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Akafuku Main Shop (赤福本店)


Candy Store

With a long history since its founding in 1707, it has an Ise-like gabled roof and a large signboard with gold lettering as its marker, and is open from 5:00 a.m. in accordance with the start of shrine visits. You can enjoy a set with akafuku mochi (pounded rice cake coated with red bean paste) and Japanese green tea, and akafuku zenzai (sweet bean soup with toasted mochi rice cake) at the main branch’s cafe. They also add “akafuku-gori” shaved ice to the menu during the summer. It is located approximately six minutes by car from the Ise Expressway Ise Interchange.


Mie Pref. Iseshi Ujinakanokirichou 26 (Ise / Shima / TobaArea)

phone 0596227000

5:00-17:00 (Hours changed during busy season)

Review of Akafuku Honten

TripAdvisor Traveler Rating
Reviewed:2019/03/05 Akafuku -sticky red bean paste mochi
This shop is a very old shop in the shopping street. It has lots of customers so you might have to queue to get a space. Price is really reasonable to get two pieces of akafuku mochi which is mochi...
Reviewed:2019/01/20 No trip to Ise is completed without Akafuku
This is THE food of Ise. I recommend getting the set which has the sweet been paste Akafuku with Ise tea, and sit inside the honten to enjoy. Get a seat by the river so you can enjoy the yummy food...
Reviewed:2018/12/26 Akafuku forever!
We can’t leave Ise without trying Akafuku. It was sold out everywhere, and this Akafuku Honten was the only place we could get hold of one pack.

Recommended Guide


Mie Pref. Iseshi Ujinakanokirichou 26 [map]
Ise / Shima / TobaArea
5:00-17:00 (Hours changed during busy season)
open everyday
Parking Lot
Not available
Credit Card
Available (VISA, MasterCard, JCB, AMEX, DISCOVER, Diners Club, etc.)
Not available
Available (Free Wi-Fi)
Vegetarian Menu
Not available
English Menu
Not available
Average budget
[Lunch] 1-1,000yen
Estimated stay time
0-30 minutes
Wheelchair accessible
Infant friendly
Pet friendly
Not possible (can be eaten on the outside rim)

Information Sources:  NAVITIME JAPAN


          There is no Station nearby. There is no Bus Stop nearby. There is no Parking nearby. There is no IC nearby.
          From major stations / airports

          Nearby Tourist Attractions

          Nearby Restaurants

          Nearby Hotels

          Mie Areas


          Spread across the eastern side of the Kii Peninsula, Mie prefecture boasts hundreds of kilometers of pretty coastline comprising the oyster-rich Toba city and Shima National Park all the way down to Kumano, a city that marks the beginning of part of the Kumano Kodo pilgrimage, which runs into neighboring Wakayama prefecture. However, Mie is best known for the Ise Jingu Shinto shrine inland, one of the oldest and largest shrines in the country.