Nozawa’s potent sake, or nihonshu, is another product of the town’s fertile land and fresh water, together with some diligent craftsmanship. Revered as some of the finest in all Japan, Nozawa sake hails from two main breweries; Tanakaya and Kadoguchi. The former is noted for its Mizuo-branded variety, made with pure water from a spring at the foot of the mountain of that name. A smooth, easily drinkable brew, it can be purchased directly from a shop at the Tanakaya brewery, and is also served at many local bars and eateries.

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