Shopping Spots in Ise / Shima / Toba Area

  • Iwatoya Main Shop
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    3.5
    48 Reviews
    Travel / Tourism
    Mie Pref. Iseshi Ujimazaikechou 58
    This souvenir shop is just 30 seconds on foot from Ujihashi Bridge by Ise Jingu Shrine's Naiku (Inner Ise Shrine).They sell the local favorite Iwato mochi, ginger sugar, and more. Iwato mochi is associated with the auspicious events of the Iwato Kagura dance of Japanese mythology. A popular souvenir, it consists of koshian sweet bean paste made from the finest Hokkaido adzuki beans and light-flavored soft mochi rice cakes prepared with carefully selected glutinous rice and kinako soy flour. Their ginger candies are made by simmering ginger juice mixed with sugar and then pouring it into molds. They also have other flavors that include cinnamon, matcha green tea, and adzuki bean.

    おはらい町にある土産物店併設のレストランです。一階が土産物店です。お店は新しく綺麗で品揃え豊富、デパ地下のようでした。日持ちする岩戸餅とお芋の蒸しようかんをお土産に購入しました。

  • Toba1bangai (Toba Ichibangai)
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    3.5
    40 Reviews
    Leisure / Hobbies
    Mie Pref. Tobashi Toba 1-2383-13
    This commercial complex is directly connected to Toba Station and can be reached by a two-minute walk. The first and second floors are shopping areas, and the third floor has different restaurants. The shop area is lined with fresh fish stores that have rows of freshly caught seafood, stores to buy Iseshima confections such as Akafuku, and shops for Ise's specialty pearl work. In the restaurant area, you can enjoy various kinds of menu items such as the Toba City-certified to-burger, local Ise udon noodles, hand-kneaded sushi, baked shellfish, and isooke (seafood harvesting bucket) set meals. In addition, at the Toba Ichiban Tabi concierge on the first floor, they also rent bicycles for convenient sightseeing.

    This shopping center is housed in the same building as the Toba Bus Center and can be easily accessed from the Toba train station from the skybridge that connects the train and bus stations. The...

  • Ofukumochi Honke
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    4.5
    26 Reviews
    Shopping
    Mie Pref. Iseshi Futamichouchaya 197-2
    This longstanding Japanese confectioner first opened in 1738 and their famous Lucky Mochi has been an Ise favorite since the Edo period. Their Lucky Mochi is made of white mochi made from Kyushu mochi-rice wrapped around smooth red-bean paste, giving it a simple sweetness without being too heavy. Each hand-shaped treat creates a shape that brings to mind the waves around Futamino-ura. They also sell a popular red-bean paste lollipop called Ofuku Ice Mac. Inside the shop is an attached café where they offer tea and shaved ice alongside traditional Japanese confections. The nearest station is Futamino-Ura Station.

    This is a Great place to stop in for wonderful mochi and a cup of green tea. It is very relaxing and comfortable to rest form walking along the beach.

  • Matsujiro no Mise (Ise Oharaimachi Store)
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    4.5
    11 Reviews
    Shopping
    Mie Pref. Iseshi Ujinakanokirichou 7
    This is the direct sales store of a long-established apiary founded in 1912. It conducts transplant beekeeping all over Japan together with honeybee hives following the changing flower seasons throughout the country. Inside the store with a retro, Taisho period(1868-1912) atmosphere, colorful jars of honey are lined up. They sell hachimitsu monaka ice made with honey and milk ice cream sandwiched between monaka (thin crisp mochi wafers) shaped like shells, and this store's special hachimitsu potatoes with sweet potato sticks coated with honey.

    おはらい町の中ほどにある、はちみつの専門店。色々なはちみつを売っているのに引き込まれて立ち寄りました。数百円から色々なはちみつを販売しているので、ちょっと定番とは違うお土産品として購入しました。ソフトクリームも人気だったようです。

  • Meibutsu Henba Mochi Miyagawa Store
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    4.5
    20 Reviews
    Gourmet / Alcohol
    Mie Pref. Iseshi Nishitoyohamachou 342-1
    This long-established Japanese confectionery shop sells one of Ise's specialties, henba mochi (rice cake filled with bean paste and lightly grilled on both side). It has a dine-in space, and you can enjoy traditional Japanese sweets such as the famous henba mochi with tea. The store also has a parking lot where large buses can park and bathrooms, making it the perfect place to rest from a drive. By the way, there used to be a henba-jo to send back horses when worshippers crossed the Miyagawa River to head towards Ise Jingu Shine in the Edo period (1603-1868). It is said the henba mochi came from the sweets given there.

    三重のお土産の定番のへんばもちを購入!渡した方からも喜ばれとても満足です!安定の味で大満足です!!!

  • Toraya Uiro Naikumae Branch
    rating-image
    4.5
    51 Reviews
    Gourmet / Alcohol
    Mie Pref. Iseshi Ujinakanokirichou 91
    Toraya Uiro Naikumae Branch, located in Oharai Town which is near Ise-jingu Shrine Naiku in Ise City, Mie Prefecture, is a Japanese sweet shop, and the main shop opened in 1923. It recreates uiro (rice flour pudding) which was traditionally made in Ise, and about 35 types ranging from standard flavors to season limited items are manufactured and sold. There is a range of colourful uiro including Ogura Uiro from Japanese red beans as well as Sakura Uiro with sakuramochi flavor, and they are popular as a local sweet with tea as well as a tourist souvenir. The spongy texture and elegant sweetness is superb.

    Colorful and tasty uiro sweets. Many people including me love the texture, but if you are new to it, it might feel weird. I hope they had smaller portions, but as I saw the smallest unit they sell...

  • Ise-Shima Souvenir Center Osho (Toba Main Shop)
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    3.5
    9 Reviews
    Shopping
    Mie Pref. Tobashi Matsuochou 15-1
    This production wholesale direct shop is where you can find souvenirs from Ise, Shima and Toba centered on the seafood of Ise Shima. Its landmark is a large hydrofoil boat located next to Osho intersection of National Route 167. Inside the shop, there are many different fresh seafood items in a tank, dried fish and processed marine products, and you can purchase whatever you like after sampling them. Their toroaji and torosaba, horse mackerel and chub mackerel, that have been dried overnight are popular. At the adjoining Osho Seafood, you can taste lobster and abalone made with the unique local cooking method in the tatami bamboo mat room made from a renovated ship.

    国道167号線沿いで船が目印のお土産屋さん。伊勢海老やハマグリなどの海産物、干物や漬物、お菓子など伊勢のお土産がそろっていました。試食もたくさんあるので、いろいろ悩めます。

  • Wakamatsuya (Gekumae Shop)
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    4.0
    7 Reviews
    Travel / Tourism
    Mie Pref. Iseshi Honmachi 13-6
    This veteran shop specializing in Ise kamaboko is about five minutes on foot from JR and Kintetsu Ise City Station. Their high-grade kamaboko produced by skilled craftsmen could never be made by a machine. The most popular variety is Ise hiryozu, a filling fried fish cake incorporating nine healthy ingredients including Ise hijiki that's delicately simmered for about 15 minutes in rice oil. Their Cheese Sticks, satsuma-age kamaboko with piping hot cheese, has long been a best seller with customers of all ages.

    外宮参拝後、内宮へ移動前に一息。揚げたての丸い「ひりょうず」は具材たっぷりでオススメ、とっても美味しいので絶対食べてください!!

  • Isuzuchaya Main Branch
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    4.5
    40 Reviews
    Gourmet / Alcohol
    Mie Pref. Iseshi Ujinakanokirichou 30
    You’ll find this confectionery near Naiku, Ise-jingu Shrine in Oharai Town, Ise City, Mie Prefecture. It is run by the Akafuku Group. You’ll find Japanese sweets that evoke the seasons as well as Western sweets, Japanese tea, and more. The “okage inu shortbread” is inspired by a dog that came all the way to Ise in its master’s stead, and makes a popular souvenir with tourists. The café space offers Akafuku rice cakes and matcha tea sets as well as other sweets. The charming building was restored from an old Ise warehouse, and you can gaze at the dry landscape garden from the tatami and table seats.

    I was recommended this Japanese style cafe from a friend from the area. It was a good place to take a break after visiting Ise Jingu, shrine. The cafe is located next to the well-known Akafuku...

  • Katsuo no Tenpaku 'Katsuo Ibushi Goya'
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    4.5
    5 Reviews
    Shopping
    Mie Pref. Shimashi Daiouchounakiri 362-1
    This bonito smoking shop in Daiozaki, Nakiri, Shima City is over 100-years-old. Their dried bonito was once used as an offering to Ise-jingu Shrine and they still use their traditional hand-made techniques of “tebiyama” stacking smoke boxes. You can get tours to see how they prepare the charcoals and make the bonito for “Kiwametsuki Katsuobushi (High-Quality bonito)” and “Ise Nakiribushi.” (for a fee) Once they’re done you can experience shaving the bonito flakes yourself, sample some of the best bonito dashi soup, and taste the freshly carved bonito on top of a bowl of hot rice as Okaka Gohan.

    昔ながらの燻し、カビつけにこだわったかつおぶし。同じ三重県伊賀の土鍋で炊いた白い御飯にかつおぶし、どちらの味も生きていておいしい。

  • Akafuku Isuzugawa Store
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    4.0
    30 Reviews
    Gourmet / Alcohol
    Mie Pref. Iseshi Ujiurata 1-11-5
    This long-established Japanese confectionery store was established around 300 years ago. It is famous nationally for its Akafuku, which is made with high-quality sweet bean paste on mochi rice cake. The Isuzugawa branch not only sells souvenirs, but also has a cafearea. Customers can enjoy the taste of their Akafuku in the cafewhile also drinking Ise-cha tea which matches its flavor perfectly. The cafehas a unique seasonal menu with Matcha honey Akafuku shaved ice, a simple Akafuku Zenzai and a refreshing coldZenzai.

    伊勢神宮でベストなお茶屋さんで、あんことほうじ茶はかなりおいしいです。 伝統的な建物なので、川の風を感じることができ、歴史を感じることができる素晴らしいお茶屋です。 I think that this is the best tea shop in Isejingu.and sweet bean paste and houjicha is vest tasty. It is a...

  • TOBA-FOOD
    Travel / Tourism
    Mie Pref. Tobashi Arashimachou 194-10
    This souvenir ship and restaurant is located in Arashima Town of Toba City, Mie Prefecture near the entrance of the popular driving way “Pearl Road.” Inside, you’ll find plain wooden table sets and Shima and Toba souvenirs lined up. In addition to sweets and marine products, there’re also original items such as the popular “homemade pickled olive oil oysters” and “Seman-Doman” talisman. Their rich bowls, pasta, and other dishes use plenty of seafood and fresh young sardines from the sea nearby. Pets are allowed at the outside seating.
  • Meibutsu Henbamochi Main Shop
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    4.5
    17 Reviews
    Gourmet / Alcohol
    Mie Pref. Iseshi Obatachouakeno 1430-1
    This veteran Japanese sweet shop was established in 1775. Their Henba Mochi sweets are round, flat, and browned on both sides. They're made with carefully selected, domestically produced ingredients, and the shop continues to produce them with the traditional flavor they've been known for since their founding. These tasty treats are popular for the unique texture that rice flour gives them and the melt-in-your-mouth goodness of their koshian strained bean paste filling. You can eat them right in the shop, and they're so popular that they sometimes sell out before 17:00. They also have Sawa Mochi (a sweet that's well-known in the Iseshima and Matsusaka region), Brown Sugar Mochi (made by blending brown sugar with glutinous mochi rice), and in summer, mizu yokan (chilled sweet bean jelly).

    伊勢というと赤福ですが、ぶらぶらしていてこのお店を見つけて一服。美味しいお餅です。へんば餅という変わった名前・・聞くと馬を返すと書いてへんばとか・・へえ・・ 頂いたお餅は温かいものではなかったのですが、熱々を食べてみたくなりました。

  • Ise Kadoya Beer (Geku-mae Store)
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    3.5
    20 Reviews
    Travel / Tourism
    Mie Pref. Iseshi Honmachi 13-6
    Ise Kadoya is a long-established teahouse founded in 1575, and now produced local beer that represents Ise such as Shinto Beer and Ise Kadoya Pale Ale. The directly-managed store is located immediately outside of Ise Jingu Shrine's outer shrine. They sell sake available for purchase as souvenirs, and barrel craft draft beer for walk and drink. There is also a set menu where you can drink and compare four different types of local Ise beer, making it a shop beer lovers enjoy themselves. In addition to alcohol, they offer snacks including Niken Chaya Mochi (rice cakes with bean paste filled and dusted in kinako soybean powder) famous from when it was a teahouse, so it is somewhere those who do not drink can come to.

    My wife and I visited both geku & naiku stand. I tried two kinds of ales. Both are very smooth but I felt they need more flavor of hops. I asked the sales people about the IBU, but they dont know...

  • Blanca (Toba Main Store)
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    4.0
    16 Reviews
    Gourmet / Alcohol
    Mie Pref. Tobashi Toba 3-15-3
    The main store of the Western-style confectionary Blanca is located in the city of Toba. Its flagship product is its Shell Leines, i.e. madeleines made in the shape of pearl oyster shells. These sweets have not only won numerous national prizes, like Honorary President Prize at the Japan Confectionary Expo 1994, or Prefectural Prize (Mie) at the Japan Gift Awards 2017, but were also chosen to be served during coffee breaks at the G7 Iseshima Summit. Natural pearl shell calcium, made by grinding up the mother-of-pearl inside the shell, is added to the dough, and this confection is popular for its crispy outer layer and its moist center.

    伊勢・鳥羽付近の土産を物色していた時に、こちらのクチコミを拝見しました。取り敢えずお店に伺って、アウトレット品とお得用シェルレーヌを購入しました。シェルレーヌは期待通りの美味しさ。期待以上だったのがバームクーヘンのアウトレット品。たぶんブランカでは何を買っても美味しいんだと思います。 土産用シェルレーヌはスーパー等でも買えるので、本店ではアウトレット品を買うのも有りかと思います。

  • Kicchou Shofukutei
    rating-image
    4.5
    2 Reviews
    Travel / Tourism
    Mie Pref. Iseshi Ujinakanokirichou 52 (Okage Yokochi inside)
    The Maneki-neko (lucky beckoning cat) specialty store is in the Okage Yokocho area near Inner Ise Shrine in Ise, Mie. The store is marked by a large stone beckoning cat just outside. Inside the store you’ll find nearly 1,000 different types of beckoning cats on display from all around the country. You’ll find cats in all mediums such as pottery, including the Tokoname, Seto, and Kutani ceramic styles, papier-mache, and wood carvings from a variety of different types of wood. They also deal in works by contemporary writers and beckoning cat traditional toys. Each cat has a different form and expression, and they’re all adorable.

    伊勢神宮内宮前のおかげ横丁にあるお土産やさんになります。こちらのお店には様々な種類の招き猫が置かれており、その数は1000種類にも及ぶそうです。大小様々な招き猫があり、好きな人にはたまらないお店でしょうね。

  • Miyagedokoro Chuyo Honten Sea Station
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    4.0
    2 Reviews
    Travel / Tourism
    Mie Pref. Shimashi Isobechouhasama 937-8
    This souvenir shop is just a little way off of Route 167 in Shima City, Mie Prefecture. They offer an enormous variety of specialty items including Ise tea, Matsusaka beef, Ise shrimp crackers, pearl oyster crackers boxed as souvenirs, Jingu-no-Kakehashi cheese cake sticks made with Ise tea, and natural seaweed from Iseshima including hijiki, wakame, and mekabu. You can also try soft-serve ice cream made with green algae, freshly fried tempura, Maruten isoage (fried seafood cake skewers), and more.

    伊勢志摩旅行の際にランチで立ち寄りました。その日のオススメだったマグロ丼をいただきました。肉厚でプリプリ感もありとても美味しかったです!あおさのお味噌汁も良い出汁が出で美味しかったです。屋台ではウツボの素揚げやあおさソフトクリームなども堪能しました。充実したランチタイムを過ごすことができました。また行きたいです‼︎!

  • Fujiya Sogetsudo
    rating-image
    4.5
    8 Reviews
    Gourmet / Alcohol
    Mie Pref. Iseshi Ujinakanokirichou 46-1
    This Japanese confectionery is located in Oharai Town, Ise City, Mie Prefecture, which is near Naiku, Ise-jingu Shrine. It is a longstanding shop that has been around since 1868, the beginning of the Meiji period. Its most famous item since its opening has been the “Rikyu manju,” which was created for a tea ceremony exhibition held at Ise-jingu Shrine attended by the master of the Senke school of tea ceremony. Smooth bean paste is wrapped in a thin layer to create a manju bun with a light sweetness. The Rikyu manju is popular as a “kohaku (red and white) manju” for celebrations as well. The shop also offers “Moritake no Matsu,” which consists of dough kneaded with brown sugar and baked, as well as seasonal cakes and other sweets.

    おはらい町通り沿いの明治元年創業の老舗和菓子店。紅白の可愛らしい利休まんじゅうが名物でお土産にも最適です。店頭ではどら焼きやソフトクリームが売られていますが焼立てどら焼きが疲れた体に元気を呼び戻してくれます。店構えも伝統と歴史を感じさせてくれます。

  • Asahiya Sakamoto Manju Seizohonpo
    rating-image
    4.0
    8 Reviews
    Gourmet / Alcohol
    Mie Pref. Iseshi Futamichouchaya 107-6
    This veteran Japanese-style confectionery at Futaminoura Station was founded in 1913. They take pride in providing genuine manju buns, so everything's handmade. Their delicious Sakamoto Manju feature 100% Hokkaido adzuki red bean jam in buns prepared with naturally fermented rice koji starter. These treats with chewy outsides and the clean sweetness of adzuki beans are only available at their shop, providing a traditional flavor that you can only find there. Once they're sold out, that's it. Of course, they're great as snacks, but they make fine souvenirs as well.

    二見浦駅を出て市街に向かってすぐ。酒素饅頭は、「さかもとまんじゅう」。 ご主人曰く「よそは酒粕を入れているんで酒饅頭と言っているが、これはそうではなくて、麹菌で作っている酒饅頭。本物の酒饅頭です」。 まあ、自意識の高いお店です。

  • Okashi Shokunin Otobe
    rating-image
    3.5
    9 Reviews
    Gourmet / Alcohol
    Mie Pref. Shimashi Agochougata 3373-16
    This confectionery is located in Ugata, Ago Town, Shima City, Mie Prefecture and stands out with its white walls and triangular roof. You’ll find adorable cakes with vibrant seasonal fruits, rich chocolate, cheeses, and more on display in what look like jewel boxes. The “Shima pudding” has a wonderful pulpy texture similar to egg, and the popular “Rias Baum Kuchen” evokes the image of a rias coastline. There’s a relaxing café area as well where you can enjoy some coffee or tea with one of their many famed sweets.

    小さなお店を想像していたら、駐車場完備の大きな構えのお店。生菓子だけでなくバームクーヘンや小焼き菓子などもいろいろありました。喫茶もあり、ケーキにはソフトクリームがつきました。生菓子は華やかでクリームが美味しい。飲みものはケーキセットもあり、ジュースやコーヒーはおかわり自由でした。

Mie Areas

around-area-map

Spread across the eastern side of the Kii Peninsula, Mie prefecture boasts hundreds of kilometers of pretty coastline comprising the oyster-rich Toba city and Shima National Park all the way down to Kumano, a city that marks the beginning of part of the Kumano Kodo pilgrimage, which runs into neighboring Wakayama prefecture. However, Mie is best known for the Ise Jingu Shinto shrine inland, one of the oldest and largest shrines in the country.

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