Tokyo Character Street

Miscellaneous Goods
This retail facility of shops selling character goods is located in First Avenue Tokyo Station, directly connected to the Tokyo Station Yaesu Exit. Here the shops carry themed merchandise from Japan’s popular characters such as Hello Kitty, Rilakkuma, Studio Ghibli, and Ultraman, as well as foreign characters such as Moomin and Snoopy. There are also shops selling official merchandise from NHK and other private TV companies. It’s a popular place for both foreign and domestic tourists to buy Tokyo souvenirs.

Spot details

Tokyo Chiyoda-ku Marunouchi 1-9-1 Tokyo Station No.1 street B1
open everyday
Parking Lot
Not available
Credit Card
Not available (2 smoking areas available in Ichibangai)

Information Sources:  NAVITIME JAPAN


  • Heaven of Cuteness
    5.0 Reviewed:2020.11.04
    Tokyo Character Street is a very popular shopping location hidden inside the Tokyo Station. It is filled with gift shops featuring famous cartoon characters, including Hello Kitty, Snoopy, Crayon...
  • Hard to find, but fun
    4.0 Reviewed:2020.01.07
    It was a little difficult to find at first, but once I found it, it was worth the long walk to look for. It was a little crowded in some stores, but the variety of goodies more than makes up for the...
  • A must-see IF you are in Tokyo Station
    4.0 Reviewed:2019.10.02
    Dont make a special trip unless this sounds like heaven to you or you have small children, but Character Street is unique and worth a visit.Tokyo Station is huge; there are signs but you may walk...

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