ELLE SHOP: Bringing Japanese brands to the world


2022.12.28

NAVITIME TRAVEL EDITOR

ELLE SHOP is an online select shop produced by editors of ELLE JAPAN magazine. It carries a wide variety of items, from luxury brands selected from all over the world to up-and-coming brands and limited-edition items only available at ELLE SHOP.
It also delivers worldwide, sending the latest Japanese fashions to customers across the globe.
Here are the popular Japanese brands carried by ELLE SHOP.

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  • 01

    1. MADISONBLUE

    MADISONBLUE is a brand launched by stylist Mariko Nakayama in the 2014 Spring/Summer season. Working off the concept of delivering high-quality pieces in a casual way, it offers shirts, jackets, bottoms and various other items. Each item is imbued with a stoic, designer-backed quality that has attracted enthusiastic support from discerning customers.

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    Cropped Tweed Jacket

    Egg-shaped Leopard-print Coat

    Circular Cargo Flannel Skirt

  • 02

    2. ANAYI

    “Ever more beautiful, ever more brilliant.” ANAYI delivers new modes of elegance through fashion.
    Every aspect, from the materials to the cut and fit, is carefully considered, resulting in beautiful clothes of outstanding quality that can be flexibly mixed and matched. Experience true quality and the joy of living a beautiful life.

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    Satin Polka-dot Tiered Dress

    Quilted Hooded Down Poncho

    Mixed Tweed Collarless Jacket

  • 03

    3. ebure

    ebure is a brand that provides impeccable quality and designs based on the concept of “clothes that inspire you to enjoy life even more.” They create clothes that perfectly fit your most fundamental ideas of what you like, accurately seeking out what you enjoy, what makes you comfortable and what is perfect for you. The brand name “ebure” is Latin for “ivory.”

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    Luxe Melton Hooded Long Coat

    Gaia Cotton Maxi-length Shirt Dress

    Clear Cotton Twill Soutien Collar Short Coat

  • 04

    4. MAISON SPECIAL

    MAISON SPECIAL uses materials and technologies exclusive to particular regions around the world and combines them with innovative but functional designs that capture the spirit of the present to produce clothing that makes every day special. Guided by the keywords "elation chic," which embodies excitement and the latest trends, "urbane business," which delivers superior-quality, minimalist office wear, and "modern rustic," which represents the spirit of the present through natural materials, the brand provides craft fashion with new value that combines high fashion with high-quality factory production. They have a full range of items that add excitement to your personal and professional life, whether you're busy or just taking it easy.

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    Double Collar Short Overshirt

    Side Slashed Denim

    Gathered Hem Top

  • 05

    5. BEIGE

    Inspired by undyed, unfinished and unbleached fabric and raw goods, BEIGE delights in the inherent charm of the materials themselves, creating simple outfits that evoke and direct the focus to the essential nature of the wearer. The brand delivers collections that are sure to become staples, aimed at sophisticated women who wish to display their individuality in a casual, composed and unvarnished manner. It consists of “BEIGE,ecru” a casual line that embodies effortless and emotional sensations, and “Decade,” a line with a universal wardrobe of staples that will remain classic even after ten years.

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    LIART/Crew Neck Knit

    CORMONT/Skirt

    LENS/Long Coat

  • 06

    6. allureville

    allureville smoothly blends feminine elegance with masculine spice to create versatile styles that are ideal for any situation. It is a selective brand designed with the playful, positive and polished woman in mind. The brand is made of two original lines: the standard "allureville," which focuses on superior craftsmanship and has evolved with the times, and "lulu wilby," which specializes in dresses, divided into the "Moon" and "Sun" categories. In addition to these lines, they also mix and style items purchased in Japan and abroad to match various tastes and situations.

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    Roving Tweed Short Coat

    Reversible Chesterfield Coat

    Draped Dolman Gathered Dress

  • 07

    7. Shinzone

    Shinzone was launched in March 2001 in Omotesando, Tokyo, based on the concept of selecting clothing that pairs well with denim. It combines high-end collection brands with vintage denim to deliver top-quality authentic clothing and stylish casual fashion that looks great with denim.

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    Shaggy Checked Jacket

    Flare Leggings

    MA-1

  • 08

    8. THE RERACS

    THE RERACS is an up-and-coming Japanese brand that debuted in 2010. Designer Naomi Kurahashi launched her brand after studying pattern making and textiles while working at a select shop. While pursuing basic but unconventional silhouettes and materials according to the trends of the times, THE RERACS delivers designs that flatter and beautify the wearer.

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    [UNISEX] Lined Long Mods Coat

    Big Pleats Asymmetric Skirt

    Light Melton Collarless Long Vest

  • 09

    9. RIM.ARK

    Based on the ideas of "dignified strength, intelligence, panache and an unshakable core," RIM.ARK produces clothing that enhances the beauty of independent women. Its main appeals are simple, minimalist designs pared down to the essentials, materials imbued with the spirit of fine craftsmanship, three-dimensional silhouettes, and trend-free timelessness. Their essential items showcase the inner richness of those who wear them. The brand’s selection is full of first-class items that can be worn in a variety of scenarios and that are sure to be treasured for many years.

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    Wide double-breasted CT/Coat

    Crashing waves dress/Dress

    Easy knit all in one/All-in-One

  • 10

    10. MUVEIL

    MUVEIL was launched by designer Michiko Nakayama in the Autumn/Winter season of 2007. The brand name is a combination of “muguet,” which means “lily of the valley” in French, and the English word “veil,” representing a wish for another's happiness from the shadows. MUVEIL is known and loved for its playful, feminine details designed to flatter women and simple, beautiful lines that can easily be incorporated into a daily wardrobe.

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    Patchwork Print Blouse

    Floral Knit Dress

    Floral Quilted Jacket

  • Enjoy shopping at ELLE SHOP.
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