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Travel / Tourism Spots in Niihama / Toyo Area

  • Kawanoe Castle
    Travel / Tourism
    Ehime Pref. Shikokuchuoushi Kawanoechou
    This castle located on Mt. Washio (Mt. Shiroyama) in Kawanoe Town was originally a Buddhist temple and is also known as Butsuden Castle. Little remained of the stone gate near the keep in the Showa period (1926-1989), but with the 30th anniversary of Kawanoe City, the castle tower, watchtower, barbican, turrets and fences were reconstructed in its present state. Besides being able to see all over the islands in the Seto Inland Sea from the castle keep, armor and helmets from the Sengoku period (1467-1603 as a rough guide) are also on display. In addition, known as a popular cherry blossom viewing spot, the Sakura Matsuri is held there in the spring.
  • Ishizuchi Shrine Head Shrine
    20 Reviews
    Travel / Tourism
    Ehime Pref. Saijoushi Nishida Kou 797
    Mt. Ishizuchi, western Japan's highest mountain, is also known as the Roof of Shikoku. Ishizuchi Shrine worships the holy Mt. Ishizuchi, which is believed to be where the deities dwell. Ishizuchi Shrine is a general term that actually encompasses four different shrines including a shrine at the summit of the mountain, two on the seventh station of the mountain: Jojusha Shrine and Tsuchigoya Yohaiden Hall, and the main shrine located near the National Route. The main shrine, also called the Kuchi-no-Miya Shrine, is located on a hill overlooking the Seto Inland Sea as well as the Shimanami Kaido Road and is the base location for Ishizuchi Shrine. Ishizuchihiko-no-Mikoto is the primary deity of the shrine and is deeply revered, believed to bring peace and prosperity in the household, protection from misfortune, good fortune, and recovery from illness.


  • Ehime Prefectural Science Museum
    38 Reviews
    Leisure / Hobbies
    Ehime Pref. Nihamashi Ojouin 2133-2
    The science museum has three permanent exhibition halls (the nature hall, the science and technology hall and the industry hall) and a huge planetarium 30 meters in diameter which has featured in the Guinness Book of Records. The centerpiece of the museum is a real dinosaur robot that moves. The museum plays host to many temporary exhibitions and hands-on events making it a great place to come for the whole family.

    I loved this museum. We took our 5 year old daughter here and spent at least 4 hours exploring the 4 levels and surroundings. The building itself is a great architectural work. There are many...

  • Kiri-no-Mori Roadside Station
    Travel / Tourism
    Ehime Pref. Shikokuchuoushi Shinguchoumatate 4491-1
    A roadside station in Shingu Town, Shikokuchuo City, Ehime Prefecture surrounded by forest with local produce on sale, a restaurant, cafe and cake shop. In the restaurant, the cha-soba made with Shingu green tea, and the kiri-no-mori roll cake, are popular choices. For souvenirs, the kiri-no-mori daifuku cake made with a copious amount of local matcha green tea is especially famous, often selling out on the holidays and weekends and in the early part of the new green tea season. There is also an onsen so guests can enjoy a relaxing hot spring bath and cottages for accommodation on site.
  • Minetopia Besshi Tohnal Zone
    Travel / Tourism
    Ehime Pref. Nihamashi Tatsukawachou 654-3
    Often referred to as the Machu Picchu of the East, these plains can be found in the mountains at an altitude of 750 meters. Because the Besshi Mining headquarters were located here from 1916 to 1930, the area has the makings of a town, with company housing, an elementary school, and a reception building. There’s a large brick building still standing as well, and the Tohnal Historical Museum features exhibitions on the culture of the period and the Besshi copper mines.
  • Sankakuji Temple
    23 Reviews
    Travel / Tourism
    Ehime Pref. Shikokuchuoushi Kanadachousankakuji Instep 75
    This temple belongs to the Koyasan-Shingon sect and is located in KanadaTown in Shikokuchuo City, Ehime Prefecture, and it is the 65th temple of the Shikoku 88-temple Pilgrimage. It is said that the Buddhist priest Gyoki laid the foundations for the temple between 729 and 749. The principal image is an 11-faced Kanzeon statue, which is said to have been sculpted by Kukai when he visited the temple. He is also said to have sculpted a statue of Acala and constructed a triangular fire altar and taught the secret “kofuku (surrender) goma” ritual. The 11-faced Kanzeon statue is said to bring good luck, ward off evil, pregnancy, and provide safe childbirth, and many couples visit to pray to be blessed with a child. The temple grounds are also known as a famous viewing spot for wild cherry blossoms.

    88か所の中で、ここだけポツンと愛媛と香川の間にあります。 車で行くのに、伊予から高速を使いインター降りてから、結構、山を上ります。 途中、山なのに民家が多く不思議な雰囲気を感じました。

  • Besshi Copper Mine
    Travel / Tourism
    Ehime Pref. Nihamashi Tatsukawachou
    Besshi Copper Mine, known as the Machu Picchu of the East, was once the world’s leading producer of copper. Nowadays, it is known as “Minetopia Besshi” and features mineshafts, cart tracks for transporting ore, the “Tonaru” history museum, and more.
  • Asahi Beer Shikoku Brewery
    34 Reviews
    Travel / Tourism
    Ehime Pref. Saijoushi Hiuchi 2-6
    This brewery is on a plot of land a 10-minute ride away from JR Iyo-Saijo Station via the free shuttle bus. It began operations in 1998 as Shikoku’s first truly large-scale beer brewery, and free tours are offered via reservation. On the tour, you can view a movie and the actual ingredients as you learn about beer and Asahi products. Visitors also get to visit the control room, preparation chamber, and part of the production line. Free drink samples are offered in the guest hall. Beer and grilled mutton are offered in the Asahi Beer Garden on-site, and there’s a gift shop as well.

    Lived nearby in town for years as while visiting had to go back. Best service for “nomihodai” hands down. More is always quick and plentiful. Food’s great too.

  • Maegamiji Temple
    Travel / Tourism
    Ehime Pref. Saijoushi Sunouchi Kou 1426
    This is the head temple of the Ishizuchi sect of Shingon Buddhism and is located in Sunouchiko in Saijo City, Kochi Prefecture, and it is the 64th temple of the Shikoku 88-temple Pilgrimage. It is located at the foot of Mt. Ishizuchi, considered one of Japan’s seven holiest mountains and a quasi-national park. En no Gyoja laid the foundations for the temple, and it was built as a complete seven-structured temple compound under orders from Emperor Kammu (781-806). The imperial family and the feudal lords of the Edo period had a deep connection, and many believers remain today. Near the summit of Mt. Ishizuchi is the Inner Maegamiji Temple, and in July, worshipers wearing white clothing ascend the mountain at the start of the mountain-climbing season.
  • Yokomineji Temple
    Travel / Tourism
    Ehime Pref. Saijoushi Komatsuchouishiduchi 2253
    This is the head temple of the Omuro sect of Shingon Buddhism and is located in Komatsu Town, Saijo City, Ehime Prefecture, and it is the 60th temple of the Shikoku 88-temple Pilgrimage. It is situated halfway up the north face of Mt. Ishizuchi, famous as a sacred site and for the highly treacherous “falling pilgrim” road that must be used for access until the forest road is completed for cars to use. En no Gyoja laid the foundations in 651. Afterward, Kukai visited and established the temple after conducting the secret “hoshi” ritual. The principal images in the main hall are Dainichi-Nyorai and Zao Gongen Mishotai, which have been designated as prefectural Important Cultural Properties. Around the beginning of May, rhododendrons bloom along the face of the cliff to the side of the main hall. Note that the forest road is not accessible during winter. Large buses cannot access the road.
  • Mikkyo-zan Kichijo-ji Temple
    24 Reviews
    Travel / Tourism
    Ehime Pref. Saijoushi Himi Otsu 1048
    The Mikkyo-zan Kichijo-ji Temple is the 63rd temple of the Shikoku 88-temple Pilgrimage. It is the only temple in Shikoku that has a statue of Bishamonten (one of the Four Heavenly Kings) as the main object of veneration. According to tradition, this dates back to when Kobo Daishi came across a shining Japanese Cypress tree, from which he carved a statue of Bishamonten, before going on to carve Bishamonten’s two attendants—Kisshoten and Zennishi-doji. The entire temple complex was burnt to the ground during Toyotomi Hideyoshi’s invasion of Shikoku in 1585; the Kichijo-ji Temple was rebuilt on a new site in the Edo period. Within the Temple precincts there is a large stone with a hole in it called the Jojuishi (“Stone of Achievement”); it is said that if a visitor inserts their pilgrim’s staff into the hole and makes a wish, the wish will come true.


  • Hirose Memorial Museum
    6 Reviews
    Travel / Tourism
    Ehime Pref. Nihamashi Uwabara 2-10-42
    The Hirose Memorial Museum is dedicated to Hirose Saihei, the first president of the Sumitomo corporation, who made an important contribution to Japan’s industrialization and modernization from the last years of the Tokugawa shogunate through into the Meiji period. The Museum has photographs and video footage etc. relating to Mr. Hirose’s career and the modernization of Japan.


  • Sendan-san Koonj-ji Temple
    28 Reviews
    Travel / Tourism
    Ehime Pref. Saijoushi Komatsuchouminamigawa Instep 19
    The Sendan-san Koon-ji Temple is the 61st temple of the Shikoku 88-temple Pilgrimage. According to tradition, the temple was founded by Prince Shotoku to pray for the recovery of Emperor Yomei from illness at the end of the 6th century, making it one of the most ancient temples in the 88-temple Pilgrimage. Subsequently, when Kobo Daishi was visiting the temple, he met a woman in front of the temple gate who was suffering from a difficult pregnancy; Kobo Daishi burnt sandalwood incense and prayed for a smooth childbirth, and the woman was able to give birth safely; this incident is said to be the origin of the name Endan-san (“Sandalwood Mountain”). Since then, the Koon-ji Temple has been famous as a temple where people go to pray for a smooth childbirth; there is a statue of Koyasu Daishi (a famous monk who is believed to help women in childbirth) just to the right of the Daisei Hall which attracts may worshippers.


  • Uchinuki
    Travel / Tourism
    Ehime Pref. Saijoushi Kambai
    Fountains, known as uchinuki which feed off of Saijo City's underground water reservoir. Good quality spring water which is exposed to pressure wells up through the iron pipes that were driven into the underground reservoir. There are said to be almost 3,000 such springs throughout the city and some 90 thousand tons rush forth on a daily basis. As the water temperature rarely changes, it is used in modern times for a variety of purposes including daily activities, farming irrigation, and manufacturing. It's also famous for its drinkability and earned first place at the 1995 All-Japan Water Tasting event. Many people visit the fountains located on the western side of the Saijo-city Sogobunkakaikan Hall, the Uchinuki park on the left bank of the Kamo River, or the Kamo-jinja Shrine to try the famous water for themselves.
  • Ishizuchi Tozan Ropeway
    Travel / Tourism
    Ehime Pref. Saijoushi Nishinokawa Shimotani shell 81
    This rope-way cable car leads to the peak of Mt. Ishizuchi, western Japan's tallest sacred mountain. Starting from Shimodani Station at the foot of the mountain with an elevation of 455 meters, the cable car takes an eight-minute trip up to Joju Station at a height of 1300 meters. From the cable car you can look out over nature including the vast Kamegamori forest, and from Joju Station you can also see out to the Seto Inland Sea. As the cable car ascends, a cool breeze fills the car, even during the summer season, and there's a picnic area which has the Japanese Horned Beetle Dome, where you're almost guaranteed to see a horned beetle. During the summer and fall season they offer a popular Mt. Ishizuchi Star Night Tour, showing off the nightscapes and the starry heavens where you can take an exciting stroll under the stars.
  • Suiha Kogen Highland
    Travel / Tourism
    Ehime Pref. Shikokuchuoushi Kinshachouhiranoyama
    This highland in Shikokuchuo City centers around Mt. Suihamine and sits almost 890 meters above sea level. Enjoy a fantastic 360-degree panoramic view of various islands in the Seto Inland Sea and the Shikoku mountain range. Come see the amazing scenery of golden rapeseed flowers covering the land in spring or cosmos flowers from summer to early fall. This is also a popular cherry blossom viewing location as from mid-April to May the Yoshino cherry, hill cherry, and double-flowered cherry are all in full bloom. There is also a children's area with a playground, toilets, and a parking lot. Many tourists visit during the spring when the flowers bloom like a carpet.
  • Kinkozan Senryuji Temple
    Travel / Tourism
    Ehime Pref. Shikokuchuoushi Shinguchoumatate 1200
    The 13th temple of Shikoku Bekkaku 20 temples Pilgrimage. It is also called the inner shrine of Sankakuji Temple, number 65 of 88 sacred places on the Shikoku Pilgrimage. It has long been called the sacred mountain where dragons nest, brings good fortune, wards off evil, and protects crop yields from insects, attracting ceaseless visitors. In the depths of the rock the Fudo Myoo (Acalanatha) and the local Shinto deity Takizawa Daigongen are enshrined and this is the 26th of Shikoku 36 Fudo Myoo temples Pilgrimage. The temple is about a 25-minute drive from the Shingu Interchange on the Kochi Expressway. The steep cliffs and old growth forest that surround the grounds make it so that larger buses cannot reach the temple.
  • Mt. Kamegamori
    Travel / Tourism
    Saijo City, Ehime Prefecture, Kamogawa-gun, Kochi Prefecture
    This mountain, a two-hour drive from the Iyo-Komatsu Interchange on the Matsuyama Expressway, has been selected as one of the 300 Famous Japanese Mountains. The peak sits at 1,897 meters above sea level with a plain spread across the peak. The contrast and beauty between the fir and Japanese hemlock and the sun-bleached stumps earns this area's name of Shikoku's Panorama Platform. The local road Kamegamori line, commonly called the UFO Line (Yuho Line), is a beautiful 27 kilometers driving route with Mt Ishizuchi, west Japan's tallest holy mountain, in the background. On clear days you can see as far as the Pacific Ocean and the road has been used for TV commercials. It's a popular mountain for beginner climbers and the summit can be reached in one hour from the trailhead.
  • Lake Kurose
    Travel / Tourism
    Ehime Pref. Saijoushi Kurose
    Located an approximately ten-minute drive from Kamogawa Bridge or approximately 30 minutes by bus from Iyo-Saijo Station on the JR Yosan Line, this multipurpose dam lake for Kurose Dam dammed up the Kamo River and was completed in 1973. There are two parks, No. 1 Park and No. 2 Park, and many people visit for picnics, hiking and bass fishing. Cherry trees are planted along the vicinity of the lake, and in the spring you can enjoy the scenery with fresh greenery and cherry blossoms reflected in the lake's surface. It has been designated as a special protected area as a destination for the endangered Baikal teal.
  • Jofukuji Temple
    9 Reviews
    Travel / Tourism
    Ehime Pref. Shikokuchuoushi Kawatakichoushimoyama 1894
    "A Shingon Buddhist temple located east along National Route 192 traveling from the Mishima-Kawanoe Interchange. Known as the Tsubakido (the ""Camelia Hall""), the temple is the 14th temple on the Shikoku 20 Bekkaku Temple Pilgrimage. According to legend, when the great monk Kobo Daishi was visiting the area, he heard a terrible fever was epidemic, and so he took his cane and sealed the evil spirits behind the illness in the ground. A camellia tree grew from the cane, thus giving rise to the temple's nickname, and even today visitors will find a huge camellia growing on the grounds. A statue of Kobo Daishi is located at the foot of the tree, and it is said that touching the statue with your right hand while touching a place on your body where you are experiencing pain with your left and praying will cause your pain to go away."


Ehime Main Areas


Stretched across the northwest corner of Shikoku island, Ehime is a nature-rich prefecture boasting beautiful coastlines and a rural center where mountains play host to 26 of the Buddhist temples that make up the Shikoku Pilgrimage. Matsuyama is home to an original post-feudal castle as well as Dogo Onsen, one of the country's oldest natural hot springs. The northern city of Imabari marks the entrance to the Shimano Kaido, a road that crosses six spectacular bridges and several islands, forming a route between Shikoku and mainland Honshu.

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