Kitchokan

Held on January 3 each year, the Kitcho-san festival involves a procession around the town carrying 10-meter-high banners caked “Kitcho-ban” that are embroidered with the characters for Toshitoku-jin (the Goddess of Auspicious Directions). The Kitchokan showcases the “Kitcho-ban” banner and the history, culture and traditional ceremonies of the Taisha Town. The Kitchokan building is constructed in the style of a Shinto shrine; the glittering gold-colored lucky “fans” on the roof are particularly striking. There is a tourist information desk and restrooms, making this a good place to get tourist information for the Izumo area.