Shopping Spots in Niigata Area

  • Pier Bandai
    Nigata Pref. Nigatashi Chuou-ku Bandaijima 2
    Pier Bandai is the largest fresh food market along the Sea of Japan with a seafood center and farmer’s market. Thanks to its cafeterias, kaiten-zushi (conveyor belt sushi), and ramen shops, this is becoming a place to fully appreciate Niigata’s foods. There is also a BBQ area where all the necessary materials are supplied, so guests can borrow a BBQ set (for a fee) and enjoy cooking the food they have just purchased on site. The facility has an excellent location set in the heart of Niigata City.
    Nigata Pref. Aganoshi Yasuda 733-1
    This store is directly managed by the Yasuda Yoghurt factory, and sells all of Yasuda Yoghurt's products, including yoghurts, sweets, bread and original goods. There is also an in-store cafe that has various menu items such as a morning plate and various lunch plate with yoghurt salad, waffles and toasted sandwiches.
  • Niigata Isetan
    Nigata Pref. Nigatashi Chuou-ku Yachiyo 1-6-1
    This department store is located in 1 Chome, Yachiyo, Chuo Ward, Niigata City. In addition to fashion goods, it also has household goods, interior goods, a restaurant area and a food section. There is also the Wakaba Plaza, which is open on the rooftop from April to November.
  • Tsunan Kanko Bussankan
    Nigata Pref. Nakauonumaguntsunanmachi Ashigasaki Otsu 203
    This product store is located along National Route 117, in Ashigasaki, Tsunan Town, Nakauonuma County. In addition to Uonuma-cultivated Koshihikari, it sells products such as condiments for rice, souvenirs, locally made sake and original additive-free juice. There is also a direct sales store that sells fresh vegetables, processed products from local farmers, and folk crafts as well as a restaurant that serves tonkatsu and ramen which is made using Uonuma's Tsumaari brand pork.
  • Kawakami Tofu
    Niigata Agano Murasugi 4589
    A tofu shop located near the entrance to Murasugi Onsen, one of Japan's three largest radium springs. Ever since they first opened in 1929 they've continued to make Authentic Tofu using carefully chosen whole soybeans, pure water sourced from the foot of Mt. Gozu, and 100% natural bittern. The pride of the shop is their Gokujo Kuromame Tofu-Momen (Exquisite Black Bean Firm Tofu) made with Hokkaido black soybeans and carefully finished. It's a popular product that lets you directly experience the gently sweetness and flavor of the soybeans. There are also quite a few customers who come in search of their Oboro-Tofu which uses three times the soybeans as normal firm-tofu and has a much higher concentration of soy milk.
  • Yunotani Tezukuri-mura
    Niigata Uonuma-shi Utsuno 57-1
    This market is owned and operated by Yunotani, a company which makes and sells onigiri rice balls made with Uonuma-grown Koshihikari rice, and other products made with ingredients from Uonuma. Adjoining the company’s head office and factory, the market sells mochi rice cakes, tofu, Japanese confections, and Uonuma gifts and souvenirs. Customers rave about the company’s safe and healthy Uonuma-grown Koshihikari rice, the same rice used in high-class department store and station mall deli shops, which the company processes from start to finish, including polishing, product production, and sale. The adjoining Kokorotei restaurant serves soba noodles made fresh exclusively using stone-milled buckwheat flour.
  • Dairiki Natto
    Niigata Uonuma-shi Tokamachi 360-6
    The manufacturer of DairikiNatto which won an award of excellence at the National Natto Review 2018. In the over 80 years since their founding in 1936 they've continued to carefully make natto fermented soybeans raised on the subterranean waters of Mr. Hakkai. DairikiNatto, with its trademark gumbai fan mark and red packaging, stands out for its viscosity compared to other brands of natto. Their specialty Otsubu Natto Ginsen is made with the rare Hokkaido Tsuru-no-Ko soybean and as they can only produce once per week this limited product can't be purchased without reservation.
  • Hokusetsu Shuzo Sake Brewery
    Travel / Tourism
    Niigata Sado-shi Tokuwa 2377-2
    This sake brewery was founded in 1872. The brewery has passed down and refined masterful brewing skills since this time while also taking on the challenge of creating innovative, new alcoholic beverages incorporating novel methods such as music performance and ultrasonic vibration. The brewery primarily uses brewer’s rice grown together with specially contracted farms in the terraced paddies of Akadomari. These farms exclusively employ a distinctive farming method making use of superior water and avoiding reliance on pesticides and chemical fertilizers. The brewery’s shizukuzake, made by placing un-pressed moromiunrefined sake in special suspended bags and gathering until the drops which trickle down, has a delicate flavor and light aftertaste.
  • Himezu Ohashi Bridge Squid Ichiyaboshi Making
    Travel / Tourism
    Niigata Sado-shi Himezu
    A fishing activity center a 15-minute drive from the Sado Gold Mine located in the Himezu area, which boasts the greatest catches of squid on the island. Here visitors can experience surf fishing and preparing squid. Squid preparation activities visitors can try include squid dressing; making ichiya-boshi (squid dried overnight, which enhances and locks in flavor); and making shiokara fermented squid paste, which has a rich seafood flavor. Staff are on hand to provide you with attentive guidance, ensuring even those who have never handled a squid before will have fun. Rod rentals are provided for shore fishing in the island’s clear blue waters, meaning there’s no need to haul your own.
  • Sado Kisen Shoji Ryotsu Ferry Terminal Shop
    Niigata Sado-shi
    A shop on the second floor of the Ryotsu Ferry Terminal that connects Niigata Port and Sado Island. Here you can buy local Sado seafood products and souvenirs right next to the car ferry ticket gate. Being on the same floor as the waiting room it's ideal for shopping as you wait to board. Along with Sado souvenirs they also sell light meals including breads and rice balls that’s you can eat on the ferry. It also opens first amongst all the shops at the ferry terminal.
  • Kanazawa Sohonpo Inada Main Store
    Gourmet / Alcohol
    Niigata Joetsu-shi Inada 4-11-5
    A long-standing Japanese confectionary shop in business since 1896. The shop makes and sells the Shutsujin-mochi, a confection inspired by the mighty Echigo-born military commander Uesugi Kenshin; as well as a variety of other superb Echigo confections. The Shutsujin-mochi was inspired by the legend of Uesugi Kenshin giving his troops mochi rice cakes before a decisive battle to give them strength and improve morale. The confection’s mugwort rice cake, brown sugar syrup, and toasted soybean flour combine to create an exquisitely delicious treat. The confection is also “Made in Joetsu”-certified, a qualification given to outstanding local specialty products by the Joetsu City government.
  • Heihachi Kamaboko (Takada Nakamachi Shop)
    Niigata Joetsu-shi Nakamachi 3-2-20
    "A long-established store that has been making kamaboko fish cake since its founding in 1913. It's in Nakamachi, a castle town in Takada that's had rows of restaurants since ancient times. They devote themselves every day to delivering a traditional product, resulting in kamaboko that's delicate and soft with a delightful fish flavor. Their popular Kikurage-ita is an original item made by combining cloud-ear mushroom and kamaboko. It features a crisp and crunchy texture and is prepared with a house seasoning. Items that have received the ""Made in Joetsu"" specialty brand and that the city promotes on the national stage include Kikurage-ita, Sake-ita featuring northern salmon on top of gomoku mixed vegetable kamaboko, and their Megis-ten made with Joetsu harvested deep sea smelt. The Megis-ten is certificated as “made in JOETSU” which are special local products that the city recommends with confidence all over Japan."
  • Patisserie FrancaiseLait Deux
    Gourmet / Alcohol
    Niigata Joetsu-shi Touncho 2-3-53
    A French bakery in Naoetsu whose name means Second Milk in French. The hope embodied in the name is that the treats from the bakery will only come second in sweetness and deliciousness to a mother's milk. A specialty of the shop is a bite sized cheesecake made with three types of French cheese and topped with the name of the shop. Despite its small size it has a reputation of satisfaction, filling your mouth with rich flavor. Along with their fresh sweets they also offer a wide selection of carefully made baked sweets and confiture.
  • Takahashi Magozaemon Shoten
    Gourmet / Alcohol
    Niigata Joetsu-shi Minamihoncho 3-7-2
    This long-standing shop, established in 1624, has been making Japanese ame hard candies continuously since the Edo period. Standing along the old Hokkoku Highway, the shop sports a history-laden facade. Inside, the shop continues to make and sell awa-ame syrup, okina-ame and sasa-ame candies, and other Japanese confections. Okina-ame, made by hardening mizu-ame syrup with kanten algae gelatin, was once carried by the lords of Takada Castle when they made their biannual trip to Edo to give as gifts. Their chewy texture and light flavor makes it hard to stop eating them once you start. Sasa-ame, sold since the Bunka period, consist of thoroughly kneaded awa-ame syrup wrapped in a kuma bamboo grass leaf. The vaunted delights even make an appearance in Natsume Soseki’s celebrated novel, “Botchan.”
  • Sugita Miso Jozosho
    Niigata Joetsu-shi Honcho 4-3-16
    A long-standing brewery that was founded during the Bunka-Bunsei period of the Edo period (early 1800s). They continue to make traditional miso in the severe climate of the Echigo Takada snow country. When people in Joetsu Takada think miso or have miso soup they have Uwaki Koji Miso with added gently floating malt-koji. The koji differs by using rice instead of barley in the malting process. Because of the white drifting malted rice resembling snow falling like a flower petal it's been given the name Yuki-no-Hana (snow drop). With all the different varieties including special selected varieties with a fresh scent to deeper miso characterized by its scent of fermentation or sweeter types with a larger ratio of koji it's best to come consult with the shop before you buy about what is best based on taste preferences and intended use.
  • Niigata Meihinkan
    Travel / Tourism
    Niigata Niigata-shi Chuo-ku Hanazono 1-1-1 Niigata Station Building CoCoLo Higashi 2F
    A local products specialty shop located in the CoCoLo Niigata shopping center connected directly to Niigata Station. Located just outside the east Shinkansen ticket gate in Niigata Station, the shop sells select Niigata gifts and souvenirs. The shop carries a particularly wide selection of local alcoholic beverages, and tastings of products by different sake brewers are held here daily. The shop’s expansive selection includes bamboo leaf dumplings, a souvenir standard; brand name rice; popular confections; and seafood products. Open from 7 a. m., it’s easy to stop by here the morning of the last day of your trip to pick up any souvenirs you may have forgotten to purchase before.
  • Niigata no Sake Asahiyama
    Niigata Niigata-shi Chuo-ku Hanazono 1-1-1 Niigata Station Building CoCoLo Motodate 2F
    A showroom for products made by Asahi-Shuzo Sake Brewing Co., Ltd. located in CoCoLo, a shopping center with seven sales floors in all which is connected directly to Niigata Station. The shop stocks a wide variety of products, from some of Asahi-Shuzo’s most well-known items to local Niigata liquors and alcoholic beverages only sold here. Known for Asahiyama, one of Niigata’s top seishu refined sakes, this long-standing sake brewery is located in Asahi, Nagaoka City’s, a naturally abundant area which sees heavy snowfalls and which is home to Genji fireflies. This company continues to make superior sakes using waters from a spring known as the “Treasure Water” since ancient times. In order to aid as many customers as possible, this shop carries not only alcoholic beverages but also local foods and rice crackers made with brewer’s rice.
  • Local Sake Miyakoya
    Niigata Niigata-shi Chuo-ku Oyamatsu 2-3
    A liquor store which stocks over 300 varieties of sake from Niigata. Dedicated to utilizing, enhancing the value of, and presenting the necessity of sake, the store has long enchanted sake fans as an establishment which has concluded special provision contracts with sake makers. In addition to such well-known Niigata sake brewers as Asahi-Shuzo, Kirinzan Brewery, and Hakkaisan Brewery, because of its special contract status, the shop also stocks a wide variety of limited-run sakes. Resembling a traditional Japanese kura storehouse on the outside and sporting a Japanese modern decor on the inside, here you can have fun searching for your favorite sakes.
  • Sasagawa Mochiya
    Gourmet / Alcohol
    Niigata Niigata-shi Chuo-ku Nishiborimaedori 4-739
    This Japanese confectionary shop, established in 1883, was the inventor of Niigata’s famous bamboo leafdumplings. The shop’s fifth and sixth generation heads continue to make these dumplings according to the same recipe but also seek to make new and innovative products. The bamboo leaf dumplings are the shop’s signature product, and for these tasty treats, it’s all about the ingredients. Using ingredients produced in the prefecture as much as possible, the shop still makes them the old-fashioned way. Japanese mugwort is stocked from specially contracted farms growing them on embankments in the prefecture, and the bamboo leaves used to wrap the confections comes from kumai bamboo leavesgrowing amidst the mountains of Asahi and Ide. The dough is made using an original flour stone milled from Niigata-raised Koshihikari rice.
  • Honcho-shimo Market
    Niigata Niigata-shi Chuo-ku Honchodori 12 , 13
    This Shimomachi market stands in line with the Fresh Honcho shopping street connecting 12 Ban-cho and 13 Ban-cho on the Hon-cho-dori Street. Open year round excluding Sundays, here visitors can purchase vegetables, seafood, flowers, clothing, and more. Consisting of street stalls integrated into the shopping street, the history of this market is believed to stretch back all the way to the early Meiji period. In recent years, the number of establishments has declined, but one can still hear shopkeepers cheerfully calling out to attract customers. The area where the market is located, known as Shimo-machi, is one of the oldest in the city and has flourished as a port area for ages. Looking at the establishments, visitors can imagine what the area looked like long ago when kitamaebune cargo ships would stop at the port.

Niigata Areas


Found along the northwestern coast of Japan, Niigata prefecture is celebrated for its high-quality rice and breathtaking nature, most notably its spectacular mountains, whose white peaks draw in snow sports lovers from far and wide over the winter months. Hit the slopes at Yuzawa, pick out your favourite modern artist at Echigo Tsumari, or take a ferry over to Sado Island for an extra adventure.

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