Beams Japan Shibuya at Fukuras Beams Japan Shibuya at Fukuras

Beams Japan Shibuya - the best souvenir shop


2020.01.05

NAVITIME TRAVEL EDITOR

Beams Japan Shibuya at Fukuras

Established in 1976 by Etsuzo Shitara and Osamu Shigematsu, Beams Japan is a long-established Japanese brand with its flagship store in Shinjuku. It recently opened a second store within the new lifestyle destination, Shibuya Fukuras, a skyscraper that’s filled with designer stores and stylish eateries. Beams Japan was born with the idea of connecting people with a Japanese aesthetic, which is exactly what its second-floor store in Shibuya does.

  • 01

    Beams Japan Shibuya

    Beams Japan Shibuya

    Beams Japan Shibuya

    Beams is a distinctly Japanese brand, with its clothing and accessories reflecting Japanese fashion trends and pop culture. Their Shibuya store has a range of original items around the concept of “ultimate basic”, as well as limited-edition goods that you can’t find at the Shinjuku main store. The company is dedicated to promoting brands made in Japan and strives to create a sense of community around its brand in what is one of the country’s leading fashion and culture districts.

    Beams Japan Shibuya limited-edition T-shirts

    Beams Japan Shibuya limited-edition T-shirts

    Read more:
    Made in Tokyo: On-trend shopping paradise at BEAMS JAPAN

  • 02

    Discover the store’s traditional Japanese architectural design

    Hiyoke Noren design

    Hiyoke Noren design

    Aside from its unique clothing and accessories, the Beams Japan Shibuya store is also making statements in its design, with wooden pillars and beams in a distinctly Japanese architectural style. Decorating the ceiling is an image by artist Kads Miida of “Fujin" and “Raijin" who are the gods of wind and lightning in Japanese mythology. Also adding to the Japanese design aesthetic is the Hiyoke Noren at the entrance, with these traditional Japanese room dividers used by old merchant shops.

  • 03

    Pick up unique Japanese goods

    Locally-made handicrafts

    Locally-made handicrafts

    Aside from its signature clothing and accessories, Beams Japan Shibuya also sells locally-made handicrafts and gourmet goods that are difficult to find elsewhere. These include mochi sweets from Akafuku, which was established more than 300 years ago as a teahouse for pilgrims visiting the Ise Grand Shrine. Also of note is the store’s popular Obitsu Kewpie, a sophisticated vinyl toy that glows in the dark.

    Akafuku 760yen and Okage dog Sable 840yen

    Akafuku 760yen and Okage dog Sable 840yen

  • 04

    Browse the limited-edition items

    Hachiko Logo Print T-shirt

    Hachiko Logo Print T-shirt

    While shopping at Beams Japan Shibuya, keep an eye out for their limited-edition items that you won’t be able to find at the Shinjuku store. These include the Hachiko Logo Print T-shirt (6,380 yen, incl. tax) that features the words “Shibuya” and the loyal dog Hachiko, as well as being available in a long-sleeve version (8,580 yen, incl. tax).

    Scramble Crossing items

    Scramble Crossing items

    You can also find the Scramble Crossing/Traffic Safety Cap (6,380 yen, incl. tax), which honors the famous traffic crossing located nearby.

    Shibuya-limited Field Watch

    Shibuya-limited Field Watch

    Another item exclusive to the store is the Shibuya-limited Field Watch (16,500 yen, incl. tax), with an illuminated dial and reflective strap so that it’s easy to see in the dark.

  • 05

    Shop for items with the letters "Shibuya" that everyone loves

    Scramble Crossing items

    Scramble Crossing items

    Omamori

    Omamori

    If you’re looking for a souvenir of your time in Shibuya, then Beams Japan Shibuya’s items with the words “Shibuya” are ideal. You can find printed logo tees and long-sleeve shirts with the works of local artists and accompanied by the text “Shibuya”, as well as caps with Japanese characters. In addition, the store has recently released the “Beams Eye on City Guide”, which offers insights and recommendations by their staff for a unique perspective on 16 departments in Japan.

    Beas Japan Shibya

    Beas Japan Shibya

    SHIBUYAFUKURAS
    place
    Tokyo Shibuya-ku Dogenzaka 1-2-3
    View Allarrow

Click here for a summary article including this article