Groceries Spots in Niigata Area

  • Tsuki no Oka
    Gourmet / Alcohol
    Niigata Shibata-shi Tsukioka Onsen 408 Wakuwaku Farm
    A trend-setting confectionary shop located just beyond the hustle and bustle of the Tsukioka Onsen hot spring district, the inner parlor of Echigo. Operating out of a century-old Japanese home moved to this location, the shop sells Japanese and Western-style confections made with local ingredients. Vaunted Yu Bijin Manju are made and sold by long-standing manju shop Yukido inside the establishment; these exquisite confections are made with molasses crafted from Okinawan kokuto brown sugar mixed with Yoshinohonkudzu and covered with a melt-in-your-mouth outer cake coating. In the middle of Japan’s sultry summer, customers are encouraged to cool them in a refrigerator before eating. The cream cheese-filled Tsukioka Cheese Manju; and Shio Daifuku dumplings, made with salt harvested on the Sasagawa Nagare coast, both made by Mochidokoro Maikiya, are also popular.
  • premium SENBEI DEN
    Shopping
    Niigata Shibata-shi Tsukioka Onsen 562-1
    A Niigata senbei rice cracker-themed, activity-oriented shop. Situated in a corner of the Tsukioka Onsen hot spring district, here you can enjoy hand-toasting and decorating senbei. The rice cracker broiler in the center of the establishment can be used to toast an oban senbei cracker decorated with your own unique design. The shop provides special balloon packaging to protect your fresh-toasted cracker from breakage when you take it home. The senbei crackers sold in the shop are discount broken senbei that were not suitable for selling as a regular product shipped straight from the factory. They may not be the prettiest, but they still taste just as good, and they often sell out in moments.
  • Izumiya
    rating-image
    4.5
    4 Reviews
    Gourmet / Alcohol
    Niigata Shibata-shi Chuocho 2-1-17
    A Japanese confectionary shop standing right in between Shibata City Hall and Niigata Prefectural Shibata Hospital. This shop has been making confections according to the same unchanged, traditional recipes since 1890. The shop’s signature Goma Manju buns are made with high grade Hokkaido adzuki bean paste tenderly wrapped in pounded top class Niigata millet mochi. Made with great attention paid to how the mochi is pounded, the sesame seeds are toasted, and even the degree to which they are ground, from the time they are children local residents love these confections’ simple, unchanged flavor. The Kurumi Ganjiki, made with domestic walnuts known for their pleasant aftertaste coated in mizuame syrup and wrapped in fragrant sushi nori, is a traditional Shibata confection passed down unchanged since long ago. They are also known as “sazare-iwa.”

    老舗のお菓子屋さんで商店街にあります。ごま饅頭をたべましたが、ごまのおはぎのような感じで美味しかったです。ごまは、甘さ控えめですが、中のあんこがちょうどよい甘さでした。甘さがもっとほしい方のために追加の砂糖がついてきます。

  • Rokusai-ichi Market
    Shopping
    Niigata Murakami-shi Sannocho 1-1 Surrounding area
    A market held on every day of the month ending in a “2” or a “7.” The market’s name translates to “the market of six celebrations,” a reference to the number of times it is held each month. Held continuously since 1919, the market consists of some 150 stalls stretching from Oshagiri Hall (Murakami History Museum) to an alley in Sanno-cho. Here you can find a wide variety of things for sale, including seasonal fresh vegetables, seafood, local specialty products, edible wild plants, and fresh flowers. Even today, the market serves as the pantry of Murakami and bustles with customers. You can also find stalls selling everyday essentials you’d never see in a souvenir store, and many locals as well as tourists can be seen in the market.
  • Beniya Shigemasa
    Gourmet / Alcohol
    Niigata Nagaoka-shi Omotemachi 1-chome 10-35
    A long-established Japanese confectionary shop which has continued to pursue and build on a philosophy of confection creation and works hard every daysince it opened in 1805. The establishment offers authentic confections unchanged since the Edo period, diligently crafting its sweets using choice, high quality ingredients and tools passed down through the years. Its signature Ote Manju buns are a sakamoto manju made with sweet, top quality Hokkaido adzuki strainedbean paste mixed with kokuto brown sugar from Okinawa, wrapped in a fine dough bearing the faintest sake fragrance. The shop’s buns are bigger than standard and are made without the use of any preservatives whatsoever. Customers can enjoy them fresh or lightly fried in butter almost like a donut.
  • Koshino Yuki Hompo Yamatoya
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    3.5
    3 Reviews
    Gourmet / Alcohol
    Niigata Nagaoka-shi Yanagihara Machi 3-3
    This long-standing Japanese confectionary shop has been in business for over 230 years. The shop continues to make the koshi no yuki, a renowned confection records state was invented in 1778 to present to the then-lord of Nagaoka Domain when he was sick in bed. Considered one of Japan’s three greatest traditional confections, the cakes are made by kneading together flour made from delicious mochi rice, a specialty produce of the Echigo region; and wasanbon fine-grained Japanese sugar from Shikoku. The simple ingredients and simple production method mean its flavor is nothing but to real thing, and this fine establishment continues to share the tasty treat with the world today. The shop also carries an abundant array of other confections, including higashi dried candies inspired by seasonal scenery; namagashi fresh Japanese sweets; and yokan jelly made with Le Lectier pears, a Niigata specialty product.

    日本三大和菓子というので買ってみました。見た目は上品ですが、口に入れるとザラザラしていて甘い。落雁とか麦焦がしのキメを荒くしたような感じ。1200円だしたけど同じ店の最中にすれば良かったと後悔してます。あくまで好みが合わなかったということですが

  • Bekko-ya
    Shopping
    Niigata Nagaoka-shi Yoitamachi Yoita 527
    A bakery on the arcade street in Yoita-machi, also known as Echigo's Little Kyoto. The flavor of their products hasn't changed over the years. The locals have loved it since long ago and stop by frequently. Although the shop is small, they have a large variety of items. There are baguettes, sweet and savory baked goods, namashokupan loaves, and more. The soft, light, and fluffy bread tastes a little nostalgic. Their products are perfect for breakfast, work breaks, and children's snacks.
  • Yoshidaya
    Shopping
    Niigata Higashikanbara-gun Aga Machi Tsugawa 3742
    The Tsugawa area was once prospered as a key point connecting Niigata and Aizu. This Japanese pickles shop stands in an atmospheric old part of the town where stone-paved streets and gangi wooden snow eaves dating to this time still remain largely intact. The shop has been pickling edible wild plants in homemade miso since it first opened in 1960. The shop’s choice, homemade Miyama-zuke miso pickles, once sold in bamboo cylinders in the Showa period as souvenirs, are made using the abundant edible wild plants and vegetables grown in the region’s semi-mountainous areas. Almost all of the pickles contained within, including the bracken, Japanese ginger, and chives were stocked from local farms in Aga Town. Even if you’re trying the shop’s pickles for the very first time, they have a somehow familiar and nostalgic flavor, and today remained loved by many.
  • Takahashiya
    Shopping
    Niigata Minamiuonuma-gun Yuzawamachi Yuzawa 2-1
    A liquor store specializing in local alcoholic beverages from Niigata standing just beyond the east entrance of Echigo-Yuzawa Station. The store’s Western-style facade, emerald green paint, and the pop typeface of its sign give it a distinctive look. The store primarily carries liquors from Echigo, a region known for its many sake breweries which is in turn located in Niigata, a prefecture which boasts the greatest number of sake breweries in Japan. The store also stocks an abundant array of wines, shochus, and other alcoholic beverages. The store takes great pride in a lineup so deep, people say there’s not a local Echigo sake you can’t find here, including brews by Shirataki, praised for its easy-to-drink flavor even by sake novices; Chojasakari, which has received the most awards from the National Research Institute of Brewing of any sake in the prefecture; and dry and elegant Hakkaisan. If you’re lucky, you might even encounter ultra-rare sakes only released on a special sole agent contract.
  • Okashi to Oyaki Koto
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    4.5
    7 Reviews
    Gourmet / Alcohol
    Niigata Minamiuonuma Nishi-izumida 65-1
    A Japanese confectionary shop standing in the former town of Muika, birthplace of the samurai Naoe Kanetsugu. The shop makes and sells confections utilizing choice ingredients from Minamiuonuma. The shop’s signature Oroku Manju are a type of brown sugar manju bun made one at a time by wrapping a carefully prepared skinless sweet bean paste in a chewy kokuto brown sugar dough. The shop uses high grade kokuto brown sugar from Tarama, Okinawa, which has a unique color and flavor and contains an abundance of Vitamin B1 and B2 as well as potassium, calcium, and other nutrients. A Muika Town specialty produce, the recipe for the buns has been passed down for generations, and even today the tasty confections are loved by people of all ages.

    地元の名店、ことうさん。名物はお六まんじゅうです。その他にも色々なお菓子がありますが、どれもハズレ無しです。

  • Aranoya
    Gourmet / Alcohol
    Niigata Kashiwazaki-shi Ekimae 1-5-14
    A long-standing Japanese confectionary shop established in 1894. The shop continues to make its signature Kuro Yokan jelly according to a secret family recipe passed down to only one son “isshisoden” from the day it was founded. Notable for its pitch black color, the jelly has a traditional, old-fashioned flavor and is made by kneading mineral-rich Okinawan kokuto brown sugar to its limits and carefully mixing it with Hokkaido adzuki beans, zarame granulated sugar, and ito kanten algae gelatin. The shop still performs the entire production process in-house, starting with the making of the jelly paste and ending with its packaging. The beautiful, lustrous jelly is visually stunning and is a perfect gift for Mother’s Day, birthdays, and other events. One recommended way to enjoy the jelly is to let it sit for a short time, which results in the brown sugar hardening and giving the jelly a slightly crunchy texture.
  • Ayakomai Honpo Takahashi
    Gourmet / Alcohol
    Niigata Kashiwazaki Ichiharacho 6-40
    This Japanese and Western-style confectionary shop, established in 1961, is one of the most prominent in Kashiwazaki. Situated one street down from National Route 8, the shop can be identified by its whipped cream white and chocolate brown exterior. Since it was founded, the shop’s most celebrated product has been the Ayakomai, an elegant baked sweet filled with a brown sugar, walnut, and sweet adzuki bean paste. The confection is said to have been invented in order to preserve for future generations the name of the “Ayakomai,” a traditional dance dating back more than 500 years in Kashiwazaki which was in danger of dying out. Also popular are the shop’s assortments which include the soft, milk-flavored, baked Symphonia; and the Kaze no Mai Sable hazelnut cream-filled wafer cake.
  • Sake no Shinchaya
    Shopping
    Niigata Kashiwazaki-shi Omigawa 872
    A liquor store specializing in local alcoholic beverages standing at the foot of the Yoneyama Ohashi Bridge. Situated on a 50-meter-high rise, the shop sells standard sakes, beers, shochus, wines, and local specialty products. The sakes of Koshimeijo, which bears the history and traditions of the Tochio area, have long been loved locally in Nagaoka as being the ideal of what sake should be. The store’s shelves are packed with beverages stocked direct from the source, including Honsho Junmai Ginjo Kameguchi Jikadori, a nakadori “middle take” sake bottled straight from the barrel spigot; and Ichijo Junmai Daiginjo, made exclusively with Koshitanrei rice grown using the aigamo farming organic cultivation method together with ducks in the paddies.
  • Cafe Konditorei Hiro Kranz
    rating-image
    4.0
    4 Reviews
    Gourmet / Alcohol
    Nigata Pref. Nigatashi Chuou-ku Nishiohatachou 615-17
    Prominent with its green awning is Cafe Konditorei Hiro Kranz, a confectionery shop in Chuo Ward, Niigata City, Niigata Prefecture. The shop mainly sells a selection of authentic Viennese cakes made by the shop owner who mastered his craft in Austria and Germany. The cake shop is particularly well known for its classic Viennese cake, sachertorte. Also popular are the maronen, a Viennese style Mont Blanc, and the Dopperi saka blätter (literally “Dopperi slope leaf pie”), chosen as a Niigata City specialty cake. There is also an area where you can sit down and enjoy a cup of tea or coffee with your cake.

    スイーツの種類はそれなりに多く、店内もこじんまりとしていて落ち着いていました。ベリー系がたくさん乗っているタルトを食べましたが甘酸っぱくておいしかったです。

  • Chocolatei (Lake Hyoko Store)
    rating-image
    4.0
    6 Reviews
    Gourmet / Alcohol
    Nigata Pref. Aganoshi Tojouchou 15-22
    This specialty chocolate shop is located on the bank of Lake Hyoko, in Agano City, Niigata Prefecture, which is famous for the swans that migrate here. The building has an old-fashioned tiled roof, and from the windows, customers can enjoy the view of the lake as it changes with the seasons. The chocolate and sweets lining the shop-front showcase are made with the concept of a fusion of Japanese and western confectionery. The interior of the shop has a calm atmosphere, with an eat-in space where customers can enjoy Japanese food and sweets. Its specialty food is its Lake Hyoko Giant Kitsune Udon.

    瓢湖を眺めながらゆったりとお食事ができます。レジでケーキを注文すると奥の喫茶スペースに案内されて、後から持ってきくれます。おうどんも食べられます。

  • Bunsuido Cake Shop
    Gourmet / Alcohol
    Nigata Pref. Nishikambaragunyahikomura Yahiko 1041-1
    Bunsuido Cake Shop is famous for its White Panda-yaki, for which it won 1st prize at the All Japan Sweet Snack Festival in 2010, and which has been featured on popular variety TV shows. The White Panda-yaki, individually handmade by pouring the batter made with rice flour into a baking mold, has a characteristically chewy texture and is very filling. Their most popular item is the Yahiko Musume made with the local specialty edamame for bean paste. The shop also sells Panda-yaki made with custard or chocolate filling, and soft ice-cream, etc. The nearest station is Yahiko Station.
  • Masujin
    Shopping
    Nigata Pref. Murakamishi Omachi 1-19
    Masujin is a liquor store located in Omachi, Murakami City, Niigata Prefecture. Its long history saw it start out as a sake brewery until 1945 when it merged to become the Taiyo Sake Brewery. The shop, built within the old town houses, is registered as a tangible cultural property of Japan and here visitors can see the sake bottles such as the ‘Sakabune’ and ‘Binbo-tokkuri’ which once held the precious liquid. The shop sells a variety of local sake including the premium sake Shiun Taiyozakari which is only sold in Murakami City.
  • Sosendo
    Gourmet / Alcohol
    Nigata Pref. Murakamishi Omachi 3-5
    Located in Omachi, Murakami City, Niigata Prefecture, Sosendo is a well-established Japanese confectionery shop that has been running since the Edo period. The main building built in 1893 was designated as a tangible cultural property of Japan, and still has the same old townhouse building style intact including the vaulted Japanese-style sitting room, old beams, and a sunken hearth. The shop has a variety of different confectioneries and cakes such as the Murakami specialty, Budokan, as well as fresh seasonal cakes and yokan (adzuki-bean jelly). Their Sake-no-kirimi rakugan (hard candy) which looks just like a fillet of salmon is a typical confection considering Murakami is known as the place of salmon.
  • Foot of Mount Gozu, Urara Forest
    Shopping
    Nigata Pref. Aganoshi Murasugi 3946-163
    This sightseeing facility is located in Murasugi, Agano City, Niigata Prefecture. It has shops, restaurants and experience opportunities, all with food and agriculture as their theme. The market, filled with seasonal vegetables grown with Mount Gozu’s clean water and the Antenna Shop, with its specialty products made by local artists, are both popular with tourists looking for souvenirs. Customers can also enjoy meals such as ramen and rice bowls in the snack corner. Customers can also easily participate in the experience workshops, which offer a variety of courses, such as tofu-making, soba-making and pottery classes.
  • Okumanya
    rating-image
    4.0
    7 Reviews
    Gourmet / Alcohol
    Nigata Pref. Minamiuonumagunyuzawamachi Yuzawa 354-10
    Okumanya is a confectionery shop located about seven minutes on foot from Echigo Yuzawa Station, famous for its Komako mochi, named after the heroine of the novel Snow Country written by Yasunari Kawabata. Komako mochi is a bite-sized sweet with crushed adzuki bean paste filled into soft gyuhi (a softer variety of mochi) and covered with roasted soybean flour. The shop also sells the Echigo specialty sasa dango (dumplings wrapped in bamboo grass) and chimaki, the classic Boys’ Festival treat. As well selling sweets in boxes, ideal as a gift or souvenir, they also sell them individually too.

    今年はちまきにチャレンジ。ちまきといっても、きなこにつけるとのことで、家で結局食べました。結構お腹にたまります。

Niigata Areas

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Found along the northwestern coast of Japan, Niigata prefecture is celebrated for its high-quality rice and breathtaking nature, most notably its spectacular mountains, whose white peaks draw in snow sports lovers from far and wide over the winter months. Hit the slopes at Yuzawa, pick out your favourite modern artist at Echigo Tsumari, or take a ferry over to Sado Island for an extra adventure.

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