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Groceries Spots in Iwate Area

  • Fukuda-pan Main Shop at Nagatacho
    Iwate Pref. Moriokashi Nagatachou 12-11
    An old bread shop established in 1948 in Nagata Town, Morioka City. The founder originally only developed coffee bread with the mindset of “filling the bellies of students at a low price.” The coffee bread comes in a wide variety of styles, from sweets like “red bean jam & butter”, to sides like ham and egg sandwiches, and the “Original Veggie Sandwich” —a vegetable sandwich with toppings like ground meat cutlets available. With such abundant variation, this shop has become synonymous with Morioka soul food.
  • Shirasawa Senbei Shop
    6 Reviews
    Iwate Pref. Moriokashi Konyachou 2-16
    Shirasawa Senbei Shop sells traditional Japanese crackers in the city of Morioka in Iwate Prefecture. This venerable shop features Nambu Senbei, a famous product of Iwate Prefecture, and the flavorful Sesame Senbei are especially popular. Among the many other varieties that customers can enjoy are Peanut, Walnut, and Sunflower Seed Senbei.

    南部せんべいの直営店です。最近はいろんな種類のせんべいがあり、迷いますね。ごま、コーヒー 、醤油、ココア、くるみなどをお土産に買いました。

  • Kashi Kobo Yoshinoya
    1 Reviews
    Iwate Pref. Nishiwaigunhiraizumichou Hiraizumi Izumiya 81-1
    This Japanese confectionary shop is located in Hiraizumi-cho, Nishiiwai County. A long-established store that has been in operation since 1915, their popular offerings include Japanese sweets such as sesame yokan (red bean jelly) to cakes, apple pies and cream puffs. In addition, there is a cafe space inside where you can enjoy the sweets with a cup of coffee.


  • Sawagiku Confectionary Main Store
    2 Reviews
    Iwate Pref. Kujishi Juhachinichimachi 2-1
    Sawagiku Confectionary, located in the city of Kuji, Iwate Prefecture, has been in business since 1930. It sells mostly baked goods that contain traditional Japanese ingredients, such as Busu no Kobu, which combines granulated sweet bean paste with artisan Shigure butter. It also sells Western-style baked goods, such as cheesecake and rusks. Its products are popular souvenirs and gifts.

    地元では昔からある菓子店。あまり流行ってる店という感じはないのだが、なぜ?地元に5店舗(1店舗減り現在は4店舗)もあるのか…地元民の間では不思議がられている。 ずっと食べてなかったが、数年前に親族が大量にケーキを買ってきてくれて食べたのだが…イマイチ( ̄- ̄;)スポンジはボソボソだし、どこか脂っぽい。ケーキの下の紙が油を吸って、ジドーっとしている。他の美味しいケーキ屋さんでは、そういうのは見られ...

  • Fukuda Pan (Yahaba Store)
    10 Reviews
    Iwate Pref. Shiwagunyahabachou Hiromiyasawa Dai11chiwari 502-1
    This bakery is located in the town of Yahaba-cho in Shiba County, Iwate Prefecture. Their offerings of your favorite cream and ingredients as toppings on fluffy koppe-pan (Japanese bread rolls) are known as the soul food of Iwate's Morioka. In addition, they have everything from desert breads to filling side-dish breads, making it a place visited by not only locals but many tourists as well.

    シワ流通センターはずれにあり、混み合わない。 いつでもガラガラで助かる 盛岡のソウルフードにしては、ここがおススメ

  • Miyako City Fish and Vegetable Market
    Iwate Pref. Miyakoshi Satsukichou 1-1
    This market is located in Miyako City, Iwate Prefecture. It sells fresh seafood and processed marine products from the early morning. Their item selection includes not only seafood but vegetables and flowers raised by local farmers. It is known as the community kitchen, and is a market where people interact. In addition, they also pack and ship items purchased as souvenirs.
  • Kaishindo
    Iwate Pref. Oushushi Esashi-ku Odaki Chikaraishi 211
    A Japanese confectionary shop established in the distant Enpo era located a little drive from Mizusawa-Esashi Station on the Tohoku Shinkansen in Oshu City, Iwate Prefecture. The shop's Iwayado yokan jelly, made according to a traditional recipe, is made with Iwate Dainagon and Hokkaido azuki beans. Created laboriously by the hands of skilled artisans, this jelly has a rich flavor derived straight from the superb ingredients used to make it. Other products include kurineri yokan jelly richly flavored with brown sugar, old fashioned honneri yokan jelly, kintsuba flour dough cakes redolent with the innate flavor of azuki beans, and seasonally limited jellies made with Esashi apples.
  • Sunfish Kamaishi
    Iwate Pref. Kamaishishi Suzukochou 2-1
    A shopping complex located a short walk from Kamaishi Station on the Kamaishi Line in Kamaishi City, Iwate Prefecture. Here you'll find shops like Shichibeya Shoten and Azumasengyo-ten which sell dark sleeper, salmon from Sanriku Kamaishi, and other fresh seafood as well as foods like dried fish and pickled fish. There are also numerous restaurants serving Kamaishi ramen, and rice bowls piled high with tasty seafood treats like ikura salted salmon roe and sea urchin. The facility is also connected by skyway to Sea Plaza Kamaishi on the other side of the road, making this a convenient place to pick up all kinds of gifts and souvenirs.
  • Sanchoku Raimu-kun
    Iwate Prefecture Oshu City Mizusawa Mashiro cedar 51 under
    This is an agricultural produce direct sales complex in Mizusawa District, Oshu City, Iwate Prefecture. In addition to such local land and sea produce such as fresh fish hauled directly from Sanriku Yamada Town, Maezawa beef, and Iwate Oshu beef, this complex offers visitors the chance to pick strawberries on the premises. Visitors can also enjoy the bread corner, always offering over 30 varieties of breads using rice flour and soft ice cream that incorporates Mo-chan milk. On the menu at the rest items using local specialty products are offered so you can enjoy the local flavors in a relaxed setting.
  • Shoeido (Main Shop)
    5 Reviews
    Iwate Ichinoseki-shi Jishumachi 3-36
    A long-standing Japanese confectionery shop that has been around for over 100 years since the Meiji period. They sell a variety of Japanese sweets with a focus on showy high-grade Japanese fresh confections that reflect the seasons. Their Gomasuri-dango are a local favorite with velvety black sesame syrup in nicely textured mochi rice balls. Another local favorite is Tamura-no-Ume, featuring bean paste mixed with ume plum in gyuhi mochi wrapped in green shiso leaves. A sweet with a history, it was created on the orders of Tamura Clan, the feudal lord of Ichinoseki Domain since he hoped for some Ichinose specialty.


  • Yoshida seimen
    Iwate Oshu-shi Esashi Odaki Honoki 220-1
    The main store of this company is located along Prefectural Route 14, north from JR Mizusawa-Esashi Station. It produces and sells yellow somen noodles called tamago-men, which are made with egg. They originate from the Genroku period, when Christian Matsuya Juzo moved here from Nagasaki and learned about them from a Dutchman. The noodles have a slight eggy fragrance and subtle sweetness, and are characterized by their refreshing texture. They are also popular for the long time it takes for them to soften, and they are delicious whether eaten chilled or hot. Some products are combined with udon noodles and curry soup, and are popular choices for souvenirs.
  • Kikushodo (Nakamachi Main Shop)
    4 Reviews
    Iwate Oshu-shi Esashinakamachi 1-12
    A long-standing Japanese sweet shop founded in 1932. Its main shop is at the entrance to Esashi's Kuramachi Mall. They're dedicated to making sweets people love with a focus on safety, delicious flavor, and traditional hand craftsmanship. Their popular Iwayado yokan (sweet bean paste jelly) confection is wrapped in a bamboo leaf after solidifying in a rectangular wooden frame. Its traditional manufacturing method has been handed down in this region for nearly two hundred years. There are many other products that make great souvenirs too, such as their Mutsu-no-oja (their own version of a walnut tart from Switzerland's Engadin region) and their Fujiwara Yondai (pie-style manju buns).


  • Yume-no-Sato Workshop Haratai
    Iwate Oshu-shi Esashi Tawara Inari 89-3
    This bread factory features characteristic bread made using rice flour from Esashi. In particular, it is known as the first store in the Tohoku region to sell bread made from rice flour. The store is located at the intersection of Prefectural Route 156, where it crosses Ide River to join Tamasato Mizusawa Road (Iwate Prefectural Route 251). The store's komewassan croissants, made with rice flour, are very popular. Additionally, there are also many products loved by locals, such as the hot dog buns, with their great variety of flavors such as jam or red bean paste. The store's prices are reasonable and by the afternoon each day, many of the items are sold-out.
  • Esashi Tourist Products Center (Esashi Yume Plaza)
    Iwate Oshu-shi Esashi Minamiodori 7-40
    Esashi Yume Plaza, a facility tied to the tourist association on National Route 456 in Esashi Ward's Minamiodori Street. Its main tourist product sales area is on the first floor. They sell Esashi specialty items such as Iwayado yokan (sweet bean paste jelly), local candies, and Kinkon-zuke pickles, as well as folk crafts, Esashi Shishi-Odori dolls, etc. They also present area highlights featured in the year-long historical TV drama Homura Tatsu that was shot in Esashi. There's a lounge as well as a gallery with handicrafts made by the locals on display. Various events are held at an outdoor area covered by a tent.
  • Milk Kobo Bom Dia
    Iwate Hanamaki-shi Ohasamamachi Ohasama 11-39-4
    This soft serve icecream store is located approximately a 30-minute drive from Hanamaki Interchange on the Tohoku Expressway. Bom Dia Soft is made with 100% raw milk from Ohasama Brown Swiss cattle, which is sent directly from the factory. The ice cream's egg free, moderately sweet and refreshing aftertaste makes it very popular. Its crisp texture from being blended with ice is also quite characteristic. The store's Wine Soft, made with Edel Wine, as well as the Bom Dia Parfait, made with coffee jelly mixed with Bom Dia ice cream is also well recommended.
  • Sasacho Brewery
    Iwate Hanamaki-shi Towacho Tsuchizawa 5417
    A long-established brewery in Towa-cho, Hanamaki City. It's at the foot of Mt. Hayachine, one of the 100 Famous Japanese Mountains. They make miso and soy sauce while faithfully adhering to the knowledge and methods of their predecessors. Their rich and natural Shinise-no-Aji Tsuyu seasoning features a blend of bonito stock and soy sauce fermented for an extended period, without any artificial flavors. It comes recommended and has even been featured in the newspaper. Other popular items include Hon-kuradashi, Iwate inaka miso that has been aged for a long time in Akita cedar barrels and Hayachine Shoyu, soy sauce made with spring water from the mountain.
  • Kaiho-zuke Nakamuraya
    Iwate Kamaishi-shi Suzukocho 5-7
    This store produces and sells Kamaishi's famous Kaiho-zuke. It is located approximately a four-minute walk from JR Kamaishi Station. Sanriku Kaiho-zuke is a best-selling productmade with a blend of Sanriku mekabu (wakame seaweed root) pickled in a secret sauce, Sanriku abalone, and salmon roe atop, which has been boiled using a unique damashi-ni technique to make ittender. The rich and full flavor is perfect to go with white rice. The store also sells other seafood products, such as Hotate ougon-zuke, which is soy marinated mekabu with salmon roe steeped in sake, as well as Hotate herring roe ougon-zuke.
  • Ganso Shizukuishi Light Truck Market
    Iwate Iwate-gun Shizukuishicho
    Located about a five-minute walk from JR Shizukuishi Station, this morning market is held on the Shizukuishi Yosharedori Shopping Arcade with it closed to vehicular traffic, and has hawkers directly selling their best products from rows of light trucks. There are many products unique to the production area such as fresh vegetables, fruits, marine products, crafts, items rarely seen, and highly discounted goods. There are also other fun events. It is held on the first Sunday of every month from May to November (the second Sunday only in July). There is a shuttle bus that operates between the parking lot, market area and Shizukuishi Station when the market is open.
  • Nishinoya Main Store
    Iwate Miyako-shi Hokuda 2-20
    "Established in the early Showa period, this long-established Japanese and Western confectionery store is located approximately a five-minute walk from the JR Miyako Station. In addition to cakes and other Japanese and Western confections, the store also has a wide variety of different types of bread. The fruit bread, which has not changed its recipe since the store's establishment, is very popular and is highly recommended, with its rich flavor and exquisite buttercream and apple filling. The genkotsu bread is also very popular, with its filling of fresh cream accented with mandarin orange and sandwiched between fluffy bread. The store's Fishing Fire ""Isaribi"" confection, with its filling of squid powder, won the prestigious gold prize at the 19thAll Japan Association Of Confectionery manufactures competition."
  • Furudate Seimenjo
    Iwate Kunohe-gun Karumaimachi Karumai 8-139
    Located about three minutes or two kilometers via National Route 340 from the Hachinohe Expressway’s Karumai Interchange, this long-established noodle factory continues to make handcrafted richly fragrant soba buckwheat noodles using local ingredients and a traditional natural drying process. Established in 1909, it is also known locally as “Hattoya.” The most popular product is their “Dattan Soba Tea,” full of Rutin and made from 100% domestic ingredients mainly from Iwate Prefecture. Their “Dattan Soba” using only domestic buckwheat flour cultivated by local contract farmers is also recommended.

Iwate Main Areas


A northern Tohoku prefecture promising peace and quiet, Iwate is sparsely populated, replacing people with snow-capped mountains, history-rich sites, and fields of crops that are to thank for the region’s delicious local cuisine. Meander along the three-city Golden Route, where you’ll visit the grand Buddhist temples of Hiraizumi and the Tono folk villages before tasting the three famed noodle dishes of Morioka.

Iwate Photo Album

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