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Shopping Spots in Niigata Area

  • Cafe Konditorei Hiro Kranz
    4 Reviews
    Nigata Pref. Nigatashi Chuou-ku Nishiohatachou 615-17
    Prominent with its green awning is Cafe Konditorei Hiro Kranz, a confectionery shop in Chuo Ward, Niigata City, Niigata Prefecture. The shop mainly sells a selection of authentic Viennese cakes made by the shop owner who mastered his craft in Austria and Germany. The cake shop is particularly well known for its classic Viennese cake, sachertorte. Also popular are the maronen, a Viennese style Mont Blanc, and the Dopperi saka blätter (literally “Dopperi slope leaf pie”), chosen as a Niigata City specialty cake. There is also an area where you can sit down and enjoy a cup of tea or coffee with your cake.


  • Yasuda Yogurt Shop
    Nigata Pref. Nigatashi Chuou-ku Hanazono 1-1-21 Niigata Station Building CoCoLo South Building 3F
    This is the direct sales store for dairy product maker Yasuda Yogurt. It is located in the southern wing of the commercial facility CoCoLo Niigata, directly accessible from JR Niigata Station. You’ll find yogurt made with fresh cream, exclusive sweets, bread, freshly baked Japanese sweets, and more for sale. There’s also a takeout menu with items such as rich, tasty ice cream and yogurt smoothies. The “original set” offers a bundle of popular products, making the perfect Niigata souvenir.
  • Kashimaya Main Store
    Nigata Pref. Nigatashi Chuou-ku Higashiborimaedori 8-1367
    This store mainly manufactures and sells processed seafood made using local ingredients. It is located in Chuo Ward, Niigata City, Niigata Prefecture. Its most famous product, Salmon Chazuke, is made with carefully broiled fatty King Salmon, refined into an exquisite dish. It is popular not only for ochazuke, but also as ingredients of homemade rice balls, and eating with rice. The pickling ingredients, such as salmon, sablefish and sujiko are also popular. On the second floor, there is a dining area, where customers can enjoy dishes made with king salmon, flounder and other seafood.
  • Lutécia
    20 Reviews
    Nigata Pref. Nigatashi Chuou-ku Kamioumi 3-3-19
    This Western-style confectioner is located in 3 Chome Kamiomi, Chuo District, Niigata City. Using carefully selected ingredients, they make and sell primarily baked sweets, like cakes, macarons, madeleines and croissant rusks. They also can print your digital images on a cake for a special occasion.


  • Gelateria Regalo
    Nigata Pref. Nigatashi Nishikan-ku Hashimoto 240-7
    Located along Prefectural Route 2 in Hashimoto, Nishikan District, Niigata City, this shop specializes in gelatos. They sell gelatos that use in-season organic fruits and vegetables and Fujita Farm pasteurized milk. 15 of the 100 varieties are available at any time. The gelatos do not use preservatives or artificial starch adhesive, and the recipes take into account natural conditions like temperature.
  • Sawayama
    Nigata Pref. Nigatashi Chuou-ku Yueichou 4513
    Sawayama located in Yuei Town, Chuo Ward, Niigata City is a traditional Japanese sweet shop. It produces and sells sasadango (a sweet dumpling wrapped in bamboo strip), kusa mochi (a mugwort dumpling) as well as Original Soramame Yokan (sweet bean jelly). Particularly the daifuku rice cake coating plenty of sweet bean paste in a thin layer has many devotees and has become a popular product which is often sold out before noon.
  • CoCoLo Niigata
    Leisure / Hobbies
    Nigata Pref. Nigatashi Chuou-ku Hanazono 1-1-1 JR Niigata station premises
    CoCoLo Niigata is a shopping center located at Niigata Station. There are six floors in total, with a wide range of restaurants and shops, including food stores, bookstores, electrical appliance stores, sundry goods stores, clothing stores, convenience stores, etc. CoCoLo Niigata is ideal both for buying souvenir gifts to take back with you on the train, and for making everyday purchases.
  • Osaka-ya (Furumachi Main Branch)
    5 Reviews
    Nigata Pref. Nigatashi Chuou-ku Furumachidori 7 - Town 1006 - 1
    Founded in 1858, Osaka-ya is a Japanese confectionery store located in Niigata in Japan’s Snow Country. One especially popular product is the “Mandai Taiko” (“Eternal Drum”), a Niigata specialty, which has cream added to a soft cookie base to create a “tree growth rings” effect; this has been a very popular souvenir gift for people visiting Niigata to buy for 45 years. Osaka-ya also offers a wide range of seasonal confectionery; purchasers can experience a marvelous combination of the rich traditions of a long-established confectionery maker and original new flavors. The nearest railway station is JR Niigata Station.

    なお店のようです。 シンプルながら、甘さ控えめのシュークリームが美味しかったです。 スーパーにも店舗が入っているようです。

  • Ichikawaya
    Nigata Pref. Nigatashi Chuou-ku Higashiboridori 5-429
    Access this traditional confectionary store from Niigata Station via a two-minute walk from the Honcho bus stop, a two-minute walk from the Furumachi bus stop, or a five minute drive from Niigata Station. Founded in 1847 this mochi-gashi (rice cakes) shop has continued for seven generations. Their signboard products, the famous Niigata Sasa Dango (bamboo leaf dumplings) are made with local rice grounded with a stone mill and pounded into rice cake with Iwafune mugwort and then steamed with Aomori cedar leaves, giving it a great fragrance. Mail order is also available; however you can only purchase the an-dango full of 100% Hokkaido adzuki-red beans and their long established soy sauce dango in-store.
  • Honmachi Central Market (Ninjo Yokocho)
    Nigata Pref. Nigatashi Chuou-ku Kamiokawamaedori 6-1202
    This shopping district, also known as Ninjo Yokocho, is located approximately ten minutes by car from the JR Niigata Station's Bandai Exit. It was established in 1951, and is one of Niigata City's oldest shopping districts. It remains unchanged from that time, and is well-loved by locals, who call it Niigata's Kitchen. The shops here range from old-fashioned reasonably priced shops to modern fashionable shops, dealing in everything from fresh foods to dried foods, accessories and miscellaneous goods. There is also the Hamayaki store, which cooks seasonal fish with plenty of fat at the shop front, the aroma drifting out to the street to whet the appetite of passers-by. There are also ramen shops as well as many other restaurants.
  • Russian Chocolates - Matsuya
    2 Reviews
    Nigata Pref. Nigatashi Chuou-ku Saiwainishi 1-2-6
    This is a specialty Russian chocolate store, which is a rarity in Japan. It is located on Prefectural Route 1, west of the JR Niigata Station. Russian chocolate incorporates Russian-style cream Pomadka, nuts and Russian-style jelly, among other ingredients. The chocolate is packed in a Matryoshka-design container, which is not only perfect as a souvenir, but also as a gift for the Obon Lantern Festival. The chocolate sold here is made with a recipe passed down from the previous owner, Kiyoshi Matsumura, who learned it from a Russian chocolatier in 1930. The chocolate has been made in the same way ever since.

    新潟のお土産は大体買ったと思っていましたが、ネットで見つけたこのお店。 新潟駅から歩いて行ける距離、住宅街に佇んでいるお店です。 若干値が張りますが(12種類1個ずつで1000円。ケース入りはその値段もプラス)、珍しいし、楽しい。 味も本当のロシアの物はもう少し雑な味かもしれませんが、そこはこちらのお店の手作りということもあり、ちゃんと美味しいです。 今回は自分用に買いましたが、少し豪華なお土産と...

  • Vie de France JR Niigata Station
    Nigata Pref. Nigatashi Chuou-ku Hanazono 1-1-1 Niigata Station campus Shinkansen Concourse 2F
    This bakery is located inside Niigata Station. Opened in 1983 it was Japan's first bakery turned cafe. One of their most popular menu items is their specialty melon-pan buns with its fluffy interior and crispy cookie dough shell. Also popular are the wiener rolls, their slow cooked red-bean paste croissant, and a variety of seasonal limited edition sweet and savory pastries. Any of the bakery items can be enjoyed in the cafe area along with additions such as soups or salads.
  • AEON MALL Niigata Minami
    Niigata Niigata Konan Shimohayadori Yanagida 1-1-1
  • AEON Niigata Minami
    Niigata Niigata-shi Konan-ku Shimohayadori Yanagida 1-chome 1-1
  • Pier Bandai
    Nigata Pref. Nigatashi Chuou-ku Bandaijima 2
    Pier Bandai is the largest fresh food market along the Sea of Japan with a seafood center and farmer’s market. Thanks to its cafeterias, kaiten-zushi (conveyor belt sushi), and ramen shops, this is becoming a place to fully appreciate Niigata’s foods. There is also a BBQ area where all the necessary materials are supplied, so guests can borrow a BBQ set (for a fee) and enjoy cooking the food they have just purchased on site. The facility has an excellent location set in the heart of Niigata City.
  • Niigata Isetan
    Nigata Pref. Nigatashi Chuou-ku Yachiyo 1-6-1
    This department store is located in 1 Chome, Yachiyo, Chuo Ward, Niigata City. In addition to fashion goods, it also has household goods, interior goods, a restaurant area and a food section. There is also the Wakaba Plaza, which is open on the rooftop from April to November.
  • Niigata Meihinkan
    Niigata Niigata-shi Chuo-ku Hanazono 1-1-1 Niigata Station Building CoCoLo Higashi 2F
    A local products specialty shop located in the CoCoLo Niigata shopping center connected directly to Niigata Station. Located just outside the east Shinkansen ticket gate in Niigata Station, the shop sells select Niigata gifts and souvenirs. The shop carries a particularly wide selection of local alcoholic beverages, and tastings of products by different sake brewers are held here daily. The shop’s expansive selection includes bamboo leaf dumplings, a souvenir standard; brand name rice; popular confections; and seafood products. Open from 7 a. m., it’s easy to stop by here the morning of the last day of your trip to pick up any souvenirs you may have forgotten to purchase before.
  • Niigata no Sake Asahiyama
    Niigata Niigata-shi Chuo-ku Hanazono 1-1-1 Niigata Station Building CoCoLo Motodate 2F
    A showroom for products made by Asahi-Shuzo Sake Brewing Co., Ltd. located in CoCoLo, a shopping center with seven sales floors in all which is connected directly to Niigata Station. The shop stocks a wide variety of products, from some of Asahi-Shuzo’s most well-known items to local Niigata liquors and alcoholic beverages only sold here. Known for Asahiyama, one of Niigata’s top seishu refined sakes, this long-standing sake brewery is located in Asahi, Nagaoka City’s, a naturally abundant area which sees heavy snowfalls and which is home to Genji fireflies. This company continues to make superior sakes using waters from a spring known as the “Treasure Water” since ancient times. In order to aid as many customers as possible, this shop carries not only alcoholic beverages but also local foods and rice crackers made with brewer’s rice.
  • Local Sake Miyakoya
    Niigata Niigata-shi Chuo-ku Oyamatsu 2-3
    A liquor store which stocks over 300 varieties of sake from Niigata. Dedicated to utilizing, enhancing the value of, and presenting the necessity of sake, the store has long enchanted sake fans as an establishment which has concluded special provision contracts with sake makers. In addition to such well-known Niigata sake brewers as Asahi-Shuzo, Kirinzan Brewery, and Hakkaisan Brewery, because of its special contract status, the shop also stocks a wide variety of limited-run sakes. Resembling a traditional Japanese kura storehouse on the outside and sporting a Japanese modern decor on the inside, here you can have fun searching for your favorite sakes.
  • Sasagawa Mochiya
    Niigata Niigata-shi Chuo-ku Nishiborimaedori 4-739
    This Japanese confectionary shop, established in 1883, was the inventor of Niigata’s famous bamboo leafdumplings. The shop’s fifth and sixth generation heads continue to make these dumplings according to the same recipe but also seek to make new and innovative products. The bamboo leaf dumplings are the shop’s signature product, and for these tasty treats, it’s all about the ingredients. Using ingredients produced in the prefecture as much as possible, the shop still makes them the old-fashioned way. Japanese mugwort is stocked from specially contracted farms growing them on embankments in the prefecture, and the bamboo leaves used to wrap the confections comes from kumai bamboo leavesgrowing amidst the mountains of Asahi and Ide. The dough is made using an original flour stone milled from Niigata-raised Koshihikari rice.

Niigata Main Areas


Found along the northwestern coast of Japan, Niigata prefecture is celebrated for its high-quality rice and breathtaking nature, most notably its spectacular mountains, whose white peaks draw in snow sports lovers from far and wide over the winter months. Hit the slopes at Yuzawa, pick out your favourite modern artist at Echigo Tsumari, or take a ferry over to Sado Island for an extra adventure.

Niigata Photo Album

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