Japanese Confectionery Spots in Mie Area

  • Meibutsu Henba Mochi Miyagawa Store
    Gourmet / Alcohol
    Mie Pref. Iseshi Nishitoyohamachou 342-1
    This long-established Japanese confectionery shop sells one of Ise's specialties, henba mochi (rice cake filled with bean paste and lightly grilled on both side). It has a dine-in space, and you can enjoy traditional Japanese sweets such as the famous henba mochi with tea. The store also has a parking lot where large buses can park and bathrooms, making it the perfect place to rest from a drive. By the way, there used to be a henba-jo to send back horses when worshippers crossed the Miyagawa River to head towards Ise Jingu Shine in the Edo period (1603-1868). It is said the henba mochi came from the sweets given there.
  • Meibutsu Henbamochi Main Shop
    Gourmet / Alcohol
    Mie Pref. Iseshi Obatachouakeno 1430-1
    This veteran Japanese sweet shop was established in 1775. Their Henba Mochi sweets are round, flat, and browned on both sides. They're made with carefully selected, domestically produced ingredients, and the shop continues to produce them with the traditional flavor they've been known for since their founding. These tasty treats are popular for the unique texture that rice flour gives them and the melt-in-your-mouth goodness of their koshian strained bean paste filling. You can eat them right in the shop, and they're so popular that they sometimes sell out before 17:00. They also have Sawa Mochi (a sweet that's well-known in the Iseshima and Matsusaka region), Brown Sugar Mochi (made by blending brown sugar with glutinous mochi rice), and in summer, mizu yokan (chilled sweet bean jelly).
  • Hachimitsu-man Honpo
    rating-image
    4.5
    84 Reviews
    Gourmet / Alcohol
    Mie Tsu-shi Daimon 8-5

    繁華街の小綺麗な店舗。出来たて(蒸したて)を提供してくれるので買った直後はものすごく熱い。手提げのビニール袋にも空気を逃がす穴が空いているが、とても抜けきれないので、暫くそのままにしておくと、中の包装紙がふにゃふにゃになってします。甘さを抑えたこしあんで、優しい味なので年齢を問わず好まれるのではないか。どうやら水曜日が休みなのか、津市駅の直売も売っていなかった(翌日買いましたけど)。

  • Naikumae Senokuniya
    Gourmet / Alcohol
    Mie Pref. Iseshi Ujimazaikechou 117
    This Japanese confectionery shop is located a one-minute walk from Uji Bridge that leads to Ise Jingu Shrine's Inner Shrine. One of their specialties is kamiyo mochi, a historical product known as something given for travelers to eat on their pilgrimage, called okage-mairi, to Ise Jingu Shrine in Edo period. It looks like green, bite-sized kusamochi (rice cake with Japanese mugwort mixed in the dough). Using mochi rice milled from select red beans and brown rice, they use no preservatives and only natural mugwort for their color and aroma. It was awarded the Ministers Award at the 19th National Confectionary Exposition for its great taste, and has received the honor of being presented to the Crown Prince in 1975.
  • Henbamochi Oharai Town Branch
    Gourmet / Alcohol
    Mie Pref. Iseshi Ujiurata 1-149-1
    Henbamochi Oharai Town Branch, located in Oharai Town near to Ise-jingu Shrine Naiku in Ise City, Mie Prefecture, is a Japanese sweet shop, and this well-established shop opened its main store in 1775. Henbamochi, which is mochi (rice cake) made from rice flour filled with smooth sweet bean paste and browned on both sides, is famous. It has a light texture with a roasted aroma and mild sweetness, and is popular as a local sweet to go with tea as well as a tourist souvenir. In the shop, there is a range of Sawamochi in which sweet paste is sandwiched in noshimochi (flat rice cake) and kombu seaweed cooked in soy sauce. It offers a takeaway service as well as an eating in at a small Japanese style seating area.
  • Toraya Uiro Naikumae Branch
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    4.5
    54 Reviews
    Gourmet / Alcohol
    Mie Pref. Iseshi Ujinakanokirichou 91
    Toraya Uiro Naikumae Branch, located in Oharai Town which is near Ise-jingu Shrine Naiku in Ise City, Mie Prefecture, is a Japanese sweet shop, and the main shop opened in 1923. It recreates uiro (rice flour pudding) which was traditionally made in Ise, and about 35 types ranging from standard flavors to season limited items are manufactured and sold. There is a range of colourful uiro including Ogura Uiro from Japanese red beans as well as Sakura Uiro with sakuramochi flavor, and they are popular as a local sweet with tea as well as a tourist souvenir. The spongy texture and elegant sweetness is superb.

    おはらい町にある虎屋さん。今やあちこちに点在する、知る人ぞ知るういろ屋さんですね。この日は季節限定&訪問日が最終販売日だった『柚子ういろ』と『星屑ういろ』を買いました。柚子ういろうは柚子皮を散りばめて柚子の風味豊かで爽やかなういろうでした。星屑ういろうは黒糖使用のこしあんと、白ういろの二段ういろう。小口の栗で星屑をイメージした、とっても可愛いういろでした。ういろなんて滅多に買わないけど、不思議です...

  • Fujiya Sogetsudo
    rating-image
    4.5
    8 Reviews
    Gourmet / Alcohol
    Mie Pref. Iseshi Ujinakanokirichou 46-1
    This Japanese confectionery is located in Oharai Town, Ise City, Mie Prefecture, which is near Naiku, Ise-jingu Shrine. It is a longstanding shop that has been around since 1868, the beginning of the Meiji period. Its most famous item since its opening has been the “Rikyu manju,” which was created for a tea ceremony exhibition held at Ise-jingu Shrine attended by the master of the Senke school of tea ceremony. Smooth bean paste is wrapped in a thin layer to create a manju bun with a light sweetness. The Rikyu manju is popular as a “kohaku (red and white) manju” for celebrations as well. The shop also offers “Moritake no Matsu,” which consists of dough kneaded with brown sugar and baked, as well as seasonal cakes and other sweets.

    おはらい町通り沿いの明治元年創業の老舗和菓子店。紅白の可愛らしい利休まんじゅうが名物でお土産にも最適です。店頭ではどら焼きやソフトクリームが売られていますが焼立てどら焼きが疲れた体に元気を呼び戻してくれます。店構えも伝統と歴史を感じさせてくれます。

  • Isuzu Seigoan
    rating-image
    4.0
    2 Reviews
    Gourmet / Alcohol
    Mie Pref. Iseshi Futamichouchaya 569-35
    Isuzu Seigoan, located in Futami Town, Ise City, Mie Prefecture, which is famous for Meoto Iwa (paired rocks), sells “Iwato no shio yokan,” a well-known Futami sweet. The secret of this sweet is a salt “Futami Iwato no Shio”, which is harvested by boiling water from the Futami Kouzaki coast, where fresh water and salt water mix. The “shio yokan” (salted sweet bean jelly) is made by taking carefully selected azuki beans and kneading this salt into them, giving it an exquisitely balanced taste that is salty and yet refreshingly sweet. It may be a small shop, but there is an eating space where you can enjoy a matcha tea and shio yokan set.

    二見浦の表参道入り口に建つお茶屋さん風の和菓子屋さん。名物は塩羊羹。この辺りでは天然の塩を採っていた伝統があるんですよね。 塩味が羊羹の甘さを上手に引き立てていて、なるほど-。インパクトありの羊羹です。

  • Isuzuchaya Main Branch
    Gourmet / Alcohol
    Mie Pref. Iseshi Ujinakanokirichou 30
    You’ll find this confectionery near Naiku, Ise-jingu Shrine in Oharai Town, Ise City, Mie Prefecture. It is run by the Akafuku Group. You’ll find Japanese sweets that evoke the seasons as well as Western sweets, Japanese tea, and more. The “okage inu shortbread” is inspired by a dog that came all the way to Ise in its master’s stead, and makes a popular souvenir with tourists. The café space offers Akafuku rice cakes and matcha tea sets as well as other sweets. The charming building was restored from an old Ise warehouse, and you can gaze at the dry landscape garden from the tatami and table seats.
  • Zeniya
    rating-image
    4.0
    8 Reviews
    Gourmet / Alcohol
    Mie Pref. Iseshi Ujinakanokirichou 52 Inside Okage Yokocho
    You’ll find this confectionery inside “Okage Yokocho” area next to Naiku, Ise-jingu Shrine in Ise City, Mie Prefecture, marked by a signboard with an old coin. This small shop brims with old-fashioned Japanese charm and is always full of tourists. There are 150 varieties of sweets available, including “karinto” (fried dough cookies), candy, wheat-gluten snacks, rice crackers, and more. The most popular is the “waraji karinto”, which is as big as a straw sandal. All the sweets are traditional, relatively healthy, and great as gifts or eating as you walk about.

    ちょっと安めな海老せんやおかきなどがあります。 一番人気のわらじかりんとうは普通のかりんとうよりも薄く食べやすい硬さです。 パリポリと折れるので噛みやすく、黒蜜は蜜の味がしっかりしていて、かりんとうが好きな人にはいい感じでした。

  • Takeuchi Mochiten
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    4.0
    1 Reviews
    Gourmet / Alcohol
    Mie Pref. Shimashi Isobechouanagawa 1182-11
    This longstanding Shima confectionery produces and sells traditional Japanese sweets and is known for its “Sawa mochi” rice cakes, which won the Audition Chief’s Prize at the 22nd National Confection Exposition in Japan. It’s a unique sweet in which plenty of bean jam is stretched into a thin layer and stuffed between two halves of a rice cake. There are two types: white and mugwort. It has a long history and has been an essential part of Shima events since 1830, the Edo period.

    伊勢志摩名物のさわ餅の製造直売店です。白とよもぎの二種類あり、出来立てはお餅が柔らかく、中のこし餡ともよく合い美味しいです。他にも数種類の和菓子が作られています。

  • Dangoya
    Gourmet / Alcohol
    Mie Pref. Iseshi Ujinakanokirichou 12
    This dango (rice dumpling) specialty store is in the Okage Yokocho shopping area found in front of Ise Shrine’s gate. Four large ping pong ball sized dumplings are skewered on a long stick. A variety of flavors include mitarashi (sweet soy), pure soy sauce, brown sugar syrup, and roasted soybean flour. The Mitarashi Hanako, dumplings with sweet soy syrup inside, are popular souvenirs. You can enjoy the dumplings there or take them home as a gift.
  • Mitsuhashi Panjyu
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    3.5
    6 Reviews
    Gourmet / Alcohol
    Mie Pref. Iseshi Honmachi 5-3
    This shop specializes in the traditional Ise sweet “panju,” which combines “pan” (bread) and “manju” (bean paste buns)—hence “panju.” The puffy dough is prepared with plenty of honey and can contain a number of seasonal flavors, such as “koshi-an” (strained bean paste), “Ise cha” (green tea), chestnut, custard, “tsubu-an mochi-iri” (coarse bean paste with tiny rice cake), purple sweet potato, soymilk, and more, never making you tired of endless variety.

    今川焼ともたい焼きとも言えない・・・でも懐かしいおやつです。値段も100円程度でお手頃です。カスタードを食べたのですが、温かくて食べるとほっこりする感じのおやつです。色々な味があるのでその時の気分で楽しめますよ。

  • Kogetsudo
    Gourmet / Alcohol
    Mie Pref. Igashi Uenonakamachi 3028
    Kogetsudo, located five minutes’ walk from Uenoshi Station on the Iga Railway Line, is a well-established Japanese sweet shop selling decchiyokan (sweet bean cakes using inexpensive ingredients). In a tiny shop with a traditional and retro exterior, there is a range of nostalgic sweets including Iga local sweets. Decchiyokan, the hallmark product, is like a soft sweet bean jelly, and this famous traditional confectionery has long been loved in the Iga region. Decchiyokan, which is moist and smooth with soft texture, is lightly sweetened as it uses traditional ingredients such as agar strip and honkuzu (100% arrowroot) from the Yoshino region. The owner makes them himself every morning.
  • Kikuya
    Gourmet / Alcohol
    Mie Pref. Iseshi Ujimazaikechou 42
    This store in Oharai-machi in front of Ise-jingu Shrine makes and sells shoga (ginger) candy. Shoga candy, an Ise specialty made by simmering ginger juice and sugar together, has been a long-time a staple of Ise gifts. They offer a variety of flavors including matcha green tea, red bean and cinnamon. The retro packaging of Ise-jingu Shrine’s card is well loved by all ages.
  • hembamochi iseshi Sta. Mae
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    4.0
    5 Reviews
    Gourmet / Alcohol
    Mie Pref. Iseshi Honmachi 17-16

    JR伊勢市駅の近くの外宮参道にあるので、電車に乗る前に気軽に購入できます。餅2つ入りの1個から購入できるます。餡は甘すぎずさらっともちもちで、懐かしい味がします。

  • Toraya Shogetsu
    Gourmet / Alcohol
    Mie Pref. Suzukashi Mikkaichichou 1871-15
    This Japanese-style sweet shop in Suzuka City, Mie Prefecture was founded 50 years ago. Taking the Mie Kotsu Route Bus from Kintetsu Shiroko Station, you'll find it near the Karasuno Bus Stop. Their hallmark item is Suzuka-no-Shufu Rider Monaka, a sweet shaped like a motorcycle racer like you might see at the Suzuka Circuit race track. They're made with superior ingredients including tsubuan red bean paste made with soft cooked name-brand Hokkaido grown adzuki beans sandwiched between tasty wafers made from domestic mochi rice. They also have dora-yaki cakes made with the same red bean paste as their monaka cakes.
  • Asahiya Sakamoto Manju Seizohonpo
    rating-image
    4.0
    8 Reviews
    Gourmet / Alcohol
    Mie Pref. Iseshi Futamichouchaya 107-6
    This veteran Japanese-style confectionery at Futaminoura Station was founded in 1913. They take pride in providing genuine manju buns, so everything's handmade. Their delicious Sakamoto Manju feature 100% Hokkaido adzuki red bean jam in buns prepared with naturally fermented rice koji starter. These treats with chewy outsides and the clean sweetness of adzuki beans are only available at their shop, providing a traditional flavor that you can only find there. Once they're sold out, that's it. Of course, they're great as snacks, but they make fine souvenirs as well.

    二見浦駅を出て市街に向かってすぐ。酒素饅頭は、「さかもとまんじゅう」。 ご主人曰く「よそは酒粕を入れているんで酒饅頭と言っているが、これはそうではなくて、麹菌で作っている酒饅頭。本物の酒饅頭です」。 まあ、自意識の高いお店です。

  • Yanagiya Hozen
    Gourmet / Alcohol
    Mie Pref. Matsusakashi Nakamachi 1877
    This veteran confectionery shop is five minutes on foot from JR Matsusaka Station. It has operated for over 430 years since its founding in 1575. One of its most popular items is its monaka with a unique and refined flavor that consists of a filling called oinotomo (similar to yokan sweet bean jelly) spread between two wafers. Other sweets like their bell-shaped Suzu Monaka, and Norinaga Candy which revived an old kind of medicine in a new way come recommended as snacks to go with tea or souvenirs. Guests can also enjoy a leisurely cup of matcha green tea and seasonal sweets while gazing at the garden of their Sabo Yoryuen. Some of these sweets include cream zenzai soft bean jam cakes, ujikin warabi (made from uji tea and glutinous rice cake with bracken), and their own gelato.
  • Akafuku Isuzugawa Store
    rating-image
    4.0
    33 Reviews
    Gourmet / Alcohol
    Mie Pref. Iseshi Ujiurata 1-11-5
    This long-established Japanese confectionery store was established around 300 years ago. It is famous nationally for its Akafuku, which is made with high-quality sweet bean paste on mochi rice cake. The Isuzugawa branch not only sells souvenirs, but also has a cafearea. Customers can enjoy the taste of their Akafuku in the cafewhile also drinking Ise-cha tea which matches its flavor perfectly. The cafehas a unique seasonal menu with Matcha honey Akafuku shaved ice, a simple Akafuku Zenzai and a refreshing coldZenzai.

    伊勢の名物赤福、電信棒、駅のベンチにも場所があれば伊勢は赤福の文字ばかり。しかし何度食べても赤福は美味い。JRでも近鉄の駅で三重県以外でも買えてしまいますが、本場の伊勢で食べる味は格段に美味い。今は餅を焦がしたぜんざいもありますが、私はふつうに食しました。

Mie Areas

around-area-map

Spread across the eastern side of the Kii Peninsula, Mie prefecture boasts hundreds of kilometers of pretty coastline comprising the oyster-rich Toba city and Shima National Park all the way down to Kumano, a city that marks the beginning of part of the Kumano Kodo pilgrimage, which runs into neighboring Wakayama prefecture. However, Mie is best known for the Ise Jingu Shinto shrine inland, one of the oldest and largest shrines in the country.

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