Culture / Tour Spots in Ehime Area

  • The Towel Museum
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    3.5
    249 Reviews
    Leisure / Hobbies
    Ehime Pref. Imabarishi Asakurakami
    This is a specialist towel museum located in Japan’s leading towel production area, Imabari City, Ehime Prefecture. Housed within a building reminiscent of a European castle there is also a 33,000 square meter European style garden with flowers blooming throughout the year. Inside the museum visitors will find a whole range of items on display made out of towel and cloth by the writer, painter and product designer Atsuko Matano. Visitors can also take a look around the place where towels are made and have their own unique embroidery stitched into a towel they’ve purchased. There is also a shop which sells Shikoku souvenirs with a focus on towel products.

    I thoroughly enjoyed this place - it was very interesting and had a great stock of towels. I wished that I had of purchased some to bring back home.

  • Tobe Zoological Park of Ehime Prefecture
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    4.5
    118 Reviews
    Leisure / Hobbies
    Ehime Pref. Iyoguntobechou Kamiharamachi 240
    This prefectural zoo, located within the Ehime Prefectural Sports Complex in Tobe Town, Iyo County, Ehime Prefecture, has the largest site area of any zoo in Western Japan. Visitors can enjoy panoramic views without the hindrance of cages and fences due to the use of natural features around the site. Visitors can see about 180 species and 1,000 animals in the zoo including Peace, the first successfully hand-reared polar bear in Japan, African elephants, and some clever chimpanzees. The zoo also holds events throughout the year including the Night Zoo, where visitors can observe the animals at night.

    I visited this small/medium sized zoo with a friend. It was off season on a weekday. So we almost had the zoo for ourselves. There is a good variety of animals from all around the world. The zoo is...

  • Matsuyama City Shiki Memorial Museum
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    4.0
    105 Reviews
    Leisure / Hobbies
    Ehime Pref. Matsuyamashi Dougokouen 1-30
    Located roughly five minutes’ walk from Dogo Onsen Station, the Matsuyama City Shiki Memorial Museum has on display manuscripts and works by Masaoka Shiki, a leading writer of haiku poetry who was born in Matsuyama, as well as letters exchanged with Natsume Soseki and other major literary figures with whom he was friendly. The Museum provides detailed displays on the history of Dogo and Matsuyama, on the times in which Masaoka Shiki lived, and on his friendships and acquaintances. Special events are held on an occasional basis, and the Museum also functions as a community center for the local community.

    There is a 21 description audio guide for 100 yen in English as everything is in Japanese. It doesn’t cover everything but gives you a less detailed look at the exhibits. 25,000 poems and only lived...

  • Imabari City Murakami Pirate Museum
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    4.0
    87 Reviews
    Leisure / Hobbies
    Ehime Imabari-shi Miyakubocho Miyakubo 1285
    This museum, located in Miyakubo Town, Imabari City, Ehime Prefecture, preserves and displays artifacts related to Noshima Murakami, one of the Murakami pirates who was called “Daimyo of the seas” and who controlled Setouchi during the Sengoku, or warring states, period. The museum displays important artifacts and related works on the Noshima Murakami clan, as well as old documents, reconstructed models, and pieces unearthed during excavations. The restored Japanese armor and battle surcoat (a sleeveless campaign jacket worn over armor), said to have been actually worn, are must-see exhibits. The observation room with views overlooking the ruins of Noshima Castle, and the area where visitors can try on for themselves some armor and garments are also popular.

    I was on a tour so didnt plan on stopping here but is was so interesting. The artifacts of the museum was okay but the story and history of these pirates made the stop worthwhile. Especially if...

  • Birthplace of the Akiyama Brothers
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    4.0
    109 Reviews
    Leisure / Hobbies
    Ehime Matsuyama-shi Kachimachi 2-3-6
    This museum is located in Kachi-machi 2-Chome, Matsuyama City. The building is a recreation of the birthplace of the Akiyama brothers Yoshifuru and Saneyuki, whose military exploits were famously depicted in Shiba Ryotaro’s historical novel “Saka no Ue no Kumo.” The museum exhibits a variety of materials related to the brothers. Bronze statues of the brothers have also been erected on the grounds.

    Passed by this Akiyama Brothers Birthplace, in a sidestreet off Ropeway Street, of an evening after hours. Although the building (recreated on the original site in 2005) was closed, the courtyard...

  • Ehime Prefectual Museum of Art
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    3.5
    58 Reviews
    Leisure / Hobbies
    Ehime Pref. Matsuyamashi Horinouchi
    The art museum was opened in 1998 in Horinouchi, Matsuyama City, Ehime Prefecture based on the themes of see, create, and learn. The museum is home to a collection of about 11,900 art works including the collection of the former Ehime Prefectural Art Museum, works of art from local artists and well known contemporary Japanese artists, as well as pieces of work from international artists such as Monet and Cézanne. The museum’s permanent collection changes about five to six times each year. Their temporary exhibitions on various themes are also very popular. There is also a restaurant where visitors can enjoy a meal or cup of tea with views of Matsuyama Castle.

    Because it was raining I decided to visit this museum. It is a beautiful and modern building close to a park and to the castle. The main collection was not available that day, but there were two very...

  • Ehime Prefectural Science Museum
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    4.0
    43 Reviews
    Leisure / Hobbies
    Ehime Pref. Nihamashi Ojouin 2133-2
    The science museum has three permanent exhibition halls (the nature hall, the science and technology hall and the industry hall) and a huge planetarium 30 meters in diameter which has featured in the Guinness Book of Records. The centerpiece of the museum is a real dinosaur robot that moves. The museum plays host to many temporary exhibitions and hands-on events making it a great place to come for the whole family.

    I loved this museum. We took our 5 year old daughter here and spent at least 4 hours exploring the 4 levels and surroundings. The building itself is a great architectural work. There are many...

  • Saka no Ue no Kumo Museum
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    4.0
    33 Reviews
    Leisure / Hobbies
    Ehime Pref. Matsuyamashi Ichibanchou 3-20
    “Saka no Ue no Kumo” (Clouds above the Hill) is a novel by Ryotaro Shiba, depicting the modernization of Japan through the life stories of brothers Yoshifuru and Saneyuki Akiyama, and poet Masaoka Shiki. Many materials related to the novel as well as the three main characters are exhibited in the museum. The four-story building with a basement was designed by Tadao Ando, and is made as a space expressing “clouds above the hill”.

    ミュージアムの休憩に、甘いものが食べたくなり、ロールケーキを注文しました。あまさ控えめで美味しかったです。

  • Dogo Giyaman Glass Museum
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    3.5
    52 Reviews
    Leisure / Hobbies
    Ehime Pref. Matsuyamashi Dougosagidanichou 459-1 Yamanote hand garden Place
    Located within the Yamanote Garden Place—within its collection of cafes and English gardens, you’ll find this Japanese-glass art museum. Surrounded by water, verdure, and a glimmering garden during nighttime illumination, the museum interior features a modern design and black&red motif. 300 items are on display here—the most in west Japan—from the red glass of Shinrokaku, symbolic of Dogo Onsen, giyaman glass from Edo period, faceted glass, vidro glass, and Japanese glass works from the Meiji and Taisho periods. The works that utilize the garden glass and water are also noteworthy.

    As I am interested in glass works, I planned to visit here in advance. Although the museum itself is not that big, I believe it would be worth visiting. The glasses are so beautifully made and those...

  • Museum of Commercial and Domestic Life
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    4.0
    43 Reviews
    Leisure / Hobbies
    Ehime Pref. Kitagunuchikochou Uchiko 1938
    The Museum of Commercial and Domestic Life is located in Uchiko Town. The building that houses the Museum is itself of great interest, having formerly been an apothecary’s shop that operated during the Edo and Meiji periods. Mannequins and period utensils are used to recreate the scene in the apothecary’s shop as it would have been in years gone by; the unique, highly-realistic mannequins surprise visitors by welcoming them using authentic phrases (researched with experts familiar with the period). The realistic scenes—which include the owners’ family eating together with the apprentices, the housemaid cooking a meal, and little details such as someone talking to himself as he works—are very popular with visitors. Models are used to present information about Uchiko Town’s history and way of life, famous local individuals, etc.

    This is vey interesting- an old house owned by a pharmacist. The guide was very friendly and informative. He was happy to answer questions even when there was a language barrier. Would recommend...

  • Yoshiumi Rose Park
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    4.0
    41 Reviews
    Leisure / Hobbies
    Ehime Pref. Imabarishi Yoshiumichoufukuda 1292
    Yoshiumi Rose Park in Oshima Yoshiumi Port hosts 3,500 rose bushes of 400 varieties from around the world on a site of about 2.8 hectares. It’s one of the few places in the country with over 100 kinds of heirloom roses, including their “Josephine Collection.” The best time to see them is mid-May to early June and mid-October to early November. Many visitors come for late May’s Rose Festival. You can also purchase rose seedlings and mini-roses at a nearby shop.

    Lovely park, surprisingly large, nice diversion off the bike way. There was not much flowering in September.

  • Seki Art Gallery
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    4.0
    35 Reviews
    Leisure / Hobbies
    Ehime Matsuyama-shi Dogokitamachi 4-42
    This art museum is located in Dogokita-machi, Matsuyama City. It features a collection of modern Japanese and western-style paintings from the Meiji to Showa period s by artists such as Yokoyama Taikan, Kuroda Seiki, and Tsuguharu Foujita. In addition to several galleries and a video room, the museum also features special collection of works by Auguste Rodin. The centerpiece of this collection, which is entitled “Rodin’s Room,” is a marble statue of a faun (forest fairy).

    コロナ禍で合わせて粉雪が舞う寒い日の15時過ぎに訪問したため、貸切でした!ロダン平山郁夫を独り占めで鑑賞できた事は、人生最大の贅沢な時の一つになりそうです。 小さな美術館ですが、最初に美術館についてのビデオを観て、一つ一つの作品をじっくりみると、わかりやすく充実しています。小さな美術館は大好きですが、温泉とアートを堪能できる素晴らしい美術館です。

  • Oozu Akarengakan (Red Brick Building)
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    3.5
    29 Reviews
    Leisure / Hobbies
    Ehime Pref. Ozushi Ozu 60
    The building was constructed as the main branch of the Oozu Commercial Bank in 1901, and is a blend of Japanese and Western-style architecture, featuring British bricks and a tiled roof. The building is now used to sell local crafts and special products, and there is a place for tourists to take a break on the second floor.

    昔の銀行の建物をリノベーションしています。 2階ではお茶ができ、一階で街歩きの地図をいただきました。センス良い、リーズナブルな地元の雑貨が売っています。今思えば、ここにしかないオリジナルなものがあり、買ってこれば良かったと悔やまれます。トイレをお借りしたのですが、綺麗ですし、その周辺に建物に関する歴史を垣間見ることができます。おすすめです。

  • Traditional Tobe-yaki Pottery Industrial Hall
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    4.0
    24 Reviews
    Leisure / Hobbies
    Ehime Pref. Iyoguntobechou Ominami 335
    This museum in Tobe Town, Iyo County, Ehime Prefecture provides information on the history of “Tobe-yaki,” one of Japan’s traditional forms of pottery. Tobe-yaki was created in 1775 under the directive of Kato Yasutoki, the feudal lord of the Ozu Domain at the time. The museum exhibits materials on Tobe-yaki’s history, unique features, and production process. In addition to precious Tobe-yaki samples, there are exhibits on other forms of pottery as well. On the second floor you’ll find individual exhibits, group exhibits, and a variety of other planned exhibits. There’s also an area where visitors can purchase their own Tobe-yaki potteries.

    They have a good selection of local pottery. Dates back many years to the modern work. Bought some rice bowls and Japanese tea cups. Price was reasonable and quality was high. Worth a visit, the...

  • Nanraku Park
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    4.0
    24 Reviews
    Leisure / Hobbies
    Ehime Pref. Uwajimashi Tsushimachouchikaie A 1813
    This Japanese garden opened in 1985 in Tsushima Town, Uwajima City, Ehime Prefecture and has been chosen as one of Japan’s top 100 urban gardens. Two large ponds sit at the center of the park, which features approximately 150 kinds of trees and around 200,000 specimens. The flowers that grow in the various seasons are a sight to behold. The park grounds are dotted with sights such as a farmhouse from the mid-Edo period, a teahouse near a ridge, a rest area modeled after a fisherman’s house, a teahouse in the Sukiya style, and more. There are several events as well, such as the Plum Festival in February, the Nanraku Park Outer Moat Cherry Blossom Festival from late March until April, and the Nanraku Park Moon Viewing Festival in September.

    We loved this garden. We were there during peak cherry blossom time and the outside of the garden is ringed with cherry blossom trees. There are also some inside the garden as well. The garden is...

  • Uwajima City Date Museum
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    4.0
    20 Reviews
    Leisure / Hobbies
    Ehime Pref. Uwajimashi Gotenmachi 9-14
    This museum is just a 25-minute walk from the Uwajima Station. It exhibits treasured documents of the region the Date family is associated with, as well as cultural items of Uwajima. Although the exhibit has various artifacts on display, from weapons, armor, paintings, writings, earthenware, and clothes, the exhibit of the splendid and luxurious bride's furnishings is extensive.

    The relics were pretty cool to look at, but for me, the best part of the museum was the well written brochure you get explaining the history of the Date (pronounced DAH-TAY, by the way) Family. An...

  • Tamagawa Museum of Modern Art
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    4.0
    5 Reviews
    Leisure / Hobbies
    Ehime Pref. Imabarishi Tamagawachouono Case 86-4
    "Located approximately a 50-minute drive on National Route 317 from the center of Matsuyama City, this art museum houses and exhibits mainly works collected by the local businessman Tadatsune Tokusei. It has works from painters who have left their mark on modern Western painting such as Seiki Kuroda's ""Snow in the Garden"" and Takeji Fujishima's ""Corner of the Park,"" and small but warm treasures. The collection also includes overseas works from artists such as Picasso, Rouault, Miro and Chagall, and a wide range of works by painters who colored recent times. In addition, the shop also sells original museum Bary-san character goods."

    所蔵品の黒田清輝や特に松本竣介の作品は見慣れているつもりでしたが、意外に質のいいもののような気がしました。特に、私は松本竣介のファンなので、けっこう楽しませてもらいました。

  • Museum of Ehime History and Culture
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    3.5
    20 Reviews
    Leisure / Hobbies
    Ehime Pref. Seiyoshi Uwachounomachi 4-11-2
    This museum introduces and exhibits items related to the history and folklore of Ehime Prefecture. The expansive structure houses four historic and folklore exhibit rooms, and workshop classrooms. In addition to the displayed objects, on display are many scale-model replicas of iconic structures such as pit dugout dwellings, a town house during the Sengoku Age of Civil Wars, and a pre-war village main street, each depicting respective periods, affording one a sense of being transported back in time.

    It’s strange to find such a fine museum on Ehime’s history and culture in a small city like Seiyo rather than Matsuyama city. But it’s in an idyllic setting on top of a mountain. Entry is 510 yen per...

  • Uwa Rice Museum
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    4.0
    15 Reviews
    Leisure / Hobbies
    Ehime Seiyo-shi Uwacho Unomachi 2-24
    This museum in Unomachi 2-Chome, Uwa-cho, Seiyo City is located inside the relocated wooden school building of the former Uwa Town Elementary School. It features a number of exhibits about rice including old agricultural implements and specimens of rice plants. The museum also has a cafe where visitors can compare the flavor of Uwa Rice against brand-name rice varieties from across Japan. Other attractions include a museum shop that sells a variety of rice-related products and a blackboard room where visitors can scribble on the walls to their hearts’ content. Visitors can also test their speed and skill in a “floor-wiping race” down the former schoolhouse’s hallway.

    明治、大正、昭和の建物が集まり、旧小学校は109mの廊下を持つ建物です。長い廊下は有料ですが、拭き掃除をしましょう。有名人が多数参加しています。もちろん米博物館なので、地元の米造りが展示されています。面白いのは、日本の米の稲が展示されて、見比べられます。

  • Nihon Shokken World Tasty Museum
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    3.5
    17 Reviews
    Leisure / Hobbies
    Ehime Imabari-shi Tomitashinko 1-3
    This commodity manufacturing museum was built to resemble the Belvedere Palace in Vienna, Austria. It was founded on the site of the Nihon Shokken Holdings Ehime main office as a transmission base of world food culture. There are two tour courses to choose from; the Food Culture Museum Course (takes around three and a half hours) which includes lunch at the staff cafeteria, and the Palace Course which centers around the KO Palace factory. It is the world's only museum that showcases a wide range of information about the food culture of the world, from the things that are actually put in the mouth to the ingredients, utensils, tableware, and meal etiquette.

    お城の工場見学に参加しました。入場料1000円は少し高いですが、焼き肉のたれなどのお土産がついてきます。宮殿の中に工場があるのでとてもシュールです。説明も丁寧ですが、若干駆け足です。せっかく説明パネルがたくさんあって面白そうなのに見られなかったのが少し残念でした。

Ehime Areas

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Stretched across the northwest corner of Shikoku island, Ehime is a nature-rich prefecture boasting beautiful coastlines and a rural center where mountains play host to 26 of the Buddhist temples that make up the Shikoku Pilgrimage. Matsuyama is home to an original post-feudal castle as well as Dogo Onsen, one of the country's oldest natural hot springs. The northern city of Imabari marks the entrance to the Shimano Kaido, a road that crosses six spectacular bridges and several islands, forming a route between Shikoku and mainland Honshu.

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