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Niu Festival (Laughter Festival)丹生祭(笑い祭)


This festival is held every October at Niu-jinja Shrine in Hidakagawa, Hidaka District, Wakayama Prefecture. Legend has it that long ago, the goddess Niutsu Hime no Mikoto was looking forward to attending a gathering of the gods of Izumo, but overslept and missed the event. The local villagers, concerned by her sadness at missing the event, comforted her by telling her to laugh, thus beginning the tradition of this festival. A so-called bell ringer, his face painted white with the character for laughter written in red on his checks, famously leads a procession of portable shrines and floats through the town while encouraging onlookers to laugh, laugh!


Wakayama Pref. Hidakagunhidakagawachou Ekawa 1956

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Wakayama Pref. Hidakagunhidakagawachou Ekawa 1956 [map]



Average attendance
Street stall
※※ 5-6spaces

Information Sources:  NAVITIME JAPAN


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          Wakayama Main Areas


          Wakayama prefecture unites pilgrims, food lovers, and culture buffs in a tranquil corner of Japan at the base of the Kii Peninsula. The setting for many a Kumano Kodo pilgrimage trail, Wakayama invites those in search of spirituality from one side of the prefecture to the other, from the 100-plus Buddhist temples of the sacred Mount Koya in the west to the inspiring temples of the Kumano Sanzan set among breathtaking nature in the east. Once the grueling hike is complete, make a beeline for Wakayama city to savor some of the country’s most delicious ramen noodles.

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