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Yanagiya Hozen (柳屋奉善)

4.0

Japanese Confectionery

This veteran confectionery shop is five minutes on foot from JR Matsusaka Station. It has operated for over 430 years since its founding in 1575. One of its most popular items is its monaka with a unique and refined flavor that consists of a filling called oinotomo (similar to yokan sweet bean jelly) spread between two wafers. Other sweets like their bell-shaped Suzu Monaka, and Norinaga Candy which revived an old kind of medicine in a new way come recommended as snacks to go with tea or souvenirs. Guests can also enjoy a leisurely cup of matcha green tea and seasonal sweets while gazing at the garden of their Sabo Yoryuen. Some of these sweets include cream zenzai soft bean jam cakes, ujikin warabi (made from uji tea and glutinous rice cake with bracken), and their own gelato.

place

Mie Pref. Matsusakashi Nakamachi 1877 (Tsu / MatsusakaArea)

phone 0598210138
place

8:00-18:30

Review of Yanagiyahozen

TripAdvisor Traveler Rating
Reviewed:2015/12/20 Traditional Matsusaka sweet
This traditional Japanese confectionery has 440 years history.
The combination of Yokan sweet bean jelly and Monaka thin crisp wafers is very unique taste.
This is very popular as a souvenir of...
Reviewed:2020/04/09 銘菓「老伴」
柳屋奉善さんは、松阪市で安土桃山時代から銘菓「老伴」(おいのとも)を製造販売している和菓子の老舗。
創業は天正3年(1575年)、凄い歴史ですね。
老伴は、最中の皮に羊羹を流し込んで、表面を糖蜜で固めたお菓子です。
暁色の羊羹、見た目も綺麗です。
頂く前に皮を軽く炙るといいとあります。
その通りサクッと香ばしくていい食感、優しい甘さの羊羹と皮の相性が最高。
上品で独特の風味が楽しめるお菓子です...
Reviewed:2020/03/23 名物は「老伴(おいのとも)」ですが、幅広い種類のお菓子が!
茶の湯文化のあった町は、お菓子が美味しいという気がしているのですが、松坂もそう。目抜き通りにある老舗の菓子店で、創業430年というから半端ない。観光案内書で試し買いした「老伴(おいのとも)」という、ちょっと変わったお菓子が美味しかったので本店に立ち寄りました。老人好みの品揃えかと思いきや、幅広い世代向けのお菓子が並んでいて、すべてバラ買いも出来るので楽しく迷いました。味は良い意味で「渋い!」、お茶...

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Details

Address
Mie Pref. Matsusakashi Nakamachi 1877 [map]
Area
Tsu / MatsusakaArea
Phone
0598210138
Hours
8:00-18:30
Closed
Tuesday
Parking Lot
Not available
Credit Card
Not available
Smoking
Not available (Smoking Available at the coffee shop)
Wi-Fi
Not available
Vegetarian Menu
Not available
English Menu
Not available

Information Sources:  NAVITIME JAPAN

Access

          There is no Station nearby. There is no Bus Stop nearby. There is no Parking nearby. There is no IC nearby.
          From major stations / airports

          Nearby Tourist Attractions

          Nearby Restaurants

          Nearby Hotels

          Mie Areas

          around-area-map

          Spread across the eastern side of the Kii Peninsula, Mie prefecture boasts hundreds of kilometers of pretty coastline comprising the oyster-rich Toba city and Shima National Park all the way down to Kumano, a city that marks the beginning of part of the Kumano Kodo pilgrimage, which runs into neighboring Wakayama prefecture. However, Mie is best known for the Ise Jingu Shinto shrine inland, one of the oldest and largest shrines in the country.