Soba / Udon
This long-standing store in the heart of Matsuyama, Shikoku's largest city, offers Nabeyaki-Udon (hot-pot udon noodle soup), a local soul food. They use small dried sardines from nearby Iyo-Nada Strait and top-class kombu kelp from Rishiri, Hokkaido, to make the carefully guarded flavor of their secret broth which has remained the same ever since their opening in 1949. Their carefully made noodles are permeated with the flavor of their broth before being added to the broth in another pot where the domestically sourced meat is stewed, resulting in an exquisite flavor. Their menu has just two options, the Nabeyaki-Udon served in an aluminum pot, and Inari-zushi (a pouch of fried tofu stuffed with sushi rice). Despite this they've had endless customers ever since they opened. This popular shop is beloved by the locals.

Spot details

Ehime Pref. Matsuyamashi Minatomachi 3-7-2
10:00-14:00 (ends when sold out)
Wednesday, Irregular holidays (updated on Instagram)
Parking Lot
Not available
Credit Card
Not available
Not available
Not available
Vegetarian Menu
Not available
English Menu
Average budget
[Lunch] 1-1,000yen
Estimated stay time
0-30 minutes

Information Sources:  NAVITIME JAPAN


  • So tasty !!
    5.0 Reviewed:2019.04.05
    Their speciality is nabeyaki and this is basically the only thing on the menu except this rice ball sushi covered in tofu. Nabeyaki is reasonably priced at 550yen a bowl and you pay when food...
  • Traditional Udon Cafeteria
    5.0 Reviewed:2016.02.01
    Only two menu1 - pan fried2 - Inari1 - pan fried (nabeyakiudon) is as simple gentle taste .2 - Inari is , traditional Japanese rice balls .Please pay in advance all .
  • レトロな店
    4.0 Reviewed:2021.03.02

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