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Spots in Matsuyama Area

  • Dogo Onsen Honkan
    Accommodations / Hot Spring
    Ehime Pref. Matsuyamashi Dougoyunomachi 5-6
    This is a public bathhouse of the historical Dogo Onsen. The three-tiered wooden building has been designated as an Important Cultural Property of Japan. It sprung to fame after it was mentioned in Natsume Soseki’s novel, Botchan. The dark interior with its pillars, beams and wooden lockers oozes with antiquated charm. The Honkan has two indoor baths, the Kami no Yu and the Tama no Yu, where visitors can relax and enjoy a pleasant soak. At extra charge guests can use the resting room complete with a hired yukata and some tea and cake. The nearest station is Dogo Onsen Station.
  • Matsuyama Castle
    Travel / Tourism
    Ehime Pref. Matsuyamashi Marunouchi
    Matsuyama Castle is the only castle among the surviving 12 castles which now has a keep. It was selected as one of the 100 best castles of Japan in 2006. Kato Yoshiaki started the castle construction in 1602, and it is the last complete castle to have been constructed in Japan, which was completed over the longest length of time (approximately a quarter century) in Japanese architectural history. The inner citadel of the castle is located on the summit of Mt. Katsuyama at an altitude of 132 meters, while an outer citadel and a third citadel are at the base of the mountain; it is a huge castle and is counted as one of the coalition of the three largest flatland mountain castles in Japan. You can see from Mt. Ishizuchi to Iyo-nada with one sweep of the eye from the top floor of the large castle keep—that scenery is magnificent.
  • Ishite-ji Temple
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    4.0
    244 Reviews
    Travel / Tourism
    Ehime Pref. Matsuyamashi Ishite 2-9-21
    Located in the Ishite district of Matsuyama City, the Ishite-ji Temple is a Buzan sect Shingon Buddhist temple. The temple’s formal name is Kumano-san Kokuzo-in; it is the 51st temple visited on the Shikoku 88-temple Pilgrimage. The Ishite-ji Temple is famous for its association with Emon Saburo, a renowned early pilgrim who according to legend was reborn so that he could help restore the temple. The temple was first built in 728 by Ochino Tamazumi, the lord of Iyo Province. Initially, it was a Hosso school Buddhist temple, named the Anyo-ji Temple. However, following a visit by the monk Kukai in 813, it was transformed into a Shingon Buddhist temple. Besides the Niomon gate (a designated National Treasure), the Ishite-ji Temple also has several Important Cultural Properties, including the Hon-do (main hall) and a three-storey pagoda.

    There are some unusual features to this temple, which is one of the 88 temples on the Shikoku pilgrimage path, in particular the tunnel that cuts through the mountain behind the main temple, ill-lit...

  • Matsuyama City Shiki Memorial Museum
    Leisure / Hobbies
    Ehime Pref. Matsuyamashi Dougokouen 1-30
    Located roughly five minutes’ walk from Dogo Onsen Station, the Matsuyama City Shiki Memorial Museum has on display manuscripts and works by Masaoka Shiki, a leading writer of haiku poetry who was born in Matsuyama, as well as letters exchanged with Natsume Soseki and other major literary figures with whom he was friendly. The Museum provides detailed displays on the history of Dogo and Matsuyama, on the times in which Masaoka Shiki lived, and on his friendships and acquaintances. Special events are held on an occasional basis, and the Museum also functions as a community center for the local community.
  • Isaniwa Shrine
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    4.0
    215 Reviews
    Travel / Tourism
    Ehime Pref. Matsuyamashi Sakuradanichou 173
    The Isaniwa Shrine is a Shinto shrine located in Matsuyama City. The exact date of the shrine’s founding is unclear, but the fact that it is included in the Engishiki Jinmyocho (a list of Shinto shrines compiled in the mid-Heian era) indicates that it is a very ancient shrine that has been in existence for at least 1,000 years. The shrine buildings that the visitor sees today are the result of rebuilding in 1667 on the orders of Matsudaira Sadanaga, the local daimyo. According to tradition, the rebuilding was undertaken in gratitude for the granting of a wish that Matsudaira might hit the target consistently during a yabusame horseback archery contest in Edo Castle. The new shrine buildings were modeled on those of the Iwashimizu Hachiman-gu Shrine in Kyoto.

    A second cousin to the more popular shine it is worth walking up the long set of stairs to see the city below. This is an active shrine and you can expect to see worshipers here. Take a few...

  • Yaya Dining restaurant
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    4.5
    24 Reviews
    Gourmet / Alcohol
    Ehime Pref. Matsuyamashi Dougotakouchou 6-1
    Yaya Dining is a restaurant located in the Hotel Dogo Yaya in Matsuyama City. The restaurant's specials are made using vegetables grown without the use of agrochemicals on the restaurant's own organic farm. A breakfast buffet and lunch buffet are provided. Besides organic vegetables picked fresh that morning and home-grown rice, there are also other delicious menu options, included hot French toast. Yaya Dining is very popular not only with tourists, but also with locals.

    A great selection of local produce and fruit, along with innovative dishes that are more comfort food than edgy.

  • Dogo-Kan hot spring ryokan hotel
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    4.0
    7 Reviews
    Accommodations / Hot Spring
    Ehime Pref. Matsuyamashi Dougotakouchou 7-26
    Dogo-Kan is a famous hot spring ryokan hotel designed by the architect Kurokawa Kisho. Situated on a small plateau in the hot springs district, it has a fine view over Matsuyama Castle. The main bath area has a comprehensive range of facilities, including water cascades, reclining baths, open-air baths, saunas, etc.; day visitors are welcome. The decor of the hotel interior is based on Edo-period street scenes, and is very impressive.

    - facilities all good. - service is good with quite good English communication. - onsen is awesome. - location is good, short walk to the center and dogo park with variety of shopping and dining...

  • Shikoku Matsuyama Dogo Onsen hotel
    Accommodations / Hot Spring
    Ehime Pref. Matsuyamashi Dougoyunomachi 1-33
    The Shikoku Matsuyama Dogo Onsen hotel is a long-established hot springs hotel located approximately three minutes’ walk from Dogo Onsen Station (on the Iyotetsu Jonan Line tram line). The hotel traces its origins back to a hot springs inn that was opened during the Kan’ei era (1624–1644), and which was famous for being patronized by leading literary figures connected with Matsuyama. Day visitors are welcome to use the hot springs facilities. The cypress-wood bath, where bathers can relax while enjoying the marvelous scent of Hinoki (cypress wood), and the two granite bathtubs (made using the Iyo region’s famous Oshima granite) are open to male bathers at certain times of day and female bathers at other times. Saunas and open-air baths are also available.
  • Dogo Beer Brewery Restaurant
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    4.0
    219 Reviews
    Gourmet / Alcohol
    Ehime Pref. Matsuyamashi Dougoyunomachi 20-13
    Located opposite the Dogo Onsen Honkan hot springs hotel, the Dogo Beer Brewery Restaurant is a beerhall where patrons can enjoy Dogo Beer delivered directly from local brewery Minakuchi Shuzo. There are also a wide range of local specialty dishes to enjoy, including senzanki (fried chicken made using the local Iyo chicken breed). Tourists often drop in on their way back from visiting the hot springs, and it is common to see patrons wearing yukata. A wide variety of other meal options are available, including o-zen (trays with several different small dishes of food) and tai-meshi (rice with minced sea-bream); the lunch menu is also very popular.

    Visited this little bar which is right next to Dogo-onsen on a rainy day, was drew in by the reviews and we were clearly not disappointed. It offers great snacks to go along with their draft beers...

  • Club Bibros
    Leisure / Hobbies
    Ehime Pref. Matsuyamashi Sambanchou 2-10-10 Sky Tower Building 7F
    This is the oldest club on the island of Shikoku and the only one to have maintained its popularity for the ten years since it first opened. Among the attractions are regularly scheduled events featuring DJs, dancers, and artists in every musical genre. Patrons can enjoy a wide range of music, including hip hop, techno, disco, and reggae.
  • Oto-doke
    Leisure / Hobbies
    Ehime Pref. Matsuyamashi Sambanchou 2-chome 10-9 3rd Clean Building 3F
    The owner and staff built this club themselves, and the simple but elegant wood interior creates a warm, inviting atmosphere. An unusual feature of this club is that it functions as a music bar on weekdays, but on weekends it turns into a club where patrons can enjoy club music and performances by DJs. This versatility has given it cross-generational appeal.
  • Ehime Prefectual Museum of Art
    Leisure / Hobbies
    Ehime Pref. Matsuyamashi Horinouchi
    The art museum was opened in 1998 in Horinouchi, Matsuyama City, Ehime Prefecture based on the themes of see, create, and learn. The museum is home to a collection of about 11,900 art works including the collection of the former Ehime Prefectural Art Museum, works of art from local artists and well known contemporary Japanese artists, as well as pieces of work from international artists such as Monet and Cézanne. The museum’s permanent collection changes about five to six times each year. Their temporary exhibitions on various themes are also very popular. There is also a restaurant where visitors can enjoy a meal or cup of tea with views of Matsuyama Castle.
  • AEL MATSUYAMA
    Leisure / Hobbies
    Ehime Pref. Matsuyamashi Okaidou 2-5-12
    This 13-floor commercial complex is located at the entrance to the Okaido Shopping Street in Matsuyama City, Ehime Prefecture. It was built on the site of the “Laforet Harajuku Matsuyama” store that closed in 2008. The lower floors are a commercial zone featuring the flagship boutique for the overseas brand “PARIGOT” as well as restaurants, cafes, bookstores, and more. You’ll find many new types of stores and shops that are the first of their kind in Shikoku, all aimed primarily at tasteful adults in their 30s. The third and fourth floors are wedding venues, and the fifth floor and above are hotel space.
  • Local Cuisine Goshiki
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    4.0
    191 Reviews
    Gourmet / Alcohol
    Ehime Pref. Matsuyamashi Sambanchou 3-5-4
    You’ll find this longstanding local restaurant in Sanban Town, Matsuyama City, Ehime Prefecture. It opened during the Kanei period. Enjoy some traditional Ehime cuisine amid the subdued, authentic Japanese ambiance, such as sea bream somen noodles, sea bream rice, jakoten (a kind of fried kamaboko), and more. The sea bream somen noodles are the restaurant’s signature dish. They come with a whole small sea bream on top and feature “five-color somen,” which is a favorite in Matsuyama. There are also plenty of fish from the Seto Inland Sea and local vegetables and meat dishes that go well with local Ehime sake.

    Just like DC, long on reputation short on deliverable. Food is good but boring. The rainbow noodles a real yawner. You need a magnifying glass to find the bream in the signature dish. Go hit the...

  • Roken Manto Takeuchi, Okaido Branch
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    4.0
    66 Reviews
    Shopping
    Ehime Pref. Matsuyamashi Okaidou 2-3-15
    This confectionery opened in 1931 in Okaido, Matsuyama City, Ehime Prefecture, and its most well-known product is its famous “Roken manto” sweet buns. They were originally created at the Institute for Labor Science in Kurashiki City, Okayama Prefecture by adapting sweet buns from China to Japanese tastes, and in Matsuyama during the early Showa period, they were produced and sold to raise money for night school expenses as well as for meals. Their steamed bread has garnered many fans over the years for its simple taste, soft texture, and mild sweetness created using the same yeast that was being used when the store opened. There are many other varieties as well, such as black soybean, pinto bean, mugwort, strained bean paste, and more, and frozen sets are sold as well. Note: Currently closed.

    素朴な味のまんじゅうです。その日のうちに食べましょう。翌日は、霧吹きで水分を補給し、レンジでチンしましょう。

  • Shikido
    rating-image
    3.5
    55 Reviews
    Travel / Tourism
    Ehime Pref. Matsuyamashi Suehiromachi 16-3
    Located on the grounds of Shosouji Temple, this is a reconstruction of the place where famous Japanese poet Masaoka Shiki lived until he was 17. There’s a recreation of his study as well, and his desk, calligraphy, and personal articles are on display. In the plaza out front, you’ll also find the “Bocchan train,” which is the oldest extant light locomotive.

    Hidden beside the larger Shoshu-ji temple, behind the main shopping district, this is a recreation of the poet Shiki's childhood home. Since the house was tiny, there is very little to see once...

  • Ehime Egao no Kanko Bussankan
    Travel / Tourism
    Ehime Pref. Matsuyamashi Okaidou 3-6-1 Okazaki Industrial Building 1F
    This is a facility for tourists opened in 2012, located in Okaido, Matsuyama City, Ehime Prefecture. A wide variety of goods such as juice and confectionery made from mandarin oranges, a specialty of Ehime, Tobe-yaki pottery, Uwajima pearls, Imabari towels, jakoten (fried fish paste), and a confectionery called “Botchan Dumpling” are available. Sightseeing pamphlets of each urban area, and information regarding seasonal events and attractions are available in the tourist information area. It is a convenient place as a sightseeing base and spot to purchase souvenirs.
  • Saka no Ue no Kumo Museum
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    4.0
    31 Reviews
    Leisure / Hobbies
    Ehime Pref. Matsuyamashi Ichibanchou 3-20
    “Saka no Ue no Kumo” (Clouds above the Hill) is a novel by Ryotaro Shiba, depicting the modernization of Japan through the life stories of brothers Yoshifuru and Saneyuki Akiyama, and poet Masaoka Shiki. Many materials related to the novel as well as the three main characters are exhibited in the museum. The four-story building with a basement was designed by Tadao Ando, and is made as a space expressing “clouds above the hill”.

    ミュージアムの一階にあるカフェ。 ミニサイズの図書館が併設されていて、本を読みながらお茶ができます。 週末にしかない「オリジナルロールケーキセット」をいただきました。 ロールケーキにマロンがサイドに、雲をイメージした綿菓子が添えてあります。 飲み物は抹茶がチョイスできました。 ミュージアムそのものはそこまで混んでいないのでゆっくり見られます。 知的かつ古きを大事にしつつ新鋭的でオシャレな街のイメ...

  • Itami Juzo Museum
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    4.0
    52 Reviews
    Travel / Tourism
    Ehime Pref. Matsuyamashi Higashishi 1-6-10
    This is a museum of the Japanese leading film director, actor and essayist, Juzo Itami. The name Juzo is written as 13 in Chinese characters, so there are 13 sections in the permanent exhibition that show the variety of his works and hobbies. Also there is a café museum for visitors and a shop that sells original goods produced by the museum director, Nobuko Miyamoto. The building was designed by “Itamist” architect Yoshifumi Nakamura.

    I didn't know much about Itami Juzo before visiting but came away quite interested and wanting to watch all of his movies. The museum is well set out and very fresh and modern. Not a huge amount in...

  • Oidenka Dogo Restaurant
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    4.0
    104 Reviews
    Gourmet / Alcohol
    Ehime Pref. Matsuyamashi Dougoyunomachi 13-23
    This restaurant, directly supplied by a fishmonger, is located very near to the Dogo Onsen Honkan in Matsuyama City, Ehime Prefecture and is recognizable by its cute mural of tanuki racoon dogs. All tables inside are sunken kotatsu (heated tables) and there is a calm atmosphere. The local cuisine using seasonal seafood from the Seto Inland Sea is popular; it includes the Uwajima-style sea bream rice, a local specialty. Popular dishes are the local cuisine set lunch which has limited availability of carefully-selected, reasonably-priced seafood and the kamameshi rice pot set.

    A good choice if you need a restaurant with an English menu that is open reasonably late ( last order 9:30) near Dogo Onsen. The food can be hit or miss. But the sea bream steamed in sake ( as long...

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Stretched across the northwest corner of Shikoku island, Ehime is a nature-rich prefecture boasting beautiful coastlines and a rural center where mountains play host to 26 of the Buddhist temples that make up the Shikoku Pilgrimage. Matsuyama is home to an original post-feudal castle as well as Dogo Onsen, one of the country's oldest natural hot springs. The northern city of Imabari marks the entrance to the Shimano Kaido, a road that crosses six spectacular bridges and several islands, forming a route between Shikoku and mainland Honshu.

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