Shopping Spots in Niigata Area

  • Tsubame-Sanjo Regional Industries Promotion Center
    78 Reviews
    Travel / Tourism
    Nigata Pref. Sanjoushi Sugoro 1-17
    At the Roadside Station Tsubame-Sanjo Regional Industries Promotion Center, the Regional Products Store displays and sells Sanjo cutlery, and the restaurant Messepia features a choice of cutlery and local dishes. Both are popular. At the Regional Products Store, you can buy souvenirs with that special Niigata flavor, such as local sake, koshihikari rice and Echigo sweets, in addition to western kitchenware and knives. Approximately five minutes by car via Sanjo Tsubame Interchange on the Hokuriku Expressway.

    As with many places to visit in Niigata, this center seems to be marketed primarily to domestic visitors only, which is a tremendous pity. For home and kitchenware enthusiasts, or even just avid...

  • Jade Kingdom Hall
    21 Reviews
    Travel / Tourism
    Nigata Pref. Itoigawashi Omachi 1-7-11
    This tourist commodity center is adjacent to the JR Itoigawa Station. As the first stop for people sight-seeing in Itoigawa, there are souvenir shops selling goods such as local sake and confectionery, and B-grade gourmet restaurants, which serve Itoigawa Black Yakisoba, among other local delicacies, as well as a tourist information center, which has information on the various tourist attractions in the area such as Itoigawa Geopark. Another must-see is the 8-ton Jadeite stone, which is unique to Itoigawa. Nearby, there is a jade factory, which sells original jade accessories.


  • Pier Bandai
    Leisure / Hobbies
    Nigata Pref. Nigatashi Chuou-ku Bandaijima 2
    Pier Bandai is the largest fresh food market along the Sea of Japan with a seafood center and farmer’s market. Thanks to its cafeterias, kaiten-zushi (conveyor belt sushi), and ramen shops, this is becoming a place to fully appreciate Niigata’s foods. There is also a BBQ area where all the necessary materials are supplied, so guests can borrow a BBQ set (for a fee) and enjoy cooking the food they have just purchased on site. The facility has an excellent location set in the heart of Niigata City.
  • Niigata Isetan
    Nigata Pref. Nigatashi Chuou-ku Yachiyo 1-6-1
    This department store is located in 1 Chome, Yachiyo, Chuo Ward, Niigata City. In addition to fashion goods, it also has household goods, interior goods, a restaurant area and a food section. There is also the Wakaba Plaza, which is open on the rooftop from April to November.
  • Machiya Gallery Yamakichi
    6 Reviews
    Leisure / Hobbies
    Nigata Pref. Murakamishi Sakanamachi 8-4
    Machiya Gallery Yamakichi is a gallery housed within one of the old townhouses, or machiya, which has been designated as one of the nation’s Registered Tangible Cultural Properties. The building still retains the charm of the Edo period with its stylish black tiles and window grills. The gallery mainly handles pieces from local craftsmen and handicrafts made by traditional craftsmen with quite a range on offer such as salted salmon patchwork, and Uetsu shinafu (a kind of woven textile). Inside the building you can see the hearth and living room and also you can see furnishings like the old wooden panels and sliding doors which were fashionable at the time. The nearest station is Murakami Station.

    古民家を改造したような造りの古い建物で中は ギャラリーや民芸品を売る雑貨屋さんでした。内部は撮影禁止のようです。 建物に特徴があり雰囲気があります

  • Kakujoe Gyorui Teradomari Main Shop
    Nigata Pref. Nagaokashi Teradomarishimoaramachi 9772-27
    This seafood vendor is based in a fish market street nicknamed Sakana no Ameyoko Shotengai in Teradomari, Nagaoka City. The vendor, one of the largest in the market, is frequently covered in the media, making it a popular destination for locals and tourists alike. The shop mostly deals in freshly-caught seafood. Its shop windows are packed with salmon fillets, tuna, bonito, sea bream, mackerel, crab, squid, and shrimp. It also carries shellfish like turban shell and abalone (in summer) and oysters (in fall and winter). Their fresh bluefin tuna sushi is especially good. The shop also conducts tuna cutting demonstrations where customers can buy the freshly-cut tuna.
    Nigata Pref. Aganoshi Yasuda 733-1
    This store is directly managed by the Yasuda Yoghurt factory, and sells all of Yasuda Yoghurt's products, including yoghurts, sweets, bread and original goods. There is also an in-store cafe that has various menu items such as a morning plate and various lunch plate with yoghurt salad, waffles and toasted sandwiches.
  • Uonuma Soyu Noen Onigiriya
    Nigata Pref. Minamiuonumashi Shiozawa 471-11
    This rice ball shop is managed by a farm in Shiozawa, Minamiuonuma City, Niigata Prefecture. It has been featured on TV and always has a line forming outside. The rice used here is Koshihikari rice produced with no pesticides and carefully grown in rice paddies with the well water in which carp are left loose. Each rice ball is meticulously handmade and filled with the farmers’ love, bringing out the full taste of the rice. There’s also an eating area where you can enjoy the popular pickled tuna rice bowl, curry, and more.
  • Stock Busters Tsubame
    36 Reviews
    Tsubame City Distribution Center, Niigata Prefecture 2-16
    Created in 2002, Stock Busters is a factory outlet that sells dead stock at prices lower than half suggested retail prices. Every year, roughly 1,000 tourist buses come to this outlet as a famous tourist spot and farmer’s market. The wide selection of kitchen goods, lifestyle items, outlet products, gardening items, etc. is worth a look. Approximately 13 minutes by car from JR Tsubame Station.

    新潟に行く予定があったので寄ってみました。他県ナンバーが多い印象でした。 農家用の鍬と枝切り鋏をを買いました。鍬は1100円と手頃なお値段でした。プロ使用の調理道具もあり見ているだけでも楽しいです。

  • Gelateria Regalo
    11 Reviews
    Gourmet / Alcohol
    Nigata Pref. Nigatashi Nishikan-ku Hashimoto 240-7
    Located along Prefectural Route 2 in Hashimoto, Nishikan District, Niigata City, this shop specializes in gelatos. They sell gelatos that use in-season organic fruits and vegetables and Fujita Farm pasteurized milk. 15 of the 100 varieties are available at any time. The gelatos do not use preservatives or artificial starch adhesive, and the recipes take into account natural conditions like temperature.


  • Nihonkai Fisherman's Cape
    20 Reviews
    Nigata Pref. Kashiwazakishi Oumigawa 133-1
    This fresh fish center covers a large area in Kashiwazaki, facing the Sea of Japan. It has one of the largest sales floors in Japan with an abundance of fresh seafood from the Sea of Japan. It can be easily accessed, either by a 20-minute walk east, along National Route 8, from JR Omigawa Station, or alternatively, by car from the Hokuriku Expressway Yoneyama Interchange. There is also a resort hotel and seafood restaurants on site, with nearby sightseeing spots such as the scenic Cape Koibito (Lovers' Cape) and Yakushido Beach, and the center also serves as a marine resort.

    We spent a day in the area and drove through to check it out An interesting shopping area with some restaurants and grill fish shop The shop stock pretty much all standards seafoods stuffs

  • Kashiwazaki Tourist Exchange Center Yumi
    Travel / Tourism
    Nigata Pref. Kashiwazakishi Banjin 1-7-67
    This market offers about 300 kinds of merchandise including marine products, vegetables, bread, bento (boxed meals), and souvenirs so that visitors can experience the charm of Kashiwazaki to the fullest. The internal eating area offers a wide variety of delicious menu items unique to Kashiwazaki, such as fisherman's seafood bowl made with fresh seafood. Yumi has a great location right in front of the ocean, one of the charms of Yumi, and the terrace overlooks the Sea of Japan. The center also has Kashiwazaki tourist brochures and provides sightseeing guidance as well.
  • Moegi no Sato Tochi no Mikan
    1 Reviews
    Leisure / Hobbies
    Niigata Nakauonuma-gun Tsunanmachi Ketto 984-9
    A tourism facility located in Akiyamago, an area known for its remoteness and called a paradise since ancient times. Surrounded by old-fashioned, bucolic scenery, facilities include a hotel, outdoor bath, restaurant, and shop. The restaurant boasts a panoramic view of Akiyamago; the Moegi Teishoku combo meal, made with an abundance of local ingredients, is particularly recommended. The hearty meal comes with char grilled with salt shioyaki style, kenchin jiru vegetable soup, a local stew called hira, and a side. The use of local Uonuma-grown Koshihikari rice further enhances the innate flavors of the ingredients used.


  • Tsunan Kanko Bussankan
    Nigata Pref. Nakauonumaguntsunanmachi Ashigasaki Otsu 203
    This product store is located along National Route 117, in Ashigasaki, Tsunan Town, Nakauonuma County. In addition to Uonuma-cultivated Koshihikari, it sells products such as condiments for rice, souvenirs, locally made sake and original additive-free juice. There is also a direct sales store that sells fresh vegetables, processed products from local farmers, and folk crafts as well as a restaurant that serves tonkatsu and ramen which is made using Uonuma's Tsumaari brand pork.
  • Yunotani Tezukuri-mura
    Niigata Uonuma-shi Utsuno 57-1
    This market is owned and operated by Yunotani, a company which makes and sells onigiri rice balls made with Uonuma-grown Koshihikari rice, and other products made with ingredients from Uonuma. Adjoining the company’s head office and factory, the market sells mochi rice cakes, tofu, Japanese confections, and Uonuma gifts and souvenirs. Customers rave about the company’s safe and healthy Uonuma-grown Koshihikari rice, the same rice used in high-class department store and station mall deli shops, which the company processes from start to finish, including polishing, product production, and sale. The adjoining Kokorotei restaurant serves soba noodles made fresh exclusively using stone-milled buckwheat flour.
  • Dairiki Natto
    Niigata Uonuma-shi Tokamachi 360-6
    The manufacturer of DairikiNatto which won an award of excellence at the National Natto Review 2018. In the over 80 years since their founding in 1936 they've continued to carefully make natto fermented soybeans raised on the subterranean waters of Mr. Hakkai. DairikiNatto, with its trademark gumbai fan mark and red packaging, stands out for its viscosity compared to other brands of natto. Their specialty Otsubu Natto Ginsen is made with the rare Hokkaido Tsuru-no-Ko soybean and as they can only produce once per week this limited product can't be purchased without reservation.
  • Gosen Periodic Market
    Niigata Gosen-shi Ota 1
  • Hokusetsu Shuzo Sake Brewery
    Travel / Tourism
    Niigata Sado-shi Tokuwa 2377-2
    This sake brewery was founded in 1872. The brewery has passed down and refined masterful brewing skills since this time while also taking on the challenge of creating innovative, new alcoholic beverages incorporating novel methods such as music performance and ultrasonic vibration. The brewery primarily uses brewer’s rice grown together with specially contracted farms in the terraced paddies of Akadomari. These farms exclusively employ a distinctive farming method making use of superior water and avoiding reliance on pesticides and chemical fertilizers. The brewery’s shizukuzake, made by placing un-pressed moromiunrefined sake in special suspended bags and gathering until the drops which trickle down, has a delicate flavor and light aftertaste.
  • Himezu Ohashi Bridge Squid Ichiyaboshi Making
    Travel / Tourism
    Niigata Sado-shi Himezu
    A fishing activity center a 15-minute drive from the Sado Gold Mine located in the Himezu area, which boasts the greatest catches of squid on the island. Here visitors can experience surf fishing and preparing squid. Squid preparation activities visitors can try include squid dressing; making ichiya-boshi (squid dried overnight, which enhances and locks in flavor); and making shiokara fermented squid paste, which has a rich seafood flavor. Staff are on hand to provide you with attentive guidance, ensuring even those who have never handled a squid before will have fun. Rod rentals are provided for shore fishing in the island’s clear blue waters, meaning there’s no need to haul your own.
  • Sado Kisen Shoji Ryotsu Ferry Terminal Shop
    Niigata Sado-shi
    A shop on the second floor of the Ryotsu Ferry Terminal that connects Niigata Port and Sado Island. Here you can buy local Sado seafood products and souvenirs right next to the car ferry ticket gate. Being on the same floor as the waiting room it's ideal for shopping as you wait to board. Along with Sado souvenirs they also sell light meals including breads and rice balls that’s you can eat on the ferry. It also opens first amongst all the shops at the ferry terminal.

Niigata Areas


Found along the northwestern coast of Japan, Niigata prefecture is celebrated for its high-quality rice and breathtaking nature, most notably its spectacular mountains, whose white peaks draw in snow sports lovers from far and wide over the winter months. Hit the slopes at Yuzawa, pick out your favourite modern artist at Echigo Tsumari, or take a ferry over to Sado Island for an extra adventure.

Niigata Photo Album

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