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Shopping Spots in Iwate Area

  • Kamasada
    Iwate Pref. Moriokashi Konyachou 2-5
    This is a long-established workshop that has continued to make nambu tekki (a famous type of ironware from the south of Iwate) since the Meiji period. The works produced by the third generation Nobuho Miya, who has experience living in Finland, are distinctive for being a combination of Japan’s old traditions and modern art. The functionality of simple yet outstanding nambu tekki has been garnering attention again recently.
  • Ebisuya Ono Sensaisho
    Iwate Pref. Moriokashi Zaimokuchou 10-16
    A long-standing shop selling Nanbu stencil dyed goods easily distinguished by its red tile roof in Zaimoku Town, Morioka City, Iwate Prefecture. Nanbu stencil dying got its start when the first owner of Ebisuya began using paper stencils to dye household crests and designs on clothing and armor. The shop’s kimono, noren shop curtains, table centers, accessories, and other patterned indigo goods feel both elegant and dainty yet somehow wild, and make perfect gifts and souvenirs. The second floor has an exhibit on the history of Nanbu stencil dying and an audio tape explaining the processes involved. The nearest station is Morioka Station.
  • Kogensya Main Branch
    19 Reviews
    Iwate Pref. Moriokashi Zaimokuchou 2-18
    Kogensya is a store located on a site extending from JR Morioka Station to the Kitakami River that specializes in traditional handicraft products such as Nambu ironware and Urushi lacquerware. The items on sale are not limited to Iwate Prefecture’s own specialty products; they also include handicraft products from all over Japan, including Okinawan glassware, Shusaigama-ware ceramics from Shimane Prefecture, etc. Kogensya’s founder, Oikawa Shiro, was a classmate of Miyazawa Kenji, the writer of children’s stories who is one of Iwate Prefecture’s most famous authors, and was involved in the publication of “The Restaurant of Many Orders,” a collection of Miyazawa’s children’s stories. Kogensya’s Majieru-kan building and Kahi-kan café both have many items relating to Miyazawa Kenji on display, making Kogensya a popular place for Miyazawa Kenji enthusiasts to visit.

    私が行った時は、商店街で夜市をやってました。 賑やか通りから、お店の奥まったところになんとも不思議な空間…宮沢賢治ワールドとても素敵でした。

  • Lala Iwate Morioka Shop
    11 Reviews
    Iwate Pref. Moriokashi Saien 1-3-6 Agricultural and forestry hall 1F
    Located on the first floor of the Norin Kaikan building at the entrance to Iwate Park, Lala Iwate Morioka is an antenna shop selling specialty goods and crafts of Iwate. They have a vast selection with almost any Iwate souvenir here. The foods include not only livestock and farmed items, but also nanbu senbei crackers, local sake and seafood from Sanriku Coast. The crafts wing has a wide selection too—nanbu ironware to hidehira-nuri lacquerware, amber, and Iwayado tansu dressers.


  • Gozaku Moriku Store
    5 Reviews
    Iwate Pref. Moriokashi Konyachou 1-31
    Located in a residential district along Nakatsugawa River, Gozaku is a miscellany shop for everyday bamboo goods. The flat-roofed Japanese building is designated a preserved building in Morioka City and was used in the filming of NHK’s serial TV drama “Dondo hare.” Built from late Edo Period to Meiji Period, the building was a merchant house dealing in straw products and wicks for lanterns. Now, it sells traditional straw sandals, colanders, and baskets, all which exude handmade warmth.


  • Fukuda-pan Main Shop at Nagatacho
    Iwate Pref. Moriokashi Nagatachou 12-11
    An old bread shop established in 1948 in Nagata Town, Morioka City. The founder originally only developed coffee bread with the mindset of “filling the bellies of students at a low price.” The coffee bread comes in a wide variety of styles, from sweets like “red bean jam & butter”, to sides like ham and egg sandwiches, and the “Original Veggie Sandwich” —a vegetable sandwich with toppings like ground meat cutlets available. With such abundant variation, this shop has become synonymous with Morioka soul food.
  • Anbe
    Iwate Pref. Tonoshi Hayasechou 2-4-12
    Anbe is a well established “Genghis Khan”, or Mongolian mutton barbecue restaurant founded in 1947. Widely loved in Tono City, it is said that this restaurant was the original Genghis Khan restaurant which made the dish it is today. Anbe is also known as the birthplace of the Genghis Khan Bucket, characteristic of Tono Genghis Khan. The tin bucket with holes in it uses solid fuel to heat the barbecue grill placed on top.
  • FESAN Odense-kan
    Leisure / Hobbies
    Iwate Pref. Moriokashi Moriokaekimaedori 1-44 Fezan Odenzakan 1F
    This is an area of gourmet food and restaurants located on the Odensekan floors of FESAN Department Store in the Morioka Station Building. There are plenty of shops selling Iwate specialties and confections, and restaurants offering seafood rice bowls made with seafood delicacies from off the Sanriku coast, etc. “Odense” in the Iwate dialect means “please come”.
  • Ootiya
    Iwate Pref. Nishiwaigunhiraizumichou Hiraizumi Koromonoseki 1-7
    Ootiya is a shop that deals in lacquer ware and other items in the town of Hiraizumi in Nishiiwai County, Iwate Prefecture. It preserves the essential traditions and craftsmanship of Hidehira-nuri, Iwate Prefecture's traditional style of lacquer, but produces and sells products that are in harmony with contemporary life. In addition to bowls, containers, trays, and other food-related items, its products include inkstone cases, straps, and smartphone covers.
  • Shirasawa Senbei Shop
    6 Reviews
    Iwate Pref. Moriokashi Konyachou 2-16
    Shirasawa Senbei Shop sells traditional Japanese crackers in the city of Morioka in Iwate Prefecture. This venerable shop features Nambu Senbei, a famous product of Iwate Prefecture, and the flavorful Sesame Senbei are especially popular. Among the many other varieties that customers can enjoy are Peanut, Walnut, and Sunflower Seed Senbei.

    南部せんべいの直営店です。最近はいろんな種類のせんべいがあり、迷いますね。ごま、コーヒー 、醤油、ココア、くるみなどをお土産に買いました。

  • Kashi Kobo Yoshinoya
    1 Reviews
    Iwate Pref. Nishiwaigunhiraizumichou Hiraizumi Izumiya 81-1
    This Japanese confectionary shop is located in Hiraizumi-cho, Nishiiwai County. A long-established store that has been in operation since 1915, their popular offerings include Japanese sweets such as sesame yokan (red bean jelly) to cakes, apple pies and cream puffs. In addition, there is a cafe space inside where you can enjoy the sweets with a cup of coffee.


  • Sawagiku Confectionary Main Store
    2 Reviews
    Iwate Pref. Kujishi Juhachinichimachi 2-1
    Sawagiku Confectionary, located in the city of Kuji, Iwate Prefecture, has been in business since 1930. It sells mostly baked goods that contain traditional Japanese ingredients, such as Busu no Kobu, which combines granulated sweet bean paste with artisan Shigure butter. It also sells Western-style baked goods, such as cheesecake and rusks. Its products are popular souvenirs and gifts.

    地元では昔からある菓子店。あまり流行ってる店という感じはないのだが、なぜ?地元に5店舗(1店舗減り現在は4店舗)もあるのか…地元民の間では不思議がられている。 ずっと食べてなかったが、数年前に親族が大量にケーキを買ってきてくれて食べたのだが…イマイチ( ̄- ̄;)スポンジはボソボソだし、どこか脂っぽい。ケーキの下の紙が油を吸って、ジドーっとしている。他の美味しいケーキ屋さんでは、そういうのは見られ...

  • Kawatoku Ichibankan (Uchimaru Store)
    Iwate Pref. Moriokashi Uchimaru 16-1
    This craft specialty shop is located in Morioka City, Iwate Prefecture. They sell handicrafts such as accessories and southern ironware including lacquerware and pottery. Their widely varied crafts span from stately traditional items to products for everyday use. In addition, the food corner also is filled with items and has many souvenirs from Iwate Prefecture.
  • Fukuda Pan (Yahaba Store)
    10 Reviews
    Iwate Pref. Shiwagunyahabachou Hiromiyasawa Dai11chiwari 502-1
    This bakery is located in the town of Yahaba-cho in Shiba County, Iwate Prefecture. Their offerings of your favorite cream and ingredients as toppings on fluffy koppe-pan (Japanese bread rolls) are known as the soul food of Iwate's Morioka. In addition, they have everything from desert breads to filling side-dish breads, making it a place visited by not only locals but many tourists as well.

    シワ流通センターはずれにあり、混み合わない。 いつでもガラガラで助かる 盛岡のソウルフードにしては、ここがおススメ

  • Genbikei Rest House
    9 Reviews
    Iwate Pref. Ichinosekishi Gembichou Kounosu 132
    This rest house is located in Ichinoseki City, Iwate Prefecture. You can look out on Genbi Gorge, a designated scenic natural monument. In addition to souvenirs from Ichinoseki available for purchase, enjoy meals such as suba buckwheat noodles and curry and dishes using Maesawa beef while gazing out on the gorge and the clear emerald green flow of the Iwai River from the observation dining area on the second floor.


  • Miyako City Fish and Vegetable Market
    Iwate Pref. Miyakoshi Satsukichou 1-1
    This market is located in Miyako City, Iwate Prefecture. It sells fresh seafood and processed marine products from the early morning. Their item selection includes not only seafood but vegetables and flowers raised by local farmers. It is known as the community kitchen, and is a market where people interact. In addition, they also pack and ship items purchased as souvenirs.
  • Salad Farm
    18 Reviews
    Leisure / Hobbies
    Iwate Pref. Hachimantaishi Hirakasa 2-6-333
    This commercial complex with the theme of a space for food and healing is located on the plateau of Mt. Iwate in Hachimantai City, Iwate Prefecture. In Flower Land, you can interact with animals such as alpacas, and you can pick fresh strawberries in Ichigo no Mori which is open from around December to June. There are also restaurants and souvenir shops, making it popular among those with families and tourists.

    The place was not that huge nor had many attractions but the garden and the environment was good. You will have a good time in the restaurant which sells local soft creams and foods. I would...

  • Yutoland Himekami
    Leisure / Hobbies
    Iwate Prefecture Morioka-shi Shimoda Genkai 893-11
  • Kaishindo
    Iwate Pref. Oushushi Esashi-ku Odaki Chikaraishi 211
    A Japanese confectionary shop established in the distant Enpo era located a little drive from Mizusawa-Esashi Station on the Tohoku Shinkansen in Oshu City, Iwate Prefecture. The shop's Iwayado yokan jelly, made according to a traditional recipe, is made with Iwate Dainagon and Hokkaido azuki beans. Created laboriously by the hands of skilled artisans, this jelly has a rich flavor derived straight from the superb ingredients used to make it. Other products include kurineri yokan jelly richly flavored with brown sugar, old fashioned honneri yokan jelly, kintsuba flour dough cakes redolent with the innate flavor of azuki beans, and seasonally limited jellies made with Esashi apples.
  • Kaachan House Dasuko
    Iwate Pref. Hanamakishi Noda 335-2
    A large Japan Agricultural Cooperatives farmers market located a 10-minute drive from Hanamaki Station on the JR Tohoku Main Line in Hanamaki City, Iwate Prefecture. The market carries an abundance of seasonal fruits and vegetables, flowers, and homemade foods. The market is also filled with side dishes and popular Japanese confections made by local mothers such as ganzuki, a local cake redolent with the aroma of brown sugar; and kirisensho, a chewy rice flower cake with a salty-sweet flavor. In addition, there are breads made with wheat grown in the prefecture, 10 grain rice blends, Hanamaki blue flowers, and a wide variety of foods like dressings and somen noodles. In the market's restaurant, you can enjoy free refills of Hitomebore rice grown in Hanamaki.

Iwate Main Areas


A northern Tohoku prefecture promising peace and quiet, Iwate is sparsely populated, replacing people with snow-capped mountains, history-rich sites, and fields of crops that are to thank for the region's delicious local cuisine. Meander along the three-city Golden Route, where you'll visit the grand Buddhist temples of Hiraizumi and the Tono folk villages before tasting the three famed noodle dishes of Morioka.

Iwate Photo Album

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