Shopping Spots in Toyama Area

  • Himi Banya-gai Harbour Market
    Toyama Pref. Himishi Kitaomachi 25-5
    Located in Himi City in Toyama Prefecture, famous for its Himi kanburi (winter yellowtail fish), Himi Banya-gai Harbour Market is a tourist facility which doubles as a roadside station. There are more than 30 establishments here ensuring more than enough for visitors, from shopping to food and hot spring baths. Many tourists come here to take advantage of the many things on offer such as the kaiten-zushi restaurant where guests can enjoy fish direct from Himi Port, gourmet food unique to the local area, fresh local fish, processed seafood products, and souvenirs. Be sure not to miss the spectacular Tateyama Mountains visible across the sea. Visitors to Himi Banya-gai Harbour Market can also enjoy the natural hot spring waters of Himi Onsen.
  • Mitsui Outlet Park Hokuriku Oyabe
    Toyama Pref. Oyabeshi Nishinakano 972-1
    The first outlet mall in the Hokuriku area as well as the western side of Honshu, Mitsui Outlet Park Hokuriku Oyabe opened in 2015. Located in Oyabe, Toyama, busses travel directly to the mall from Isurugi Station and Kanazawa Station. Consisting of two floors, the facility hosts shops from top international brands and casual brands, lifestyle goods stores, food shops, and restaurants, totaling some 160 establishments in all. The facility boasts one of the greatest number of shops of any outlet mall in the country. The spacious grounds also host a 50 meter tall Ferris wheel and a kids space, making it easy for families to enjoy a relaxing time shopping as well.
  • Shinminato Kittokito Market
    Toyama Pref. Imizushi Kaioumachi 1
    This seafood market located close to Toyama Prefecture's leading fishing port Shinminato Fishing Port, is approximately a 10-minute walk from Shinminato Station on the Manyo Line. Including glass shrimp admired as the gems of Toyama Bay, snow crab and firefly squid, it offers plenty of fresh seafood just caught at Shinminato Fishing Port. At the seafood restaurant Kittokito-Tei, you can enjoy seafood dishes abundantly using seasonal ingredients with views of Shinminato Bridge. Their filling set meal filled with glass shrimp is particularly recommended.
  • Himi City Shiokaze Gallery (Fujiko Fujio (A) Art Collection)
    Leisure / Hobbies
    Toyama Himi-shi Chuomachi 3-4
    This gallery on National Route 415 in Chuo-machi, Himi City. It has a collection of art by Himi native manga artist Fujiko Fujio (A). In addition to original panels and reproductions, there is an area introducing popular character of his including The Monster Kid and Ninja Hattori, and visitors can tour a reproduction of the room at Tokiwa-so where Fujiko spent his younger days. There is also a manga library, and they hold events like manga workshops as well.
  • Sakana no Eki Ikuji
    Toyama Pref. Kurobeshi Ikuji Nakaku 265
    This market is a 12-minute drive from Hokuriku Expressway's Kurobe Interchange. The market is comprised of two buildings; the Toretate-kan, which offers fresh fish and processed seafood, and the Dekitate-kan, which has restaurants and a take-out corner. At Chargrilling Restaurant Kokaito, diners can choose any of the fresh-caught seafood from Kurobe fishing port or Ikuji salted fish (a local delicacy made by the Ladies' Club of the JF Kurobe fishing cooperative) on offer and chargrill it themselves. We also recommend the local craft brew, Shozu Monogatari.
  • Toyama Shimin Plaza
    Leisure / Hobbies
    Toyama Toyama-shi Otemachi 6-14
    A mall and multipurpose complex located a 15-minute walk from JR Toyama Station in Toyama City, Toyama Prefecture. The mall is occupied by boutiques, a sporting goods store, and other shops; a music school and pottery school, and cafes. There's also a music hall used for concerts, and numerous rental spaces used for lectures, art exhibitions, and a variety of other events. There are also public facilities such as a community center and resident's learning center.
  • Ikedaya Yasubei Shoten
    Toyama Toyama-shi Tsutsumichodori 1-3-5
    A chemist's established in 1936 situated along Heiwa-dori Avenue in Tsutsumi-cho-dori 1-Chome, Toyama City. The shop makes and sells traditional Japanese medicines and Chinese medicines, such as Hangontan, a vitalizing medicine which has been made since the Edo period. Visitors can also try making traditional round pills at the front of the shop.
  • Hietsu Fureai Bussan Center Rinrin (Roadside Station Hosoiri)
    Travel / Tourism
    Toyama Pref. Toyamashi Katakake 3-5
    This shop located in side Roadside Station Hosoiri is a 30-minute drive from Hokuriku Expressway Toyama Interchange. It offers a broad range of special products from Etchu and Hida including rakkyozuke (pickled Japanese leek), Hagiya Keichan (a brand of precooked flavored chicken), Toyama Black ramen, and more. The food court serves many different local delicacies, such as shiroebi kakiage (broad velvet shrimp tempura) udon noodles, Hosoiri vegetable soba noodles, and Hida beef croquettes. One of the shop's most popular exclusives is their soft-serve ice-cream topped with honey raised from Japanese horse-chestnut flowers. Behind the shop there is an Astroturf slope for enjoying sledding even when the snow has melted, an athletic playground, and more. Each of these facilities is free to use.
  • Tateyama Station Shop
    Travel / Tourism
    Toyama Nakaniikawa-gun Tateyamamachi Ashikuraji Senjugahara 2 Tateyama Sta. 2F
    The Tateyama Kurobe Alpen Route starts on the Toyama side, and ends at Tateyama Station in Nagano. There is a shop on the second floor of that sells Tateyama Yuki (mizumanju buns), which can only be bought at Tateyama Station and Bijodaira Station. These gently sweet dumplings use a cool jellylike wrapped around a ball of sweet bean paste. These popular products are excellent memories of Tateyama's history.
  • Okakura Okaki Crackers Direct Sales Shop
    Gourmet / Alcohol
    Toyama Tonami-shi Ota 1891-5
    A fried mochi cracker shop in Ota, Tonami. Their mochi crackers use domestic mochi-rice mainly from Toyama as well as superior groundwater from the Shogawa River. There's a sample corner where you can try freshly prepared crackers, a demonstration area where you can see how the crackers are fried, and a factory tour is also available.
  • Heiando
    Gourmet / Alcohol
    Toyama Toyama-shi Asahimachi 1-6
  • Shimakawa Ame Ten
    Gourmet / Alcohol
    Toyama Pref. Toyamashi Furukajimachi 6-7
    Shimakawa Ame Ten is a specialist Ame (rice-sugar toffee) store located in Furukaji Town, Toyama City. Shimakawa Ame Ten sells Bakuga Mizuame (thick malt syrup) that is made with traditional techniques using only malt and starch, with no added sugar. The maltose gives it a delicious, slightly sweet flavor; because, after eating it, your blood sugar level goes up only very slowly, Bakuga Mizu-ame is also eaten as a health food. The store also sells bean confectionery and other sweets made of their malt syrup.
  • Amazakemanju Honpo Chikurindo
    Gourmet / Alcohol
    This Japanese confectioner is in the arcade of Chuo-dori Avenue, Toyama City. Its famous “amazake manju” has dough infused with homemade amazake (sweet drink made from fermented rice with natural koji yeast) with a 240-year legacy wrapping red bean jam. They also sell excellent sweets like the “kuri shigure” with chestnut-filled white bean paste wrapped in momoyama (softly baked confectionery) dough, and the “kuri-no-sato” with whole large chestnuts wrapped and cooked.
    Travel / Tourism
    Toyama Pref. Toyamashi Meirinchou 1-220
    TOYAMARCHE is a shopping mall located within Toyama Station. There are stores selling famous Toyama confectionery products and handicrafts, along with local specialty foods such as masu (sea trout) zushi, and a variety of restaurants, which include a sushi-go-round restaurant serving sushi made from fresh fish and seafood caught in Toyama Bay, a restaurant serving Toyama Black Ramen noodles, a restaurant serving white prawn cuisine, and more. The 15th day of each month is “TOYAMARCHE Day,” on which various special products and exclusive goods are available.
  • Totoyama
    Travel / Tourism
    Toyama Pref. Toyamashi Shintomichou 1-2-3 CiC Bldg 1F
    This shop on the first floor of the CiC Building near JR Toyama Station specializes in local products and souvenirs. Some of its most popular products include slowly-grilled Shiroebi Juwari Senbei (broad velvet shrimp rice crackers) and Shiroebi Kakiage (broad velvet shrimp tempura). The shop carries a selection of Toyama souvenirs such as Kit Kats made with the famous Toyama sake Masuizumi, as well as Hangontan, a famous confection made to look like an Etchu-Toyama kusudama (decorative paper ball). It also offers marine products such as wild-caught Japanese amberjack and firefly squid, curry made with Himi-gyu beef, local Etchu Toyama sake, Unazuki beer, and more. The shop also holds periodic events such as farmer's markets offering locally-grown vegetables, bread sales, and so on.
  • Usugori Honpo Goromaruya
    Gourmet / Alcohol
    Toyama Pref. Oyabeshi Chuoumachi 5-5
    "This historic Japanese confectionary established more than 260 years ago is an eight-minute walk from JR Isurugi Station in Toyama Prefecture. Their Usugori, thin rice crackers made with Shintaisho rice from Toyama Prefecture and topped with wasanbon (a special type of fine sugar made in Tokushima), have been part of the shop's tradition since its founding. They are notable for the way they melt in your mouth like ""thin ice"" as their name implies, as well as for the lingering flavor of the wasanbon. One of the shop's modern takes on this traditional sweet are its ""T-Go"" (T-5) rice crackers. These feature five different tones and tastes to enjoy, including salty cherry blossom and bitter matcha green tea."
  • Ohnoya Takaoka Kifunemachi Main Shop
    Gourmet / Alcohol
    Toyama Pref. Takaokashi Kifunemachi 12
    "This Japanese confectionary established in 1838 is a seven-minute walk from JR Takaoka Station's North Gate. Their famous ""tokonatsu"" sweets have been their flagship product since the Meiji period. These soft gyuhi rice cakes are stuffed with sweetened bean paste made from rare bitchu-shiroadzuki beans and sprinkled with wasanbon sugar that evokes an image of white snow. Take one bite and your mouth will be filled with the sweetness of the instantly-melting wasanbon sugar and the delicate fragrance of fine white adzuki beans. One of their most popular items is their Koshino Yakamochi, created to celebrate the shop's 180th anniversary. These rice cakes, made from glutinous rice from Toyama Prefecture known for its high viscosity, are stuffed with sweetened ultra-small Kurosengoku black adzuki beans."
  • Tsukisekai Honpo
    Gourmet / Alcohol
    Toyama Pref. Toyamashi Kamihonmachi 8-6
    This Japanese confectionary established in 1897 is a five-minute walk from Nishicho Station on the Toyama Chihou Railway. Tsukisekai, the shop's famous namesake confection, is a dried candy made from eggs, wasanbon sugar, and kanten (agar jelly) that evokes an image of pale moonlight. The crisp texture of this melt-in-your-mouth sweet pairs well not just with Japanese tea, but with many other drinks including coffee. Other offerings include their marshmallow-like Maidohaya, made with eggs and sugar and featuring the fragrance of Yuzu citrus, as well as a sesame-flavored variation called Maidohaya Goma.
  • T-bagel Toyama Shop
    Toyama Pref. Toyamashi Hirakimachi 5-12
    "This popular bagel shop has many sister locations in Toyama Prefecture and Ishikawa Prefecture. The Toyama Shop, their de facto flagship location, is located on the major street that runs into Toyama-ken Gogoku Shrine. Their boast bagels are notable for their soft and springy texture. The shop, which uses absolutely no additives, is dedicated to using local ingredients such as rice flour made from Toyama Koshihikari rice. Their ""Japan's Best Egg Sandwich,"" made with locally-sourced ingredients, is their most popular sandwich. The shop also offers cream cheese bagels, as well as limited-time-only sweet bagels such as their mellow melon and Setouchi lemon bagels."
  • Fleur de Lis Blanc Sakaemachi Main Shop
    Gourmet / Alcohol
    Toyama Pref. Toyamashi Sakaemachi 2-1-5
    This rapidly-growing confectionary established in 1963 has multiple stores in Toyama Prefecture and Ishikawa Prefecture. This store, their flagship location, sits at the Sakaemachi crossing north of Fujikoshi Station. Their broad selection ranges from western sweets such as tarts and donuts to Japanese sweets including dorayaki (adzuki bean pancakes). Especially notable is their original Kankontan sweet, a popular Toyama souvenir that has won numerous awards at the National Confectionary Expo. Some of their many other popular creations include their Toyaman pastries, featuring sarashian sweat bean paste wrapped with pie crust, as well as their Kogyoku Ringo (Jonathan) Apple Pies.

Toyama Areas


Toyama is one of the three prefectures that house the Japanese Alps, with its southern and eastern borders comprising one long stretch of mountains, out of which the Tateyama Kurobe Alpine Route is forged. While traditional crafts fill the northern coastal cities of Toyama and Takaoka, thatched roof houses offer unrivalled views against a backdrop of fantastic scenery at Gokayama in the mountainous area in the south of the prefecture.

Toyama Photo Album

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