Souvenirs Spots in Niigata Area

  • Tsubame-Sanjo Regional Industries Promotion Center
    Travel / Tourism
    Nigata Pref. Sanjoushi Sugoro 1-17
    At the Roadside Station Tsubame-Sanjo Regional Industries Promotion Center, the Regional Products Store displays and sells Sanjo cutlery, and the restaurant Messepia features a choice of cutlery and local dishes. Both are popular. At the Regional Products Store, you can buy souvenirs with that special Niigata flavor, such as local sake, koshihikari rice and Echigo sweets, in addition to western kitchenware and knives. Approximately five minutes by car via Sanjo Tsubame Interchange on the Hokuriku Expressway.
  • Juichiya – Souvenir and Art Gallery Coffee Shop
    Travel / Tourism
    Nigata Pref. Tokamachishi Matsunoyamayumoto 9-1
    Juichiya is a souvenir shop located in the Matsunoyama Onsen resort in Tokamachi City, Niigata Prefecture. It is a striking building with tiled roof and white walls. Many people come to browse and buy from the large selection of specialty products, cakes, and goods from Matsunoyama Onsen and the local area. Among them, popular items include Shinko Mochi, a local specialty of slightly sweet bean paste wrapped in the finest quality mochi, and their Western style Mukonage Manju (a bun with a bean paste filling), as well as cosmetics and skin-care products which use water from the hot spring.
  • Kaneta Souvenirs
    Travel / Tourism
    Nigata Pref. Myoukoushi Taguchi 315
    This is a long-established souvenir shop located in front of Myoko Kogen Station, and the yellow tent in the shop is a landmark. Inside the store are a variety of Myoko souvenirs such as sasadango (mugwort-flavored mochi and red beans wrapped in bamboo leaves) and buckwheat, handmade dumplings wrapped in leaves, nozawa-na vegetables, oyaki (vegetable dumplings), and a cooking paste made from chili pepper used frequently in local homes. Seasonal mountain plants such as primula farinose with its cute flowers are also available in a special space behind the store.
  • Joetsu Tourism and Local Products Center
    Travel / Tourism
    Nigata Pref. Jouetsushi Fujinoshinden 175-1
    The Joetsu Tourism and Local Products Center is located on Prefectural Route 43 in Fujino Shinden, Joetsu City. Besides selling specialty products and gifts from the Joetsu region, the Center also has two event halls (one large and one medium-sized), and some meeting rooms, etc. available for hire. The stained glass at the entrance to the Center is one of the largest pieces of stained glass in Japan, and is well worth seeing.
  • Jade Kingdom Hall
    Travel / Tourism
    Nigata Pref. Itoigawashi Omachi 1-7-11
    This tourist commodity center is adjacent to the JR Itoigawa Station. As the first stop for people sight-seeing in Itoigawa, there are souvenir shops selling goods such as local sake and confectionery, and B-grade gourmet restaurants, which serve Itoigawa Black Yakisoba, among other local delicacies, as well as a tourist information center, which has information on the various tourist attractions in the area such as Itoigawa Geopark. Another must-see is the 8-ton Jadeite stone, which is unique to Itoigawa. Nearby, there is a jade factory, which sells original jade accessories.
  • Gyokusen Do
    Travel / Tourism
    Niigata Tsubame-shi Chuodori 2-2-21
  • Tsubamesanjo Wing
    Travel / Tourism
    Niigata Sanjo-shi Shimosugoro 502-3 JR Tsubamesanjo Sta. 2F
    Travel / Tourism
    Niigata Joetsu-shi Yamato 5-26-1 FURUSATTO
  • Halica Accor
    Travel / Tourism
    Nigata Pref. Jouetsushi Tomioka 3458 Akore 1F
  • Mitubayabussanten
    Travel / Tourism
    Nigata Pref. Minamiuonumagunyuzawamachi Yuzawa 3542
  • Souvenir Komachi Kanetsu Automobile Do Agano Kawa SA Outbound
    Travel / Tourism
    Niigata Higashikanbara-gun Agamachi Tsuri Hama 6048-5
  • Yoneyama SA Inbound Shopping Corner
    Travel / Tourism
    Niigata Kashiwazaki-shi Kujiranami
  • Furusato CoCoLo Niigata
    Travel / Tourism
    Niigata Niigata-shi Chuo-ku Hanazono 1-1-1 CoCoLo Niigata Motodate
  • Honmatakusai
    Travel / Tourism
    Nigata Pref. Sadoshi Sawanekagomachi 13
  • Odiyaorimonokoubouorinozatakuminoza
    Travel / Tourism
    Nigata Pref. Odiyashi Jounai 1-chome 8-25
  • Kurashi no General Department Store Wada Yamanoshita
    Niigata Niigata-shi Higashi-ku Yamanoshitamachi 3-11
  • Hakusin
    Style / Fashion
    Nigata Pref. Nigatashi Higashi-ku Takeo 638
  • Koidebussan
    Life / Living / Hospital
    Nigata Pref. Nigatashi Chuou-ku Atago 1-3-2
  • Lidoja Bread
    Life / Living / Hospital
    Nigata Pref. Nigatashi Chuou-ku Atago 1-3-2
  • Kindai Nigata
    Life / Living / Hospital
    Nigata Pref. Nigatashi Chuou-ku Kandouji 2-1-6

Niigata Areas


Found along the northwestern coast of Japan, Niigata prefecture is celebrated for its high-quality rice and breathtaking nature, most notably its spectacular mountains, whose white peaks draw in snow sports lovers from far and wide over the winter months. Hit the slopes at Yuzawa, pick out your favourite modern artist at Echigo Tsumari, or take a ferry over to Sado Island for an extra adventure.

Niigata Photo Album

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