Shopping Spots in Myoko / Joetsu Area

  • Jade Kingdom Hall
    rating-image
    3.0
    23 Reviews
    Travel / Tourism
    Nigata Pref. Itoigawashi Omachi 1-7-11
    This tourist commodity center is adjacent to the JR Itoigawa Station. As the first stop for people sight-seeing in Itoigawa, there are souvenir shops selling goods such as local sake and confectionery, and B-grade gourmet restaurants, which serve Itoigawa Black Yakisoba, among other local delicacies, as well as a tourist information center, which has information on the various tourist attractions in the area such as Itoigawa Geopark. Another must-see is the 8-ton Jadeite stone, which is unique to Itoigawa. Nearby, there is a jade factory, which sells original jade accessories.

    糸魚川駅の南口に、ヒスイ王国館がありました。館内にはヒスイを販売するコーナーのほかに、糸魚川のおみやげがいろいろそろっている物産センターもあり、2階には観光案内所もありました。 列車で糸魚川に着いたら糸魚川の情報を得に、または糸魚川を出発する前に糸魚川のおみやげを探しに訪れるとよいですね。

  • Marine Dream Nou
    Shopping
    Nigata Pref. Itoigawashi Noukodomari 3596-2
    This roadside station is in Noukodomari, Itoigawa City. In addition to the main building with four restaurants and shops, there is the “Sengyo Center” that sells seafood from the Sea of Japan, and the “Kaniya Yokocho” (fishing forbidden in January and February) which sells red snow crabs caught in Nou Fishing Port. And, in the adjacent “Kanikani Kan,” there are tables and a place to wash your hands. They bring the crab soon after purchase, so you can try it.
  • Kanazawa Sohonpo Inada Main Store
    Gourmet / Alcohol
    Niigata Joetsu-shi Inada 4-11-5
    A long-standing Japanese confectionary shop in business since 1896. The shop makes and sells the Shutsujin-mochi, a confection inspired by the mighty Echigo-born military commander Uesugi Kenshin; as well as a variety of other superb Echigo confections. The Shutsujin-mochi was inspired by the legend of Uesugi Kenshin giving his troops mochi rice cakes before a decisive battle to give them strength and improve morale. The confection’s mugwort rice cake, brown sugar syrup, and toasted soybean flour combine to create an exquisitely delicious treat. The confection is also “Made in Joetsu”-certified, a qualification given to outstanding local specialty products by the Joetsu City government.
  • Heihachi Kamaboko (Takada Nakamachi Shop)
    Shopping
    Niigata Joetsu-shi Nakamachi 3-2-20
    "A long-established store that has been making kamaboko fish cake since its founding in 1913. It's in Nakamachi, a castle town in Takada that's had rows of restaurants since ancient times. They devote themselves every day to delivering a traditional product, resulting in kamaboko that's delicate and soft with a delightful fish flavor. Their popular Kikurage-ita is an original item made by combining cloud-ear mushroom and kamaboko. It features a crisp and crunchy texture and is prepared with a house seasoning. Items that have received the ""Made in Joetsu"" specialty brand and that the city promotes on the national stage include Kikurage-ita, Sake-ita featuring northern salmon on top of gomoku mixed vegetable kamaboko, and their Megis-ten made with Joetsu harvested deep sea smelt. The Megis-ten is certificated as “made in JOETSU” which are special local products that the city recommends with confidence all over Japan."
  • Takahashi Magozaemon Shoten
    rating-image
    5.0
    1 Reviews
    Gourmet / Alcohol
    Niigata Joetsu-shi Minamihoncho 3-7-2
    This long-standing shop, established in 1624, has been making Japanese ame hard candies continuously since the Edo period. Standing along the old Hokkoku Highway, the shop sports a history-laden facade. Inside, the shop continues to make and sell awa-ame syrup, okina-ame and sasa-ame candies, and other Japanese confections. Okina-ame, made by hardening mizu-ame syrup with kanten algae gelatin, was once carried by the lords of Takada Castle when they made their biannual trip to Edo to give as gifts. Their chewy texture and light flavor makes it hard to stop eating them once you start. Sasa-ame, sold since the Bunka period, consist of thoroughly kneaded awa-ame syrup wrapped in a kuma bamboo grass leaf. The vaunted delights even make an appearance in Natsume Soseki’s celebrated novel, “Botchan.”

    It was a cold and rainy winters day when we decided to sightsee around Joetsu and it was a longer walk than we thought to find this shop but we were determined to make what felt like a pilgrimage...

  • Kaneta Souvenirs
    Travel / Tourism
    Nigata Pref. Myoukoushi Taguchi 315
    This is a long-established souvenir shop located in front of Myoko Kogen Station, and the yellow tent in the shop is a landmark. Inside the store are a variety of Myoko souvenirs such as sasadango (mugwort-flavored mochi and red beans wrapped in bamboo leaves) and buckwheat, handmade dumplings wrapped in leaves, nozawa-na vegetables, oyaki (vegetable dumplings), and a cooking paste made from chili pepper used frequently in local homes. Seasonal mountain plants such as primula farinose with its cute flowers are also available in a special space behind the store.
  • Farmers’ Market Shikisai no Sato
    Shopping
    Niigata Joetsu-shi Yoshikawa-ku Tojinosato 1 Roadside Station Yoshikawa Tojinosato
    This direct sales shop is located in Roadside Station Yoshikawa Toji no Sato along Niigata Prefectural Road No. 30 Arai Kakizaki Route. The store sells mainly fresh local morning-caught vegetables, as well as fruits and wild vegetables produced in Niigata Prefecture. Miso (fermented soybean paste), pickles, and side dishes are also available, making them ideal souvenirs.
  • San Hachi no Ichi Market
    Shopping
    Nigata Pref. Jouetsushi Chuou A couple
    This morning market beloved by locals is held on San Hachi Dori Street, a 15-minute walk from Naoetsu Station. During the market, the broad street is lined end-from-end with vendors offering items such as fruits and vegetables, as well as fresh, locally-caught fish and unusual processed seafoods. Started by the local young persons' association? in 1911, the market was originally held on dates with a 5 or 9 but changed the next year to being held on dates with a 3 or 8, which it has stayed ever since. The market is popular for being a place where you can buy Joetsu's famous Sasa-ame sweet or pickles hand-made by local farmers.
  • Stock Busters Joetsu Store
    Shopping
    Niigata Joetsu-shi Tomioka 539-7
  • LOTTEARAIRESORT
    Leisure / Hobbies
    Niigata Myoko-shi Ryozenji 1966
  • Hidanan
    rating-image
    4.0
    6 Reviews
    Shopping
    Nigata Pref. Myoukoushi Inoyama 58-1

    前にも「道の駅あらい」に立ち寄ったことがあるのですが、そのときは「カンパーナ」の方しかいってなかったので、今回は「ひだなん」に立ち寄り大正解、野菜の種類も果物も新鮮でお安かったです。昼前で少し早かったのですが、奥にあるそば処でお昼を頂きました。大かき揚げそば、ミニ天丼セットを頂きました。おそばもいい香りがして、お出しも辛すぎずむっちゃおいしかった。何より、天ぷらが軽くてさくさくでおいしかったです...

  • MUJI Naoetsu
    Shopping
    Niigata Joetsu-shi Nishihoncho 3-8-8 Naoetsu Shopping Center 2F
  • MEGA Don Quijote Joetsu Interchange
    Shopping
    Niigata Joetsu-shi Tomioka 683-12
  • Naoetsu Shopping Center elmar
    Shopping
    Niigata Joetsu-shi Nishihoncho 3-8-8
  • AEON Joetsu Tera
    Shopping
    Niigata Joetsu-shi Tera 158-1
  • Lawson Joetsu-myoko Ekimae
    Shopping
    Niigata Joetsu-shi Yamato 2-3-57
  • NARUS Kamojima
    Shopping
    Niigata Joetsu-shi Koyasushinden 4-55
  • Joetsu Municipal Plaza
    Life / Living / Hospital
    Niigata Joetsu-shi Tsuchihashi 1914-3
  • NARUS Naoetsu Higashi
    Shopping
    Niigata Joetsu-shi Mitsuyacho 1-10
  • AEON Shimomonzen
    Shopping
    Niigata Joetsu-shi Shimomonzen 1871

Niigata Areas

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Found along the northwestern coast of Japan, Niigata prefecture is celebrated for its high-quality rice and breathtaking nature, most notably its spectacular mountains, whose white peaks draw in snow sports lovers from far and wide over the winter months. Hit the slopes at Yuzawa, pick out your favourite modern artist at Echigo Tsumari, or take a ferry over to Sado Island for an extra adventure.

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