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BEAMS JAPAN: flagship store in Shinjuku



15. January. 2020

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Although it’s difficult to describe precisely what BEAMS JAPAN is—it’s not merely clothing brand or collection of brands, and simply describing it as a department store or select shop chain is too limited—the company recently celebrated its 40th anniversary and remains a legend in Japanese fashion and retail. There are dozens of the brand’s outposts throughout Tokyo but BEAMS JAPAN, the flagship, feels at home in bustling Shinjuku.


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