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Bread / Dessert / Other Food Shop Spots in Ise Area

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  • Akafuku Main Shop
    rating-image
    4.5
    965 Reviews
    Gourmet / Alcohol
    Mie Pref. Iseshi Ujinakanokirichou 26
    With a long history since its founding in 1707, it has an Ise-like gabled roof and a large signboard with gold lettering as its marker, and is open from 5:00 a.m. in accordance with the start of shrine visits. You can enjoy a set with akafuku mochi (pounded rice cake coated with red bean paste) and Japanese green tea, and akafuku zenzai (sweet bean soup with toasted mochi rice cake) at the main branch’s cafe. They also add “akafuku-gori” shaved ice to the menu during the summer. It is located approximately six minutes by car from the Ise Expressway Ise Interchange.

    We were touring Okage Yokocho after our earlier visit to the Ise Grand Ise and came by this iconic historical landmark! According to our guide, this is a very popular shop that sells various kinds of...

    Akafuku Main Shop image
  • Meibutsu Henba Mochi Miyagawa Store
    Gourmet / Alcohol
    Mie Pref. Iseshi Nishitoyohamachou 342-1
    This long-established Japanese confectionery shop sells one of Ise's specialties, henba mochi (rice cake filled with bean paste and lightly grilled on both side). It has a dine-in space, and you can enjoy traditional Japanese sweets such as the famous henba mochi with tea. The store also has a parking lot where large buses can park and bathrooms, making it the perfect place to rest from a drive. By the way, there used to be a henba-jo to send back horses when worshippers crossed the Miyagawa River to head towards Ise Jingu Shine in the Edo period (1603-1868). It is said the henba mochi came from the sweets given there.
    Meibutsu Henba Mochi Miyagawa Store image
  • Meibutsu Henbamochi Main Shop
    Gourmet / Alcohol
    Mie Pref. Iseshi Obatachouakeno 1430-1
    This veteran Japanese sweet shop was established in 1775. Their Henba Mochi sweets are round, flat, and browned on both sides. They're made with carefully selected, domestically produced ingredients, and the shop continues to produce them with the traditional flavor they've been known for since their founding. These tasty treats are popular for the unique texture that rice flour gives them and the melt-in-your-mouth goodness of their koshian strained bean paste filling. You can eat them right in the shop, and they're so popular that they sometimes sell out before 17:00. They also have Sawa Mochi (a sweet that's well-known in the Iseshima and Matsusaka region), Brown Sugar Mochi (made by blending brown sugar with glutinous mochi rice), and in summer, mizu yokan (chilled sweet bean jelly).
    Meibutsu Henbamochi Main Shop image
  • Snoopy Chaya Ise Shop
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    4.0
    46 Reviews
    Gourmet / Alcohol
    Mie Pref. Iseshi Ujimazaikechou 64
    This snoopy-themed cafeand shop is located a three-minute walk inside the Oharai shopping street, near the Uchimiya bus stop in Ise City, Mie Prefecture. In addition to the Matcha latte, Hoji tea and hot chocolate, which come with Snoopy marshmallows, the cafealso sells dishes such as a bowl of rice topped with Ise Chicken Tengu and IsejiTakekagoGozen, made with local Ise ingredients, as well as desserts such as cakes and tarts, all adorned with Snoopy decorations. There are also Snoopy Teahouse-limited goods such as Kiriko glass, Nambu Ironware and tote bags for sale.

    おはらい町通りにあります。店先にはスヌーピーやチャーリーブラウンもいて、ファンが行列を作って写真を撮っています。カフェだけでなく、土産屋もあります。伊勢限定デザインも多く、職場にもっていくお菓子や文房具を買いました。

    Snoopy Chaya Ise Shop image
  • Niken Chaya Mochi Kadoya Main Store
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    4.5
    25 Reviews
    Gourmet / Alcohol
    Mie Pref. Iseshi Jinkyu 6-8-25
    This Japanese-style sweet shop is located about 10 minutes from Ise Interchange on the Ise Expressway. Many people, including the locals, love the old-fashioned, simple, and gentle flavors of this shop with a retro atmosphere founded in 1575. Niken Chaya Mochi got its start at the harbor used by pilgrims coming to Ise Jingu Shrine by boat. It features koshian bean jam between thin mochi rice cakes dusted with kinako soy flour. Ise's oldest sweet, it's been handed down over the centuries, and its bamboo leaf wrapping tied with rice straw is elegant. Their brown sugar bean jam mochi rice cakes sold exclusively on the 25th of the month are also popular.

    お店で頂きました。きなこ餅の中にこしあんが入っております。渋めのお茶と相性バッチリ。お持ち帰りの方々が次々と訪れて来ます。その日のうちに冷凍すれば、解凍時には柔らかいままで食べられると書いてありました。

    Niken Chaya Mochi Kadoya Main Store image
  • Naikumae Senokuniya
    Gourmet / Alcohol
    Mie Pref. Iseshi Ujimazaikechou 117
    This Japanese confectionery shop is located a one-minute walk from Uji Bridge that leads to Ise Jingu Shrine's Inner Shrine. One of their specialties is kamiyo mochi, a historical product known as something given for travelers to eat on their pilgrimage, called okage-mairi, to Ise Jingu Shrine in Edo period. It looks like green, bite-sized kusamochi (rice cake with Japanese mugwort mixed in the dough). Using mochi rice milled from select red beans and brown rice, they use no preservatives and only natural mugwort for their color and aroma. It was awarded the Ministers Award at the 19th National Confectionary Exposition for its great taste, and has received the honor of being presented to the Crown Prince in 1975.
    Naikumae Senokuniya image
  • Butasute
    Gourmet / Alcohol
    Mie Pref. Iseshi Ujinakanokirichou 52 (Okage Yokochi inside)
    This is a branch of a long-established dedicated restaurant for wagyu Japanese beef founded in 1909, located within Okage Yokocho in Ujinakanokiricho, Ise City, Mie Prefecture. It only sells carefully selected high quality Ise meat, and the unique store name is said to have been acquired from its preference for beef (“butasute” means “to discard pork”). In addition to the restaurant’s specialty amiyaki, sukiyaki and beef hot pot, guests can also try beef and rice bowls. The shop sells fresh-fried hot croquette, which are popular among customers who want to eat on the go.
    Butasute image
  • Ise Kadoya Brewery Uchimiyamae Shop
    Gourmet / Alcohol
    Mie Pref. Iseshi Ujimazaikechou Higashigajuku 34
    This Ise Kadoya Brewery location offers a view of the Isuzu River over your casual meals, and they serve oysters year round. In winter they have local Toba-Uramura oysters, and in summer they have Iwagaki oysters. In addition to their own Ise Kadoya Beer they serve other Ise craft beers as well.
    Ise Kadoya Brewery Uchimiyamae Shop image
  • Ougiya
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    4.0
    18 Reviews
    Gourmet / Alcohol
    Mie Pref. Iseshi Futamichouchaya 6-1
    This Western-style restaurant is situated in a refurbished old wooden Japanese inn and just a one-minute walk from Futaminoura Station. While the restaurant looks traditionally Japanese, the interior has a retro-modern café feel to it. They use local ingredients such as Matsusaka beef, Ise-ebi (spiny lobster), local fish, and Mie pork; all of which give the set-dishes a taste of Mie family food. Try their popular Matsusaka beef burgers, fried Ise-ebi, or Ise-ebi fried with sea-urchin sauce. They also offer an abundant menu of desserts and drinks.

    伊勢食材を少しずつ味わえる定食を頂きました。店内は珈琲の香りが漂っており、自家焙煎の珈琲がとても美味しく、定食よりも珈琲の記憶が残るお店でした。珈琲好きなら是非注文して欲しいです。

  • Henbamochi Oharai Town Branch
    Gourmet / Alcohol
    Mie Pref. Iseshi Ujiurata 1-149-1
    Henbamochi Oharai Town Branch, located in Oharai Town near to Ise-jingu Shrine Naiku in Ise City, Mie Prefecture, is a Japanese sweet shop, and this well-established shop opened its main store in 1775. Henbamochi, which is mochi (rice cake) made from rice flour filled with smooth sweet bean paste and browned on both sides, is famous. It has a light texture with a roasted aroma and mild sweetness, and is popular as a local sweet to go with tea as well as a tourist souvenir. In the shop, there is a range of Sawamochi in which sweet paste is sandwiched in noshimochi (flat rice cake) and kombu seaweed cooked in soy sauce. It offers a takeaway service as well as an eating in at a small Japanese style seating area.
    Henbamochi Oharai Town Branch image
  • Toraya Uiro Naikumae Branch
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    4.5
    54 Reviews
    Gourmet / Alcohol
    Mie Pref. Iseshi Ujinakanokirichou 91
    Toraya Uiro Naikumae Branch, located in Oharai Town which is near Ise-jingu Shrine Naiku in Ise City, Mie Prefecture, is a Japanese sweet shop, and the main shop opened in 1923. It recreates uiro (rice flour pudding) which was traditionally made in Ise, and about 35 types ranging from standard flavors to season limited items are manufactured and sold. There is a range of colourful uiro including Ogura Uiro from Japanese red beans as well as Sakura Uiro with sakuramochi flavor, and they are popular as a local sweet with tea as well as a tourist souvenir. The spongy texture and elegant sweetness is superb.

    おはらい町にある虎屋さん。今やあちこちに点在する、知る人ぞ知るういろ屋さんですね。この日は季節限定&訪問日が最終販売日だった『柚子ういろ』と『星屑ういろ』を買いました。柚子ういろうは柚子皮を散りばめて柚子の風味豊かで爽やかなういろうでした。星屑ういろうは黒糖使用のこしあんと、白ういろの二段ういろう。小口の栗で星屑をイメージした、とっても可愛いういろでした。ういろなんて滅多に買わないけど、不思議です...

    Toraya Uiro Naikumae Branch image
  • Tofuan Yamanaka
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    4.0
    55 Reviews
    Gourmet / Alcohol
    Mie Pref. Iseshi Ujinakanokirichou 95
    Tofuan Yamanaka located in Oharai Town near Ise-jingu Shrine Naiku in Ise City, Mie Prefecture is a specialty tofu shop. It uses only beautiful water from Isuzu River, soybeans and natural nigari, and sells Nigitahe for which the tofu is carefully handmade. The Unohana Donuts which are healthy and gentle on the body and the Otofu soft serve cream with a rich and refreshing texture are popular as gourmet delights for eating on the go. In the shop, there is a bench so you can also enjoy them sitting down.

    Stop by this shop to get some desserts after visiting the shrine. They are selling stuff made out of tofu. Decided to try the ice cream. It really tasted like tofu, but sweet. Personally I love it as...

    Tofuan Yamanaka image
  • Fujiya Sogetsudo
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    4.5
    8 Reviews
    Gourmet / Alcohol
    Mie Pref. Iseshi Ujinakanokirichou 46-1
    This Japanese confectionery is located in Oharai Town, Ise City, Mie Prefecture, which is near Naiku, Ise-jingu Shrine. It is a longstanding shop that has been around since 1868, the beginning of the Meiji period. Its most famous item since its opening has been the “Rikyu manju,” which was created for a tea ceremony exhibition held at Ise-jingu Shrine attended by the master of the Senke school of tea ceremony. Smooth bean paste is wrapped in a thin layer to create a manju bun with a light sweetness. The Rikyu manju is popular as a “kohaku (red and white) manju” for celebrations as well. The shop also offers “Moritake no Matsu,” which consists of dough kneaded with brown sugar and baked, as well as seasonal cakes and other sweets.

    おはらい町通り沿いの明治元年創業の老舗和菓子店。紅白の可愛らしい利休まんじゅうが名物でお土産にも最適です。店頭ではどら焼きやソフトクリームが売られていますが焼立てどら焼きが疲れた体に元気を呼び戻してくれます。店構えも伝統と歴史を感じさせてくれます。

    Fujiya Sogetsudo image
  • Isuzu Seigoan
    rating-image
    4.0
    2 Reviews
    Gourmet / Alcohol
    Mie Pref. Iseshi Futamichouchaya 569-35
    Isuzu Seigoan, located in Futami Town, Ise City, Mie Prefecture, which is famous for Meoto Iwa (paired rocks), sells “Iwato no shio yokan,” a well-known Futami sweet. The secret of this sweet is a salt “Futami Iwato no Shio”, which is harvested by boiling water from the Futami Kouzaki coast, where fresh water and salt water mix. The “shio yokan” (salted sweet bean jelly) is made by taking carefully selected azuki beans and kneading this salt into them, giving it an exquisitely balanced taste that is salty and yet refreshingly sweet. It may be a small shop, but there is an eating space where you can enjoy a matcha tea and shio yokan set.

    二見浦の表参道入り口に建つお茶屋さん風の和菓子屋さん。名物は塩羊羹。この辺りでは天然の塩を採っていた伝統があるんですよね。 塩味が羊羹の甘さを上手に引き立てていて、なるほど-。インパクトありの羊羹です。

    Isuzu Seigoan image
  • Yamamura Milk Gakko Gekumae Shop
    Gourmet / Alcohol
    Mie Ise-shi Honmachi 13-6
    A dairy manufacturer that opened in 1919, this company store is right next to Geku, Ise-jingu Shrine in Ise City, Mie Prefecture. The display cases feature milk, yogurt, pudding, and other items in traditional bottles. The most popular product is their ice cream made from a combination of rich milk and homemade condensed milk. You’ll also find popular sweets such as warm lava cake and bread pudding topped with ice cream.
    Yamamura Milk Gakko Gekumae Shop image
  • Yokochoyaki no Mise
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    4.0
    12 Reviews
    Gourmet / Alcohol
    Mie Pref. Iseshi Ujinakanokirichou 52 (Okage Yokochi inside)
    This take out specialty store in the Okage Yokocho area near Inner Ise Shrine in Ise, Mie is known for their taiyaki (pastry with red bean filling) shaped like the god Ebisu. Under the sweet-smelling Ebisu shaped shell, you’ll find a baked pastry packed with smooth sweet Tokachi red-bean paste. Their soft ice cream with options of vanilla, matcha green tea, and baked sweet potato flavors are also popular. They can be topped with a berry sauce or frozen mango and are a hit with those looking to snack while taking a break from walking.

    甘いカラメル、芋チップス、お餅のような寒天？、ソフトクリームが良いコンビネーションです。420円も安いと思います。

    Yokochoyaki no Mise image
  • Tasukean
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    4.0
    2 Reviews
    Gourmet / Alcohol
    Mie Pref. Iseshi Ujimazaikechou 144-10
    This teahouse, famous for “Kamiyo-mochi” rice cake, an Ise delicacy, is run by the store “Senokuniya” and located in Ujiimazaike Town in Ise City, Mie Prefecture. The rice cakes are made using natural mugwort and brown rice and pound the rice using a traditional method. They are popular served with Ise tea. The “zenzai” (red bean soup), “iced monaka” (bean jam-filled wafers), and other seasonal offerings are popular as well. The store, built in an old warehouse in 1934, has old-fashioned light fixtures and a rotary phone.

    伊勢神宮内宮のおはらい通りと並行した御幸通り（国道23号線）沿いにある茶房。お土産物店として老舗の勢乃国屋の姉妹店で静かな通りで店内も落ち着いてゆっくり出来ます。ぜんざい抹茶セットが美味しかったです。神代餅も食べられます。こちらの通りも歩いて見たらいかがでしょうか。

  • Isuzuchaya Main Branch
    Gourmet / Alcohol
    Mie Pref. Iseshi Ujinakanokirichou 30
    You’ll find this confectionery near Naiku, Ise-jingu Shrine in Oharai Town, Ise City, Mie Prefecture. It is run by the Akafuku Group. You’ll find Japanese sweets that evoke the seasons as well as Western sweets, Japanese tea, and more. The “okage inu shortbread” is inspired by a dog that came all the way to Ise in its master’s stead, and makes a popular souvenir with tourists. The café space offers Akafuku rice cakes and matcha tea sets as well as other sweets. The charming building was restored from an old Ise warehouse, and you can gaze at the dry landscape garden from the tatami and table seats.
    Isuzuchaya Main Branch image
  • Zeniya
    rating-image
    4.0
    8 Reviews
    Gourmet / Alcohol
    Mie Pref. Iseshi Ujinakanokirichou 52 Inside Okage Yokocho
    You’ll find this confectionery inside “Okage Yokocho” area next to Naiku, Ise-jingu Shrine in Ise City, Mie Prefecture, marked by a signboard with an old coin. This small shop brims with old-fashioned Japanese charm and is always full of tourists. There are 150 varieties of sweets available, including “karinto” (fried dough cookies), candy, wheat-gluten snacks, rice crackers, and more. The most popular is the “waraji karinto”, which is as big as a straw sandal. All the sweets are traditional, relatively healthy, and great as gifts or eating as you walk about.

    ちょっと安めな海老せんやおかきなどがあります。 一番人気のわらじかりんとうは普通のかりんとうよりも薄く食べやすい硬さです。 パリポリと折れるので噛みやすく、黒蜜は蜜の味がしっかりしていて、かりんとうが好きな人にはいい感じでした。

    Zeniya image
  • Oiseya Hompo
    rating-image
    3.5
    25 Reviews
    Gourmet / Alcohol
    Mie Pref. Iseshi Ujinakanokirichou 94-7
    You’ll find this takeout restaurant in Oharai Town near Naiku, Ise-jingu Shrine in Ise City, Mie Prefecture. Enjoy high-grade Matsusaka beef and Ise pork in a casual setting. The scent of Matsusaka beef skewers wafts from the storefront, and lone lines form on holidays. Oiseya Hompo offers a variety of takeout menus including “fukuman,” simmered Matsusaka beef wrapped in fluffy dough; “kushiton,” Ise pork skewers dipped in a soy sauce blend and wrapped in a crunchy coating; piping-hot, 100 percent Matsusaka beef croquettes; and more. Stroll and snack away.

    感謝大家的評論，所以決定不買可樂餅，就直接買他的牛串，一串850日圓，其實單價很高，但是口味有點偏鹹可是你到了這個地方，就是得要吃這個當地的食品

    Oiseya Hompo image
Mie Ise
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Spread across the eastern side of the Kii Peninsula, Mie prefecture boasts hundreds of kilometers of pretty coastline comprising the oyster-rich Toba city and Shima National Park all the way down to Kumano, a city that marks the beginning of part of the Kumano Kodo pilgrimage, which runs into neighboring Wakayama prefecture. However, Mie is best known for the Ise Jingu Shinto shrine inland, one of the oldest and largest shrines in the country.

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