All-you-can-eat! Sweets Paradise Shinjuku
Do you know why every Japanese high school girl been to Sweets Paradise at least once? It’s an all-you-can-eat sweets specialty store!
In fact, the store has more than just sweets. It also has reasonably priced curry, pasta, salads and other food items available. In this article we will check out the Shinjuku East Exit store and explain how to enjoy Sweets Paradise, detailing options such as the available courses and the ordering system.
What is Sweets Paradise
Sweets Paradise Shinjuku
Sweets Paradise is an all-you-can-eat sweets and light meals restaurant, where there are always more than 30 different menu items available. It’s open all year round, and you’re guaranteed to have a filling feed each time you come!
Sweets Paradise Shinjuku
* Opening hours and temporary closures vary depending on the store, so be sure to check before going!
Sweets Paradise offers three courses:
1. Basic buffet (50 minutes) 1100 yen: All-you-can-eat sweets and snacks (excluding drinks)
2. Standard buffet (70 minutes) 1320 yen: Basic buffet + drink bar
3. Recommended buffet (80 minutes) 1490 yen: Standard buffet + all-you-can-eat Haagen-Dazs gelato
Apart from the three regular buffet, there is also an all-you-can-eat fruit course (100 minutes) which features a different fruit depending on the season. Therefore, in addition to the recommended course (80 minutes), you can enjoy all-you-can-eat seasonal high-class fruits as well.
Prices vary depending on the fruit, but in the past fruit based menus such as strawberries (December-January), peaches (May-June) and Shine Muscat grapes (August-September) were around 2,000 yen.
When we visited the Shinjuku East Exit store it was during the time of the all-you-can-eat strawberry menu, which was available for 2019 yen.
When you enter the store you’ll need purchase a course ticket from the ticket vending machine at the front. The good news for students is that student discounts are available for any of the following: junior high school students, high school students, college students, or vocational school students!
Ticket vending machine
The menu is generally written in Japanese, but some stores also handle English, Chinese and Korean. You can rest assured because the staff will carefully explain the course options to you.
Let the all-you-can-eat begin!
Your all-you-can-eat experience starts when the staff gives you your receipt indicating the end time and you are shown to your seat. From that point onwards, the tempting sweets at the buffet are waiting to be devoured by you!
Perfect for lunch and dinner！
If you’re after a meal and the idea of sweets alone doesn't seem enough, don't worry!
Sweets Paradise also has salads, curries and soups, so it's a perfect place for lunch or dinner. The pasta comes with a variety of sauces, and each serving plate is small so you can try different types of pasta until you find your favorite. For those who like a challenge, why not try something different like pasta with soup instead of using pasta sauce!
Pasta and Curry
Idol and anime collaborations create an exciting vibe!
An extra attraction of Sweets Paradise is its collaboration project with popular Japanese culture. Picture panels of idols and anime characters are setup in and around the store, and music related to the featured imagery is also played, creating a lively and colorful atmosphere within the store.
Access to Sweets Paradise Shinjuku East Exit
JR Shinjuku Station
The Sweets Paradise Shinjuku East Exit Store is located on the right hand side of the east exit of JR Shinjuku Station, in the basement of the building next to Bic Camera (go down the stairs at the back of the building instead of using the elevator).
In addition to Shinjuku, Sweets Paradise has stores in Ueno, Ikebukuro, Harajuku, Nagoya, Osaka and Fukuoka. If you feel like indulging in eating as many delicious sweets as you can handle, head to a nearby Sweets Paradise!
Go down the stairs