Nicher Travel is a new platform for travel that works together with regional areas to co-create the future of those regions. To achieve our purpose of contributing to the revitalization of local communities and human interaction through travel, we work with parties including local government bodies, tourism associations, companies, brands, producers, and creators to plan and commercialize creative package tours aimed at regional revitalization. By selling these tour products and sending customers to the locales, we hope to unearth and cultivate regions' appeal and to sow the seeds of interaction.
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Nicher Travel Offers an Exclusive Travel Experience for those Looking for Hidden Gem
From June 2022, we have launched tours targeting the Japanese market, in cooperation with regions and people in Tokyo's Shibuya Ward, the city of Matsusaka, the prefecture of Kyoto, and more. We have now decided to engage with projects by the Japan Tourism Agency and have expanded our tour areas nationwide and made a major update to meet diverse international needs, including website translation support and interpretation services during tours.
An overview of our inbound tours follows below.
Three areas that we would like to introduce here are the town of Mashiko in Tochigi Prefecture, the town of Kannami in Shizuoka Prefecture, and the city of Atami in Shizuoka Prefecture.
We will release more details in time, so stay tuned! -
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1. A New Type of Tour of Mashiko Yaki, Guided by a Ceramic Artist Vol.1 Tomoo Hamada
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The town of Mashiko in Tochigi Prefecture is one of Japan's world-renowned pottery producing regions. This tour of the Mashiko workshop of potter Shoji Hamada (1894-1978), a leader in the mingei (folk art) movement, is guided by the famed artist's grandson and third-generation potter Tomoo Hamada. Guests on the tour will learn about the historical background to Mashiko yaki (Mashiko ware) and enjoy hands-on creation. This tour offers a look at a lifestyle close to folk arts and encounters with the richness and charm of Mashiko through foods and other angles.
![This workshop remains in the same state as when Shoji Hamada used it. You can almost hear the master potter at work.]()
This workshop remains in the same state as when Shoji Hamada used it. You can almost hear the master potter at work.
![Shoji Hamada’s crafts at the museum. Their intensity is overpowering.]()
Shoji Hamada’s crafts at the museum. Their intensity is overpowering.
【Tour Details】
Date of operation: February 3 (Saturday) - 4 (Sunday), 2024
Organizer: Hankyu Travel International Co., Ltd.
Fee: ¥36,000 (tax included)
Number of participants: 20
For tour reservation click here! -
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2. A Tour of Atami's Soul Food with a Regional Revitalization Business Advisor
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This tour highlights the unknown soul foods of Atami through a knowledgeable local advisor. Along with Atami's history as a sightseeing destination, guests will enjoy the bounty of the sea from katsuobushi (dried bonito) and tofu shops over a century old and will experience the Atami lifestyle and communication with locals in a way not possible through normal sightseeing.
![Top/bottom: At Kosawa no yu, one of Atami’s seven famous hot springs, you can enjoy soft onsen tamago eggs steamed in the shell. The eggs are also for sale at the nearby Tenjin Liquor Store.]()
Top/bottom: At Kosawa no yu, one of Atami’s seven famous hot springs, you can enjoy soft onsen tamago eggs steamed in the shell. The eggs are also for sale at the nearby Tenjin Liquor Store.
![A sense of pathos touches the Atami night. Photo taken on Hamacho-dori street.]()
A sense of pathos touches the Atami night. Photo taken on Hamacho-dori street.
【Tour Details】
Date of operation: January 20 (Saturday), 2024
Organizer: Hankyu Travel International Co., Ltd.
Fee: ¥7,900 (tax included)
Number of participants: 20
For tour reservation click here! -
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3. Tour of Jukkoku Pass with Comedian "Takeda Barbecue" with BBQ of Local Produce
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Jukkoku (""Ten Lands"") Pass takes its name from the view it commands of ten surrounding regions, including Izu, Sagami, and Suruga. While gazing out over magnificent scenery from the mountaintop, guests enjoy barbecue directly from popular ""barbecue entertainer"" Takeda Barbecue. This is a perfect tour for relaxedly enjoying the gorgeous nature and foods of Jukkoku Pass.
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A panoramic 360° view of nature unfolding before your very eyes! What a magnificent unobstructed view.
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A spacious deck of over 20m2. Enjoy a bonfire in addition to the flames from your barbecue.
【Tour Details】
Date of operation: January 27 (Saturday) - 28 (Sunday), 2024
Organizer: Hankyu Travel International Co., Ltd.
Fee: ¥39,000～71,000 (tax included)
Number of participants: 20
For tour reservation click here! -
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4. Art x Tech Tour of "DIG SHIBUYA" with Shinko Osada of Future Design Shibuya
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This is a special tour to experience a deep tour of the cultural event "DIG SHIBUYA 2024" co-sponsored by Shibuya Ward!
DIG SHIBUYA is a cutting-edge ART x TECH event that mixes technology, culture, and entertainment and will be held at various locations in Shibuya over three days from January 12-14, 2024.
Enjoy exhibiting works by local and international artists and interacting with artists on the cutting edge of ART x TECH.![]()
Shinko Osada, Director and Executive Director of Future Design Shibuya
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DIG SHIBUYA's main artist is "FriendsWithYou". This unit is made up of Miami-born Samuel Albert Borkson and Havana, Cuba-born Arturo Sandoval. (Image courtesy of SHIBUYA CREATIVE TECH Executive Committee)
【Tour Details】
Date of operation: January 12 (Friday), 2024
Organizer: Hankyu Travel International Co., Ltd.
Fee: ¥8,500 (tax included)
Number of participants: 20
For tour reservation click here! -
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About Nicher Travel
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Nicher Travel is a travel platform launched by Hankyu Travel International Co., Ltd. and NAVITIME JAPAN Co., Ltd. with the aim of contributing to the revitalization of local communities and human interaction through travel. We plan and commercialize creative package tours that connect local government bodies, tourism associations, companies, brands, producers, creators, local residents, and other parties. By designing cutting-edge regional experience-based package tours and delivering customers, we will contribute to regional revitalization and to interactions between tour planners and the guests they invite.
