Bread / Dessert / Other Food Shop Spots in Niigata Area

  • Eguchi Dango Main Shop
    Gourmet / Alcohol
    Nigata Pref. Nagaokashi Miyamotohigashikatamachi 52-1
    Eguchi Dango Main Shop located on Nagaoka Bypass in Miyamotohigashikata Town, Nagaoka City is a dango (sweet dumpling) shop which opened in 1902. It has a shop to sell sasadango made at the adjacent factory while a shop for freshly baked dango, a sweet parlor restaurant, and a café are attached. It also has Yukikangetsu which is a café with a sales area for European-style sweets, and the Mochidoma where you can experience sweet-making such as kushidango making.
  • Kashiwazaki Tourist Exchange Center Yumi
    Travel / Tourism
    Nigata Pref. Kashiwazakishi Banjin 1-7-67
    This tourist exchange center is approximately a 20-minute drive from the Kashiwazaki Interchange. The perfect base for sightseeing around the sea makes this more like a seaside rest area. Here you can find all sorts of information about sea related events and leisure activities. It also functions as a place for people who enjoy fishing. Inside there's a tourist pamphlet and information corner offering information that visitors might need. It's also used as an event venue for seaside events. Food options include dam curry, with the rice forming a dam for the curry, and sea bream chazuke (rice and fish with green tea poured over). The jointly managed Kashiwazaki Bay west breakwater fishing spot was closed on March 1st, 2018.
  • Ajinoya Uonogawa
    Gourmet / Alcohol
    Niigata Uonuma-shi Shimojima 70-1
    A Japanese restaurant located 10 minutes from the Echigo-Kawaguchi Interchange. The restaurant’s expansive menu includes ramen and soba noodles, teishoku combo meals, pizza, and more. The restaurant’s popular pizzas, baked in an authentic brick pizza oven, have a crust that is crispy on the outside and chewy on the inside. The restaurant offers a wide variety of pizzas, from the standard margherita to seafood to pizza made with Koshihikari rice flour, and all are available for takeout. The restaurant also has a traditional sunken hearth and can accommodate large group charcoal grilling hearth parties.
  • Kanazawa Sohonpo Inada Main Store
    Gourmet / Alcohol
    Niigata Joetsu-shi Inada 4-11-5
    A long-standing Japanese confectionary shop in business since 1896. The shop makes and sells the Shutsujin-mochi, a confection inspired by the mighty Echigo-born military commander Uesugi Kenshin; as well as a variety of other superb Echigo confections. The Shutsujin-mochi was inspired by the legend of Uesugi Kenshin giving his troops mochi rice cakes before a decisive battle to give them strength and improve morale. The confection’s mugwort rice cake, brown sugar syrup, and toasted soybean flour combine to create an exquisitely delicious treat. The confection is also “Made in Joetsu”-certified, a qualification given to outstanding local specialty products by the Joetsu City government.
  • Patisserie FrancaiseLait Deux
    Gourmet / Alcohol
    Niigata Joetsu-shi Touncho 2-3-53
    A French bakery in Naoetsu whose name means Second Milk in French. The hope embodied in the name is that the treats from the bakery will only come second in sweetness and deliciousness to a mother's milk. A specialty of the shop is a bite sized cheesecake made with three types of French cheese and topped with the name of the shop. Despite its small size it has a reputation of satisfaction, filling your mouth with rich flavor. Along with their fresh sweets they also offer a wide selection of carefully made baked sweets and confiture.
  • Takahashi Magozaemon Shoten
    Gourmet / Alcohol
    Niigata Joetsu-shi Minamihoncho 3-7-2
    This long-standing shop, established in 1624, has been making Japanese ame hard candies continuously since the Edo period. Standing along the old Hokkoku Highway, the shop sports a history-laden facade. Inside, the shop continues to make and sell awa-ame syrup, okina-ame and sasa-ame candies, and other Japanese confections. Okina-ame, made by hardening mizu-ame syrup with kanten algae gelatin, was once carried by the lords of Takada Castle when they made their biannual trip to Edo to give as gifts. Their chewy texture and light flavor makes it hard to stop eating them once you start. Sasa-ame, sold since the Bunka period, consist of thoroughly kneaded awa-ame syrup wrapped in a kuma bamboo grass leaf. The vaunted delights even make an appearance in Natsume Soseki’s celebrated novel, “Botchan.”
  • Sasagawa Mochiya
    Gourmet / Alcohol
    Niigata Niigata-shi Chuo-ku Nishiborimaedori 4-739
    This Japanese confectionary shop, established in 1883, was the inventor of Niigata’s famous bamboo leafdumplings. The shop’s fifth and sixth generation heads continue to make these dumplings according to the same recipe but also seek to make new and innovative products. The bamboo leaf dumplings are the shop’s signature product, and for these tasty treats, it’s all about the ingredients. Using ingredients produced in the prefecture as much as possible, the shop still makes them the old-fashioned way. Japanese mugwort is stocked from specially contracted farms growing them on embankments in the prefecture, and the bamboo leaves used to wrap the confections comes from kumai bamboo leavesgrowing amidst the mountains of Asahi and Ide. The dough is made using an original flour stone milled from Niigata-raised Koshihikari rice.
  • Yukido Chuo-dori Shop
    Gourmet / Alcohol
    Niigata Shibata-shi Tsukioka Onsen 231
    This shop makes select Japanese and Western-style confections and is located in Tsukioka Onsen, a hot spring district which was established in 1915. The Chuo-dori location makes and sells Western-style sweets. Particularly popular are the Lemon Bijin; these vaunted confectionary masterpieces consist of two types of lemon chocolate covered with a thick, moist cake outer coating. The treat is a revised version of the shop’s lemon cake, a favorite from long ago, now reappearing as a seasonal item. The cake contains lemon peel, and a refreshing lemony fragrance fills the air the moment you peel back the wrapper. Sold in the middle of Japan’s sultry summer, customers are encouraged to cool the confection before enjoying it.
  • Tsuki no Oka
    Gourmet / Alcohol
    Niigata Shibata-shi Tsukioka Onsen 408 Wakuwaku Farm
    A trend-setting confectionary shop located just beyond the hustle and bustle of the Tsukioka Onsen hot spring district, the inner parlor of Echigo. Operating out of a century-old Japanese home moved to this location, the shop sells Japanese and Western-style confections made with local ingredients. Vaunted Yu Bijin Manju are made and sold by long-standing manju shop Yukido inside the establishment; these exquisite confections are made with molasses crafted from Okinawan kokuto brown sugar mixed with Yoshinohonkudzu and covered with a melt-in-your-mouth outer cake coating. In the middle of Japan’s sultry summer, customers are encouraged to cool them in a refrigerator before eating. The cream cheese-filled Tsukioka Cheese Manju; and Shio Daifuku dumplings, made with salt harvested on the Sasagawa Nagare coast, both made by Mochidokoro Maikiya, are also popular.
  • Izumiya
    Gourmet / Alcohol
    Niigata Shibata-shi Chuocho 2-1-17
    A Japanese confectionary shop standing right in between Shibata City Hall and Niigata Prefectural Shibata Hospital. This shop has been making confections according to the same unchanged, traditional recipes since 1890. The shop’s signature Goma Manju buns are made with high grade Hokkaido adzuki bean paste tenderly wrapped in pounded top class Niigata millet mochi. Made with great attention paid to how the mochi is pounded, the sesame seeds are toasted, and even the degree to which they are ground, from the time they are children local residents love these confections’ simple, unchanged flavor. The Kurumi Ganjiki, made with domestic walnuts known for their pleasant aftertaste coated in mizuame syrup and wrapped in fragrant sushi nori, is a traditional Shibata confection passed down unchanged since long ago. They are also known as “sazare-iwa.”
  • Shogetsudo
    Gourmet / Alcohol
    Niigata Murakami-shi Aramachi 1-1
    A Western confectionary shop located about 300 meters away from Murakami City Hall. Since it opened in the early Showa period, the shop has continued to make regionally-influenced confections beloved by local residents. The shop’s signature product is the visually distinctive Kamadashi Choux Crème. The crispy, cookie like outer choux shells are filled with cream to order. The flavor of the rich cream goes perfectly with the light shell texture, and visitors who come to the shop late will often find these tasty delights are already sold out. The shop’s Budokan jelly, made with the grapes that are one of Murakami’s specialty products, also makes an excellent souvenir.
  • Japanese Sweets Shop Sakataya
    Gourmet / Alcohol
    Niigata Murakami-shi Aramachi 3-8
    This venerable Japanese confectionery was established in 1793. Ever since it has created sweets influenced by the history and traditions of Murakami, with its view over the Sea of Japan. Their flagship product, Miyama no Shizuku, is a flavorful delight finished with extract from natural grapes from the deep mountains. These delights trace their production back to the Meiji period, and were offered to their Majesties the Showa Emperor and Empress on their visit to Niigata prefecture. In recent years, their Niigata Hanjuku Castella cakes, with their creamy insides and delicate texture, are quite popular. They have achieved this delicate mouthfeel by using Niigata-grown Koshihikari rice.
  • Shoku no Kobo Kagaribi
    Gourmet / Alcohol
    Niigata Murakami-shi Gatsugi 1099
    A restaurant located in the Hachiman community center operating out of the former Sanpoku-machi Minami Junior High School building, which was closed in 1996. The restaurant provides dinner and breakfast for lodgers staying in the center and is also open to non-guests as a standard restaurant. The popular Kagaribi-don seafood rice bowl consists of locally-grown Koshihikari rice topped with an abundance of pickled sashimi. Customers rave about the fresh, seasonal seafood served at reasonable prices. Depending on the season, customers can also enjoy Iwagaki oysters from Sanpoku.
  • Lievre Handmade Cake and Bread Main Shop
    Gourmet / Alcohol
    Niigata Nagaoka-shi Misono 1-3-22
    The bread and cake bakery sits in a quiet residential neighborhood about five minutes' drive from Kita-Nagaoka station. Look for the green sign with a picture of a white rabbit. The bright, cozy interior offers a wide variety, including the usual square white-bread loaves, as well as snack breads, and cake. Their popular salty buns are mildly salted and buttery for the perfect mix of flavors, and are the shop's pride and joy. The bread is light and not at all oily, and its unique texture has earned it lots of repeat customers. They have a full pastry menu, as well, with custard-packed Rabbit's Tail cream puffs, cake rolls, and more.
  • Beniya Shigemasa
    Gourmet / Alcohol
    Niigata Nagaoka-shi Omotemachi 1-chome 10-35
    A long-established Japanese confectionary shop which has continued to pursue and build on a philosophy of confection creation and works hard every daysince it opened in 1805. The establishment offers authentic confections unchanged since the Edo period, diligently crafting its sweets using choice, high quality ingredients and tools passed down through the years. Its signature Ote Manju buns are a sakamoto manju made with sweet, top quality Hokkaido adzuki strainedbean paste mixed with kokuto brown sugar from Okinawa, wrapped in a fine dough bearing the faintest sake fragrance. The shop’s buns are bigger than standard and are made without the use of any preservatives whatsoever. Customers can enjoy them fresh or lightly fried in butter almost like a donut.
  • Koshino Yuki Hompo Yamatoya
    Gourmet / Alcohol
    Niigata Nagaoka-shi Yanagihara Machi 3-3
    This long-standing Japanese confectionary shop has been in business for over 230 years. The shop continues to make the koshi no yuki, a renowned confection records state was invented in 1778 to present to the then-lord of Nagaoka Domain when he was sick in bed. Considered one of Japan’s three greatest traditional confections, the cakes are made by kneading together flour made from delicious mochi rice, a specialty produce of the Echigo region; and wasanbon fine-grained Japanese sugar from Shikoku. The simple ingredients and simple production method mean its flavor is nothing but to real thing, and this fine establishment continues to share the tasty treat with the world today. The shop also carries an abundant array of other confections, including higashi dried candies inspired by seasonal scenery; namagashi fresh Japanese sweets; and yokan jelly made with Le Lectier pears, a Niigata specialty product.
  • Grande Pierre Oishi Main Shop
    Gourmet / Alcohol
    Niigata Nagaoka-shi Yoitamachi Yoita 444
    "This western confectioner is marked by its chic brick exterior. They have made western style pastries based on their motto ""freshness is flavor"" without compromise since their founding in 1927. Their focus is on Guernsey Sweets, made using milk from rare Guernsey cows, of which there are only about 300 in all of Japan. This milk is marked by its rich flavor and light aftertaste. They avoid the use of added flavorings to preserve the charm of its natural flavor. This shop is a local favorite, with many people coming daily for their limited custard pudding and pie-crust cream puffs."
  • Bekko-ya
    Shopping
    Niigata Nagaoka-shi Yoitamachi Yoita 527
    A bakery on the arcade street in Yoita-machi, also known as Echigo's Little Kyoto. The flavor of their products hasn't changed over the years. The locals have loved it since long ago and stop by frequently. Although the shop is small, they have a large variety of items. There are baguettes, sweet and savory baked goods, namashokupan loaves, and more. The soft, light, and fluffy bread tastes a little nostalgic. Their products are perfect for breakfast, work breaks, and children's snacks.
  • Okashi to Oyaki Koto
    Gourmet / Alcohol
    Niigata Minamiuonuma Nishi-izumida 65-1
    A Japanese confectionary shop standing in the former town of Muika, birthplace of the samurai Naoe Kanetsugu. The shop makes and sells confections utilizing choice ingredients from Minamiuonuma. The shop’s signature Oroku Manju are a type of brown sugar manju bun made one at a time by wrapping a carefully prepared skinless sweet bean paste in a chewy kokuto brown sugar dough. The shop uses high grade kokuto brown sugar from Tarama, Okinawa, which has a unique color and flavor and contains an abundance of Vitamin B1 and B2 as well as potassium, calcium, and other nutrients. A Muika Town specialty produce, the recipe for the buns has been passed down for generations, and even today the tasty confections are loved by people of all ages.
  • Aranoya
    Gourmet / Alcohol
    Niigata Kashiwazaki-shi Ekimae 1-5-14
    A long-standing Japanese confectionary shop established in 1894. The shop continues to make its signature Kuro Yokan jelly according to a secret family recipe passed down to only one son “isshisoden” from the day it was founded. Notable for its pitch black color, the jelly has a traditional, old-fashioned flavor and is made by kneading mineral-rich Okinawan kokuto brown sugar to its limits and carefully mixing it with Hokkaido adzuki beans, zarame granulated sugar, and ito kanten algae gelatin. The shop still performs the entire production process in-house, starting with the making of the jelly paste and ending with its packaging. The beautiful, lustrous jelly is visually stunning and is a perfect gift for Mother’s Day, birthdays, and other events. One recommended way to enjoy the jelly is to let it sit for a short time, which results in the brown sugar hardening and giving the jelly a slightly crunchy texture.

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Found along the northwestern coast of Japan, Niigata prefecture is celebrated for its high-quality rice and breathtaking nature, most notably its spectacular mountains, whose white peaks draw in snow sports lovers from far and wide over the winter months. Hit the slopes at Yuzawa, pick out your favourite modern artist at Echigo Tsumari, or take a ferry over to Sado Island for an extra adventure.

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