Shopping Spots in Ehime Area

  • Dogo Haikara Dori
    rating-image
    4.0
    113 Reviews
    Shopping
    Ehime Matsuyama-shi Dogoyunomachi 15-23
    "An L-shaped shopping arcade which connects Dogo Onsen Station on the Iyotetsu Jonan Line and the Dogo Onsen Honkan. Having flourished as a temple market from the Meiji period, visitors can take in the ""Meiji romance"" atmosphere the arcade still exudes. The arcade is filled with establishments offering up the charms of Dogo Onsen, such as Shirasagido, a shop famous for its bocchan dango sweet dumplings; and the Dogo Bakushukan beer hall, where you can enjoy local Ehime alcoholic beverages. The arcade is dedicated to the concept of warm and welcoming hospitality, and there are around 60 shops here ready and waiting to give a friendly welcome to customers. The bustling arcade was also selected in 2017 as one of HABATAKU Shopping Districts 30 due to their contribution to the revitalization and development of local communities through supporting the lives of local residents."

    I think this is quite normal around Japan, nothing special, except shops selling towel I think and some locally made ceramics. Other than that, I do not find anything special here but some how to...

  • Rokujiya Dogo Shop
    rating-image
    4.0
    66 Reviews
    Shopping
    Ehime Pref. Matsuyamashi Dougoyunomachi 14-22
    Approximately three minutes from Dogo Onsen Station. This long-standing homemade tart shop located on the shopping district of Dogo Onsen was established in 1933. These tarts are made by baking a sponge cake on a skillet, brushing on homemade special red bean paste by hand, and rolling each one at a time. The “Chotokusen Tart 70” celebrates their anniversary, and the castella and sweet bean jelly are all good as gifts. Enjoy the tarts and green tea set in the inner part of the eat-in area.

    一口サイズのタルトが119円で売っています。また、店内に喫茶コーナーがあるのでこちらでコーヒーやお茶とともに食べる事もできます。

  • AEON MALL Imabari Shintoshi
    rating-image
    3.5
    19 Reviews
    Shopping
    Ehime Imabari-shi Nigiwai Hiroba 1-1
    This shopping mall located in Nigiwai Hiroba, Imabari City, was built around a concept of “the Seventh Island of Shimanami.” It features around 120 specialty stores in five different areas, each with a different theme such as food, international, sports, and kids. Twenty of the shops are the first of their kind in Shikoku. The mall’s other facilities include an event space, a children’s square, and more. Visitors can also enjoy seeing the mall illuminated at night.

    家族で買い物とご飯を食べに来ました。雰囲気のいいモールですが人がかなり少ないので快適。施設と客が合ってない感があるけどショップの種類も多くてオススメです。

  • Enno no Sato, Tobe-yaki Kanko Center
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    4.0
    29 Reviews
    Travel / Tourism
    Ehime Pref. Iyoguntobechou Senzoku 359
    At this tourist facility located in Tobe-cho, Iyo County in Ehime Prefecture, visitors can learn about the appeal of Tobe-yaki pottery, designated as an Ehime Prefectural Intangible Cultural Property and a traditional national industry. The manufacturing processes of Tobe-yaki pottery are almost all done by hand even today and the most interesting part of the facility is the area where you can watch the master craftsmen at work at close proximity. The facility also exhibits and sells works from potteries in the town as well as interactive workshops such as ceramics painting, hand-modelling and potter’s wheel work to create a souvenir of your trip.

    砥部焼の施設をいくつか回って最後に国道沿いのここへ来ました。物産販売や展示だけでなく店舗の裏手の工場見学ができました。作業工程の見学ができる施設は初めてで興味深く見て歩きました。ここはおすすめです。

  • Omori Japanese Candle shop
    rating-image
    4.0
    24 Reviews
    Travel / Tourism
    Ehime Pref. Kitagunuchikochou Uchiko 2214
    Omori Japanese Candle is a shop selling traditional Japanese wax candles, located in Uchiko Town, where the wax-making and Washi (traditional Japanese hand-made paper) industries flourished during the Edo and Meiji periods. A section of a wax candle made in the traditional way (which has been handed down for over 200 years) shows a ring-like pattern; with no coloring or decorative motifs, the candles have a simple beauty. These are long-lasting candles that produce little soot and don’t suffer from dripping wax. The candles have attracted a great deal of interest in other countries, and are featured on the website of the British Museum. Omori Japanese Candle is located around 15 minutes’ walk from Uchiko Station.

    Although I had earmarked the Candle Shop for a visit prior to arriving in Uchiko, I must have passed-by the unassuming entrance to the shop several times before I realised that the paper lantern with...

  • Roken Manto Takeuchi, Okaido Branch
    rating-image
    4.0
    81 Reviews
    Gourmet / Alcohol
    Ehime Pref. Matsuyamashi Okaidou 2-3-15
    This confectionery opened in 1931 in Okaido, Matsuyama City, Ehime Prefecture, and its most well-known product is its famous “Roken manto” sweet buns. They were originally created at the Institute for Labor Science in Kurashiki City, Okayama Prefecture by adapting sweet buns from China to Japanese tastes, and in Matsuyama during the early Showa period, they were produced and sold to raise money for night school expenses as well as for meals. Their steamed bread has garnered many fans over the years for its simple taste, soft texture, and mild sweetness created using the same yeast that was being used when the store opened. There are many other varieties as well, such as black soybean, pinto bean, mugwort, strained bean paste, and more, and frozen sets are sold as well. Note: Currently closed.

    Normal Chinese bun - ‘Bao’ shop with different flavours but not stuffings. Tradition shop along the shopping street and is easy to find . Just walk further

  • emifull MASAKI
    Leisure / Hobbies
    Ehime Iyo-gun Masakicho Tsutsui 850-ban
    This shopping mall is located along National Route 56 in Tsutsui, Masaki Town, Iyo County. It is comprised of Emi-Mall which features fashion retailers, sundries shops, and other stores, Emi-Amuse which features a movie theater and other facilities, Emi-Gourmet which features rows of restaurants, and an annex featuring electronics retailers, furniture stores, and other shops. Its vast grounds include a merry-go-round, a walking course, a dog park, and other attractions.
  • Nikitatsu Club
    rating-image
    4.0
    10 Reviews
    Shopping
    Ehime Matsuyama-shi Dogokitamachi 3-23
    This direct sales shop is attached to the Minakuchi Shuzo brewery in Dogokita-machi, Matsuyama City. Visitors can sample and purchase a wide variety of the company’s products, most notably Japanese sakes such as Nikitatsu and Dogo Kurazake, which have been brewed since the Meiji period. Other offerings include Dogo Beer, Dogo Ale, a sparkling alcoholic beverage using local fruits, and Dogo Shochu, a distilled liquor made with sake lees and other ingredients from Ehime. The shop also sells sake vessels and original brewery merchandise.

    『にきたつ庵』で食事をいただいた後立ち寄りました。白壁の蔵のようなつくりの店舗に、日本酒や道後ビール・サイダーのほか、食べ物やグラスなどいろいろ取り扱われています。蔵元直営ショップとのことですがお酒の試飲など積極的に行われているわけではなく『蔵元』感を期待するとちょっと肩すかしに思えるかも。 大吟醸ケーキが気になりました。

  • Tanaka Kamaboko (Main Shop)
    rating-image
    4.0
    7 Reviews
    Shopping
    Ehime Pref. Uwajimashi Chuouchou 1-6-15
    This long-standing kamaboko (steamed seasoned fish paste) manufacturer was first opened in Uwajima in 1888 and stands alongside Odawara and Akashi, as one of Japan's three most famous producers of kamaboko. They make Yakinuki-style (Roasting cooking method) salt-only flavored kamaboko using fresh local Uwajima lizardfish. It's characterized by its tender constancy and crisp flavor. They offer a wide variety of fish products including chikuwa (tube-shaped fish paste), dried young sardines, sumaki fish strips, and Uwajima specialty Jako-ten, which is a fried fish paste with the skin and bones included. The kamaboko and Jako-ten assortments make for great gifts and souvenirs.

    宇和島名物のじゃこ天を求めて、宇和島城から歩いていきました。徒歩数分でした。年末なので蒲鉾やじゃこ天を買い求める人が目立ちました。じゃこ天は、すべて手作りのもの、通常のもの、魚のみだけのものの3種類がありました。真空パックもありました。キャッシュレス還元実施してました。

  • Handmade Community Market Machiya
    rating-image
    3.5
    7 Reviews
    Shopping
    Ehime Iyo-shi Kominato 827-4
    This Tourist Product Center is in front of Iyo-shi Station, in Kominato, Iyo City. They offer local goods like fresh-harvested produce direct from local farmers, fish caught that morning, processed foods, and local crafts. There is a restaurant as well, and in the attached park they host events like flea markets.

    安い野菜や果物を買うのにぴったりの場所です。スーパーよりも安いです。柑橘王国だけあってみかんの種類は充実しています。

  • SHINONOME KAMABOKO
    rating-image
    4.0
    6 Reviews
    Shopping
    Ehime Pref. Matsuyamashi Okaidou 3-7-4 (in front of Matsuyama Castle ropeway landing)
    This shop manufactures and sells additive-free Jakoten fritters in front of the Matsuyama Castle Ropeway / Lift platform in the heart of Matsuyama. They use fish fresh from the Seto Inland Sea without any chemical seasoning, preservatives, or synthetic food coloring. Piping hot Jakoten bought from the shop window is the perfect food to enjoy while you stroll about. The bones of the fish ground up into the paste gives the Jakoten a great mouthfeel. They also sell gift sets perfect for winter gift exchanges. Their crispy fried Jako-Cutlet is also very popular.

    松山の名物じゃこ天をいただきました。松山城にいく途中に通りがかりはいりました。キャッシュレス対応の店舗でした。キャッシュレスは6月までだそうです。

  • Tamaya Saint Honore
    rating-image
    4.5
    28 Reviews
    Gourmet / Alcohol
    Ehime Pref. Imabarishi Kyoueichou 2-2-54
    This long-standing western-style confectioner is an Imabari landmark. First opened in 1903 they've continued to offer the same flavor over four generations. One of their hallmarks is that summer classic, shaved ice. The making of the shaved ice is overseen by the shop's patissier owner and after being shaken and whipped it stands out for its smooth melt-in-your-mouth texture. They offer 30 different flavors including their Milkshake with the classic sweetness and Strawberry-Milk with the luxurious taste of strawberries. During the winter months they open as a coffee shop and mainly sell cakes.

    ここのミルクセーキは最高です。子供の頃から変わらぬ味。しかし、ミルクセーキだけでなく、苺も、抹茶も、胡麻、コーヒー、マンゴー、ブルーベリーたくさんのスペシャルなたも迷ってしまう事になります。 帰省したら必ず食べたくなります。 地方発送もありますが、是非お店で食べてくださいな。

  • Hatada Kuri-taruto Dojo
    rating-image
    3.5
    18 Reviews
    Gourmet / Alcohol
    Ehime Toon Ushibuchi 1008-1 Hatada Okashi
    This experience center can be found inside Hatada Confectionery Store, located along National Route 11, in Ushibuchi, Toon City. It offers experience workshops in hand-rolling Ehime's local specialty tart, which is made by wrapping bean paste in castella dough. The chestnut center Hatada Chestnut Tart can also be made to take home in this experience workshop, and a factory tour is also included.

    松山から少し東に走った国道沿いにあるお菓子屋さん。ツアーのバスも立ち寄るみたいで、駐車場も相当広いです。館内も広くて試食品も多いですが、御栗タルトをお土産に購入してみました。栗がたっぷり入っていて、お茶によく合いました。

  • Omogo Specialty Goods Development Center
    rating-image
    4.0
    2 Reviews
    Shopping
    Ehime Kamiukena-gun Kumakogencho Ainoki 26
    This produce sales shop is inside Omogofurusato no Eki on prefectural route 12, in Ainoki, Kumakogen town, Kamiukena. They sell local seasonal farm produce, blueberry jam made with local ingredients, 11 kinds of soft-serve ice cream, and processed foods like sansho miso made with Japanese pepper. Their most popular item, Omogo Konjac comes in three varieties: raw namaimo, sashimi, and spicy.

    道の駅ではなくこじんまりとした商店のようですが、地元の美味しいものや珍しいものをたくさん取り揃えています。

  • Yamadaya Manju (Uwa Main Shop)
    rating-image
    4.0
    12 Reviews
    Gourmet / Alcohol
    Ehime Pref. Seiyoshi Uwachounomachi 3-288
    A long-standing Japanese-style confectioner that first opened in 1867. They have seven directly managed branches including in Ebisu, Tokyo, and approximately 170 dealers nationwide. Their manju (steamed bun stuffed with sweet bean paste) use only high quality redbeans and granulated sugar and are small and elegant, weighing only 22-grams apiece. Their manju (steamed bun stuffed with sweet bean paste) with almost transparent wrappings are available for individual purchase and make perfect souvenirs.

    昔から地域で親しまれていた山田屋まんじゅう。 今では全国区となっていますが、すべてはここから始まったお店です。 東京に住んでいる方たちの方が、送るとありがたがってくれますね。 小さなおまんじゅうで こしあんが上品な感じ、個人的に牛乳といただくとおいしいです。 わざわざ本店までこなくても 今ではいたるところに店舗があったり、空港や駅、百貨店などにも販売されており、ちょっと食べたいときに買ってしまうお...

  • Shu-chan Hiroba
    Shopping
    Ehime Pref. Saijoushi Tambarachouikeda 290
    First opened in 2006, this is Shikoku's largest direct sales depot. Here you can buy and sell fresh, safe, delicious produce at low prices that you couldn't find outside of a direct sales depot because they purchase produce at low price directly from the makers. Along with the expected seasonal fruits and vegetables you'll be able to find everything in this Farmer's Goods-Local Goods shop including meat products, fresh fish, dairy goods, and gifts. There's also Shu-chan's Marugoto Cafe which offers light meals such as curry and hot sandwiches as well as fresh 100% fruit juice and smoothies and soft serve ice cream. You can also eat food you've bought from the shop in the cafe. A popular menu item is the Melon Mountain which uses an entire half of a melon.
  • Higiri Chaya, Higiri-yaki Sawai Honpo
    rating-image
    4.5
    9 Reviews
    Gourmet / Alcohol
    Ehime Pref. Matsuyamashi Minatomachi 5-4-1
    This café serves sweet known as ohigiri-san by the locals. Batter is poured into a round metal mold then filled with red bean jam and baked – this sweet is usually called obanyaki in Japanese. The name comes from the fact that the sweets are sold beside the Higiri Jizo statue in Matsuyama; it is more well-known than obanyaki in Matsuyama. There are various flavors including the classic red bean jam, white bean jam flavored with yuzu and cream as well as limited availability seasonal flavors. The café also has a mail-order service which is popular for its crème brûlée with custard cream and caramel.

    できたてはもちろんですが、翌日、少し皮がしっとりしたのをいただくのも、なんだか昔から好きで、今回も多めに購入させていただきました。

  • Ichiroku ITM Group (Katsuyama Main Shop)
    rating-image
    3.5
    11 Reviews
    Gourmet / Alcohol
    Ehime Pref. Matsuyamashi Katsuyamachou 2-8-1
    Right in front of the police station sits a Japanese confectioner, that deals with “ichi-roku tarts” —one of a Matsuyama souvenir. Renovated in 1995, this pure-Japanese-style shop is built in the sukiya-zukuri style and features a large parking lot—available for car travelers. The ichi-roku tart is like a roll-cake, with red bean jam wrapped in delicate sponge cake, offering a fresh taste with a hint of citron aroma amid the sweetness. The carefully crafted ichi-roku tart is a famous traditional Shikoku sweet. You can purchase them as gifts in a box, or as an assortment.

    道後温泉と大街道を結ぶ伊予鉄の路面電車沿いにお店があり、大きな看板があるのですぐに場所はわかります。一六タルトはばら売りがあり、パッケージがみきゃんとダークみきゃんで味が変わります。自分用にはばら売りで十分なので買いやすかったです。

  • JA Ochi Imabari Farmer’s Market Saisaikiteya
    Shopping
    Ehime Imabari-shi Nakadera 279-1
    This farmer’s market is located on Imabari Bypass in Nakadera, Imabari City. It sells fresh produce from the local agricultural cooperative, local meat and seafood, processed foods, and more. Visitors can also taste local flavors in SAISAICAFE and Saisai Shokudo, the market’s attached cafe and eatery.
  • Uedaya Honten
    rating-image
    4.0
    1 Reviews
    Shopping
    Ehime Seiyo-shi Uwacho Unomachi 2-323
    This Japanese sweets shop is located Unomachi 2-Chome, Uwa-cho, Seiyo City. Its specialty is Keisaku-mochi, a sweet that features soft gyuhi rice cake stuffed with sweetened red bean paste. The name “Keisaku” comes from the physician Ninomiya Keisaku, an Iyo native who studied western medicine under the German physician Philipp Franz von Siebold. Ninomiya is best known for having trained Kusumoto Ine, Siebold’s daughter and Japan’s first female doctor of western medicine. The shop also sells western-style confections such as fresh cream puffs.

    敬作もちというお饅頭屋さんです。でも店内に入ると、意外にも美味しそうな洋菓子がありました。お饅頭を買うつもりでしたが、洋菓子の方を買ってしまいました。メロンクレープ美味しかったです。老舗らしい看板がいいですね。

Ehime Areas

around-area-map

Stretched across the northwest corner of Shikoku island, Ehime is a nature-rich prefecture boasting beautiful coastlines and a rural center where mountains play host to 26 of the Buddhist temples that make up the Shikoku Pilgrimage. Matsuyama is home to an original post-feudal castle as well as Dogo Onsen, one of the country's oldest natural hot springs. The northern city of Imabari marks the entrance to the Shimano Kaido, a road that crosses six spectacular bridges and several islands, forming a route between Shikoku and mainland Honshu.

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