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Other Food Spots in Niigata Area

    Nigata Pref. Aganoshi Yasuda 733-1
    This store is directly managed by the Yasuda Yoghurt factory, and sells all of Yasuda Yoghurt's products, including yoghurts, sweets, bread and original goods. There is also an in-store cafe that has various menu items such as a morning plate and various lunch plate with yoghurt salad, waffles and toasted sandwiches.
  • Tsunan Kanko Bussankan
    1 Reviews
    Nigata Pref. Nakauonumaguntsunanmachi Ashigasaki Otsu 203
    This product store is located along National Route 117, in Ashigasaki, Tsunan Town, Nakauonuma County. In addition to Uonuma-cultivated Koshihikari, it sells products such as condiments for rice, souvenirs, locally made sake and original additive-free juice. There is also a direct sales store that sells fresh vegetables, processed products from local farmers, and folk crafts as well as a restaurant that serves tonkatsu and ramen which is made using Uonuma's Tsumaari brand pork.


  • Kawakami Tofu
    5 Reviews
    Niigata Agano Murasugi 4589
    A tofu shop located near the entrance to Murasugi Onsen, one of Japan's three largest radium springs. Ever since they first opened in 1929 they've continued to make Authentic Tofu using carefully chosen whole soybeans, pure water sourced from the foot of Mt. Gozu, and 100% natural bittern. The pride of the shop is their Gokujo Kuromame Tofu-Momen (Exquisite Black Bean Firm Tofu) made with Hokkaido black soybeans and carefully finished. It's a popular product that lets you directly experience the gently sweetness and flavor of the soybeans. There are also quite a few customers who come in search of their Oboro-Tofu which uses three times the soybeans as normal firm-tofu and has a much higher concentration of soy milk.


  • Yunotani Tezukuri-mura
    Niigata Uonuma-shi Utsuno 57-1
    This market is owned and operated by Yunotani, a company which makes and sells onigiri rice balls made with Uonuma-grown Koshihikari rice, and other products made with ingredients from Uonuma. Adjoining the company’s head office and factory, the market sells mochi rice cakes, tofu, Japanese confections, and Uonuma gifts and souvenirs. Customers rave about the company’s safe and healthy Uonuma-grown Koshihikari rice, the same rice used in high-class department store and station mall deli shops, which the company processes from start to finish, including polishing, product production, and sale. The adjoining Kokorotei restaurant serves soba noodles made fresh exclusively using stone-milled buckwheat flour.
  • Dairiki Natto
    Niigata Uonuma-shi Tokamachi 360-6
    The manufacturer of DairikiNatto which won an award of excellence at the National Natto Review 2018. In the over 80 years since their founding in 1936 they've continued to carefully make natto fermented soybeans raised on the subterranean waters of Mr. Hakkai. DairikiNatto, with its trademark gumbai fan mark and red packaging, stands out for its viscosity compared to other brands of natto. Their specialty Otsubu Natto Ginsen is made with the rare Hokkaido Tsuru-no-Ko soybean and as they can only produce once per week this limited product can't be purchased without reservation.
  • Himezu Ohashi Bridge Squid Ichiyaboshi Making
    Travel / Tourism
    Niigata Sado-shi Himezu
    A fishing activity center a 15-minute drive from the Sado Gold Mine located in the Himezu area, which boasts the greatest catches of squid on the island. Here visitors can experience surf fishing and preparing squid. Squid preparation activities visitors can try include squid dressing; making ichiya-boshi (squid dried overnight, which enhances and locks in flavor); and making shiokara fermented squid paste, which has a rich seafood flavor. Staff are on hand to provide you with attentive guidance, ensuring even those who have never handled a squid before will have fun. Rod rentals are provided for shore fishing in the island’s clear blue waters, meaning there’s no need to haul your own.
  • Sado Kisen Shoji Ryotsu Ferry Terminal Shop
    Niigata Sado-shi
    A shop on the second floor of the Ryotsu Ferry Terminal that connects Niigata Port and Sado Island. Here you can buy local Sado seafood products and souvenirs right next to the car ferry ticket gate. Being on the same floor as the waiting room it's ideal for shopping as you wait to board. Along with Sado souvenirs they also sell light meals including breads and rice balls that’s you can eat on the ferry. It also opens first amongst all the shops at the ferry terminal.
  • Heihachi Kamaboko (Takada Nakamachi Shop)
    Niigata Joetsu-shi Nakamachi 3-2-20
    "A long-established store that has been making kamaboko fish cake since its founding in 1913. It's in Nakamachi, a castle town in Takada that's had rows of restaurants since ancient times. They devote themselves every day to delivering a traditional product, resulting in kamaboko that's delicate and soft with a delightful fish flavor. Their popular Kikurage-ita is an original item made by combining cloud-ear mushroom and kamaboko. It features a crisp and crunchy texture and is prepared with a house seasoning. Items that have received the ""Made in Joetsu"" specialty brand and that the city promotes on the national stage include Kikurage-ita, Sake-ita featuring northern salmon on top of gomoku mixed vegetable kamaboko, and their Megis-ten made with Joetsu harvested deep sea smelt. The Megis-ten is certificated as “made in JOETSU” which are special local products that the city recommends with confidence all over Japan."
  • Sugita Miso Jozosho
    Niigata Joetsu-shi Honcho 4-3-16
    A long-standing brewery that was founded during the Bunka-Bunsei period of the Edo period (early 1800s). They continue to make traditional miso in the severe climate of the Echigo Takada snow country. When people in Joetsu Takada think miso or have miso soup they have Uwaki Koji Miso with added gently floating malt-koji. The koji differs by using rice instead of barley in the malting process. Because of the white drifting malted rice resembling snow falling like a flower petal it's been given the name Yuki-no-Hana (snow drop). With all the different varieties including special selected varieties with a fresh scent to deeper miso characterized by its scent of fermentation or sweeter types with a larger ratio of koji it's best to come consult with the shop before you buy about what is best based on taste preferences and intended use.
  • Niigata Ishiyama
    Niigata Niigata-shi Chuo-ku Honchodori 6-1118
    This seafood products shop is located in Ninjo Yokocho in the Honmachi Central Market, the pantry of Niigata City. Since it was opened in 1952, the shop has carried a variety of high class seafood products and seafoods, including salmon, salted salmon roe, immature salted salmon roe, and cod roe. The shop’s signature salted salmon is carefully prepared one at a time using just salt and salmon meat. The salmon hanging out to dry in front of the shop each year from November has become a seasonal tradition in Ninjo Yokocho. This shop was also one of the first in Niigata to carry tokishirazu, rare summer salmon caught using stationary nets once known only to the residents of Hokkaido and a few well-traveled foodies.
  • Yukido Chuo-dori Shop
    Niigata Shibata-shi Tsukioka Onsen 231
    This shop makes select Japanese and Western-style confections and is located in Tsukioka Onsen, a hot spring district which was established in 1915. The Chuo-dori location makes and sells Western-style sweets. Particularly popular are the Lemon Bijin; these vaunted confectionary masterpieces consist of two types of lemon chocolate covered with a thick, moist cake outer coating. The treat is a revised version of the shop’s lemon cake, a favorite from long ago, now reappearing as a seasonal item. The cake contains lemon peel, and a refreshing lemony fragrance fills the air the moment you peel back the wrapper. Sold in the middle of Japan’s sultry summer, customers are encouraged to cool the confection before enjoying it.
  • Tsuki no Oka
    Niigata Shibata-shi Tsukioka Onsen 408 Wakuwaku Farm
    A trend-setting confectionary shop located just beyond the hustle and bustle of the Tsukioka Onsen hot spring district, the inner parlor of Echigo. Operating out of a century-old Japanese home moved to this location, the shop sells Japanese and Western-style confections made with local ingredients. Vaunted Yu Bijin Manju are made and sold by long-standing manju shop Yukido inside the establishment; these exquisite confections are made with molasses crafted from Okinawan kokuto brown sugar mixed with Yoshinohonkudzu and covered with a melt-in-your-mouth outer cake coating. In the middle of Japan’s sultry summer, customers are encouraged to cool them in a refrigerator before eating. The cream cheese-filled Tsukioka Cheese Manju; and Shio Daifuku dumplings, made with salt harvested on the Sasagawa Nagare coast, both made by Mochidokoro Maikiya, are also popular.
  • premium SENBEI DEN
    Niigata Shibata-shi Tsukioka Onsen 562-1
    A Niigata senbei rice cracker-themed, activity-oriented shop. Situated in a corner of the Tsukioka Onsen hot spring district, here you can enjoy hand-toasting and decorating senbei. The rice cracker broiler in the center of the establishment can be used to toast an oban senbei cracker decorated with your own unique design. The shop provides special balloon packaging to protect your fresh-toasted cracker from breakage when you take it home. The senbei crackers sold in the shop are discount broken senbei that were not suitable for selling as a regular product shipped straight from the factory. They may not be the prettiest, but they still taste just as good, and they often sell out in moments.
  • Shogetsudo
    Niigata Murakami-shi Aramachi 1-1
    A Western confectionary shop located about 300 meters away from Murakami City Hall. Since it opened in the early Showa period, the shop has continued to make regionally-influenced confections beloved by local residents. The shop’s signature product is the visually distinctive Kamadashi Choux Crème. The crispy, cookie like outer choux shells are filled with cream to order. The flavor of the rich cream goes perfectly with the light shell texture, and visitors who come to the shop late will often find these tasty delights are already sold out. The shop’s Budokan jelly, made with the grapes that are one of Murakami’s specialty products, also makes an excellent souvenir.
  • Hoshino Main Shop
    Niigata Nagaoka-shi Settaya 2-10-30
    "Nagaoka Settaya is an area lined with old-town scenery and embraced by vibrant natural surroundings. In the Edo period these were under the Bakufu's control, and the plentiful underground water supply meant it was a perfect place for brewing. Today, miso and soy sauce maker Hoshino Honten, a champion of ""authentic flavor,"" maintains the traditions of those glory days from the building of its stately town brewery in 1846. Their soy sauce is elegant, with a perfect balance, with both a delicate aroma and deeply rich flavor that only the work of experienced, dedicated craftsmen can create. This long history resulted in high marks at the 2007 National Soy Sauce awards. The shop interior has tables and chairs made from the original brewery's outfitting, and is perfect for slow, relaxed shopping."
  • Yoshidaya
    Niigata Higashikanbara-gun Aga Machi Tsugawa 3742
    The Tsugawa area was once prospered as a key point connecting Niigata and Aizu. This Japanese pickles shop stands in an atmospheric old part of the town where stone-paved streets and gangi wooden snow eaves dating to this time still remain largely intact. The shop has been pickling edible wild plants in homemade miso since it first opened in 1960. The shop’s choice, homemade Miyama-zuke miso pickles, once sold in bamboo cylinders in the Showa period as souvenirs, are made using the abundant edible wild plants and vegetables grown in the region’s semi-mountainous areas. Almost all of the pickles contained within, including the bracken, Japanese ginger, and chives were stocked from local farms in Aga Town. Even if you’re trying the shop’s pickles for the very first time, they have a somehow familiar and nostalgic flavor, and today remained loved by many.
  • Miyakawa Koji-ya
    Niigata Higashikanbara-gun Aga Machi Tsugawa 3760
    Long ago, this area was filled with wild foxes, but even they were turned away by the fierce terrain around the mountain castle of Kirinzan. Now, it's also known as KitsunemodoshiJyo (fox turning castle), which is the source of this shop's flagship product's name: Kitsunemodoshi Miso. This handmade miso is crafted from high quality water and copious high grade materials, without any artificial additives, and aged for 18 months to give it a rounded, mellow flavor and aroma. They use the same rokushaku wooden tanks used in sake brewing, and the resulting miso is loved not only for its versatility in cooking, but its old fashioned aroma as well. The local Aga specialty Migakinishin, herring preserved in koji, is perfect with sake.
  • Ayakomai Honpo Takahashi
    Niigata Kashiwazaki Ichiharacho 6-40
    This Japanese and Western-style confectionary shop, established in 1961, is one of the most prominent in Kashiwazaki. Situated one street down from National Route 8, the shop can be identified by its whipped cream white and chocolate brown exterior. Since it was founded, the shop’s most celebrated product has been the Ayakomai, an elegant baked sweet filled with a brown sugar, walnut, and sweet adzuki bean paste. The confection is said to have been invented in order to preserve for future generations the name of the “Ayakomai,” a traditional dance dating back more than 500 years in Kashiwazaki which was in danger of dying out. Also popular are the shop’s assortments which include the soft, milk-flavored, baked Symphonia; and the Kaze no Mai Sable hazelnut cream-filled wafer cake.
  • Fujimien
    5 Reviews
    Nigata Pref. Murakamishi Nagaimachi 4-19
    This specialty Japanese tea shop is located in Murakami City, Niigata Prefecture, said to be the northernmost limit of tea production. It was established in 1868. The shop cultivates, manufactures and sells Murakami tea, which has a long history spanning back to the early Edo period. The distinctively mellow astringent and faintly sweet flavor of Murakami tea is due to its being cultivated in a region where the days are short, and the temperature difference between night and day, severe. The shop’s Snow Country black tea is also popular, with its mild flavor. The shop also serves matcha and Snow Country black tea soft-serve ice cream between March and October. The tradesman’s house with an open fireplace also allows customers to eat-in.


  • Masujin
    Nigata Pref. Murakamishi Omachi 1-19
    Masujin is a liquor store located in Omachi, Murakami City, Niigata Prefecture. Its long history saw it start out as a sake brewery until 1945 when it merged to become the Taiyo Sake Brewery. The shop, built within the old town houses, is registered as a tangible cultural property of Japan and here visitors can see the sake bottles such as the ‘Sakabune’ and ‘Binbo-tokkuri’ which once held the precious liquid. The shop sells a variety of local sake including the premium sake Shiun Taiyozakari which is only sold in Murakami City.

Niigata Areas


Found along the northwestern coast of Japan, Niigata prefecture is celebrated for its high-quality rice and breathtaking nature, most notably its spectacular mountains, whose white peaks draw in snow sports lovers from far and wide over the winter months. Hit the slopes at Yuzawa, pick out your favourite modern artist at Echigo Tsumari, or take a ferry over to Sado Island for an extra adventure.

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