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Travel / Tourism Spots in Yuzawa / Uonuma / Tokamachi Area

  • Snow Country Museum
    Leisure / Hobbies
    Nigata Pref. Minamiuonumagunyuzawamachi Yuzawa 354-1
    This is a museum showing the life and history of Yuzawa, that was the backdrop for Yasunari Kawabata's novel The Snow Country. Also displayed are some of Yasunari's beloved items and writings in his own hand, as well as a Japanese-style painting gallery depicting the world from the novel. This museum is located just a 7-minute walk from the Echigo Yuzawa Station.
  • Echigo-Tsumari Satoyama Museum of Contemporary Art, KINARE
    Leisure / Hobbies
    Nigata Pref. Tokamachishi Honchou 6-71-2
    This museum was founded to promote the region around Tokamachi. It's the main venue for the Echigo-Tsumari Art Triennale, an intentional art festival held once every three years in Echigo-Tsumari. The building itself was designed by Hiroshi Hara, one of Japan's leading architects. The cubic building has a pond set in its square atrium. During periods other than the art festival, it has a permanent exhibition with various artwork on display. There is also a museum shop and a cafe restaurant fashioned on a Spanish Bar.
  • Roadside Station Irihirose
    Travel / Tourism
    Nigata Pref. Uonumashi Otochiyama 356-2
    A roadside station on National Route 252 in Uonuma City, Niigata Prefecture. It is a fairly small place but does have information on current traffic conditions, a souvenir shop, a shop that sells seasonal wild plants and vegetables, and an outlet which serves snacks, etc. The roadside station, built out of wood, has a bright, spacious atmosphere to it. At the food counter you can try some local food such as Atka mackerel sushi wrapped in bamboo leaves, char (type of trout) pressed sushi, and oboro tofu, and some sweet foods too, including homemade cakes and soft ice-cream.
  • Mitsumata Roadside Station
    Travel / Tourism
    Nigata Pref. Minamiuonumagunyuzawamachi Mitsumata 1000
    Mitsumata Roadside Station, located on National Route 17 in Yuzawa Town, Minamiuonuma County, Niigata Prefecture, is a charming building based on the style of an inn from the Edo period. There is a traffic information terminal, a rest area, a small farmer’s market, restaurant and shop. The restaurant offers set meals made with local Niigata ingredients, and noodles. Their Kenchin Motsu soup made with Waton Mocha-buta Pork is very popular. There is also a cafe which serves organic home-roasted coffee and pancakes, a shop which sells outdoor goods, a small shop which sells specialty products, and a free foot bath.
  • Juichiya – Souvenir and Art Gallery Coffee Shop
    Nigata Pref. Tokamachishi Matsunoyamayumoto 9-1
    Juichiya is a souvenir shop located in the Matsunoyama Onsen resort in Tokamachi City, Niigata Prefecture. It is a striking building with tiled roof and white walls. Many people come to browse and buy from the large selection of specialty products, cakes, and goods from Matsunoyama Onsen and the local area. Among them, popular items include Shinko Mochi, a local specialty of slightly sweet bean paste wrapped in the finest quality mochi, and their Western style Mukonage Manju (a bun with a bean paste filling), as well as cosmetics and skin-care products which use water from the hot spring.
  • Cross 10 Tokamachi Roadside Station
    Travel / Tourism
    Nigata Pref. Tokamachishi Utsunomiya 71-26
    The Cross 10 Tokamachi Roadside Station is located next to KINARE, the Echigo-Tsumari Satoyama Museum of Contemporary Art, on National Route 117 in Tokamachi City, Niigata Prefecture. With free parking and toilet facilities available 24 hours a day, it is a convenient place to stop off for a break on your way home late at night or when returning from a day’s sightseeing. The cafe inside has a number of popular dishes including the local traditional dishes of Noppe and Tsumari soba, as well as Tsumari pork made with the well-known branded pork. The roadside station also has plenty of places to buy some local specialties such as at Echigo-Tsumari Omiyage-kan where visitors can pick up some classic Niigata souvenirs like soba, Koshihikari rice, and sasa dango (dumplings wrapped in bamboo grass).
  • Matsudai Furusato Kaikan Roadside Station
    Travel / Tourism
    Nigata Pref. Tokamachishi Matsudai 3816-1
    Located on National Route 253 in Matsudai, Tokamachi City, Niigata Prefecture, this roadside station is part of Matsudai Station on the Hokuhoku Line operated by Hokuetsu Express. It has tourist information on Matsudai and Matsunoyama Onsen, road information, souvenir shops, and restaurants frequented by local people for both lunch and dinner, making this place a convenient place for shopping and meals while waiting for your train. There is also a small museum which displays artifacts relating to the Hokuhoku Line and a motor car used at the time of building the railway line.
  • Tokamachi City Museum
    Leisure / Hobbies
    Nigata Pref. Tokamachishi Nishimotochou 1-382-1
    This museum in Tokamachi City, Niigata Prefecture, houses and displays historical and cultural artifacts from Tokamachi based on the theme of “snow, textiles and the Shinano River”. There are a lot of models, dioramas, and archaeological finds etc. displayed in the museum which introduce in chronological order the history of the Jomon period through to modern times. You can also see artifacts relating to Tokamachi textiles which show the tools that were used and resourcefulness of the people in their daily lives in this region of heavy snow. The flame-style pottery, excavated from the Sasayama site in Tokamachi City, Niigata Prefecture, are the most outstanding items exhibited in the museum and have been designated as National Treasures.
  • Roadside Station Segae no Sato Senda
    5 Reviews
    Travel / Tourism
    Nigata Pref. Tokamachishi Nakasenda Kou 826
    You’ll find this roadside station in Tokamachi City, Niigata Prefecture along National Route 252 nestled within an idyllic, seemingly satoyama (village-vicinity mountain) landscape. There’s a restaurant that serves popular homecooked local cuisine, and the building also has a direct sales store where you can purchase vegetables, local soba, Senda Rice, folk crafts, and more. You can visit the prefecture’s largest snow cavern as well, and there’s a walking trail with a suspension bridge too. Seasonal events are held throughout the year.


  • Yunotani Roadside Station Miyuki no Sato
    3 Reviews
    Travel / Tourism
    Nigata Pref. Uonumashi Yoshida 1148
    You’ll find this roadside station along the Koide-Okutadami Line of Prefectural Route 50 in Yoshida, Uonuma City, Niigata Prefecture. Besides providing tourism information, there’s also the adjoining “Miyuki no Sato” facility that contains a restaurant and specialty product shop. The restaurant serves local cuisine that makes generous use of local Uonuma ingredients; the set meals and rice balls all use Koshihikari rice. The Kenchin ramen with full of toppings is another popular option. The shop sells rice, local sake, seasonal produce, and processed marine products.


  • Echigo-Matsunoyama Museum of Natural Science “Mori no Gakko” Kyororo
    20 Reviews
    Leisure / Hobbies
    Nigata Pref. Tokamachishi Matsunoyamamatsuguchi 1712-2
    This is a natural science museum built in nature-rich satoyama (village-vicinity mountain) in Tokamachi City, Niigata Prefecture. It introduces many displays related to the heavy snows of the satoyama as well as exhibits made in cooperation with local residents. The permanent exhibition includes the “Forrest Aquarium,” a display of aquatic life in the rice terraced area, an area introducing the lifestyle of the town in the snow, the local resident’s ‘treasures’ as well as an area for creative works. There is also a variety of experience programs such as a nature observation tour, rice making experience, and a woodworking experience using natural wood.

    Almost everything in this building is enjoyable for kids. There are bugs, snakes, skeletons, buttons to press, things to make and lots to discover. Climb up to the top of the tower and enjoy the...

  • NOU BUTAI (Agrarian Stage) Snow-Land Agrarian Culture Center, Matsudai
    Leisure / Hobbies
    Nigata Pref. Tokamachishi Matsudai 3743-1
    At this comprehensive cultural facility located close to Matsudai Station, visitors can experience Matsudai Snow-Land Agrarian culture and art. In the building, designed by a Dutch architect group, beauty can be felt both indoors and in the outer areas as a single artwork. Inside the hall, you can catch a glimpse the lifestyle of the rural community coexisting with nature as well as an artist space. The satoyama slopes surrounding the museum act as a large field museum, and a number of works by famous artists such as Yayoi Kusama’s “Tsumari in Bloom” are always on display.
  • Textile Cultural Center Shiozawa Tsumugi Memorial Hall
    Travel / Tourism
    Nigata Pref. Minamiuonumashi Shiozawa 1227-14
    Shiozawa Tsumugi Memorial Hall is located two minutes’ walk from Shiozawa Station. You can learn about Echigo Jofu (ramie) which has been registered as a UNESCO Intangible Cultural Heritage, textile culture and techniques in Shiozawa, passed on from Okuechigo 1,000 years ago. In addition to the display, it also offers various hands-on activities including weaving and cultivating silkworms as well as sales of crafts and kimono (traditional Japanese clothing).
  • Mikura Bridge
    Travel / Tourism
    Nigata Pref. Nakauonumaguntsunanmachi Kettou In the ground
    The Mikura Bridge is a wooden suspension bridge located in the Ketto neighborhood of Tsunan Town, Nakauonuma County, Niigata Prefecture. It is famous for the marvelous view of the Nakatsugawa River valley that one gets when standing on the Bridge, and also for the beautiful silhouette of the Bridge itself. Known as the Treasure of the Akiyama-go region and as one of the “50 Most Beautiful Bridges in Niigata Prefecture,” the Mikura Bridge was used as a filming location for the movie “Yureru” (“Sway”).
  • Daigenta Kobo
    Travel / Tourism
    Nigata Pref. Minamiuonumagunyuzawamachi Tsuchidaru 6399-1
    Daigenta Kobo is an experiential learning facility located along Prefectural Route 457 in Tsuchidaru in the town of Yuzawa, Uonuma County. Visitors can try their hands at making soba noodles with local Yuzawa buckwheat flour ground in-house, Anpo (a dish made with rice flour), Sasa Dango (mochi cakes with red bean paste, wrapped in a leaf), Chimaki (steamed dumpling wrapped in a leaf), miso, or konnyaku. Afterwards, visitors may eat what they have made inside the building. Daigenta Kobo can accommodate groups of up to 50 (depending on the food in question). The grounds of the building contain allotment gardens, and applications are accepted when a vacancy occurs.
  • The Meguro Residence (National Important Cultural Property)
    Travel / Tourism
    Nigata Pref. Uonumashi Suhara 890
    Located in the Suhara district of Uonuma City, the Meguro Residence is a mansion that was built in 1797. The Meguro Family to whom the Residence belonged were wealthy farmers who served as village headmen of Itoigawa for several generations; as one of relatively few surviving early modern local officials’ houses, the Meguro Residence has been designated a National Important Cultural Property. The adjacent Meguro Residence Museum has displays on the lifestyle of wealthy farmers during the Edo period.
  • Najomon
    1 Reviews
    Travel / Tourism
    Nigata Pref. Nakauonumaguntsunanmachi Shimofunato Otsu 835
    Najomon is an experiential learning center located in Tsunan Town, Nakauonuma County. It offers a wide range of experience activities, including opportunities to try your hand at making stone tools, making fire, harvesting grain or collecting medicinal plants, etc. Through these activities and through the center’s thematic exhibitions, visitors can learn about life in the Jomon era. Najomon also has a “Jomon Village” with authentic Jomon-style pit dwellings, as well as fields, an area of natural forest, and a range of other outdoor facilities.


  • Ginzandaira Basin
    Travel / Tourism
    Nigata Pref. Uonumashi Utsuno
    Ginzandaira is a basin in the Shimo-oritate district of Uonuma City that is ringed by mountains, including peaks such as Mt. Arasawa-dake and Mt. Echigo Komaga-dake that rise to over 2,000 meters. It lies within the boundaries of the Echigo Sanzan-Tadami Quasi-National Park. Visitors can enjoy marvelous views of the imposing mountains and Lake Okutadami; there are campsites and hotel accommodation in the vicinity, along with hot springs, a multi-purpose activity center, boat trips, etc., making this a place where visitors can relax and enjoy nature.
  • Untouan Temple
    43 Reviews
    Travel / Tourism
    Nigata Pref. Minamiuonumashi Untou 660
    Untouan is a Buddhist temple belonging to the Soto School that is situated in the foothills of Mt. Kinjo, in the Unto district of Minamiuonuma City. It was founded by Uesugi Norizane in the Muromachi period, and rebuilt in 1707. Tradition has it that text from the Lotus Sutra was inscribed on the underside of every flagstone on the path that leads up to the main hall of the temple, so that visitors to the temple who followed this route on their way to worship at the main hall could accumulate merit in the process. The Untouan temple is famous as the place where Uesugi Kagekatsu and Naoe Kanetsugu were educated as boys.

    Wow, in the mountains & surrounded by forrest. It could be the movie set and center of a adventures story or just about monks. Huge trees, silent, tranquil. If you like nature and temple, this is the...

  • Eirinji Temple
    27 Reviews
    Travel / Tourism
    Nigata Pref. Uonumashi Negoya 1765
    Eirinji is a Buddhist temple belonging to the Soto School that is located in the Negoya district of Uonuma City. According to tradition, the famous woodcarver Ishikawa Uncho (Minamoto no Masateru), who was active in the Bakumatsu period and in the early years of the Meiji period, lost a bet with Abbot Enno Bensho the 22nd, and as a result stayed at the Eirinji Temple for 13 years, creating large numbers of carvings for the temple. Today, the Eirinji Temple still has over 100 carvings by Ishikawa Uncho, including ranma (openwork screens), etc., and many people visit the temple for the express purpose of viewing these masterpieces.

    This temple is decorated by a variety of art works by Uncho Ishikawa, whose artistic ingenuity is legendary, albeit locally. This by no means suggests that he was just a local talent. On the...

Niigata Main Areas


Found along the northwestern coast of Japan, Niigata prefecture is celebrated for its high-quality rice and breathtaking nature, most notably its spectacular mountains, whose white peaks draw in snow sports lovers from far and wide over the winter months. Hit the slopes at Yuzawa, pick out your favourite modern artist at Echigo Tsumari, or take a ferry over to Sado Island for an extra adventure.

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