Direct Sales Depot / Market Spots in Nagano Area

  • Tateshina Jiyu Noen (Haramura Shop)
    Nagano Pref. Suwagunharamura Kamisato 18101-1
    A farmer's market standing along the Yatsugatake Echo Line in Kamisato, Hara Village, Suwa County. Hara Village produces the most celery of any place in Japan, and here you can purchase local celery as well as fresh, seasonal alpine fruits and vegetables grown at the foot of Mt. Yatsugatake; rice; dairy products; meat; processed foods; local liquors; and souvenirs.
  • Karuizawa Hotchi Ichiba
    Nagano Pref. Kitasakugunkaruizawamachi Hocchi 2564-1
    Karuizawa Hotchi Ichiba is a shop which sells agricultural produce from Karuizawa. Chiefly they sell branded vegetables like Karuizawa Kirishita vegetables and other products such as processed foods and other goods. There’s also a restaurant where you can get some Shinshu specialties. In the cafe restaurant run by the local cheese factory you can try some local food and cheese dishes. The tofu shop sells sugar-free drinking tofu which is a popular tofu sweet. As well as a spacious lawn and event space they also have a cooking room where you can have a go at making soba noodles. Advance reservations are necessary for soba making classes.
  • Azumino Swiss Village
    Nagano Azumino Toyoshina Minami Hotaka 5555-1
    A roadside rest stop located a three-minute drive from the Azumino Interchange. The facility's cute building is modeled after traditional Swiss architecture. Inside, visitors will find a store selling Azumino's famous oyaki buns, wasabi, local liquors, and more. There's also a farmers' market selling local produce and ingredients, and a full array of fast food places, as well. There's also the adjoining Saint Moritz, a stylish event hall; Horseland Azumino, where you can go horseback riding; and a winery which uses grapes grown in Nagano Prefecture.
  • North Alps Ranch Direct-sales shop
    Nagano Pref. Aduminoshi Hotakariake 8208-5
    The North Alps Ranch Direct-sales shop specializes in dairy products and is situated along Prefectural Route 25 in Toyosato, Hotakaariake, Azumino City. They offer soft serve cream, ice cream, pasteurized milk, and other products made from milk produced by cows raised on the North Alps Ranch within the rich natural surroundings of the Hotaka plains. There are processed farm goods, bread, and cheeses from various countries as well, along with Azumino-produced seasonal vegetables and fruits.
  • Yatsugatake Chuo Agricultural Jissen School Direct sales shop
    Nagano Pref. Suwagunharamura 17217-118
    This direct sales shop is inside “Yatsugatake Chuo Nogyo Jissen Daigakko” in Hara Village, Suwa County. The produce here is certified as eco-friendly by Nagano Prefecture. You’ll find highland vegetables picked the same morning, fertilized eggs from free-range chickens, dairy products, meat products, student-made products, and local specialty products.
  • Farmers Aji~na
    Nagano Kamiina-gun Minami-minowamura 8143-1
  • JA Kamiina Miharashi Farm Toretate Market
    Nagano Ina-shi Nishiminowa 3416-1
    A farmers market located inside Habiro Agricultural Park Miharashi Farm in Ina City, here visitors can buy seasonal fruits and vegetables and other agricultural products from Ina City, local liquors, sweets, and other souvenirs and gifts. The market also carries foods made with Miharashi tofu and fresh produce grown on the farm; and many unique items offered nowhere else, like ostrich eggs from the ostriches raised on the farm's ostrich ranch. In the light meal corner, you can enjoy romen noodles, a popular cheap eat in the Ina Valley area. The perfect place to look for physical keepsakes of the memories your children make here, the market also sells produce harvested as part of the farming experience activities offered at Miharashi Farm.
  • Shinsen-ichiba Kikyo
    Nagano Shiojiri-shi Hirokagobara 1350-1
    A farmers market located in a grape farm northwest of JR Shiojiri Station. The market sells a wide variety of local foods Shioiri produce such as Niagara grapes and asparagus. The market's selection of wines from local wineries made with Shiojiri's specialty grapes is particularly abundant, such as Kikyo no Sato, a wine crafted with grapes cultivated by the JA Shiojiri agricultural cooperative. The market is also adjoined by a winery operated by JA Shiojiri. In addition, there's a tasting corner where you can purchase any wines that pique your interest.
  • Nozawa Onsen Morning Market
    Nagano Shimotakai-gun Nozawaonsen Oyu Dori
  • Kaida Highlands Saisaikan
    Nagano Pref. Kisogunkisomachi Kaidakougensuekawa 4119-2
    Saisaikan is a farmers’ market that stocks freshly picked local vegetables, mountain vegetables, mushrooms, processed foods, pickled items, and various specialty Kiso products and Kiso-brand items. It is a limited liability company created by the joint investment of 216 residents in 2009. It opened as a market along with the restaurant “Aibashitei,” which specializes in local cuisine. You can really feel the community love here. It’s about 25 minutes from JR Kiso-Fukushima Station by car.
  • Alps Market
    Nagano Prefecture Matsumoto Shinsetsu Shirase Seibu 7391-1
    A farmer's market standing on Prefectural Route 287 in Kotobukishirasebuchi, Matsumoto City. Here you can buy seasonal vegetables, fruits, flowers, seedlings, and processed foods from over 500 local producers. You can also find agricultural products grown with Tsuchinomamori naturally fermented fertilizer, with low pesticide usage, and without the use of chemical fertilizers.
  • Minamimaki-mura Farmer's Market
    Nagano Pref. Minamisakugunminamimakimura Nobeyama 79-7
    A farmer's market situated along National Route 141 in Nobeyama, Minamimaki Village, Saku County. In addition to local highland produce and other farm products, the market also sells milk, cheese, yogurt, and other dairy products made by Yatsuren, a nearby dairy production company. The market's soft serve ice cream made with Jersey milk is particularly popular.
  • Shinshu Nakano Iki Iki Kan
    Nagano Pref. Nakanoshi Yoshida 519
    This produce center is on National Route 292 in Yoshida, Nakano City. They sell finished goods and souvenirs in addition to Nakano grown fruit, local vegetables, and mushrooms. They will deliver your order nationwide. It also has facilities like a tea house that serves gelato and an event stage.
  • JA Farmer's Market Oranche
    Nagano Pref. Nakanoshi Kusama 1543-5
    This store is on Prefectural Route 29 in Kusama, Nakano City. They offer agricultural products like fresh, local vegetables, fruit, and flowers, as well as finished products, souvenirs, and more. Every day they hold a popular 100-yen market with vegetables picked fresh that morning. Don't miss the free mushroom soup.
  • Hirugami Hot Springs Morning Market
    Nagano Pref. Shimoinagunachimura Chisato Day god
    A morning market held in Achi Village, Shimoina County, Nagano Prefecture. Here you can buy a wide variety of goods 365 days a year, including local fresh vegetables, processed foods, mizuhiki-zaiku cordwork, bread, and confections. Visited by people of all ages, the market is a fun place to go shopping not only for locals but tourists as well.
  • Farmer's Garden Yamabe
    Nagano Pref. Matsumotoshi Iriyamabe 1315-2
    This direct sales store of agricultural products is located in Matsumoto City, Nagano Prefecture. They offer specialty products from the Shinshu region such as seasonal and fresh plateau vegetables and fruits cultivated locally. It is also adjoined by the Yamabe Winery and the restaurant Mariage. It is used not only by local residents but also many tourists.
  • Sanchoku Market Ba Green Farm
    Nagano Ina-shi Masumigaoka 351-7
  • Heart memory shinshu AEON the mall Matsumoto
    Nagano Pref. Matsumotoshi Chuou 4-9-51 Aeon Mall Matsumoto 1F [C1011]
  • Farmer's Terrace Matsumoto AEON the mall Matsumoto
    Nagano Pref. Matsumotoshi Chuou 4-9-51 Aeon Mall Matsumoto 1F [C1016]
  • Hojo Farm Ringo Direct Store
    Nagano Kita-azumi-gun Matsukawamura 3389-1

Nagano Areas


Nagano prefecture is an exciting mix of mountains, hot spring monkeys, and preserved Edo history. At the heart of the Japanese Alps, Nagano is one of the country’s most popular destinations, whether in winter for its snow sports and the much-loved Jigokudani Monkey Park or in the warmer months for discovering the undulating hills on foot. For fantastic Edo architecture, head to the Kiso Valley for a 60-kilometer stretch of quaint wooden buildings that marked the Nakasendo route 200 years ago.

Nagano Photo Album

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