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Souvenirs Spots in Niigata Area

  • Yamagami Dyeworks Shop
    Nigata Pref. Murakamishi Sakanamachi 2-17
    Yamagami Dyeworks Shop is a venerable establishment, dating back to the middle of the Edo period (1615–1867), located in the Sakana-machi of Murakami City, Niigata Prefecture. Their main business is manufacturing and selling made-to-order dyed goods for businesses with trademarks or family crests on items such as noren curtains or happi coats. Its distinctive, subdued vegetables dyes, Hokugen-no-cha-zome, made with special locally produced Murakami tea are especially attractive with shibumi taste (austere elegance) . In the storefront, customers can choose from the hand towels, handkerchiefs, bath towels, and other goods displayed there, and, if they make reservations ahead of time, they can even try dyeing cloth with tea. They can also tour the machiya townhouse, a Tangible Cultural Property, where the business is located.
  • Juichiya – Souvenir and Art Gallery Coffee Shop
    Nigata Pref. Tokamachishi Matsunoyamayumoto 9-1
    Juichiya is a souvenir shop located in the Matsunoyama Onsen resort in Tokamachi City, Niigata Prefecture. It is a striking building with tiled roof and white walls. Many people come to browse and buy from the large selection of specialty products, cakes, and goods from Matsunoyama Onsen and the local area. Among them, popular items include Shinko Mochi, a local specialty of slightly sweet bean paste wrapped in the finest quality mochi, and their Western style Mukonage Manju (a bun with a bean paste filling), as well as cosmetics and skin-care products which use water from the hot spring.
  • Kaneta Souvenirs
    Nigata Pref. Myoukoushi Taguchi 315
    This is a long-established souvenir shop located in front of Myoko Kogen Station, and the yellow tent in the shop is a landmark. Inside the store are a variety of Myoko souvenirs such as sasadango (mugwort-flavored mochi and red beans wrapped in bamboo leaves) and buckwheat, handmade dumplings wrapped in leaves, nozawa-na vegetables, oyaki (vegetable dumplings), and a cooking paste made from chili pepper used frequently in local homes. Seasonal mountain plants such as primula farinose with its cute flowers are also available in a special space behind the store.
  • Tsubame-Sanjo Regional Industries Promotion Center
    60 Reviews
    Nigata Pref. Sanjoushi Sugoro 1-17
    At the Roadside Station Tsubame-Sanjo Regional Industries Promotion Center, the Regional Products Store displays and sells Sanjo cutlery, and the restaurant Messepia features a choice of cutlery and local dishes. Both are popular. At the Regional Products Store, you can buy souvenirs with that special Niigata flavor, such as local sake, koshihikari rice and Echigo sweets, in addition to western kitchenware and knives. Approximately five minutes by car via Sanjo Tsubame Interchange on the Hokuriku Expressway.

    As with many places to visit in Niigata, this center seems to be marketed primarily to domestic visitors only, which is a tremendous pity. For home and kitchenware enthusiasts, or even just avid...

  • Jade Kingdom Hall
    17 Reviews
    Nigata Pref. Itoigawashi Omachi 1-7-11
    This tourist commodity center is adjacent to the JR Itoigawa Station. As the first stop for people sight-seeing in Itoigawa, there are souvenir shops selling goods such as local sake and confectionery, and B-grade gourmet restaurants, which serve Itoigawa Black Yakisoba, among other local delicacies, as well as a tourist information center, which has information on the various tourist attractions in the area such as Itoigawa Geopark. Another must-see is the 8-ton Jadeite stone, which is unique to Itoigawa. Nearby, there is a jade factory, which sells original jade accessories.


  • Niigata Meihinkan
    Niigata Niigata-shi Chuo-ku Hanazono 1-1-1 Niigata Station Building CoCoLo Higashi 2F
    A local products specialty shop located in the CoCoLo Niigata shopping center connected directly to Niigata Station. Located just outside the east Shinkansen ticket gate in Niigata Station, the shop sells select Niigata gifts and souvenirs. The shop carries a particularly wide selection of local alcoholic beverages, and tastings of products by different sake brewers are held here daily. The shop’s expansive selection includes bamboo leaf dumplings, a souvenir standard; brand name rice; popular confections; and seafood products. Open from 7 a. m., it’s easy to stop by here the morning of the last day of your trip to pick up any souvenirs you may have forgotten to purchase before.
  • Joetsu Tourism and Local Products Center
    Nigata Pref. Jouetsushi Fujinoshinden 175-1
    The Joetsu Tourism and Local Products Center is located on Prefectural Route 43 in Fujino Shinden, Joetsu City. Besides selling specialty products and gifts from the Joetsu region, the Center also has two event halls (one large and one medium-sized), and some meeting rooms, etc. available for hire. The stained glass at the entrance to the Center is one of the largest pieces of stained glass in Japan, and is well worth seeing.
  • Furusato Nogyo History Museum
    Travel / Tourism
    Niigata Agano Tojocho 10-5
  • Gyokusen Do
    2 Reviews
    Niigata Tsubame-shi Chuodori 2-2-21


  • Tsubamesanjo Wing
    Niigata Sanjo-shi Shimosugoro 502-3 JR Tsubamesanjo Sta. 2F
    Niigata Joetsu-shi Yamato 5-26-1 FURUSATTO
  • Halica Accor
    Nigata Pref. Jouetsushi Tomioka 3458 Akore 1F
  • Mitubayabussanten
    Nigata Pref. Minamiuonumagunyuzawamachi Yuzawa 3542
  • Souvenir Komachi Kanetsu Automobile Do Agano Kawa SA Outbound
    Niigata Higashikanbara-gun Agamachi Tsuri Hama 6048-5
  • Yoneyama SA Inbound Shopping Corner
    Niigata Kashiwazaki-shi Kujiranami
  • Minato Honpo CoCoLo Niigata
    Niigata Niigata-shi Chuo-ku Hanazono 1-1-1 CoCoLo Niigata Bandai 1F
  • Furusato CoCoLo Niigata
    Niigata Niigata-shi Chuo-ku Hanazono 1-1-1 CoCoLo Niigata Motodate
  • Honmatakusai
    Nigata Pref. Sadoshi Sawanekagomachi 13
  • Odiyaorimonokoubouorinozatakuminoza
    Nigata Pref. Odiyashi Jounai 1-chome 8-25
  • Urushi Workshop Jiemu
    Nigata Pref. Murakamishi Omachi 3-24

Niigata Main Areas


Found along the northwestern coast of Japan, Niigata prefecture is celebrated for its high-quality rice and breathtaking nature, most notably its spectacular mountains, whose white peaks draw in snow sports lovers from far and wide over the winter months. Hit the slopes at Yuzawa, pick out your favourite modern artist at Echigo Tsumari, or take a ferry over to Sado Island for an extra adventure.

Niigata Photo Album

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