Hokkaido is known as a treasure trove of gourmet food.
The gateway to Hokkaido, New Chitose Airport, has many popular souvenirs to choose from, many of which take advantage of Hokkaido’s local taste delights.
In this article, we have compiled a list of popular souvenirs to buy at the airport, from cheese sweets to ROYCE ’s chocolate, and corn sweets that can only be bought in Hokkaido.
We also feature souvenirs that use dairy products that stem from Hokkaido’s vast dairy farming industry, as well as those teeming with the flavors of Hokkaido’s seafood.
We will also detail sweets exclusive to Hokkaido and the New Chitose Airport itself, so you’ll have no excuses to leave Hokkaido without at least one of these souvenirs!
Haskapp Jewelry White MIX (Morimoto) 【New Chitose Airport Limited】
The rather curiously named Haskapp Jewelry is a Hokkaido specialty product that has been well loved for many years.
It’s a creamy cookie which has a filling made using Hokkaido’s native Haskap berries.
The special version of the cookie known as “Haskapp Jewelry White MIX” is a limited item that can only be purchased at the New Chitose Airport Store.
6 pieces / 1000 yen (excluding tax)
Sapporo Agricultural School (Kinotoya) 【New Chitose Airport Limited】
“Sapporo Agricultural School” is the name of the predecessor of Hokkaido University.
And the name also given to these cookies which have been certified by Hokkaido University.
The cookies are light and crispy, and they have a melt-in-the-mouth texture that is unlike what you’d normally expect from your every day, run of the mill milk cookies!
Check out these popular edible Hokkaido souvenirs!
3 pieces / 140 yen (excluding tax)
Premium：1 sheet / 180 yen (excluding tax)
La La La COOKIE 【New Chitose Airport Limited】
The same milk cookie company above also brings us the “La La La COOKIE”, which is a hot item only available at New Chitose Airport.
A crisp texture and generous thickness are created by stacking three thinly baked cookies together to create the finished product.
Because the cookies are handmade, there is only a limited amount available per day.
5 pieces / 950 yen (excluding tax)
La La La COOKIE
Hokkaido Milk Castella【New Chitose Airport Limited】
The moist and fluffy “Hokkaido Milk Castella” is created by Hironobu Tsujiguchi, a pastry chef who has won the World Confectionery Competition.
The castella is made entirely fresh on-site at New Chitose Airport - from dough making to being baked in the kiln.
3 slices / 650 yen ・ 6 slices / 1300 yen
Potato Chip Chocolate (ROYCE ’)
ROYCE ’s "Potato chip chocolate" was created from the unlikely combination of potato chips and chocolate.
In fact, the saltiness of the potato chips and the sweetness of the chocolate complement each other, and this surprisingly delicious and addictive combination has gained many fans. This is definitely a product that you’ll want to try once, and probably more than that!
1 box / 720 yen (excluding tax)
Chocolate Brownie (Chocolatier Masale) 【Airport Limited】
The “Chocolate Brownie” is the most popular product from Sapporo’s representative chocolate shop, Chocolatier Masale.
It’s a thick brownie with an outer layer of sweet chocolate.
The "Chocolate Brownie" has been made available in the airport in a special, limited edition, airport only package that has a colorful design which makes for a gorgeous gift.
9 pieces / 1000 yen (excluding tax)
Biscuit au Fromage (Le TAO)
Hokkaido's Western confectionery store Lutao is famous for its cheesecake, but their “Biscuit au Fromage” cheese biscuits are also excellent.
The range includes “Gouda Cheese & Cheddar Cheese” which emphasizes the classic taste of cheese, “Camembert Cheese & Black Pepper” that combines spiciness with rich cheese, and “Gorgonzola & Basil” which is irresistible for blue cheese lovers.
The biscuits go perfectly with wine and other liquors.
10 sheets / 630 yen (excluding tax)
Marusei Butter Sand (Rokkatei)
Rokkatei is an especially famous brand amongst Hokkaido souvenirs.
The “Marusei Butter Sand” has been a long-selling product in Hokkaido, and is made from a combination of plentiful white biscuit, white chocolate, raisins, and cream made from 100% Hokkaido-produced butter.
10 pieces / 1204 yen (excluding tax)
Shiroi Koibito（Ishiya Confectionery）
The chocolate filled cookies Shiroi Koibito (white lover) are one of Hokkaido’s most well-known souvenirs and are incredibly popular.
Since they first appeared 40 years ago, the cookies have been well-loved, and are pretty much a must-buy item in Hokkaido.
Shiroi Koibito Series
12 sheets / 705 yen (excluding tax)
Hokkaido Kaitaku Okaki (Kitakaro) 【New Chitose Airport Limited】
“Hokkaido Kaitaku Okaki” are finely cooked rice crackers that are carefully made over a duration of 7 days, from the initial rice sharpening to seasoning.
Nine types of flavors using high-quality Hokkaido ingredients such as squid, scallops, and crab are available.
The okaki are sold in bagged packages and also in convenient meal sized cups.
1 cup / 231 yen (excluding tax)
Red shrimp flavor
Hokkaido AN POTATO (Wakasaimo)
“Hokkaido AN POTATO” is a mochi-like soft cake, which has a sweet potato outside that is filled with red bean paste.
This two-layered cake uses plenty of fresh cream and butter from Hokkaido.
And it’s ideal as a souvenir for those who like mochi.
6 pieces / 1000 yen (excluding tax)
Hokkaido Hokku Cheese (Kitanokama)
Hokkaido Hokku Cheese is a Western-style extremely cheesy bun.
Inside the savory skin topped with Hokkaido Gouda cheese is a thick cheese cream sauce, which combines cream cheese, cheddar and camembert, and the end of result is a bun which has a rich scent and sweetness that are exceptionally delicious!
4 pieces / 550 yen (excluding tax)
Mixed Vegetable Pickles (North Farmstock)
This product is made from delicious pickled vegetables from Hokkaido, and there are four types available: radish, cucumber, carrot and paprika.
There are also a variety of other items available such as cute “Mini Tomato Pickles”, and also “Hokkaido Bean Pickles” which use several kinds of beans.
1 bottle / 640 yen (excluding tax)
Jaga Pokkuru (Calbee)
Jaga Pokkuru（Potato Pockle）are potato chips made using 100% Hokkaido potatoes, and are only available to purchase in Hokkaido.
These very popular souvenir chips are cut leaving the skin on in order to retain their special umami taste.
1 box (6 bags) / 510 yen (excluding tax)
Sapporo Okaki Oh! Yakitoukibi（YOSHIMI）
Sapporo Okaki Oh! Yakitoukibi is an okaki (rice cracker) that is made from a combination of corn and charred soy sauce, and there is actually real freeze-dried corn inside the crackers. It’s one of those addictive items where just eating one won’t be enough.
6 bags / 600 yen (excluding tax)
Combination of corn and charred soy sauce
White Black Thunder (Yuraku)
Black Thunder is a very popular chocolate bar in Japan, with a popularity that has driven it to reach places like Taiwan.
Hokkaido has a limited version of the chocolate available, known as “White Black Thunder”, and whilst the “white/black” naming might be a bit confusing, make no mistake about the white chocolate's smooth sweetness making it the perfect outer layer for the Thunder’s cookies within.
Mini size, 12 pieces / 350 yen (excluding tax)