Sorry Koubou

Kaori Yamada, originally from Fukushima, is one of the creative minds behind Sorry Koubou, a company set in a tiny wooden shop in Ichinohashi, a short drive away from Shimokawa’s center. As with Misaki, she ended up in Shimokawa by chance after the 3/11 earthquake and tsunami in her home prefecture. After pondering her future and hearing about the opportunities popping up in Hokkaido, she decided to make her move.

  • Sorry Koubou

    Sorry Koubou

    Kaori started Sorry Koubou (http://sorrykoubou.jp/) out of her love of herbs, but also from the challenge of finding personal care products suitable for her sensitive skin. According to her, she wanted to make products using only natural ingredients, and Hokkaido was a natural choice as the harsh winters imbue local herbs with the nutrients needed for her products. Kaori is cultivating the herbs herself, but without the knowledge and support from Shimokawa’s locals she wouldn’t be where she is, as she needed so much help to grow the herbs in local conditions. That reliance on locals is actually the provenance of the brand name Sorry Koubou, as Kaori was constantly apologizing for asking them for help when she was starting out, and the name stuck!

    Sorry Koubou

    Sorry Koubou

    Sorry Koubou produces herb-based tinctures, oils, soaps, lip balm, and tea out of a variety of different locally-grown ingredients such as chamomile, calendula, mugwort, and sage. Essential oil awareness and use has been growing on a global level, and Kaori has been hard at work developing new products for customers interested in natural ingredients, even going so far as to show how people can produce their own lotions at home to suit their needs using Sorry Koubou’s base ingredients. What really struck us about Kaori is that, despite the natural environment around us, the clean, no-frills design of the product and her studio, and the calming resonance of the herbs themselves, she’s very hardworking and has a big vision that she isn’t afraid of working for.

    Sorry Koubou

    Sorry Koubou

    Sorry Koubou

    Sorry Koubou

    SORRY KOUBOU (ソーリー工房)
    place
    北海道上川郡下川町一の橋607の内

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