Travel / Tourism Spots in Niigata Area

  • Teradomari Fish Market Street (Sakana no Ameyoko)
    Travel / Tourism
    Nigata Pref. Nagaokashi Teradomarishimoaramachi
    A street situated along a National Route in Nagaoka City, Niigata Prefecture lined with seafood and souvenir shops popularly known as Sakana no ameyoko. Filled with the cries of merchants selling their wares, the street bustles with tourists seeking fresh, local ocean delicacies. Here you’ll a wide selection of seafood sold at delightfully reasonable prices, from seasonal items like sweet shrimp, squid, Japanese amberjack, horse mackerel, and sea bream, to high class selections like famed crimson snow crab and blackthroat seaperch. You’ll also be able to enjoy an abundance of dishes prepared with seafood from the Sea of Japan, such as hamayaki grilled fish and seafood rice bowls.
  • Tokimesse Niigata Convention Center
    Travel / Tourism
    Nigata Pref. Nigatashi Chuou-ku Bandaijima 6-1
    This convention center complex is about a 20-minute walk from JR Niigata Station and is comprised of two buildings: the Niigata Convention Center with exhibition halls and meeting rooms and Bandaijima Building with a hotel. From meetings to parties to lodging everything can be conveniently served by this one space. On the fifth floor of the Bandaijima Building is the Niigata Bandaijima Art Museum focusing on modern art and on the 31st floor is the Befco Bakauke Observation Room from which you can the Sea of Japan, Sado Island, and the Gozu Mountain Range.
  • Yahiko-jinja Shrine
    Travel / Tourism
    Nigata Pref. Nishikambaragunyahikomura Yahiko 2887-2
    Yahiko-jinja Shrine, situated at the foot of Mt. Yahiko in Yahiko Village, Nishikanbara County, Nigata Prefecture, is a shrine of the old Echigo Province and even appears in the Manyoshu (collection of Japanese poetry). The enshrined deity, Ame-no-Kaguyama-no-Mikoto, has long been widely worshipped as the god of culture and development in Echigo Province. The impressive shrine building, erected in front of the backdrop of cedar and zelkova forests and Mt. Yahiko, was rebuilt in 1916. The Shida-no-otachi long sword, designated a national important cultural property, and other weapons connected with Minamoto No Yoshiie, Minamoto no Yoshitsune, and Uesugi Kenshin, are on display in the shrine’s treasure hall.
  • Kiyotsu Gorge
    Travel / Tourism
    Nigata Pref. Tokamachishi Koide
    In 1862, local people built a hot springs bath at Kiyotsu Gorge; in 1941, the Gorge was officially designated a Natural Monument, and in 1949 it was included as part of the newly-established Joshinetsu-Kogen National Park. It is well worth seeing, both for the beauty of the Gorge and for the spectacular columnar joint rock formations. Kiyotsu Gorge is beautiful at any time of year, but visitors should note that the tunnel that gives access to the Gorge is closed between mid-January and late March.
  • Kiyotsu Valley Tunnel
    Travel / Tourism
    Nigata Pref. Tokamachishi Koide
    This walking tunnel is in Joshinetsu Kogen National Park in Tokamachi. It opened as a tourist location in October of 1996 as a place where you can safely see Kiyotsu Gorge, one of Japan's three largest gorges. There are three viewing platforms along the 750-meter long tunnel with a panorama station at the deepest part. Here you can appreciate the country's beautiful natural gorges and columnar jointing topography designated as a National Natural Monument. No matter the season, be it the new sprouting leaves of spring, the verdant greens of summer, the crimson colors of fall, or the fresh snow of winter, lots of tourists come to enjoy the ever-changing beauty of the gorge. The tunnel is closed from mid-January to late March.
  • Roadside Station Arai
    Transportation
    Nigata Pref. Myoukoushi Inoyama 58-1
    The Michinoeki Arai roadside station incorporates a business hotel, so that travelers can have somewhere to stop for the night without needing to come off the expressway. This is a very convenient rest area which, besides restaurants, shops selling local specialty products, and an information center, even has a laundry. Michinoeki Arai hosts a variety of exciting special events throughout the year, including the Kubiki Fair in June and the Yamashiro no Jin event in July, which often feature Taiko drum performances, etc.
  • Roadside Station - Niigata Furusato Village
    Transportation
    Nigata Pref. Nigatashi Nishi-ku Yamada 2307
    Niigata Furusato Village is a large-scale roadside service area located on National Route 8 in Yamada, Nishi Ward, Niigata City. The complex includes the Bazaar Hall, which has shops selling Niigata specialty products and handicrafts and restaurants where visitors can enjoy local cuisine, the Appeal Hall, where visitors can learn about Niigata’s history and culture and visit the tourist information office, and which also has shops and a café, flower fields where seasonal flowers can be viewed, a traditional Japanese-style garden, and the all-weather Greenhouse building which houses a large adventure playground for children. Niigata Furusato Village also hosts a wide range of special events, including Morning Markets.
  • Roadside Station Toyosaka
    Transportation
    Nigata Pref. Nigatashi Kita-ku Kizaki 3644 - Party Y
    Roadside Station Toyosaka is a barrier-free area that is well received for having over 40 light dishes, particularly onigiri (rice-balls) using delicious Niigata rice. The nearby Goose Farm is free to enter, and you can feed the gees, so it is very popular. You can also purchase unusual pickled tulips and products made with goose eggs. Five minutes by car via Toyosaka-Niigatahigashiko Interchange on the Nihonkai-Tohoku Highway.
  • Roadside Station Umiterasu Nadachi
    Transportation
    Nigata Pref. Jouetsushi Nadachi-ku Nadachiomachi 4280-1
    During summer, you can enjoy both indoor and outdoor pools at the Roadside Station Umiterasu Nadachi, a compound facility with ocean-view lodgings and hot springs, so you can take in the joy of the Sea of Japan. You’ll find a fantastic night view with the Sea of Japan stretching out in front of you. Three minutes by car via Nadachi Tanihama Interchange, a Hokuriku Expressway.
  • Roadside Station Marine Dream Nou
    Transportation
    Nigata Pref. Itoigawashi Noukodomari 3596-2
    This roadside station is a five-minute drive from Nou Station. Its nickname is Marine Dream Nou. You can get a great view of the sun setting over the Sea of Japan from the parking lot and plaza. In the roadside station you can find fishmongers and restaurants serving a wide variety of local seafood as well as Crab Shop Yokocho, the largest shop on the Sea of Japan serving red snow crab caught fresh in Nou Harbor. Check out other tourist attractions such as the Ocean Marine Museum and the Etsuzan Maru sea research ship.
  • Lake Hyoko
    Travel / Tourism
    Nigata Pref. Aganoshi Suibara
    Lake Hyoko is located in the Suibara district of Agano City. This was the first lake in Japan where wild swans were successfully fed, and today it is a famous as a spot that swans visit on migration. Lake Hyoko is also a registered Ramsar Site (Wetland of International Importance). The swans arrive each year in early October, and stay until late March; late November is the peak season, when there can be over 5,000 swans on the Lake. Visitors are not allowed to feed the swans, but they can watch the swans from bird observation hides built on the shore of the Lake.
  • Hoshitoge terraced rice fields
    Travel / Tourism
    Nigata Pref. Tokamachishi Touge
    At Hoshitoge, around 200 tanada (terraced rice fields) of different sizes dot the slopes; the appearance of the landscape changes with the seasons and with the time of day. During the period when the “Sea of Clouds” effect and the “Mizukagami” phenomenon (whereby the surface of the flooded rice fields shines like a mirror) are most common, the Hoshitoge area receives large numbers of tourists from throughout Japan. However, the fields are located on working farms, so visitors are asked to be respectful and considerate. The Hoshitoge terraced rice fields are located around 20-minute walk from Matsudai Station on the Hokuetsu Express Hokuhoku Line.
  • Chijimi-no-Sato Ojiya Roadside Station
    Transportation
    Nigata Pref. Odiyashi Hiu Instep 1670-1
    At roadside station and day spa hot spring called Yudokoro Chijimi-no-Sato, located on National Route 17 in Ojiya City, Niigata Prefecture. There are plenty of facilities within the onsen such as outdoor baths that overlook the city area, spacious indoor baths, a restaurant with rest area which serves full course meals, and a movie room which shows four films every day. The roadside station itself has a traffic information terminal, shops, and a play area for children, making it a great place to stop and rest on a drive.
  • Imayotsukasa Sake Brewery
    Travel / Tourism
    Nigata Pref. Nigatashi Chuou-ku Kagamigaoka 1-1
    This well-established brewery was founded in 1764. It is located east of Niigata Station, along National Route 2, and is said to have been built on the site of a rice granary once owned by the Shibata clan. The current building was built at the end of the 19th century. The brewery is open to visitors all days of the week, and reservations are only necessary for groups of more than seven people. Tools used in the past to make sake are displayed here, and visitors can taste over ten kinds of pure rice wine. Thanks to the detailed explanations of the workers, even the most inexperienced can enjoy tasting the differences between the various types of sake. The brewery also offers non-alcoholic amazake for non-drinkers.
  • Site of the former Kasugayama Castle
    Travel / Tourism
    Nigata Pref. Jouetsushi Nakayashiki ,soy
    Kasugayama Castle was built on Mt. Kasuga, transforming the entire mountain into an important strategic position; the Castle is famous as the main residence of Uesugi Kenshin. It is ranked 32nd in the list of the Top 100 Castles of Japan. Restoration work is currently underway, and the Castle is gradually starting to regain some of its former appearance. When the castle was still intact, the Honmaru (central bailey) was located on the mountain-top, with a castle town at the foot of the mountain where the residences of important retainers and the lord’s relatives were located. Kasugayama Castle is located around 13-minute drive from Kasugayama Station on the Myoko Haneuma Line.
  • Tsubame-Sanjo Regional Industries Promotion Center
    Travel / Tourism
    Nigata Pref. Sanjoushi Sugoro 1-17
    At the Roadside Station Tsubame-Sanjo Regional Industries Promotion Center, the Regional Products Store displays and sells Sanjo cutlery, and the restaurant Messepia features a choice of cutlery and local dishes. Both are popular. At the Regional Products Store, you can buy souvenirs with that special Niigata flavor, such as local sake, koshihikari rice and Echigo sweets, in addition to western kitchenware and knives. Approximately five minutes by car via Sanjo Tsubame Interchange on the Hokuriku Expressway.
  • Kugami Roadside Station
    Transportation
    Nigata Pref. Tsubameshi Kugami 5866-1
    Kugami Roadside Station sits on the Niigata Prefectural Route 2 in Kugami, Tsubame City, Niigata Prefecture. It not only has information on the roads and surrounding area but also serves as a base for tourism in the area. At the restaurant which serves light meals such as soba and udon, cooking events are held using local buckwheat flour and rice flour. There is also a souvenir shop, a free foot bath and a play park for children, making it an ideal place to use for a quick shop on your way home or for a rest.
  • Roadside Station Minamiuonuma Yukiakari
    Transportation
    Nigata Pref. Minamiuonumashi Shimohitoichi 855
    Roadside Station Minamiuonuma Yukiakari is one of snow country Minamiuonuma, and it is composed of three facilities: Imaizumi Memorial Hall, Shiki Ajiwai-kan, and Ikoi-no-hiroba Plaza, with paintings and artworks by famous artists, foreign and abroad, but particularly with works by Shiko Munanaka. In the food court, you can partake of some dishes fresh cooked up with Uonuma’s Koshihikari rice piled high in a rice bowl. Three minutes by car via Shiozawaishida Interchange on the Kanetsu Expressway.
  • Koryu Shrine
    Travel / Tourism
    Nigata Pref. Nagaokashi Yomogihiramachi Party 1590-4
    This shrine is located beside the Ota River in Nagaoka City, Niigata Prefecture. The deity enshrined here governs mercantile prosperity and many people come from other prefectures to pray here. Climbing the 118 steps to the shrine (there is an elevator to make the shrine easily accessible to the elderly), the small grounds of the shrine come into view, surrounded on three sides by the mountains. In the main hall, business cards of people who come here to pray for their businesses to be profitable and for their economic fortunes to improve can be seen stuck into the wall. Following the defeat of the warrior of the Southern Court, the warrior came to live in Yomogihira, the land of the Ryujin (Dragon God), from the capital. The dragon is enshrined here, and the white snake that is the messenger of the dragon is said to actually exist here.
  • Cave d'Occi Winery
    Travel / Tourism
    Nigata Pref. Nigatashi Nishikan-ku Kakudahama 1661
    This is a winery located along the hilly coastal area in Nishikan Ward, Niigata City, Niigata Prefecture. In the vast vineyard there are various kinds of facilities such as a wine shop, a wine cellar, a restaurant, a bakery, a day-trip hot spring facility, an accommodation facility and an English garden. Wine is made from grapes grown in a climate where there is almost no snowfall and has low rainfall, where high heat is accumulated after the rainy-season, unique to the region. Wine tours, reservations required, are also held.

Niigata Areas

around-area-map

Found along the northwestern coast of Japan, Niigata prefecture is celebrated for its high-quality rice and breathtaking nature, most notably its spectacular mountains, whose white peaks draw in snow sports lovers from far and wide over the winter months. Hit the slopes at Yuzawa, pick out your favourite modern artist at Echigo Tsumari, or take a ferry over to Sado Island for an extra adventure.

Niigata Photo Album

Browse Interests