuma City, Niigata Prefecture. It has been featured on TV and always has a line forming outside. The rice used here is Koshihikari rice produced with no pesticides and carefully grown in rice paddies with the well water in which carp are left loose. Each rice ball is meticulously handmade and filled with the farmers’ love, bringing out the full taste of the rice. There’s also an eating area where you can enjoy the popular pickled tuna rice bowl, curry, and more.

    たまたま通りがかりに見つけたお気に入りのおにぎり屋さんです。 新潟に行く時にはこのお店のおにぎりが楽しみで、今では目的ルートから外れても必ず立ち寄るようになりました。 店員さんは気さくで愛想のいい方ばかりです。 お勧めは「塩むすび」南魚沼の塩沢産コシヒカリの甘さと絶妙な炊き加減に毎回感動です。 新潟県は、B級グルメの宝庫でおなかがいくつあっても足らないですが、このおにぎりだけは別腹でぺろりと食べて...

  • Kaneta Souvenirs
    Shopping
    Nigata Pref. Myoukoushi Taguchi 315
    This is a long-established souvenir shop located in front of Myoko Kogen Station, and the yellow tent in the shop is a landmark. Inside the store are a variety of Myoko souvenirs such as sasadango (mugwort-flavored mochi and red beans wrapped in bamboo leaves) and buckwheat, handmade dumplings wrapped in leaves, nozawa-na vegetables, oyaki (vegetable dumplings), and a cooking paste made from chili pepper used frequently in local homes. Seasonal mountain plants such as primula farinose with its cute flowers are also available in a special space behind the store.
  • Uotomi
    Shopping
    Nigata Pref. Murakamishi Kuwagawa 870-1
    This is a dried fish specialty store next to JR Kuwagawa Station, mainly selling processed goods using seafood from the Sea of Japan stocked from the Kuwagawa fishing port right in front of you. The many drying fish of carefully selected fresh seafood, dried in the sun and sea breeze from the Place of Scenic Beauty “Sasagawanagare” boast moderate salinity and good fat content. In addition to classic dried fish such as nodoguro (seaperch), horse mackerel and squid, the “Miso pickled octopus” using soft North Pacific Giant Octopus, is also popular. The Murakami specialty salmon and salmon roe are available in season.
  • Echigo Sake Museum Ponshu-kan
    rating-image
    4.5
    5 Reviews
    Shopping
    Nigata Pref. Minamiuonumagunyuzawamachi Yuzawa 2427-3
    This is a Niigata local sake and rice themed shopping center located within JR Niigata station. Visitors can enjoy sake made in 93 different breweries from the Niigata Echigo area in the “Sake Tasting corner” and “rice ball bombs” made from Koshihikari rice grown in the Minamiuonuma area at the “Yukinhora” restaurant as well as a sake bath called the “Yunosawa” in the facility. In the produce sales section, special Niigata products such as local foods using rice and “koji” rice malt, sake and confectioneries are sold. It is an irresistible spot for those who are Japanese sake enthusiasts.

    日本酒の入ったお風呂、湯の沢に立ち寄りました。ほんのり日本酒の香りがして、短い時間でも体がぽかぽかに温まりました。大きなおにぎり、たくさんの日本酒、さすが米どころ新潟です。酔っ払いの人形に爆笑!

Niigata Main Areas

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Found along the northwestern coast of Japan, Niigata prefecture is celebrated for its high-quality rice and breathtaking nature, most notably its spectacular mountains, whose white peaks draw in snow sports lovers from far and wide over the winter months. Hit the slopes at Yuzawa, pick out your favourite modern artist at Echigo Tsumari, or take a ferry over to Sado Island for an extra adventure.

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