Yassa Festival
The biggest event held in Yugawara. Portable shrines, dancers, and men and women of all ages put on a showy parade which travels through the town to shouts of Yassa! Mossa! The festival's origins are said to lie in the Sanehira Odori, a dancing event in which participants would set aside rank and position to promote the health and wellbeing of local people which was started by the lord Dohijiro Sanehira, a key player in restoring the power of future shogun Minamoto no Yoritomo's clan. A fireworks display is held on the final day of the festival, and each year great numbers of people come to enjoy the event.