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Souvenirs Spots in Tokushima Area

  • Arudeyo Tokushima
    Tokushima Pref. Tokushimashi Shinmachibashi 2-20 Awaodori-kaikan
    In the tourist facilities on the first floor of the “Awaodori Kaikan” located at the foot of Mt. Bizan, the shop ‘Arudeyo’ meaning there is in the dialect of Tokushima is within the complex. There are a variety of souvenirs popular with tourists, such as foods made with Naruto Wakame seaweed, sudachi citrus, and Naruto Kintoki kidney bean and Tokushima specialty food and sweets, traditional crafts including Otaniyaki ceramics and Awa indigo dyed goods available in the shop. Tourist information and craft exhibitions are also held. The nearest station is Tokushima Station.
  • Tokushima Bussan Center
    Tokushima Pref. Tokushimashi Yamashirochou Higashihama parade 1-1
    This is a tourist facility next to the large-scale sightseeing convention center Asty Tokushima in Yamashiro Town, Tokushima City, Tokushima Prefecture. Tourists, and visitors to Asty, come to the facility which is located along a river overlooking Tokushima’s famous Mt. Bizan. The store sells many Tokushima specialty products made with Naruto wakame seaweed, Naruto kintoki red kidney bean, and sudachi citrus. Business hours are from 9:30 to 17:00, however may change depending on events held at Asty Tokushima.
  • Ai Yashiki Okumura
    Tokushima Pref. Itanogunaizumichou Tokumei Maezunishi 179
    Heading along the Yoshino River from the Tokushima Expressway Aizumi Interchange you’ll find Ai Yashiki Okumura. Aizumi is an indigo town known by the name “Japan Blue.” Indigo dyed items made by town artisans like bags, hats, parasols, and tapestries are sold here and they regularly hold exhibitions of the artisans’ work. Next door is Aizumicho Historical Museum, which occupies the remodeled residence of the Okumura merchant family originally built around 1808. They also hold indigo workshops where you can make original dyed items.
  • Ogata Shoten
    1 Reviews
    Tokushima Pref. Narutoshi Narutochoutosadomariura Fukuike 65-6
    This souvenir shop is located at Senjojiki next to Uzu no Michi promenade under the Onaruto Bridge. It offers the “big three” of Tokushima specialties, namely Naruto Strait wakame (edible brown seaweed), sudachi citrus, and Naruto Kintoki sweet potatoes, as well as other items such as indigo-dyed products and Otani pottery. Visitors can also enjoy Tokushima favorites such as Tokushima ramen at the shop, which is conveniently open year-round.


  • Roadside Station Hina no Sato Katsuura
    5 Reviews
    Travel / Tourism
    Katsuura Town, Tokushima Pref.
    This roadside station features a popular shop that offers original Katsuura products such as sweets made with mandarin oranges, a local specialty; and sweetfish named “Tachikawa Taro” by Hachisuka clan, the lord of the Tokushima domain. The farmer’s market, which is stocked with fresh local fruits and vegetables, is also popular. Other facilities include an udon shop offering authentic handmade Sanuki udon noodles and a café offering items made with locally-grown ingredients.


  • Wakayama Shoten
    Naruto Park in Tokushima Prefecture Naruto Park Senjojiki
    This shop and restaurant located just in front of the Onaruto Bridge and the Naruto Strait whirlpools offers delicious food and souvenirs from Tokushima, Naruto, and Setouchi. It offers set meals and seasonal items made with fresh seafood, Horakuyaki (a local Ehime dish of seafood steamed in an earthenware pan), tai ikezukuri (red snapper sashimi prepared alive) served on a boat-shaped dish, and more. We recommend making reservations for meals. It also carries a full range of souvenirs made from Naruto wakame, a local brand of brown edible seaweed notable for its thickness and its chewy texture.
  • Tokushima Marche AEON MALL Tokushima
    Tokushima Tokushima-shi Minamisuehirocho 4-1 AEON MALL Tokushima 4F [4038A]
  • Kassee
    Life / Living / Hospital
    Tokushima Pref. Tokushimashi Toiyamachi 17
  • Mikichirosho
    Life / Living / Hospital
    Tokushima Pref. Tokushimashi Nishishinmachi 3-19
  • Kita Pottery
    Tokushima Tokushima-shi Nishishinmachi 2-24
  • Okahisakamaboko
    Life / Living / Hospital
    Tokushima Pref. Tokushimashi Tomidahama 1-8
  • Ningyo no Kawahara
    Tokushima Tokushima-shi Yoshinohoncho 3-15-5
  • Gift Center Ka Wa Nishi
    Tokushima Tokushima-shi Kawauchicho Take Suka 192-1
  • Hachihyakushushoji
    Life / Living / Hospital
    Tokushima Pref. Tokushimashi Shinmachibashi 1-32
  • Ikeda Watch Store
    Life / Living / Hospital
    Tokushima Tokushima-shi Shinmachi Bridge 1-11
  • Towa Kogei
    Tokushima Pref. Tokushimashi Minamitamiya 2-4-11
  • Nishikawa Store
    Life / Living / Hospital
    Tokushima Tokushima-shi Sako Yonbancho 2-13
  • Mihara Pottery
    Life / Living / Hospital
    Tokushima Tokushima-shi Konyamachi 38-1
  • Akachannofude
    Tokushima Pref. Tokushimashi Okinohamahigashi 1-32-2
  • Imadea care Jigyobu
    Tokushima Pref. Tokushimashi Ryougokuhonchou 2-12-1

Tokushima Main Areas


The southeastern corner of Shikoku is home to Tokushima prefecture, a region celebrated for its luscious nature and the nation's favorite Awa Odori, an energetic dance to which an annual summer festival has been dedicated. Keeping the upbeat tempo, whirlpools excite the Naruto sea off Tokushima, while inland, dramatic cliffs line the Iya Valley, promising unrivaled views of vast and vibrant scenery.

Tokushima Photo Album

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