Ideyu Kashidokoro Izu Kashiwaya (Main Store)

Founded in 1936, this venerable confection shop is famous for winning the Honorary Gold Medal prize at the 1955 National Confectionery Expo. Their main store is located inside of the Kinema-dori Shopping Arcade. Some of their notable items include their flagship Ideyumushi yokan, a steamed chestnut yokan (a jellied dessert made of red bean paste, agar, and sugar) made by hand the old fashioned way, as well as their Ideyumushi gokujo kurimushi yokan (extra-special steamed chestnut yokan) and their izuru manju (steamed buns). Each of their elegantly flavored products makes a great souvenir.