The newest branch of the brand’s chain of KitKat specialty shops, KitKat Chocolatory that sell exclusive premium KitKats, has opened the world’s first make-your-own KitKat shop at Miyashita Park on August 4th 2020.
Counterpart to the drugstore/convenience store/discount stores bought KitKats, here at KitKat Chocolatory, a special Sublime edition of KitKat bars are sold which cost an eye-watering 300 to 500 yen (excluding tax) for a single bar. The Chocolatory takes regular KitKats and the brand to a whole new level while still having that sense of familiarity, making their products great gifts and personal treats.
Limited packages available for only few months in collaboration with an illustrator, Misaki Tanaka
Regular sublime series KitKat (flavors seen in the photo are passion fruits, yuzu citrus and cassis berry but there are dozen more flavors)
My KitKat Program
The KitKat Making takes about 30-40 mins plus extra 30 minutes to wait for the chocolate to refrigerate.Creating your very own KitKat is simple, pour the selected melted couverture chocolate into the molds and topp it with a crispy wafer and your selected toppings. Participants in the program will be able to choose 4 toppings out of the 17 options including regulars like hazelnut, coconut, dried raspberry, marshmallows, pretzels, silver dragées, and some unique options like edible flowers. And also participants can choose what kind of couverture chocolate they want to use: milk, bitter, or ruby. This ruby chocolate is a fourth type of chocolate that has been developed by famous Swiss chocolate master, Barry Callebaut, who skillfully withdrawn the flavor and color tone naturally presented in the Ruby bean. Nestle had the privilege to be given exclusive rights to release this new type of chocolate and also became the first to commercialize ruby chocolate through KitKat. It has a sweet, creamy and slightly sour flavor although no berries or berry flavor or even color is added to create the pinkness and the sourness.
Participants are given a cup of coffee or tea while they wait for their chocolate to be refrigerated. Once it is ready to be packaged to go, it will be put in a personally designed KitKat bar box where participants can pick the box from 6 different designs.The experience is 2000yen (excluding tax).No prior reservations are accepted. For those wishing to participate in the program, when the park opens at 11:00, go straight to the store to reserve a spot at either the following slots; 11:30, 13:30, 15:30, or 17:30, or 19:30. There are only 6 people per slot and during weekends and holidays, these slots may run out fast.
6 different boxes to choose from. From left to right: My kitkat, Aka-fuji, Kabuki, Ajisai, Yama-Sakura and Tsubaki
My very own KitKat
My very own KitKat packaged in Tsubaki box ready to be taken home
From the delicious waffles over the drinks to ice cream, which actually includes KitKats, everything in the KitKat Chocolatory Cafe is handmade. Aside from the regular menus such as espresso, coffee and tea, there are seasonal drinks planned to change once every few months.
Seasonal drink: sữa chua cà phê (850yen tax exclusive)
Available exclusively at Miyashita Park branch, 4 different flavored crepe-like KitKat Waffles are a must not be missed sweets. The waffles consist of a scoop of icecream over a whipped cream with separate crunchy kitkat chocolates topped with different fruits depending on the flavors.
Kit Waffle (1000yen tax exclusive)
KitKat Piano/Wall Art
For the first time in the world, a piano designed in KitKat style with its keyboard resembling KitKat sublime series are on display. This piano can actually be played and visitors are given 10 minutes per person to enjoy it if they wish.
Wall art especially designed for the Miyashita Park branch incorporating images from pop culture of Shibuya are a great spot for some instagrammable shots. Don’t miss your kodak moment here.
Shibuya’s iconic mascot, Hachi with KitKat
10 golden KitKat are hidden somewhere in the shop. Besides all the fun of creating your very own KitKat, eating waffles and immersing yourself in the world of KitKat, finding these hidden gems are another unique way to enjoy the store as this treasure hunt can only be done here.
Can you find all 10 hidden KitKats?
KitKat Chocolatory Miyashita Park
Shibuya Miyashita Park Building 2nd floor
1-26-5 Shibuya, Tokyo
KitKat Making 11:30-19:30 (reservation can only be made on spot from 11:00 and 6 people per slot)
Store and cafe 11:00-21:00 (L.O 20:00)
- 【8/4オープン】キットカット ショコラトリー ミヤシタパーク渋谷店
- 東京都渋谷区神宮前6-20-10 MIYASHITAPARK South 2F